CampaignChecklist All Venture

Phase Task
Draft & QC all Terms & Conditions

Draft FAQs for the campaign to go live
Help Center Update
Content Consistency Ensure Consistency in Communication
PDP Consistency Test All Landing Pages
Chatbot Prepare Chatbot
Align on the Vouchers
Voucher Testing Test Vouchers
Fix all the payment partners
Align Payment Partners
Payment issue on PDP
Payment Landing Page QC
Bank Discounts Check
Prepayments Bkash cashback offer
Item Price Sticker Price Issue
Transactional Journey Ensure correct flow of Notification
SOP Creation Design SOP for campaign alignment
L&D Alignment Revise L&D contents for campaigns
Mystery Box (If any) Proper Mystery Box Rollout (If Any)
Delivery Timeline Revised/Extended Tiemline
Return & Refund Communication
Digital Goods (Top-Up) System Gateway check
Collection Point/Drop-Off Customer Convenience
Action
> Draft all the pertinent T&C Plan
for the campaign Stakeholder ETA
>
> QC/Vet
QC FAQs thebefore
T&Csgoing
beforelive
sharing & making it live CS POC
> Align with Traffic Operations on the communication CS POC
> Review & Update Help Center articles CS POC
>
> Ensure
Test all consistency in communication
the newly created on platform including da CS POC
Landing Pages
>>Chatbot
Align with the concernedupdate
communication teamsbefore
on thecampaign
issues CS POC 4th Nov - 10th
> Ensure proper shortcuts & relevant KTs before campaign
> Strategy Team to align on the Types & modality of vouchers CS POC Till Campaign E
> Descriptive Modality of Vouchers & usage
> Align stakeholders on whitelisting vouchers type CS POC During Campaig
> Include proper voucher communciation CS POC During Campaig
> Fix the payment partners before campaign CS POC 4th Nov - 10th
> Notify payment partners on order forecast CS POC
>
> Check payments
After the paymentpage for pages
partner possible
areissues
finalized, the landing pages CS POC
need to be QC'ed
> Bank discounts pages as well CS POC 4th Nov - 10th
>
> Check all the discount
Bkash cashback communication
offer details along with the tested l
communication CS POC 4th Nov - 10th
>>Mismatch
Need to specify whichprice
with Sticker are fraudulent activity CS POC Not applicable f
>>QC
Can&not avail
Draft sticker pricecontents
Transactional CS POC 4th Nov - 10th
>>Formulate
Test & Ensure
SOPproper
for the flow of PNs,SMS
agents andTraffic
to align with EmailOps for campaigns
CS POC 4th Nov
>
> Plan structurized
Include campaignformat
dynamicsfor aligning withCS
in L&D for Traffic Ops during
executive campaigns
alignments CS POC (Usual4th
FCR/NFCR)
Nov
> Organize Huddle sessions on the daily updates
> Proper comms must be rolled out (Comms & Guidelines) of campaigns to CS
be live
POC during
4th
the
Nov
campaigns
> Ensure that the products are not damaged CS POC 4th Nov
>
> Communication on be
Whether return will extended
on timeline (If any) CS POC 4th Nov
> Properly communicating & ensuring the return & refund timelinesCS POC 4th Nov
>
> Ensure that the top-upsofare
Proper communication workingpoint/drop
collection properly (Gateway
off point check CS POC During Campaig
> Timings communication CS POC 4th Nov
Status
Completed
Completed
Completed
Not Started
In Progress
Not Started
Not Started
Not Started
Completed
Not Started
Not Started
Not applicable for PK
Not Started
In Progress
In Progress
In Progress
In Progress
In Progress
In Progress
Not Started
In Progress
Phase Task
Draft FAQs for the campaign to go live
Content Consistency
Help Center Update
Ensure Consistency in Communication
Chatbot Prepare Chatbot
Voucher Testing
Test Vouchers
Align Payment Partners
Payment issue on PDP
Prepayments
Payment Landing Page QC
Bank Discounts Check
Bkash cashback offer
Mystery Box (If any) Proper Mystery Box Rollout (If Any)
> Draft all the pertinent T&C for the campaignAction Plan Stakeholder
>> QC/Vet the T&Cs before sharing & making it live
Align with Traffic Operations on the communication CS POC
CS POC
> Review & Update Help Center articles CS POC
>> Ensure
Test all consistency in communication
the newly created on platform including dates, discount amount, sticker prices
Landing Pages CS POC
>> Align
Ensure proper shortcuts & relevant KTs issues
with the concerned teams on the before campaign CS POC
> Strategy Team to align on the Types & modality of vouchers CS POC
>> Descriptive Modality
Include proper of Vouchers
voucher & usage type
communciation CS POC
CS POC
> Fix the payment partners before campaign CS POC
> Notify payment partners on order forecast CS POC
>> Check paymentspages
Bank discounts page as
forwell
possible issues CS POC
CS POC
>> Check
Need toallspecify
the discount
which communication along with the tested landing pages
are fraudulent activity CS POC
> Mismatch with Sticker price CS POC
>> Can
QC &not avail
Draft sticker pricecontents
Transactional CS POC
>> Test
Plan & Ensure proper
structurized flow
format forofaligning
PNs,SMS andTraffic
with EmailOps during campaigns (Usual FCR/NFCR) CS POC
CS POC
> Include campaign dynamics in L&D for CS executive alignments
> Organize Huddle sessions on the daily updates of campaigns to be live during the campaigns CS POC
> Ensure that the products are not damaged
CS POC
>> Communication on extended
Whether return will be on timeline (If any) CS POC
> Properly communicating & ensuring the return & refund timelines CS POC
>> Ensure
Timingsthat the top-ups are working properly (Gateway check)
communication CS POC
CS POC
ETA Status
Completed
Completed
Completed
In-Progress
In-Progress
Completed
Completed
In-Progress
Completed
Completed
Completed
Completed
Completed
Completed
Completed
Completed
In-Progress
In-Progress
Not Started
In-Progress
Not Started
Not Started
Campaign Phase Phase
Content Consistency
and
PDP Consistency
Content Consistency
and
PDP Consistency
Pre Campaign
Vouchers
Chatbot
Pre-payments
Item Price
Transactional Journey
SOP Creation
Training/ L&D Alignment
Delivery Timeline
Return & Refund/ Warranty

Return & Refund/ Warranty
Digital Goods (Top-Up)
Category creation
Huddle
Task
Terms & Conditions
FAQs
Help Center
promotions
Time based Discounts

New user promotions
Seller promotions
Free shipping/ Shipping discounts
Games
Vouchers
Chatbot
payment partners
Bank discounts
Sticker Price
SMS/ Email/ PN
Design SOP for campaign alignment
L&D programs for existing CS members
Training newbees
Revised/Extended Tiemline
Communication
Communication
System Gateway check
Category creation
Huddle management
Action Plan Deadline Progress
gathering information related to T&C of the campaign 2021-10-28 Done

testing T&C 2021-11-17 On track
updating changes in T&C 2021-11-17 On track
Draft FAQs for the campaign 2021-10-26 On track
provide FAQs to feed HC and chatbot 2021-10-27 On track
adding updates to the FAQ sheet and informing relevant POCs 2021-11-17 On track
Aligning with Traffic Operations on the communication 2021-11-17 On track
creating new articles related to the campaign 2021-10-27 Done
Review & Update existing Help Center articles 2021-10-28 Done
cheking HC performance daily/ weekly 2021-11-17 On track
Gathering promotion details Done
collecting and testing promotion page links On track
gathering banners On track
2021-10-28
Collecting information related to Gifts/ offer Done
Gathering promotion related SKUs Done
checking the list of brands and offers (brand promotions) Done
Changes in campaign or promotions On track
changes related to the gifts On track
New page link after the new update On track
Testing On track
promotion extending dates 2021-11-17 On track
Promotion cancellations On track
instant changes due to system issues On track
backup promotion details On track
Checking stocks of promotion related SKUs On track
gathering banners On track
2021-10-28
Changes in campaign or promotions Done
Testing On track
promotion extending dates On track
Promotion cancellations 2021-11-17 On track
on time banner updates On track
gathering banners 2021-10-28 On track
2021-10-28
Testing On track
gathering banners 2021-10-28 On track
changes related to free gifts On track
Testing On track
Daraz free shipping (specifically mention if the offers valid only for specific Done
categories) 2021-10-28
seller free shipping Done
Changes in the promotion On track
Testing On track
Details/ Mechanism Done
Gifts/ offer Done
2021-10-28
banners On track
Page links On track
Changes in mechanism On track
Testing On track
2021-11-17
Extending dates of the game On track
Game cancellations On track
2021-11-17

Descriptive Modality of Vouchers & usage type Done
Testing the types of vouchers (Customer Specific Vouchers, Seller 2021-10-28 On track
Voucher, Collectible Voucher)
Testing the voucher integration On track
Updating changes related to voucher On track
Changes in vouchers On track
New link after the new update On track
Testing On track
promotion extending dates On track
2021-11-17
Updates related to voucher stocks On track
Chatbot communication update before campaign 2021-10-27 On track
Ensuring proper shortcuts & relevant KTs before campaign 2021-10-27 On track
checking chatbot performance daily/ weekly 2021-11-17 On track
collecting information about all the payment partners before campaign 2021-10-27 Done
Checking payments page for possible issues 2021-10-28 Done
Bank discount details/ dates/ list of banks 2021-10-27 Done
EMI related information 2021-10-27 Done
Bank discount page links 2021-10-28 Done
testing orders if complaints raised related to sticker and price Mismatchs or 2021-11-17 On track
unable to avail sticker price
Testing & Ensuring proper flow of PNs,SMS and Email 2021-11-17 On track
Testing the SMS cost daily/ weekly to check whether it has passed the 2021-11-17 On track
allocated budget
Formulating SOP for the agents to align with Traffic Ops for campaigns 2021-10-28 On track
Planning structurized format to align with Traffic Ops during campaigns 2021-11-17 On track
(Usual FCR/NFCR)
Revising training materials for L&D 2021-10-27 On track
Organizing Huddle sessions on the daily updates of campaigns to be live 2021-10-27 On track
during the campaigns
testing CSAT within the training period On track
checking quality through ABAY audits during the training period On track
Soft Skills Training On track
2021-10-27
11.11 Campaign Information On track
11.11 Campaign Refresher according to the Quiz On track
11.11 Additional/Revised Mechanics Refresher On track
updating the extended timelines (If any) in Help center On track
updating the extended timelines (If any) in chatbot 2021-11-17 On track
updating CS members regarding the extended timelines (If any) On track
Properly communicating & ensuring the return, refund, warranty timelines 2021-10-27 On track
and policies to the CS members
updating the changes in Help center 2021-10-28 On track
updating the changes in chatbot 2021-10-27 Done
Checking whether there are delivery delays On track
2021-11-17
Ensuring that the top-ups are working properly (Gateway check) Pending
creating new categories On track
editing exising categories 2021-11-17 On track
testing emails/ SMS related to categories On track
Gathering updates daily basis On track
Updating CS Members daily in the morning and evening huddles On track
2021-10-28
Checking the growth and performance daily and communicating On track
Identifying and communicating Top queries, feedbacks and suggetions On track
Traffic Ops POC
CS -POC
Information complains
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Geenuwan
Geenuwan
Geenuwan
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Pavi
Pavi
Natasha/ Nadeesha
Natasha/ Nadeesha
Natasha/ Nadeesha
Natasha/ Nadeesha
Natasha/ Nadeesha
Natasha/ Nadeesha
Bhagya
Geenuwan
Bhagya
Bhagya
Bhagya
Geenuwan
Bhagya
Bhagya
Bhagya
Bhagya
Bhagya
Amali/ Bhagya/ Pavithra
Task
Workforce - Capacity Planning

and Shift Scheduling
Recruitment
Voucher testing (Teasing & D-

Day)
CS contingency
Load testing
IT
MTEE
Campaign information
Campaign information
Campaign Tracker for postmortem

FCR Check(check realtime
contacts)
Training & Quality
Huddles
Quiz
Rewards & Recognitions
Email template and content

creation
IVR
Clearing of All Backlogs unders

Emails and Offline header
Back log clearance on all the IR

related cases <2 days
Process Timeline changes
Communications
QA Audit on Information
delivery by Champs to
Customer
Seller Support - Inform Champs
about campaign + QA audit
Chatbot SOPs for 11.11
Chatbot KTs for 11.11

Sub task
Monthly/Weekly/Daily HCs for Nov
Working window during 10th,11th & 12th Nov & creating tickets
SIP - max login count during 11.11 for IB
Roster during 11.11 week
SLA management
Queue management with the support of IR & Support
Cs Ops access for staff - IR and support
Chatbot analysis support
Internal recruitment
Requisition request
Questionaire, Interview tracker
BPO
Questionaire, Interview tracker
Equipment (Headsets & Laptop)
Launch testing
Rrealtime testing
Decision on brining staff to office. Based on country situation by the deadline will decide to if
we could bring set of staff to office who has network and frequent down times
Back up for power and network (office)

System down time( Xsapce/Xcally/admin portal)
Xcally server & SIP | Count to be finalized with the hourly max volume on 11.11. IT is working
with Dialog to increase the numbers.
Recordings and scripts for down time (In case of a Xcally down time, calls will diverted to a
different number with a down time messege and asking to contact via chats)
Extra vehicles allocated for transport
Power testing
Network testing
Give information regarding battery requirement
Laptop battery backup
Headsets & Laptop
Xcally server down
VPN issue
SIP issue
Dedicated IT Support
Deciding the rules
Create FAQ
Create HC article
Create SOP
Common phrase update
Create chatobot KT
Track the bugs and issues caused during the campaign
Update the HC
Update the Chatbot
Training plan
11.11 training plotter update and training completion
Additional trainings
Cross Training
OB training ( Verification)
Post training (accoridng to quiz/Abay Performance and mystery audits)
refreshers according to the Quiz and live updates
Morning and evening huddle
Maintaining attandance
Gathering information and presenting in the management huddle
Pre campaign
During campaign
CSAT rewards
Highest verfication count rewards
IR rewards
Support rewards
Xspace category template
Transaction Journey communication edits(if required) -SMS/email

Proactive complain communications
IVR recording for non working hours - PSC/CSC
IVR Jingle
Clearing out all the pending complaints under each skill groups.
All the stakeholders to communicate the timeline changes ahead to notify the customers.
Static SOP's or Card creation for 11.11
Overall KT creation
Realtime
Checking the Xspace cases realtime (FCR/Xspace)
Progress Deadline POC Sub owner
Done 30th of October Inthiqaf
Done 18th of October Amali
Inthiqaf
On Track 1st Nov - 15th Nov Inthiqaf
Done 1st Nov - 15th Nov Inthiqaf
Done 1st Nov - 15th Nov Inthiqaf
On Track 1st Nov - 15th Nov Inthiqaf
Done 30th of October Tharindu
Done 30th of October HOD
On Track 30th of October Tharindu
Tharindu
Done 22nd of October Fazal
On Track TBD Bhagya Bhagya

On Track During campaign Bhagya Bhagya
Done
Done 3rd of November Fazal
Done
Done 30th of October Dominic
Done 30th of October Fazal
Fazal
Done 30th of October Suja
Done 18th of October Amali

Done
Done 1st of November Fazal Dominic
Done 1st of November Fazal Akila
Done 22nd of Oct Akila Fazal
On Track 9th of November Suja
Done 22nd of Oct Suja
On Track 30th of October Suja
Suja
Suja
On Track 30th of October
Done 25th of October Muthu Muthu
Done 30th of October Farhath Bhagya
Farhath
Done 30th of October Bhagya
On Track 30th of October Farhath Bhagya
On Track 30th of October Farhath Bhagya
On Track 30th of October Farhath Geenuwan/Tharshika
On Track 1st Nov - 15th Nov Fazal Amali/Akila
Done Realtime Farhath Bhagya
Done Realtime Farhath Geenuwan/Tharshika
Done 22nd October
Done 30th of October Shahma Nadeesha/Natasha
On Track Shahma Pavithra
Done 30th of October Nadeesha/Natasha Amali/ Akila
On Track 25th of October Nadeesha/Natasha Nadeesha/Natasha
On Track 1st Nov - 15th Nov Shahma Nadeesha/Natasha
On Track Realtime Nadeesha/Natasha Amali
On Track NA Fazal/Shahma Pavithra
On Track NA Fazal/Shahma Akila/Amali/Bhagya
On Track 30th of October Akila Akila
Shahma
Done 30th of October Bhagya
On Track 1st Nov - 15th Nov Shahma Nadeesha/Natasha
On Track NA Muthu
Done 3rd of Novemeber Muthu Fazal
Done 3rd of Novemeber Muthu Nadira
Done 3rd of Novemeber Muthu Shahma
Farhath
On Track 30th October Bhagya
Farhath
On Track Realtime Bhagya
On Track Realtime Nadira Sabry
On Track 30th of October Fazal
On Track 30th of October Fazal
Fazal
On Track NA Amali
Nadira
On Track NA Sabry
Nadira
On Track Realtime Sabry
Shahma
On Track Realtime Shahma
Shahma
On Track Realtime Shahma
On Track 30th of October Geenuwan Tharshika
On Track 30th of October Geenuwan Tharshika
On Track Realtime Geenuwan Tharshika
On Track Realtime Geenuwan Tharshika
https://file.alibaba-inc.com/f/6b68fae8eb4740b2a937/
https://file.alibaba-inc.com/f/ac991364f093423586d4/
Planning Doc & Comments
Shared sheet updated with the timelines. As per Tahir's
https://file.alibaba-inc.com/f/cc8345f0a28749f6bc7a/
confirmation the changes will be done based on that and
raising Ticket is not required.
11 to be joined on 27/10/21. Interviews to be arranged within

this week
Questionaire
19 onboardedwas shared 20
24/10/21. with the to
more KBPO and the recruits
be onboarded on
30/10/21
Tharindu to add
Msite/ Daraz lite/plan
IOSBapp
regarding
testingsthe desktops Android testing
completed.
is pending
emails/ orders/ cancellations/ returns/ tested (transaction
journey)
Refreshment
Health & Safety
Transport
Fazal to have a call on 9th with Suja to confirm.
Recordings are done. (Dial 0117644206 to listen)
4th floor power issues
Will request Dialog to not to perform any update during the

11.11 week and will ask them to monitor the SIP connections
Abzar -POC
FAQs created and updated CS members + chatbot

Helpcenter articles created with translations (have to upload
banners for live phase articles)
SOPs created for inbound team
n/Tharshika
Helpcenter articles updated with new updates

n/Tharshika
25th-internal(CSC)-/another batch in the same week
11.11 Training, QA & S&P Tracker

Going on. Have covered 40% as at today.
after creating FAQs explained campaign details to support

heroes
for campaigns already have a category. email template need to

change. Drafted, waiting for the approval
from 1st to 7th November SMS cost is - 11018.86. our weekly
budget is 13000
Pending from Marketing

https://docs.google.com/spreadsheets/d/1PuWQ06-Ap2iePpsL_XmpgcdfR9g5b1E0yz6n2wPO4Zw/edit?usp=sharing
Topics
Main task Action Plans
> Get the campaign briefing doc with all the

Campaign Brief Doc Campaign Breif Doc list of mechanics to be made live during the
campaign.
> Detailed list of all the subsidy mechanics

and hourly time for teasing and live phase
> Clearity on the restrictions and draft all the
pertinent T&C for the campaignT&Cs.
Subsidy Mechanics (Rush hour plan
> Banners and QC of the contents (dates,

discount amount, sticker prices, T&Cs) for
each mechanics before going live (on daily
basis) ; ensure proper onsite communication
> Contingency Plans (Ran out banners to be
planned beforehand), removal of the
contents on timely manner.
> Finalize the campaign start and end date
> Finalize the T&Cs [the winner reward details
> Onsite content ready (home page banner and
ATC Contest
ATC Contest
> Before contest end, get all the vouchers wit
> Winner announcement on promised date
> Winner announcement post (onsite- on meet
> Winner Communication within 24 hours of
> Mechanics for the teasing and main campaig
> Finalized T&Cs of the contest
> Onsite banners/Contents- QC
> Get all the winner details and vouchers to
Review & Win

Review & Win
> Winner announcement post (onsite- on meet
> Winner Communication within 24 hours of
> Finalize the list of all the available products

for One Rupee Game before Teasing
> Get all the pertinent T&Cs for the contest

(live date, end date, winner announcement
date, Reward distribution, payment methods
availability, etc)
One Rupee contest

One Rupee contest
> Finalize the date of each products to go live

onsite
Pre-Campaign Mechanics
> Onsite Content ready (home page banner &

Main landing page with the first SKU & other
details) / QC
> Re-direction of the pages
> Finalize the start and end dates.

> Need to fix all the T&Cs (Winner announceme
> Contents and banners ready / QC
> Redirection to page with proper higlight of T
Mega Giveaway
> Mechanics details (T&Cs)
> QC of the contents, T&Cs.
> Winner announcement on propsed date (if a

GEMS (Mechanics/Contests)
> Winner details to be shared and communicat
> Description of all the available mechanics
> Re-direction to relevant landing pages for all
> Winner announcement on the mentioned date

Other available mechanics (Contest
> Winner details and vouchers to be shared (if

> Winner communication from CS side
> List of all the mega vouchers for the

Mega Vouchers campaign period
> T&Cs for the mega vouchers (limit set for

each)
> Bank discount details/ dates/ list of banks
> Mechanics of each banks to be live during

the campaign phase
Prepayments (Bank Discounts)
> EMI related information
> Bank discount page banners/ Contents (QC)
> Testing of all the discount mechanics before
> Daraz free shipping

> seller free shipping
> Detailed list of all the brand partners
> Brand days details with other T&Cs, mechani
Brand Partners
> Test all the newly created Landing Pages (M
PDP Consistency (Test All Landing Pages)
> QC the contents and Re-direction of each of

the banners inside the newly created pages.
> Align with the concerned teams on the issue
Transactional Journey (Ensure

correct flow of Notification)
> QC & Draft Transactional contents for all
the mechanics/plans
> Test & Ensure proper flow of PNs,SMS and Em
SOP Creation (Design SOP for
campaign alignment_
> Formulate SOP for the agents to align with

Traffic Ops for campaigns
CS Alignment
> Plan structurized format for aligning with T
L&D Alignment (Revise L&D > Revise training materials for L&D
contents for campaigns)
> Include campaign dynamics in L&D for CS exe
> Organize Huddle sessions on the daily update

Traffic Ops POC ETA
CS -POC
Rohan/Ujjwal Vidha 26th Oct
Rohan/Ujjwal Bishnu 26th Oct

Rohan/Ujjwal Suyes/Bishnu 26th Oct
Rohan/Ujjwal Koshish/Gunjan 27th Oct

Rohan/Ujjwal Aanchal Agrawal 28th Oct

Rohan/Ujjwal Aanchal Agrawal
Rohan/Ujjwal Aanchal Agrawal 11th Nov
Rohan/Ujjwal 12th Nov
Rohan/Ujjwal Suvani 26th Oct
Rohan/Ujjwal Suvani
Rohan/Ujjwal Suvani
Rohan/Ujjwal Suvani
Rohan/Ujjwal 12th Nov
Rohan/Ujjwal Krishna 28th Oct

Rohan/Ujjwal Koshish/Gunjan 31st Oct

Rohan/Ujjwal Vidha
Rohan/Ujjwal Vidha 12th Nov
Rohan/Ujjwal Vidha
Rohan/Ujjwal Vidha
Rohan/Ujjwal Koshish/Gunjan
Rohan/Ujjwal Bishnu 9th Nov
Rohan/Ujjwal Bishnu 9th Nov
Rohan/Ujjwal Arun 31st Oct

Rohan/Ujjwal Koshish/Gunjan 10th Nov
Rohan/Ujjwal Bishnu
Rohan/Ujjwal Commercial
Rohan/Ujjwal Sabnam T.
Rohan/Ujjwal Sabnam T.
Sabnam P
Rohan/Ujjwal
Rohan/Ujjwal Sabnam P.
Rohan/Ujjwal 31st Oct
Rohan/Ujjwal 31st Oct
Ishan
20th Oct
Ishan 10th Nov
Ishan
Status Comments Links
Campaign brief Teasing + Discovery phase-> https://yuque.antfin-inc
- Campaign breifing document

provided by the T-ops team for
both discovery & Teasing phase
along with the Live phase with all
Completed the mechanics that go live.
https://yuque.antfin-inc.com/docs/share/58921366-8a68-4282-a962
- Timely information received for

all the mechanics and changes
Completed were also informed.
- Restrictions on the categories
were provided by the relevant
POCs.
- Some alignment got missed, for
eg. 111HAJARIPHONE restriction
was not communicated but later
Completed this is solved.
- Beforehand, everything was

planned and excuted right well for
the very intials onsite subsidy
mechanics.
- Issues during the active hour,
due to changes in plans.
- In order to fix that, one of the CS
representative was kept onfloor to
monitor and confirm the plans
Completed before going onsite.
- The removal of ran out
promotions were smooth and was
Completed done on a timely manner.
- This was finalized and provided

with the proper start and end
Completed date.
The winners for most of the

contents have been announced as
Completed per the planned dates.
The onsite contents were

errorless and were smoothly
configured. Little bit of errors
Completed were rectified instantly.
This has been made clear to the
concerned team and the vouchers
have the validity of atleast one
Completed month.
Yes these winners were timely

Completed communicated.
Winners were timely updated in

Completed meet the winners page.
Yes these winners were timely

Completed communicated.
Completed Finalized on time
Completed Finalized on time. No issues.
These banners and contents were

Completed ready on time.
Completed No issues reported.
Completed All good and smooth.

Winners are being timely updated
Completed in meet the winners page.
The winner communication for

review and win were being slighly
delayed. However now it is on
Completed track.
The products were being finalized

gradually one by one. However
the execution was proper and no
Completed issue reported.
Completed All fine and good.

Yes the products were being made
live in the correct timings. Two
products Huawei and samsung
were showing out of stock before
the contest end date which has
been fixed immediately.
Completed
Completed
Completed It was smooth.
Completed
All the T&Cs and winner
announcement dates were
preplanned and were executed
Completed smoothly.
QC was done timely and no errors

Completed were found.
It was smooth and was promoted

Completed without any error.
All details were timely updated

Completed and were correct.
QC properly done and corrections

Completed have also been timely made.
Most of the winners have been

communicated from CS. However,
few winner communication of one
rupee games are being slightly
Completed delayed.
Completed delayed.
Description of all the available

mechanics were received on time
Completed and were correct.
Redirections were correct.

However, small issues were
Completed rectified instantly.
No issue, thye winners are being

Completed announced on the planned dates.
All details shared on time. No

Completed issue reported.
In Progress delayed.
The list of all the mega vouchers

were ready before the campaign
Completed started.
The T&Cs of mega vouchers were

very clear and were clearly
Completed promoted.
All these bank discount details

were timely received and were
Completed correct.
Bank discount mechanisms were

nicely confugured and correctly
Completed promoted. No errors found.
EMI related informations were
timely updated and no error was
Completed found in the promotions.
Bank discount banner and

contests were correct and the
changes were also being made
Completed timely for the ran out discounts.
The discount mechanisms were

timely tested and the errors were
Completed corrected before going live.
Daraz free shipping were

promoted correctly. Some tiny
errors were there which were
Completed rectified immediately.
Completed Seller free shippings were smooth.
The details were timely received

Completed and were promoted accordingly.
Brand day details were also timely

received and were promoted as
Completed per the plans.
Completed -
Completed
Completed
re/58921366-8a68-4282-a962-c642b76511d5?#
Topics
Main task
Campaign Brief Doc Campaign Breif Doc

Subsidy Mechanics (Rush hour plans)
ATC Contest
ATC Contest
Review & Win

Review & Win
One Rupee contest

One Rupee contest
Pre-Campaign Mechanics
Mega Giveaway
GEMS (Mechanics/Contests)
Other available mechanics (Contests)
Mega Vouchers
Prepayments (Bank Discounts)

Brand Partners
PDP Consistency (Test All Landing Pages)
Transactional Journey (Ensure correct flow of

Notification)
SOP Creation (Design SOP for campaign
alignment_
CS Alignment
L&D Alignment (Revise L&D contents for

campaigns)
Action Plans CS -POC
> Get the campaign briefing doc with all the list
of mechanics to be made live during the
campaign.
Rohan/Ujjwal
> Detailed list of all the subsidy mechanics and

hourly time for teasing and live phase
Rohan/Ujjwal
> Clearity on the restrictions and draft all the
pertinent T&C for the campaignT&Cs.
Rohan/Ujjwal
> Banners and QC of the contents (dates,

discount amount, sticker prices, T&Cs) for each
mechanics before going live (on daily basis) ;
ensure proper onsite communication
Rohan/Ujjwal
> Contingency Plans (Ran out banners to be
planned beforehand), removal of the contents
on timely manner.
Rohan/Ujjwal
> Finalize the campaign start and end date
Rohan/Ujjwal
> Finalize the T&Cs [the winner reward details,
Rohan/Ujjwal
> Onsite content ready (home page banner and M
Rohan/Ujjwal
> Before contest end, get all the vouchers with
Rohan/Ujjwal
Rohan/Ujjwal
> Winner announcement post (onsite- on meet t
Rohan/Ujjwal
> Winner Communication within 24 hours of an
Rohan/Ujjwal
> Mechanics for the teasing and main campaign
Rohan/Ujjwal
> Finalized T&Cs of the contest

Rohan/Ujjwal
> Onsite banners/Contents- QC
Rohan/Ujjwal
Rohan/Ujjwal
> Get all the winner details and vouchers to be

Rohan/Ujjwal
> Winner announcement post (onsite- on meet t
Rohan/Ujjwal
> Winner Communication within 24 hours of an
Rohan/Ujjwal
> Finalize the list of all the available products

for One Rupee Game before Teasing
Rohan/Ujjwal
> Get all the pertinent T&Cs for the contest (live
date, end date, winner announcement date,
Reward distribution, payment methods
availability, etc)
Rohan/Ujjwal
> Finalize the date of each products to go live
onsite
Rohan/Ujjwal
> Onsite Content ready (home page banner &

Main landing page with the first SKU & other
details) / QC
Rohan/Ujjwal
> Re-direction of the pages
Rohan/Ujjwal
> Finalize the start and end dates.
Rohan/Ujjwal
> Need to fix all the T&Cs (Winner announcement
Rohan/Ujjwal
> Contents and banners ready / QC
Rohan/Ujjwal
> Redirection to page with proper higlight of T&C
Rohan/Ujjwal
> Mechanics details (T&Cs)
Rohan/Ujjwal
> QC of the contents, T&Cs.
Rohan/Ujjwal
> Winner announcement on propsed date (if any
Rohan/Ujjwal
> Winner details to be shared and communicatio
Rohan/Ujjwal
> Description of all the available mechanics
Rohan/Ujjwal
> Re-direction to relevant landing pages for all s
Rohan/Ujjwal
> Winner announcement on the mentioned date (
Rohan/Ujjwal
> Winner details and vouchers to be shared (if an
Rohan/Ujjwal
> Winner communication from CS side
Rohan/Ujjwal
> List of all the mega vouchers for the campaign

period Rohan/Ujjwal
> T&Cs for the mega vouchers (limit set for

each) Rohan/Ujjwal
> Bank discount details/ dates/ list of banks Rohan/Ujjwal
> Mechanics of each banks to be live during the

campaign phase Rohan/Ujjwal
> EMI related information Rohan/Ujjwal
> Bank discount page banners/ Contents (QC) Rohan/Ujjwal
> Testing of all the discount mechanics before go
Rohan/Ujjwal
> Daraz free shipping Rohan/Ujjwal

> seller free shipping Rohan/Ujjwal
> Detailed list of all the brand partners
Rohan/Ujjwal
> Brand days details with other T&Cs, mechanics
Rohan/Ujjwal
> Test all the newly created Landing Pages (MCP Rohan/Ujjwal
> QC the contents and Re-direction of each of

the banners inside the newly created pages. Rohan/Ujjwal
> Align with the concerned teams on the issues
Rohan/Ujjwal
> QC & Draft Transactional contents for all the

mechanics/plans Rohan/Ujjwal
> Test & Ensure proper flow of PNs,SMS and Ema
Rohan/Ujjwal
> Formulate SOP for the agents to align with
Traffic Ops for campaigns Rohan/Ujjwal
> Plan structurized format for aligning with Tra
Rohan/Ujjwal
Ishan
> Revise training materials for L&D

> Include campaign dynamics in L&D for CS exec
Ishan
> Organize Huddle sessions on the daily updates
Ishan
Traffic Ops POC ETA
Vidha 26th Oct
Bishnu 26th Oct

Suyes/Bishnu 26th Oct
Koshish/Gunjan 27th Oct

Aanchal Agrawal 28th Oct

Aanchal Agrawal
Aanchal Agrawal 11th Nov
12th Nov
Suvani 26th Oct
Suvani 27th Oct
Suvani 27th Oct
Suvani
Suvani
Suvani
12th Nov
Krishna 28th Oct
Vidha 28th Oct

Vidha 28th Oct
Koshish/Gunjan 31st Oct
Vidha 26th Oct

Vidha 26th Oct
Vidha 26th Oct
Vidha 27th Oct
Vidha
Vidha 12th Nov
Vidha 28th Oct
Vidha
Vidha
Koshish/Gunjan
Bishnu 9th Nov
Bishnu 9th Nov
Arun 31st Oct
Arun 31st Oct

Arun 31st Oct
Koshish/Gunjan 10th Nov
Bishnu
Commercial
Sabnam T.
Sabnam T.
Koshish/Gunjan
Koshish/Gunjan
Koshish/Gunjan
Sabnam P
Sabnam P.
31st Oct
31st Oct
20th Oct
10th Nov
Status Comments
- Campaign breifing document provided by the

T-ops team for both discovery & Teasing phase
along with the Live phase with all the
Completed mechanics that go live.
- Timely information received for all the

Completed mechanics and changes were also informed.
- Restrictions on the categories were provided
by the relevant POCs.
- Some alignment got missed, for eg.
111HAJARIPHONE restriction was not
Completed communicated but later this is solved.
- Beforehand, everything was planned and

excuted right well for the very intials onsite
subsidy mechanics.
- Issues during the active hour, due to changes
in plans.
- In order to fix that, one of the CS
representative was kept onfloor to monitor and
Completed confirm the plans before going onsite.
- The removal of ran out promotions were
Completed smooth and was done on a timely manner.
- This was finalized and provided with the

Completed proper start and end date.
The winners for most of the contents have

Completed been announced as per the planned dates.
The onsite contents were errorless and were

smoothly configured. Little bit of errors were
Completed rectified instantly.
This has been made clear to the concerned
team and the vouchers have the validity of
Completed atleast one month.
Completed Yes these winners were timely communicated.
Winners were timely updated in meet the

Completed winners page.
Completed Yes these winners were timely communicated.
Completed Finalized on time
Completed Finalized on time. No issues.
These banners and contents were ready on

Completed time.
Completed No issues reported.
Completed All good and smooth.

Winners are being timely updated in meet the
Completed winners page.
The winner communication for review and win

were being slighly delayed. However now it is
Completed on track.
The products were being finalized gradually one

by one. However the execution was proper and
Completed no issue reported.
Completed All fine and good.

Yes the products were being made live in the
correct timings. Two products Huawei and
samsung were showing out of stock before the
contest end date which has been fixed
immediately.
Completed
Completed
Completed It was smooth.
Completed
All the T&Cs and winner announcement dates
Completed were preplanned and were executed smoothly.
Completed QC was done timely and no errors were found.
It was smooth and was promoted without any

Completed error.
All details were timely updated and were

Completed correct.
QC properly done and corrections have also

Completed been timely made.
Most of the winners have been communicated

from CS. However, few winner communication
Completed of one rupee games are being slightly delayed.
Completed of one rupee games are being slightly delayed.
Description of all the available mechanics were

Completed received on time and were correct.
Redirections were correct. However, small

Completed issues were rectified instantly.
No issue, thye winners are being announced on

Completed the planned dates.
Completed All details shared on time. No issue reported.

In Progress of one rupee games are being slightly delayed.
The list of all the mega vouchers were ready

Completed before the campaign started.
The T&Cs of mega vouchers were very clear and

Completed were clearly promoted.
All these bank discount details were timely

Completed received and were correct.
Bank discount mechanisms were nicely

confugured and correctly promoted. No errors
Completed found.
EMI related informations were timely updated
Completed and no error was found in the promotions.
Bank discount banner and contests were

correct and the changes were also being made
Completed timely for the ran out discounts.
The discount mechanisms were timely tested

Completed and the errors were corrected before going live.
Daraz free shipping were promoted correctly.

Some tiny errors were there which were
Completed rectified immediately.
Completed Seller free shippings were smooth.
The details were timely received and were

Completed promoted accordingly.
Brand day details were also timely received and

Completed were promoted as per the plans.
Completed -
Completed
Completed
Links
Campaign brief Teasing + Discovery phase-> https://yuque.antfin-inc.com/vidha.pradhan/nyg41d/myl04g Campaign Live -> htt
https://yuque.antfin-inc.com/docs/share/58921366-8a68-4282-a962-c642b76511d5?#
Campaign Phase Phase Task
Content Consistency Draft FAQs for the campaign to go live
Ensure Consistency in Communication
Voucher Testing
Test Vouchers
Prepayments Align Payment Partners
Pre Campaign Payment issue on PDP
CSxTraffic Operations Alignment Followup
On Campaign Content Consistency Followup
PDP Consistency Followup
Stakeholder ETA
Campaign Ops/SNP
SNP Nov 2
Traffic Operations Nov 5
Traffic Operations Nov 5
S&P Nov 5
S&P
Payments Team
Payments Team
Payments Team
SMP Ongoing
SNP Nov 2
SNP
L&D/Traffic Ops
Ops/Traffic Ops Nov 5
Ops/Traffic Ops
Commercial/Traffic Ops
Ops/Traffic Ops
Daily
Weekly
Weekly
> Draft all the pertinent T&C for the campaignAction Plan
>> QC/Vet the T&Cs before sharing & making it live
Align with Traffic Operations on the communication
> Ensure consistency in communication on platform including dates, discount amount, sticker prices
> Test all the newly created Landing Pages
>> Align withTeam
Strategy the concerned
to align onteams on the
the Types issues of vouchers
& modality
>> Descriptive
Align stakeholders on whitelisting voucherstype
Modality of Vouchers & usage
> Fix the payment partners before campaign

> Notify payment partners on order forecast
>> Check payments
Mismatch page forprice
with Sticker possible issues
> Can
> QC & not
Draftavail sticker price
Transactional contents
> Test & Ensure proper flow of PNs,SMS and Email
> Plan structurized format for aligning with Traffic Ops during campaigns (Usual FCR/NFCR)
> Include campaign dynamics in L&D for CS executive alignments
> Organize Huddle sessions on the daily updates of campaigns to be live during the campaigns
>
> Communication on be
Whether return will extended
on delivery timeline (If any)
> Properly communicating & ensuring the return & refund timelines
>
> Ensure
Timingsthat the top-ups are working properly (Gateway check)
communication
> Have a flow of communication among teams for addressing customer queries
> Formulate plans to solve NFCR/FCR queries of customers at ease (with ding group)
> Followup on the Contents
> Followup on the PDP landing pages
Impact POC Status
PDP Ma Leanne Done Done
Help Center Loki Done On Track
PDP, Help Center, Banners Ma Leanne Done N/A
PDP, Campaign Page, Banners Ma Leanne Done
Ma Leanne Done
PDP, CXP Ko Maung Maung Done
Payment Mode Ma Leanne Done
PDP, CXP Ma Leanne Done
Education Loki Done
Operational Efficiency Okkar Done
Operational Efficiency Okkar/PHK Done
CXP Loki/Julienne Done
CXP Pearl Done
CXP Yuya/Khay Mu Done
PDP, CXP Okkar/Ma Soe SoeDone
Okkar Done
Ma Leanne Done
Ma Leanne Done

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Phase Task

Draft & QC all Terms & Conditions

Training/ L&D Alignment

Return & Refund/ Warranty

Digital Goods (Top-Up)

Terms & Conditions

Time based Discounts

Free shipping/ Shipping discounts

Design SOP for campaign alignment

L&D programs for existing CS members

System Gateway check

gathering information related to T&C of the campaign 2021-10-28 Done

instant changes due to system issues On track

Workforce - Capacity Planning

Voucher testing (Teasing & D-

Campaign Tracker for postmortem

Training & Quality

Rewards & Recognitions

Email template and content

Clearing of All Backlogs unders

Back log clearance on all the IR

Chatbot SOPs for 11.11

Chatbot KTs for 11.11

Back up for power and network (office)

Xspace category template

Transaction Journey communication edits(if required) -SMS/email

On Track TBD Bhagya Bhagya

Done 30th of October Suja

Done 18th of October Amali

11 to be joined on 27/10/21. Interviews to be arranged within

Fazal to have a call on 9th with Suja to confirm.

Recordings are done. (Dial 0117644206 to listen)

4th floor power issues

Will request Dialog to not to perform any update during the

FAQs created and updated CS members + chatbot

Helpcenter articles updated with new updates

11.11 Training, QA & S&P Tracker

after creating FAQs explained campaign details to support

for campaigns already have a category. email template need to

Pending from Marketing

> Get the campaign briefing doc with all the

> Detailed list of all the subsidy mechanics

Subsidy Mechanics (Rush hour plan

> Banners and QC of the contents (dates,

> Finalize the campaign start and end date

> Finalize the T&Cs [the winner reward details

> Onsite content ready (home page banner and

> Before contest end, get all the vouchers wit

> Winner announcement on promised date

> Winner announcement post (onsite- on meet

> Winner Communication within 24 hours of

> Mechanics for the teasing and main campaig

> Finalized T&Cs of the contest

> Onsite banners/Contents- QC

> Winner announcement on promised date

> Get all the winner details and vouchers to

Review & Win

> Winner announcement post (onsite- on meet

> Winner Communication within 24 hours of

> Finalize the list of all the available products

> Get all the pertinent T&Cs for the contest

One Rupee contest

> Finalize the date of each products to go live