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- When I look at most Web pages, I’m struck by the fact that most of the words I see are

are just
taking up space, because no one is ever going to read them. And just by being there, all the
extra words suggest that you may actually need to read them to understand what’s going on,
which often makes pages seem more daunting than they actually are. P45
- Passswords can be hard to type
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Page doesn’t have a clear visual hierarchy P31.

Since we now know that people tend to scan through pages, we also know that a website should
have a visual hierarchy to guide the user to what he is searching for. With a good visual
hierarchy, the user can get a good overview over the page. Krug (2006, p. 31) writes that the
more important the text are, the larger they should be. If a website does not have clear
hierarchies it makes it harder for the user to scan and will require much work Figure 3 shows a
visual hierarchy where it is easy for the user to find what he is searching for. If the webpage
contains larger headings and smaller subheadings it will help to clarify the website structure. If a
website does not have clear hierarchies it makes it harder for the user to scan the page.

Use relevant headings that explain for the user what each section contains (Usability success
stories, 2018). When creating visual hierarchies, you should not mix typefaces and when
structure your webpage by using headings and subheadings you should decide size, color, weight
and case style and when it comes to the heading you can change one of these attribute. Tony
Seddon).

- When I look at most Web pages, I’m struck by the fact that most of the words I see are just
taking up space, because no one is ever going to read them. And just by being there, all the
extra words suggest that you may actually need to read them to understand what’s going on,
which often makes pages seem more daunting than they actually are. P45

- We all parse visual hierarchies—online and on paper—every day, but it happens so quickly
that the only time we’re even vaguely aware that we’re doing it is when we can’t do it—
when the visual cues (or absence of them) force us to think. A good visual hierarchy saves us
work by preprocessing the page for us, organizing and prioritizing its contents in a way that
we can grasp almost instantly. But when a page doesn’t have a clear visual hierarchy—if
everything looks equally important, for instance—we’re reduced to the much slower process
of scanning the page for revealing words and phrases, and then trying to form our own sense
of what’s important and how things are organized. It’s a lot more work. (P33).
- Use conventions (P34)

Since we now know people is scanning through pages, next thing is important:

Krug (10 of 42, kapitel 3) write about the advantage of conventions when it comes to web design, but
a problem seems to be that the designers can be unwilling to use them. Why? Krug claims that
designers are often tempted to create new things, even if the old thing works. When a webpage has
text, symbols and categories in a specific design it makes it easier for the users. Sometimes a it is even
possible for a user to use a webpage in a language they don’t even speak. If you take advantage of
conventions as a designer you will make it easier for the costumers.

-
- . Suddenly, quick task has become a project. P182)
- Sometimes you get timed out cuz you took to long time.
- Passwords. If you enter wrong and then have to type in your mothers maiden name and
when you realize you have to make a call to your mom to ask for her maiden name so you
can log in and just book a cinema ticket I think many of us already gave up.

Om jag bara vill boka en biobiljett, varför krångla till det och be om min adress, där jag till och
med ska fylla i namn. Bara att boka en flygbiljett är extremt jobbigt. När man ska välja vilket
språk man vill ha och bor man i england så vet man aldrig om det ska vara ”England”, ”Great
Britan” eller ”United Kingdom”, tre stycken olika bokstäver man behöver.

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