Sample Business Plan B: Retail Product

Business

Webster BUSN 5000 Online Course

Game On!
Family Entertainment

Blake A. Bugaj, Owner

2536 Kensington Way
Elizabethtown, KY 42701

Phone: (254) 334-4380

E-mail: blakebugaj21@webster.edu

Last Revised: 7 September 2022

Executive Summary

Game On! is a general partnership, game designing, developing, and manufacturing business
aimed at creating new family fun entertainment and educational games. Operating as a home-
based business in Central, Kentucky, Game On! will target customers in the age range of 10+.

The part-owner, Blake A. Bugaj, has 30+ years of gaming experience and 15 years of project
management experience. His life and business partner, Emily Molander, whom has 20 years of
educational experience, will combine their creative and artistic knowledge to bring new games to
the market. This will be a part-time business, passion project, that develops products over an
elongated timeline. They will pool their resources, both financially and creatively, to bring new
gaming experiences to homes around the world.

Game On!’ intends to develop card, board, dice, puzzle, and a combination thereof games to
market. Through deliberate planning sessions, creative design iterations, rule development, and
functionality testing, Blake and Emily will bring new entertaining and educational games to
market for friends and families to enjoy.

Game shape, size, style, type will be dependent upon a variety of factors; primarily related to the
game’s intent. Game On!’s products are intended to bring uniquely crafted, group oriented,
semi-competitive, sometimes educational, new experience to the home.

The owners plan to finance all expenditures using their own capital. The business will not incur
any expenses until game requirements are determined. Furthermore, dependent on the type of
game being developed will determine the initial financial investment required to produce the
product. All game manufacturing will be outsourced and sold directly to customers. Game On!
will use online marketplaces to sell their products using Blake’s extensive technological
background.

The company will succeed by designing, developing, manufacturing, and selling new games
directly to customers. The game producing process will be streamlined. When the need to expand
productivity based upon demand requirements, the business will be postured through
manufacturing partnerships to deliver products to customers.

Profit margins will be different for each game produced. Using the just-in-time methodology of
delivering games to customers, costs will be kept to a minimum such as not requiring storage or
manufacturing excessive amounts of unsold games. The price of each game will be determined
based on the games materials, cost for the outsourced product to be manufactured, shipment
costs, and online marketplace fees. The aim is to develop low cost games and sell them at an
affordable rate.