November/22 December/22 January/23 February/23 March/23

Year 2022
W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4
Start
Set Goals
Define Timeframe
Assess Budget
Research
Survey
Market research
Building Marketing Database
Production
Material sourcing
Product Development + Packaging Design
Create Sample
Manufacturing
Branding
Make poster and graphic
Making commercial videos
Create message
Social Media and E-commerce Activities
Updates about the new collection Valentine
An Phuoc website + change first page image updates
Facebook Posting 3 times/week New collection and Tet celebration Valentine posts
Running ads daily
Instagram Posting 3 times/week New collection and Tet celebration Valentine posts
Tiktok Posting videos daily
Running ads
Shopee Tet and 1.1 sale 2.2 sale 3.3 sale
Evaluation of the Campaign's success
(2020) An Phuoc 2020 collection photoshoot [photograph], An Phuoc website, ac
Hardwick T (2022) FCC Commissioner Calls for Apple and Google to Ban TikTok
n.d Digital Marketing Mix [digital image], Codedesign, accessed 8 January 2023
n.d Wrist watch wearing [photograph], iStock, accessed 8 January 2023 . https://
Nguyen N (2022) Share of male Facebook users in Vietnam as of April 2022 by a
Q&Me (2020) Leading fashion store brands based on number of stores in Vietna
VIRAC (2021) Vietnamese Fashion Market And Trends in 2021 (screenshot), Vir
Vu D (2022) An Phuoc store [photograph], HPdecor, accessed 8 January 2023 .h

c
123 docz (n.d) Báo cáo chiến lược kinh doanh của Công ty TNHH may - thêu giày An Phước, tex
123 docz (n.d) Triển khai chiến lược thương hiệu của An Phước theo Marketing Mix, text. 123d
An Phuoc group (n.d) Câu chuyện thương hiệu, An Phước Group, accessed 4 December 2022 .h
An Phước Group (n.d) Tầm nhìn - Sứ mệnh, anphuocgroup website, accessed 16 December 202
Boogaard K (2021) How to write SMART goals (with examples), Work Life by Atlassian, accesse
Brand Camp (n.d) Phân khúc thị trường thời trang nam công sở bằng Design Thinking, Brand C
Chen J (2021) What is earned media? 5 Tips for a successful earned media strategy, Sprout Soc
Chi K (2020) More foreign fashion brands come to Vietnam, vietnamnet website, accessed 19 D
Kaplan K (2020) Council Post: Why Every Business Needs A Website, Forbes, accessed 30 Decem
Nguyen M N (2020), Age distribution of internet users in Vietnam as of May 2019, Statista, acce
Phi D (2022) [WOWTIMES - Niên lịch & Thành tựu Việt Nam 2022] Tập đoàn An Phước: 31 năm
VIRAC (2021) Vietnamese Fashion Market And Trends in 2021, Viracsearch website, accessed 1
aph], An Phuoc website, accessed 8 January 2023 .https://www.anphuoc.com.vn
and Google to Ban TikTok Over 'Surreptitious' Data Practices [digital image], MacRumors, accesse
accessed 8 January 2023 .https://codedesign.org/digital-marketing-vs-traditional-marketing-what-is-
d 8 January 2023 . https://www.istockphoto.com/vi/search/2/film?phrase=wristwatch
etnam as of April 2022 by age [digital image], Statista, accessed 8 January 2023,. https://www.statis
number of stores in Vietnam in 2020 (screenshot), Statista database, accessed 3 January 2023 .http
s in 2021 (screenshot), Viracsearch website, accessed 1 January 2023. https://viracresearch.com/v
ccessed 8 January 2023 .https://hpdecor.vn/an-phuoc-pierre-cardin.html

may - thêu giày An Phước, text.123docz website, accessed 18 December 2022. https://text.123docz.net/document/
theo Marketing Mix, text. 123docz website, accessed 18 December 2022. https://toc.123docz.net/document/100165
, accessed 4 December 2022 .https://anphuocgroup.com/gioi-thieu/cau-chuyen-thuong-hieu
ite, accessed 16 December 2022 .https://anphuocgroup.com/gioi-thieu/tam-nhin-su-menh
Work Life by Atlassian, accessed 27 December 2021 .https://www.atlassian.com/blog/productivity/how-to-write-sma
bằng Design Thinking, Brand Camp website, accessed 3 December 2022, <https://www.brandcamp.asia/blog/40-Pha
ned media strategy, Sprout Social, accessed 8 January 2023 .https://sproutsocial.com/insights/earned-media-strategy
namnet website, accessed 19 December 2022. https://vietnamnet.vn/en/more-foreign-fashion-brands-come-to-viet
site, Forbes, accessed 30 December 2022 .https://www.forbes.com/sites/theyec/2020/02/03/why-every-business-ne
m as of May 2019, Statista, accessed 30 December 2022 .https://www.statista.com/statistics/262216/age-distribution
2] Tập đoàn An Phước: 31 năm từ xưởng gia công nhỏ đến thương hiệu thời trang nổi tiếng của người Việt, HỘI KỶ LỤ
Viracsearch website, accessed 17 December 2022 . https://viracresearch.com/vietnamese-fashion-market-and-fashio
age], MacRumors, accessed 8 January 2023 .https://www.macrumors.com/2022/06/29/dcc-calls-for-
ditional-marketing-what-is-better
=wristwatch
y 2023,. https://www.statista.com/statistics/998129/share-of-male-facebook-users-by-age-vietnam/
essed 3 January 2023 .https://www.statista.com/statistics/1014974/vietnam-leading-fashion-store-br
ttps://viracresearch.com/vietnamese-fashion-market-and-fashion-trends-in-2021/

//text.123docz.net/document/1899115-bao-cao-chien-luoc-kinh-doanh-cua-cong-ty-tnhh-may-theu-giay-an-phuoc.h
23docz.net/document/1001659-trien-khai-chien-luoc-thuong-hieu-cua-an-phuoc-theo-marketing-mix.htm

productivity/how-to-write-smart-goals
w.brandcamp.asia/blog/40-Phan-khuc-thi-truong-thoi-trang-nam-cong-so-bang-Design-Thinking>.
insights/earned-media-strategy/
n-fashion-brands-come-to-vietnam-633793.html
/02/03/why-every-business-needs-a-website/?sh=1fa86f8d6e75
atistics/262216/age-distribution- of-internet-users-in-Vietnam
tiếng của người Việt, HỘI KỶ LỤC GIA VIỆT NAM - TỔ CHỨC KỶ LỤC VIỆT NAM(VIETKINGS), accessed 4 December 202
ese-fashion-market-and-fashion-trends-in-2021/
m/2022/06/29/dcc-calls-for-tik-tok-ban-apple-google/

ok-users-by-age-vietnam/
m-leading-fashion-store-brands/

nhh-may-theu-giay-an-phuoc.htm
o-marketing-mix.htm

n-Thinking>.

GS), accessed 4 December 2022 .https://kyluc.vn/tin-tuc/nha-sang-nghiep/wowtimes-2022-tap-doan-an-phuoc-31-n

2022-tap-doan-an-phuoc-31-nam-tu-xuong-gia-cong-nho-den-hang-thoi-trang-dinh-dam-nhat-viet-nam
am-nhat-viet-nam
Activity Type
Facebook ads
Paid media Tiktok ads
Shopee promotion
An Phuoc website
Advertising Facebook
Instagram
Product Watches production
manufacturing Set box
Poster designing
Content
creation Short video making
Photoshoot for campaign
Project management team
Sales staff
Employee
payment Designers
Models
Marketing team
Description
Running ads daily in the first 2 months
Running ads daily in the first 2 months
Participating in Tet holiday, 1.1, 2.2, 3.3 sales
Updates and annoucement
Updates and annoucement + commercial video
Updates and annoucement + commercial video
Materials, equipment, factories.
Materials, equipment, factories.
Printing poster
Locational rental, models, equipments, editing
Locational rental, models, equipments, editing