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CAPSTONE (Data Mining)
CAPSTONE (Data Mining)
ASEAN Region
ABSTRACT
The study aimed to give attention on promoting safety and emergency management
protocols for disaster and health in social media among ASEAN region. Researchers
sought the answer to the problems of this study which are as follows: mostly used social
media sites; types of protocols in terms of disaster and health; and common ways on how
promote protocols. This research used quantitative research, specifically a descriptive
research and data mining was used for data gathering process of the research. The result
shows that six social media sites commonly used in promoting safety and emergency
management protocols for both disaster and health, Facebook and Twitter are the most
commonly used. There are four disaster safety and emergency management protocols and
three health safety and emergency management protocols. It is also found out that the
ASEAN region used various methods such as blogs, videos, and images for promoting
both disaster and health protocols in social media. Researchers recommended web-
seminars that focus in the usage of social media in an effective and efficient information
dissemination. Also, adoption of Sendai framework was recommended that can reduce
the impact of disasters by requiring a better understanding in disaster risk and to improve
risk governance through social media. Lastly, Prototype 2.0 that aims to help everyone in
ASEAN Region to ensure and develop a better emergency management system.
Keywords: Social media, ASEAN, Emergency Management Protocols
I. Introduction
used for social interaction and access information and news, and share, create, and spread
the word and build relationships with others locally and worldwide. With social media's
help, every people can easily access news inside and outside the country, and every
people can see current updates about health and disaster safety and emergency
1
According to Adini, Goldberg, and Simon (2015), social media tools are integrated into
responders. In the last few years, social media helps every person globally promote
response. During health and disaster problems, social media communication is one of the
To support this research, the study of Huang, Chang, and Hyder, (2010) which is entitled
"Social media and disasters" was used as a basis. It is found out that Social media is a
great help in providing sufficient and accurate information during a disaster; the proper
use of social media can help to innovate the development of strategies on how to apply it
correctly. Moreover, the National Disaster Risk Reduction and Management Council
were responsible for ensuring the protection and welfare of the people during disasters or
emergencies. NDRRMC created their own websites and hotlines in social media that can
help to expand the reach of the information due to social sharing and the vast number of
Vietnam. Within the region, there are 400 million total internet users (ASEAN UP,
2019). The ASEAN region recognizes the effectiveness of social media as a channel of
region can quickly get information in any happening inside or outside the area. It also
promotes connectivity where everyone that wants to communicate with others is possible.
2
Along the way, ASEAN region is located between several tectonic plates, which cause
earthquakes, volcanic eruptions, and tsunamis. The area is also placed between two major
cities oceans specifically the Pacific and Indian Oceans resulting in seasonal typhoons
and in some cases tsunamis. There are several types of natural hazards like typhoons,
floods, earthquake, tsunamis, eruptions, landslides, forest-fire and epidemics that are
ASEAN has experience catastrophic disaster yearly; in 2008 the country of Myanmar
earned its spot on the longer-term list due to Cyclone Nargis that caused more than 95
percent of the damage and facilities in the country. As of January 2020, The Taal
Volcano, smallest active volcano in the world began to spew an ash cloud kilometers into
the sky, and for four days the volcano has persisted at an alert level 4/5 and at least
In 2004, the day after Christmas a lot of tourist flocked to the beaches of Thailand, and a
9.1 magnitude earthquake that ripped through the undersea fault in the Indian Ocean.
Many towns are wiped because of this tsunami and in the country of Phuket, Thailand
also hit by the tsunami with travelling of 500mph across the Indian Ocean. The death toll
in Thailand was nearly 5,400 including 2,000 foreign tourists. It was also the deadliest in
This study presented how social media plays a role in promoting disaster and health
safety and emergency management protocols. However, this study will focus on ASEAN
Region. This study will correlates with SDG number 3, Good Health and Well-being and
SDG number 13, Climate Action. A better understanding of social media's status across
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health, would help everyone seeking to develop their strategies for safety and emergency
management protocols in every individual and to attain the objective of this study which
is to develop faster and better emergency management system that will cater the needs of
citizens in 21st century through the use of social media and mobile application. .
II. Methodology
The researchers utilized a quantitative method of research and data mining as a substitute
of research where it obtains and analyze data in a countable manner. The type of
quantitative research that the researchers used in this study was descriptive research
identified variable.
Due to COVID pandemic, data mining was used to analyze and interpret the data from
well-known government agencies and verified registered websites such as, Philippine
Health (DOH), WHO Country Office of Malaysia, Ministry of Health (MOH), Research
Gate, BMC Public Health, UNPD, Emergency Plan of Action (EPoA), and Malaysia:
Flood, ISIF:Asia. According to IGI Global (2021), data mining refers to a process of
digging and finding valuable patterns and correlations within different data for
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III. Results and Discussion
120%
100% 100%
100%
VIETNAM VIETNAM
THAILAND THAILAND
80%
SINGAPORE SINGAPORE
PHILIPPINES PHILIPPINES
60%
MYANMAR MYANMAR
MALAYSIA MALAYSIA
40%
LAOS LAOS 30%
INDONESIA INDONESIA PHILIPPINES
20%
CAMBODIA CAMBODIA MALAYSIA 10% 10% 10%
BRUNEI BRUNEI INDONESIA MYANMAR LAOS MYANMAR
0%
FACEBOOK TWITTER YOUTUBE INSTAGRAM MOBILE4D WHATSAPP
There are six social media sites that used by ASEAN region in promoting disaster
protocols and the Facebook and Twitter are the mostly used social media sites for disaster
management protocols. The least used social media sites for disaster management
protocols are Instagram, Mobile 4D and WhatsApp. Facebook and Twitter have great
potential in giving updates, protocols, awareness, and other types of safety and
emergency management, especially in disasters. With the help of data gathered, the
usefulness of these two social media sites for disaster management found out. It is found
out that Facebook and Twitter are acknowledged by ASEAN Region in its effectiveness,
through utilizing different social media sites for posting protocols and giving updates in
ASEAN Region, people has more opportunity to get information that will help in
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1.2: Mostly Used Social Media Sites in Promoting Health Protocols
120%
100%
100%
VIETNAM
90%
THAILAND VIETNAM
80%
SINGAPORE SINGAPORE
PHILIPPINES PHILIPPINES
60%
MYANMAR MYANMAR
MALAYSIA MALAYSIA
40%
LAOS LAOS
Sources: Asia Pacific-Org, Ministry Of Health Vietnam, Prudential, Southeast Asia- Road To
Rescilience, Prudential, World Health Organization (WHO)
There are six social media sites that used by ASEAN region in promoting health
protocols and Twitter was the mostly used site. The least social media sites used is
YouTube with only one country used. ASEAN Countries use this site to give safety
protocols and awareness in health. Twitter is helpful because it offers a lot of platforms
can be done. The sharing of information on twitter can create a communicative and
collaborative help for people by means of being aware and guided to health safety and
emergency management.
6
2.1: Number of Promoted Disaster Safety and Emergency Management Protocols in
100%
80%
90% VIETNAM
THAILAND
SINGAPORE
60% PHILIPPINES THAILAND
MYANMAR PHILIPPINES
40% MALAYSIA 60%MYANMAR VIETNAM So
u 20% INDONESIA MALAYSIA THAILAND THAILAND rc
CAMBODIA LAOS MYANMAR PHILIPPINES
e BRUNEI INDONESIA INDONESIA INDONESIA s:
0% 40%
s s s 30% s
ol ol ol ol
t oc oc oc oc
ro ot ot ot
sP Pr Pr P r
s se n n
ne on tio tio
ed sp ci a e n
pa
r Re un ev
re n m Pr
rP atio Co
m
st
er
e t a
st ap Di
s
isa Ad
D
World, Health Organization (WHO), Asia Foundation org., WHO country office of Malaysia
There are four common disaster safety and emergency management protocols promoted
in social media those are the disaster preparedness protocols, adaptation response
protocols are disaster preparedness protocols and the least promoted protocols are the
disaster prevention protocols. It seems that there are many ASEAN countries are lack in
promoting this disaster management protocols in social media. However, using social
media in disaster management, people can change their beliefs, the way they handle an
emergency, and act to address the posted challenges. Disaster Management is a basic
human need when disaster strikes. Social media establish a safe and secure environment
7
2.2: Number of Promoted Health Safety and Emergency Management Protocols in
100%
80% 90%
THAILAND
SINGAPORE VIETNAM
60% PHILIPPINES 80%
THAILAND
MYANMAR SINGAPORE
MALAYSIA PHILIPPINES VIETNAM
40% LAOS MYANMAR THAILAND
INDONESIA MALAYSIA PHILIPPINES
20% CAMBODIA INDONESIA MYANMAR
BRUNEI CAMBODIA 50%
MALAYSIA
0%
ls ls ls
oco oco oco
t t t
ro ro ro
e sP ss
P
ss
P
lin e ne
e en ed
id ar r
Gu Aw e pa
h h Pr
e alt alt h
H He
e alt
H
Sources: Department of Health (DOH), World Health Organization (WHO), Ministry of Health
(MOH), Research gate, BMC Public Health, UNPD.
There are three common health safety and emergency management protocols promoted in
social media; these are health awareness, health guidelines and health preparedness
protocols. The most promoted protocol is health guidelines protocols and the least
large user of Social media, similar in disaster management protocols, health management
protocols is lack in promoting in social media. However, these protocols serve as a guide
and foundation for every people anywhere in the world especially to those users of social
media, it can help them expand their minds so that they know what to do in case of
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3.1: Common Ways on How ASEAN Region Promote Disaster Safety and
120%
100% 100% 100%
100%
VIETNAM VIETNAM VIETNAM
20%
INDONESIA INDONESIA INDONESIA PHILIPPINES
10%
CAMBODIA CAMBODIA CAMBODIA MYANMAR
There are five ways on how ASEAN countries promote disaster safety and emergency
management protocols in social media. Text, videos and images are the common ways
for promoting disaster management protocols in social media that is used by all ASEAN
Countries. The least way is using blog to promote disaster management protocols in
social media which is Myanmar. Therefore, by incorporating social media into their
communications strategies, public safety organizations can leverage the power of these
Preparedness and Prevention. Today's Technology is a prime part of the solutions. They
ensure speedy dissemination of information before, during, and after the emergency is a
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3.2: Common Ways on How ASEAN Region Promote Health Safety and Emergency
30%
Management Protocols in Social Media
120%
promoting are three which are use of text, video and image with all ASEAN Countries
using them. In blogs, there are no countries used this as way for promoting health
management protocols. Within Emergency Management, websites are one of the easiest
ways to reach and get the information you needed because, on the website, they got all
the information from photos, videos, and texts. While through the use of Text in social
media, people can communicate faster and can clarify a context such as articles and other
information. Images and Videos are also useful as it easily records and captures what is
happening and shares it to other Social Media users. Different ways of Information-
sharing through technologies help exchange the data between various organizations and
people.
IV. Conclusions
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From the findings of this study, it is found out that the countries of the ASEAN Region
used social media to promote disaster and health safety and emergency management
protocols. Also there are six social media sites that the ASEAN region used for
promoting disaster and health safety and emergency management protocols and the
commonly used social media sites are Facebook and Twitter. In promoting Disaster
safety and emergency management protocols, there are four common ways that the
ASEAN region used and these are the disaster preparedness, adaptation response
safety and emergency management protocols, there are three common ways that the
ASEAN region used and these are the health awareness, health guidelines and health
social media, ASEAN region used various methods such as blogs, videos, and images and
Social media plays a vital role in ASEAN region when it comes to promoting disaster and
health safety and emergency management protocols. Through the use of different social
media sites, ways and platforms maintaining the safety of people is possible.
V. Recommendations
Conducting Web-seminars
In relation to the findings of the study based on the statement of the problem, researchers
recommend that the ASEAN Leaders should mandate government sectors to conduct
web-seminars that will focus on the topic of "how social media can use in effective and
with regards to disaster and health areas." Especially now, the region is one of the largest
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area affected caused by the pandemic, conducting web-seminars is one of the easiest way
In using Sendai Framework, it can reduce the frequency and impact of disasters, by
requiring a better understanding in disaster risk and to improve risk governance so that
existing risks are reduced, and the creation of new risks is minimized. The Sendai
and impacts on health from disasters can be more effectively alleviated through a multi-
Researchers wants to utilize the social media in times of disaster and health problems.
The target beneficiaries of this recommendation are the 10 countries of ASEAN Region
which includes the governments who will make plans and will lend to the Municipalities
who make action to pass through the communities. The process will be promoting safety
and emergency management that will establish the different protocols that promotes
awareness, guidelines, preparedness, and readiness in terms of disaster and health. The
informed, and safe. With that, the ASEAN people will engage themselves using social
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PROTOTYPE 2.0
Based on the gathered results from this study, ASEAN countries use social media for
in relation to the improvement of social media use in disaster and health management,
through a prototype mobile application for emergencies. Researchers found out that there
are different mobile applications developed by different countries from ASEAN Region
and East Asia, not just for promoting protocols but to give real time update for better
emergency management that we can adopt and improve. By building a new mobile
Prototype 2.0 aims to help everyone from ASEAN Region from its government leaders
This action plan is the combination of different features from the mobile applications
namely, Mobile4D from Laos, Project Noah from the Philippines, Sokhakrom from
Cambodia, Alipay Wallet app from China and Corona map from South Korea. Therefore,
it is already tested and in that way it is more possible to build. Of course, ASEAN
member states are in need to cooperate and unite to build this mobile application.
ASEAN countries need to make a task force to manage this application. All mobile
phone users will be benefited to this because its main objective is to provide safety for
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