UNDERSTANDING COLOR STUDY

School of Media Studies

MMA105P
What is Color?

Color or colour is the visual

perception based on the
electromagnetic spectrum.
 Normal Vision
VS
Color Blind View
Importance of Color
• Colors helps us
communicate, both ideas
and emotions, and can
be used across industries
to achieve results and
define experiences.

• colors help us navigate

the world around us and
add richness to our lives.
Color Study – Color Arrangement
Color Theory

• is the art of combining

colors based on the color
wheel, an organized
illustration of the
primary, secondary, and
tertiary colors.
Basics of Color Theory
Color Theory Terms
 R
RO RV

O V

The
YO Color BV

Wheel
Y
B

YG BG
G
 R
RO RV

O V

YO BV

Y B

YG BG
G
 R
RO RV

O V

YO BV

Y B

YG BG
G
 Exercise 1 – Polygon with Gradient
and Artistic Theme Based Color Wheel

Prepare Standard Title Block

(Write Legibly on the Tblock)
• Sheet-1 – Choose between sphere, cube,
Tetrahedron, and cylinder. Draw your chosen
polygon and render in colored pencil
applying proper gradient

• Draw a color grid of the colors that you will

used and apply gradient. (see reference given)

•For Submission:

•Clear Jpeg or pdf of your finished

work (Landscape Format)
•Use Filename: Surname_EX1 Polygon with
Gradient.jpeg

Filename: Surname_EX1 Artistic Color

Wheel.jpeg

Concept Paper in pdf. Filename: Surname_EX1B

Concept Paper – Color Wheel.pdf

•Upload File on the link provided in BB and

submit hardcopy on Week 3
 SAMPLE FINISHED OUTPUT

• Sheet 2 Conceptualize an
Artistic Color Wheel and
associate all its color from
primaries, secondary and
tertiary color.

• Prepare a Concept paper

about the content of your
artwork and why you came up
with the illustration associated
with the color wheel. Use the
standard paper uploaded for
your concept paper.
Basics of Color Theory