BUSINESS

COMMUNICATION

CHRIS VALIENTE-PANALIGAN
LEARNING TARGETS

01 To understand the meaning of

communication

02 To know the classification of communication

03 To understand the process of

communication
 COMMUNICATION

Latin word "communicare",

‘to impart, to participate, or to transmit’.

 COMMUNICATION

Latin word "communicare",

‘to impart, to participate, or to transmit’.

"Communis" - ‘to make common or to share’.

 COMMUNICATION
a social process in which individuals employ symbols to
establish and interpret meaning in their environment
Deetz (1994)

Conrad and Poole (2005) defines communication as the

‘process by which people interactively create, sustain, and
manage meaning’.

McPheat (2010) defines communication as ‘the art and

process of creating and sharing ideas, and that effective
communi- cation depends on the richness of those ideas’.
 COMMUNICATION
Simply the act of sending
information from one person
or group to another. The
exchange of communication
varies from person to person
depending on the needs of
the situation.
CLASSIFICATION OF
COMMUNICATION
CLASSIFICATION OF COMMUNICATION

Number of Receivers Medium Employed

 CLASSIFICATION OF COMMUNICATION

Number of Receivers Medium Employed

Group Mass
Intrapersonal Intrerpersonal
Communication Communcation
01 INTRAPERSONAL

Talking to oneself
02 INTERPERSONAL

Exchange of message
between two persons
 GROUP
03 COMMUNICATION

Message to small and

large group
04 MASS
COMMUNICATION

Message to large group

of people
 CLASSIFICATION OF COMMUNICATION

Number of
Number of Receivers
Receivers Medium Employed

Group Mass
Intrapersonal Intrerpersonal
Communication Communication

Verbal Non-verbal
Communication Communciation
Let's Assume!
Monday mornings are often busy; you
spotted two adults running while on
your way to school one morning. They
both appeared to be in a hurry, yet
something was off.

Can you differentiate the two based

on their body language? Tell us the
difference.
 Verbal
Communication

Verbal communication refers to

communication that makes use of language
in expressing ideas or emotions.
Communicators utilize speech to express or
communicate what they wish to say or
communicate.
Nonverbal
Communication
Nonverbal communication refers to
communication that does not make use
of language to communicate. Other than
words, nonverbal communication
involves body language, gestures,
appearance, and silence.
Types of Nonverbal Communication

Proxemics Kinesics Chronemics Haptics

 Proxemics
The signs and signals we convey to
others using our personal and social
space are referred to as proxemics in
nonverbal communication. We
determine these signs and signals
based on the situation, such as work or
school, or how close the relationships
are to us.
Kinesics
Kinesics refers to the use of body parts,
such as hands, arms, body, and face
movements, in communicating ideas or
emotions.
 Chronemics
Chronemics looks at how people use time. It
enables us to comprehend how people
conceptualize and organize time in their
interactions and interpersonal relationships.
Haptics
Haptics refers to the use of the sense of
touch in communication.
 VERBAL NON - VERBAL
COMMUNICATION COMMUNICATION

Written or Spoken Pictures

Speaking Signs
Listening Gestures
Writing Body Language
Reading Posture
Silence
Proxemics
Haptics
Wrap Up
Verbal communication refers to communication that makes
use of language in expressing ideas or emotions.

Other than words, nonverbal communication involves body

language, gestures, appearance, and silence.

The signs and signals we convey to others using our

personal and social space are referred to as proxemics.

Kinesics refers to the use of body parts, such as hands,

arms, body, and face movements, in communicating ideas or
emotions.

Chronemics looks at how people use time. It enables us to

comprehend how people conceptualize and organize time in
their interactions and interpersonal relationships.

Haptics refers to the use of the sense of touch in

communication. It is a type of nonverbal communication in
which people communicate through touch.
WRAP UP

Latin word "communicare", to impart, to

participate, or to transmit’. From the root word"
Communis" - ‘to make common or to share’.
Simply the act of sending information from one
person or group to another. The exchange of
communication varies from person to person
depending on the needs of the situation.

 The
Communication
Process

Stimulus Sender Receiver Feedback Noise

 Stimulus
A stimulus is something that triggers a
reaction. Stimulus causes a need to
communicate, thus there must be a stimulus
for communication to occur.
 Sender
The sender encodes the message by
turning the codes into mutual language
and then delivers the message to the
receiver.
Receiver
The receiver decodes, interprets, and
responds to the message of the sender.
The receiver may be an individual or a
group.
 Feedback
The reaction or response of the receiver is
called feedback. It provides insight into
how the receiver interprets and
understands the message of the sender.
 Noise
Noise is anything that disrupts the
communication process; any barrier or
hindrance that prevents the message from
being understood.
Wrap Up
A stimulus is something that triggers a reaction. Stimulus causes a need to
communicate, thus there must be a stimulus for communication to occur.

The sender encodes the message by turning the codes into mutual language and then
delivers the message to the receiver.

The receiver decodes, interprets, and responds to the message of the sender. The
receiver may be an individual or a group.

The reaction or response of the receiver is called feedback. It provides insight into how
the receiver interprets and understands the message of the sender.

Noise is anything that disrupts the communication process; any barrier or hindrance
that prevents the message from being understood.
 BUSINESS COMMUNICATION
is a process which involves the transmission and accurate
replication of ideas ensured by feedback for the purpose of
eliciting actions which will accomplish organizational goals.*

It refers to the sharing of information between a business

entity and its stakeholders, such as clients, employees,
consumers, and suppliers, for the commercial benefit of the
organisation.

*William G. Scott- Organizational Theory Book

 IMPORTANCE OF
BUSINESS COMMUNICATION
01 02 03
Technological Joining a global Cutting costs
advancements market.

04 05 06
Overcoming Making goodwill Providing
cultural barriers. leadership.