Chapter-4.

Objective of the Study

4.1 To Know the Corporate Social Responsibility Objective of MECON

(Metallurgical & Engineering Consultants) Limited.

4.1.1 Organizing Health camps in Mobile Ambulance Van :-

The Company has contributed towards Health camps in Mobile
Ambulance Van with a team of doctors, paramedical staff etc. along with
medicines for free health checkup, wherein medicines were given to the poor
& needy patients.

4.1.2 Skill Development & Livelihood Project  :-

The Company has contributed towards Free Stitching training for under
privileged women at 10 stitching Centres & Vocational Training in the field of
Electrical Technician and Welding technology.

4.1.3 Free Literacy Programme :-

The Company has contributed towards Free Literacy programme for the
under privileged children at 13 Community Education Centers including;

• Honorarium to teachers

• Study materials, Stationery etc.

• Purchase of plastic mats

4.1.4 Promotion of Sanitation :-

The Company has contributed towards annual maintenance of 36 nos.
Bio-Toilets / Purchase of Bio-Media Kit.

4.2 To know the Special Corporate Social Responsibility during Covid-19

4.2.1 HR Deployment and capacity building :-

Challenges of shortage, skewed distribution, and misalignment between
health worker competencies and current/ likely population health needs are likely to
be faced, in meeting the surge needs for COVID 19. Re-assignment of staff to treat
COVID-19 patients and loss of staff who may be quarantined or infected is likely to
pose further challenges. These predictable challenges could be offset through a
combination of strategies. Guidance issued by MoHFW provides several strategies to
augment health workforce availability. Some key strategies include:-
• Expedite filling up existing vacancies
• Redeploy staff from non-affected areas and facilities;
• Utilize fit retirees for non-COVID services roles;
• Mobilise resources from Military, Railways, PSUs, ESIC etc.
• Hire/ requisition non-governmental, and private sector health workforce capacity,
Suitable draft orders may be kept ready for temporary engagement, without creating any
long term liability. Such hiring/ requisitioning can be beyond the sanctioned regular/
contractual strength.

4.2.2 Ensuring staff safety and security measures :-

➢ All health care workers including frontline workers are to be trained in standard
protocols for Infection Prevention Control and should adhere to advisories for
infection prevention, personal protection and physical distancing norms, for facility
level care, outreach visits or home-based care. Adequate and appropriate personal
protective all equipments (masks, gloves and other equipment) should be provided
to health workers so that they can adhere to the advisories and protect themselves
at all facilities.

➢ Handwashing corners should be available and functional at all facilities.

➢ Dedicated helplines including existing helplines for providing psycho-social

support for health care workers may be created by using suitable professionals
including psychiatry department residents.

➢ Timely payment should be ensured for ASHAs, and service providers including
those requisitioned from outside of government sector.

➢ If necessary, additional incentives (financial and non-financial – e.g.

accommodation particularly for those mobilised from other areas, certificate of
appreciation) could be considered.

➢ Transport and stay arrangements during lockdown period/restrictions should be

facilitated.
4.3 Suggestions to Improve the Corporate Social Responsibility Activities

4.3.1 Increase Transparency:-

Transparency is the ultimate trust-builder, and should be considered a guiding

principle for any socially responsible company. This concept should apply to goals,
ongoing initiatives, and ultimate progress or results. 

4.3.2 Focus on equity :- 

Equity is a vital lens through which to evaluate your business practices and
CSR strategy, at both a micro and macro level. 

Not only is ensuring that your program furthers social and racial justice a
cornerstone of the very essence of corporate responsibility, but study after study
establishes that improved diversity and inclusion leads to better outcomes for
everyone—from increased innovation and competitiveness, to stronger ethics and
team culture. 

4.3.3 Deepen community connections :-

Deepening your organization’s connection to those on the other side of your
CSR projects will have far-reaching benefits. These could likely include developing a
more impactful program, as you strengthen your understanding of the needs of the
community served. You could also see a measurable boost in employee engagement,
morale, and company culture, as the opportunities to make more meaningful
contributions to the program evolve.

4.3.4 Re-imagine risk tolerance :-

When it comes to assessing the risk tolerance of your CSR program, one
barometer could be to ask: does it match the risk tolerance of other areas of the
business? If your product or marketing or sales teams are encouraged to take risks,
make mistakes, and learn along the way, shouldn’t the same attitude of being open
to learning and improving apply to your corporate social responsibility strategy and
initiatives.
4.3.5 Encourage creativity :-

Creativity as a principle may feel out of place in a discussion of how to

improve CSR. Yet it’s a concept increasingly invoked in philanthropic thought
leadership, and for good reason.