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Business Plan In Saudi Arabia

Initially, the investors regardless foreign or local must have a viable


business plan in Saudi Arabia including a study of the market
conditions, the competition and forecast results of market. Those
who are interested to invest must have a good knowledge on Saudi
Arabia especially for the foreign investors. They need to undertake
extensive research into the business sector where they wish to
operate and license of business. Besides, the foreign investors need
to prepare for necessary investment from their own resources
because banks will be as convenient for them as they are the new
comers without a strong track record in this region. But investors
can get the local or government support if they able to attract
through their credible business plan.

Business Plan

Investors should bear in mind that a good business plan in Saudi


Arabia for the market will never be underestimated and this is
considered the key to success. In the business plan, investors or
entrepreneurs must clarify how they will take their business from
paper to profit and expand a business in Saudi Arabia through
encompassing their objectives, forecasts and routes. It is known that
success and failure can be differentiated whether it is a well-
structured business plan or not. For the new comers in this region
should find out what they are trying to achieve, how they will
achieve that and at the same time when they are going to achieve it
by through making extensive research on their certain field of
business.

Quick Guidelines

Investors need to follow the quick guidelines to make their business


profitable in Saudi Arabia.

 If the foreign entrepreneurs wish to show their business


plan to potential investors, they need to summarize their
overall business plan
 Description of the company is another essential part
along with the products or services what they intend to
sell in Saudi Arabia
 Description about their valuable customers
 The pattern of marketing and sales team and how they
will enter in the market of Saudi Arabia for the specific
product
 Description of the Management and Workforce with their
existing employees or hire people overseas.
 Entrepreneurs must show from which sources they will
finance along with their costs and forecast, offices,
factories, production facilities, locations, management
systems andIT.
 Another important thing is who will help them to
formulate a business plan in the Saudi Arabia market
where advisers will exist. So, they need to show the step-
by-step through methodology and performance
management.
 Blueprinting a plan for operating a business in local
region is comparatively simple but blueprinting for
overseas operations is quite difficult. If the foreign
entrepreneurs don’t feel confident drawing a blueprint,
they should get in touch with one of the many
international business-planning services which are
already existed there and it is recommended.

Market Entry Strategy

The blueprint is needed for the delivery of certain products or


services in the market and end user in Saudi Arabia. The targeted
customers and competition are the main concern for entering in the
market in Saudi Arabia. Before entering in the market,
entrepreneurs need to reassess their whole strategy with their
offering competitive products / services / prices than their
competitors.

Basic tips for planning market entry

 As business plan in Saudi Arabia, Initially the foremost


work for the entrepreneurs is to research the market and
identify their best potential customers, locations, sales
leads and sales channels
 Sales volumes should be calculated with the expanding
potential growth in their business to Saudi Arabia
 Entrepreneurs should identify the best distribution
channels in that region.
 Another important thing is to study on the products,
services, distribution channels of the competitors
 Find out and decide on specific entry points and niches in
Saudi Arabia
 Investors specifically the foreign investors have a good
understanding of current and future political and
economic climates of this country
 Initial cost and risk factor should be calculated
 Evaluate the operational and logistical needs before
entering the market of Saudi Arabia
 Recognize the duties, rules and regulations with all kind of
restrictions
 Market test is essential before launching the product or
service in the certain market to understand the viability,
transferability and profitability
 Analyze the market through following the marketing
techniques, product image
 Evaluate the possibility of expanding business with the
help of necessary future funding.
 Market opportunities, risks and environment should be
evaluated properly before launching the certain product
or service in the market in the country
 Fix the pricing through following the pricing strategy and
speak with the distributors and producers because they
know the obstacles and opportunities more than the
entrepreneurs

Competitor Analysis

Entrepreneurs should find out their rival companies such as who are
producing more than cheaper or costly product from them. Besides,
they can follow SWOT (Strengths, Weaknesses, Opportunities and
Threats) analysis to identify their best and worst competitors in the
market. Besides, they can find out competitors by advertising,
literature, websites, press releases, exhibitions, road shows,
business accounts, etc. Commissioned market research is another
strategy to find out competitors. At the end, without business plan in
Saudi Arabia starting new business and invest is risky.

It’s a regular inquiries by investors whether business visa is required


to start new business in KSA or what type of visa is perfect initially.

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Please feel free to contact me when needed

Yours Sincerely,,,
Omar Ghanem
Sales engineer
Middle East Factory for Machines Co.
Ltd. (MEMCO)
Phone: +966 11 2653137
Mobile: +966 569255100
Email: oghanem@memco.com.sa
3rd Industrial City, Road #201
P.O Box # 355353, Riyadh #11383
www.memco.com.sa

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