Pitch deck

"BOSI"

Awake Your Feet

 Harm from traditional shoes

Moderate-to-severe foot pain

affects 40% of population

Our foot structure become compressed and deformed by

traditional footwear leading to numerous foot pathologies

Information sources: "Foot pain and foot health in an educated population of adults: results from the Glasgow Caledonian University Alumni Foot Health Survey"
 Harm from traditional shoes

Most commonly reported areas of pain in a feet are:

the arch (26.3%), the ball of the foot (24.6%), toes (20.7%), forefoot
(20.1%) and the heel (18.5%) 

Common feet pathologies caused by traditional footwear:

Flat feet Valgus deformity Dislocation

of ankle joint
Information sources: "Foot pain and foot health in an educated population of adults: results from the Glasgow Caledonian University Alumni Foot Health Survey"
 Solution

ox
toe b
Wide

Barefoot shoes

Key benefits:
No su
ppo
insole rtive
sole s
✔ Reduced lower back toll
Thin

✔ Increased proprioception and

lower cortisol

✔ Feet are not restricted

✔ Feet strengthening

✔ Full range of feet motion

Flexib
eels
No h ility
 Target audience

! Fitness and healthy lifestyle

enthusiasts (ages 18-50)
! People with medical
conditions

• People who care about their health

• People with feet conditions

• Runners and hikers

• People who suffered back or knee
• Office workers
injuries
• People spending work time on their
feet

t
enefi
t enefi
key b key b
Feet are allowed to move Feet strengthening,
and function like they are prevention of feet pronation,
supposed to, day-long feet better ankle mobility, reduced
comfort, improved balance toll on lower back
 Markets
Pairs of shoes consumed annually:
TAM = $3 B
s are
shoe
a re foot o take-up
B t
asted f the
forec to 4% o ket
3 % ar
ear m
footw 21 B SAM = $300 M
($485 B)
… and foot pain affects 40% of population.
SOM = $25 K
(2022)
6% CAGR for 2021-2027 period

Target Markets
Logistic Partner
Eastern Europe
Fulfillment center
EU
in Slovakia
North America

Information sources: Statista, Vivobarefoot

 Use of recycled & vegan materials

Pineapple Piñatex Coconut fiber

Recycled plastic Apple peel leather

Recycled tires Rice husk …etc.

 Competitive advantages

Quality-to-price
Design Materials
ratio

✅ ✅ ✅
we see it as an new appealing design for use of C2C innovative
opportunity in the market barefoot shoes market ecological materials

Other barefoot
shoes brands # # #
it is often one or the often not appealing to rare use of innovative
other customers ecological materials
Marketing & Sales Channels

Marketing tools:

✔ social media ads aimed at local target audience

✔ collaboration with healthy lifestyle and fashion influencers

(e.g. on YouTube, Instagram)

✔ contextual ads and SEO

✔ sales promotion

✔ PR

Global and regional marketplaces

 Milestones and plans
• Improvement of an MVP
• Partnership with Portugal
Shoes
• Participation in national start-
•
$ &
up competition, feedback on Production of the first batch
the project from business of barefoot shoes
experts • Launch of sales in Europe and
• Partnership with ShoeFitter the USA

2019 2021

2020 2022
• •
% '
Idea to create barefoot shoe Customer interviews
brand • Product development
• Launch of online store • Team development
• Production of an MVP • Trademark registration
• Market test • Marketing strategies
• First sale development
• Partnership with USA barefoot • Partnership with Voxeljet and
shoes retailer Frisbo
 Team

Marketer

Kateryna Teleshova

Founder
Physical Therapist (Advisor)

Mykyta Grechyna Rostyslav Yakubishen

Business-mentor

Iryna Bystrova
Thank you for the attention

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