Professional Documents
Culture Documents
Professional Portfolios - Teddy Pratomo (2023)
Professional Portfolios - Teddy Pratomo (2023)
Professional Portfolios - Teddy Pratomo (2023)
Associate Financial Planning and Analysis Manager – Feb 2014 to Jan 2016
• Involved in annual budgeting process for FY 2015 and FY 2016. Budget for
Australia and Indonesia were sent in-time.
• Successfully helping commercial team to allocate trade marketing
investment (TMI) spending that led 20 pct sales growth and well-maintained
expenses toward budget (97 pct realization) for FY 2015 (YoY).
Garuda Indonesia
Reg. Business Controlling and FP&A Asst. Manager – Sep 2012 to Feb 2014
• Successfully helping company to safe regional cost savings around IDR 142
bio in 2013 (YoY).
Garuda Indonesia
ERM Implementation and BSC Alignment – Jan 2013
Project Business Analyst for Singapore BO Improvement – Oct 2011
Innovations References
1. Flip.id Management Report • Ferry Tjie (Ferry)
Dashboard (2021). Group Finance Head at Flip.id Group
2. Traveloka Commercial Phone : +62 818-0326-5980
Performance Dashboard (2018)
3. Capacity Planning Dashboard –
Edelman (2018) • Dionisius Nathaniel (Dion)
4. Project Planning Template – Ex - Global Chief Marketing Officer (CMO) at Traveloka Group
Edelman (2018) Phone : +62811-1113-466
5. Marketing Expenses Realization
and OPEX Monitoring Dashboard • Eva Ratnasari Yasin (Femma)
– JTI (2015) Director of Finance (CFO) – Indonesia at Edelman Indonesia
6. Route Profitability Dashboard – Phone : +62811-995-1095
Garuda Indonesia (2012-2014)
7. OPEX and Marketing Spending • Lalu Salim (Lalu)
Monitoring Dashboard – Garuda Ex - Financial Planning Analysis Manager at Japan Tobacco International
Indonesia (2014) Phone : +62812-8446-5709
Professional Portfolio
Chapter Page
Summary of Portfolio 1
Traveloka Commercial Performance Dashboard 2
Traveloka Commercial Performance Dashboard is a tools that summarize all
commercial metrics into single display. It gives insight behind the numbers to
Traveloka Commercial Executive
Note:
*) Example of file will be submitted upon request.
Traveloka Commercial Performance Dashboard
Date of Creation : November 2018
Date of Implementation : December 2018
Related Role : Strategic Planning Manager at Traveloka
Used Tools : Microsoft Excel, VBA, Google Data Studio (GDS)
Executives’ visibility toward trusted performance data is very important for digital company in order to
create fast and effective strategic decision. Previously before project establishment, data was scattered
in each product team without any consolidation process.
Goal of Commercial Performance Dashboard project is to give trusted and consolidated commercial
performance data that can be prepared immediately whenever executives need it. Also, dashboard is
created in most simple form to make user easily get the messages behind the number.
Process of dashboard creation was started by establishing one on one discussion with all of stakeholders,
especially Commercial Executives and Head of Center of Excellence. This point of view was converted
into rough design of Dashboard. From this discussion, I also get most important indicators that must be
analyzed in biweekly or monthly basis. After creating drafted design and knowing important metrics,
second steps was getting data from various department from multiple sources and system. Dashboard
initial draft was created in just three days, and its improvement based on User Acceptance Test took
two weeks. Fine tuning the design took one week. This Dashboard was upgraded by using GDS with
support from Data Analytics Team.
Project result:
• Faster data preparation and more trusted data for Commercial Executive meeting that was held
by bi-weekly basis. Data preparation and confirmation took only one day up to two days.
Process Flow of Creation:
Creator
Initiate
Summarize Create Initial Get related Initial Launch
user
discussion input Design Data
User
Give input
to
Creator
Dashboard display:
Accrual to Invoice Dashboard
Date of Creation : October 2018
Date of Implementation : October 2018
Related Role : Strategic Planning Manager at Traveloka
Used Tools : Microsoft Excel, VBA, Google Data Studio (GDS)
Reliability of accruals that are created by marketing (commercial) team is very important to have
accurate Profit and Loss Statement. Correct and accurate accruals have characteristics that it must be
or at least have small variance with all of its actual (invoices) expenses.
Goals of Accrual to Invoice Dashboard is to get reliable accrual created by Marketing Department Team.
It also minimizes time to reverse accruals before month-end closing by Accounting Team.
Process of Accrual to Invoice Dashboard was started by initiating discussion with Head of Center of
Excellence (CoE) and Accounting Team to get to know accrual characteristics in Traveloka, and when
marketers do reversal process for their accruals (ID and Global). For second steps, I tried to find
sources of data, supported by Accounting Team, and the way how to acquire them. After got the data,
I try to build initial dashboard display and show it to Accounting Team. After creating initial display, i
made discussion with Accounting Team to inform how to utilize the Dashboard as main resource to
blast reminder to PIC of each campaign or Accrual item ID.
Result:
• This Dashboard was created for initial project for Accrual Monitoring project that is established
by Accounting and Marketing Team. It was fully utilized during Year End 2018 to do reversal
for unutilized Accruals and fixing Accrual to Invoice % to more than 97 percent (YE 2018).
Process Flow of Creation:
Creator
Martics
Dashboard display:
Capacity Planning Dashboard
Date of Creation : September 2018
Date of Implementation : September 2018
Related Role : Corporate Business Finance Manager at Edelman
Used Tools : Microsoft Excel, VBA
Project Contribution Margin % and Team Utilization % are two main metrics that are used by APAC
Finance Board to evaluate whether all of our projects and team effectiveness are well maintained in one
country. But getting data of those metrics will be painful because of scattered sources of data without
any consolidation and insight.
Goals of Capacity Planning Dashboard is to give APAC and Indonesia Finance Board about healthiness
of Project and Team Management in Indonesia Market, using one reliable source. This dashboard is
created also to give better insight to Consulting Team if they are fairly giving services to client.
Process of creation of Capacity Planning Dashboard is started with discussion with Indonesia and APAC
Finance Executive to know list of most important metrics and their formula. After I got list of important
metrics, I established discussion with Indonesia FP&A Executive to know if they have link to all of trusted
data sources. FP&A Team also gave support in preparing capacity monthly table. After FP&A were
finished in preparing capacity monthly table, I re-calculate formula for important metrics. This re-
calculated metrics are displayed in Dashboard using initial design. Formal launch is established after
Finance Executive approve its design.
FP&A Executive
Creator
Dashboard display:
Project Planning Template
Date of Creation : May 2018
Date of Implementation : Jun 2018
Related Role : Corporate Business Finance Manager at Edelman
Used Tools : Microsoft Excel, VBA
Project Contribution Margin % is an essential part that must be considered by Consulting Team and
Indonesia Finance Executive before taking any project proposal from client.
Goals of Project Planning Template is to give information to Consulting Team regarding CM percentage
of potential projects that will be acquired by them. It solves the problems of tendency of Consulting
Team to take profit that will trigger loss to Company’s performance.
Process of creation of Project Planning Template is started from discussion with SEA Region (Southeast
Asia – Singapore, Malaysia, Australia, Indonesia, and Thailand) Finance Executive and Indonesia Finance
Executive related to know most important metrics that trigger healthiness of project and company
profitability. After getting information of most important metrics, I work closely with Indonesia CFO
and Senior Finance Manager (Controller) to construct project planning table that consist of three mini
tables (Fee Tracker, Expenses Tracker, and Summary Table). I add dashboard and Profitability Analysis
to describe insight behind the number created by this tracker. This tracker was launched at June 2018.
It is still used up to present times.
This Template was presented in APACMEA Finance Yearly conference 2018 and selected as Example
template for all markets in APACMEA region. Furthermore, it help Edelman Indonesia in improving its
gross margin from 64 pct to become 71 pct in 2018.
Process Flow of Creation:
Finance Executive
Give input to
creator
Creator
Route profitability was one of important report that was needed by every regional management at
Garuda Indonesia. But headquarters usually just give raw data to every region without any good
explanation about how to read it well. Miss-interpretation was always happened when management,
who didn’t have any finance qualifications, read it. One of fatal mistakes was product expansion when it
didn’t have any profit at all, even it couldn’t cover its fuel expenses.
Route Profitability dashboard was created to help management read those data well, instead of reading
by their own intuition.
Project were initiated by Senior Manager – Finance Controller and me to gather users’ most important
indicator (metrics). It was combined with some additional indicator that users’ must know it before
they take any decision whether they expand or cut their route. After we gathered all information, we
did some redesigning of those data to create it become much more user friendly.
User knowledge toward data was one of our concerns during those times, especially when management
were dominated by person that was number or data blind. So, we did some sharing session, initiated by
me, to several top management of my Region about how to read the dashboard and what strategy that
must be taken to increase profit or to stop loss from each of our route.
Process Flow of Creation:
User
Suggest
basic
template
Creator
Acquire Data and Educate User Launch
Discuss create dashboard (Training) Dashboard
with
Leader SAP