Professional Documents
Culture Documents
How Ad Agencies Work
How Ad Agencies Work
How Ad Agencies Work
The Departments
The Departments
Account Management
/ Client Servicing Dept.
Creative Department
Production Department
The Departments
Client Servicing
Creative Department
Creative Dept.
Creative
Copy Art
Creative Dept. - Copy
Copy
TVC Script
Content
Conceptualization Creative Writing Generation &
Development
Supervision
Creative Dept. - Art
Art
Studio Department
Production Dept.
Production
Studio
• Creative Brief
2 • Developed by Servicing
• Creative Development
3 • Conceptualized by Creative
• Client Approval
4 • Given by Client
• Internal Approval
5 • Done by Servicing, Creative, and Studio
• Artwork
6 • Done by the Production Team
The Internal Approval
Internal Approval
Art Copy Proof
• Logo checked • Copy checked • Proof read
• Font checked • Copy revisions incorporated • Client name & address/
• Colour consistency contact panel checked
• Art rev. incorporated
• Keyline checked
Servicing Studio/Production
• Client approved • Size checked
• Logo & address checked • Link files & fonts checked
• Size checked • Image resolution checked
• Brand guideline adherence • File format checked