The Key to Exceptional Solutions Simplify Decision Making

03
Love the Problem Less is More

Design

Fall in love with the problem through a deep
understanding of the customers goals and challenges,
then iteratively work towards well-defined outcomes -
striving to disrupt the industry gold standard.
Embrace simplicity by removing unnecessary text and
controls, prioritizing media and actions. Present the
most likely solution, while still giving customers the
option to override. A minimalistic design is more
functional and beautiful.

Principles
Brand Guidelines

Set Customers Up For Success Consistent, Efficient and Intuitive Experiences

Build Trust
Version 1.0

Maintain continuity, context, and location throughout the
experience without overwhelming the user. Always make
the next best step obvious and clearly communicate the
outcome. Building trust with each interaction.
Create Systems
Simplify the user experience through familiar patterns,
and so minimize the need for additional learning.
Usage of existing patterns and components will
increase efficiency for both design and engineering.
Don’t reinvent the wheel.

Craft Exceptionally

Aesthetic Quality
DroneDeploy Design

The aesthetic quality of our product plays a crucial role

in customer perception of reliability, quality and
usability. A commitment to aesthetic quality is what sets
Created by

apart a mediocre experience from an exceptional one.