Experiential Learning: Linear Programming

Case Problem 1: Planning an Advertising Campaign

Introduction
There are two outputs required:
1. The Excel Solver output (together with the Sensitivity Report). The format is
as done in class (and shared with you in Taxila)
2. The Word document whose format is given in this document. (Only Word
documents will be accepted)
You must follow these formats.
A Teaching Assistants is correcting this assignment and he will strictly follow the
structure.
Even the slightest deviation may cost marks (could be almost all).

Where your report will differ from mine:

1. The names you assign the decision variables
2. The labels you assign each constraint
3. Your answers to the 5 questions that appear at the end of the case
Teaching Assistants are going to grade this. They will check each section. They will
compare your report with mine. If there is a mismatch then …..

NOTE: It is very possible that solution to this case may be available on the web.
These will be found and given to the TAs. Please ensure that the submission is
yours and not a copy of what is publicly available. TAs will assign 0 to such
plagiarisms.