XYLISHINE™ + EMOSMART™ & EMOGREEN™

→ Perfect Combo for Hair Care Products!

#1 - AP-SM17099 Hair Care Data Launching Note - INTERNAL

 For an #Inside&Outside Concept
#InsideConcept #OutsideConcept
XYLISHINE™ EMOSMART™ & EMOGREEN™
● Deep & Intense Moisturization ● As good as silicone in rinse-off formula
● Curl definition ● Volume and Frizz Control
● Hair shine ● Hair Shine
● Fiber Repair ● Fiber Repair
● Softness ● Combing

INTERNAL USE ONLY

Combine them to maximize hair shine & fiber repair!
Both evaluated on Caucasian & Brazilian Hair
#2 - AP-SM17099 Hair Care Data Launching Note - INTERNAL
 Hair Care Concept
XYLISHINE™ EMOSMART™ V21 & EMOGREEN™ L15

Concept ● Active Ingredient ● Sensory Ingredient

● Readily Biodegradable

● Let your customer be inspired by nature & XYLISHINE™

L Y
● Readily Biodegradable Alternative to Silicone Oil

N
● Carbon Footprint decrease vs. Silicone

O
story-telling: → -85% for EMOSMART™ range
→ Bio-inspiration from wood hemicellulose → -115% for EMOGREEN™ range
→ Bio-inspiration from seaweed (Pelvetia Canaliculata)

US E
● EMOGREEN™ range: COSMOS and Natrue approved

L
● Natural and/or environmental friendly ingredients give a
healthier message

Formulation ● Water soluble

NA ● Liposoluble (Oils)

T E R
● Easy to incorporate in all types of formulations
→ Shampoo & conditioner, leave-on & rinse-off
● Inert and non polar oils
→ Compatible with very extreme conditions (pH range 2-12

IN
→ Compatible with pH 4.5 - 7 (report on extreme pH and coloring
formula underway)
● Idea of the formula cost: from 0,30 to 0.45€/kg
#3 - AP-SM17099 Hair Care Data Launching Note - INTERNAL
and Oxidizing/Reducing media)
→ Shampoo & conditioner, leave-on & rinse-off
→ Fit also with Hair Color formulas!
● Idea of the formula cost:
→ EMOSMART™: from 0,04 to 0,08€/kg
→ EMOGREEN™: from 0,07 to 0,14€/kg
 Tested in real life conditions by hairdressers!

XYLISHINE™ EMOSMART™ V21

Y
● XYLISHINE™ 3% vs. Placebo formula ● EMOSMART™ V21 vs Dimethicone (350 cps) @2% in a classical

L
rinse-off conditioning formula

N
● On Brazilian hair - after 1 leave-on application
2 hairdressers / 24 volunteers / tight curly hair ● 3 Hairdressers / 45 measures on Caucasian Volunteers / Medium to
→ Hair Shine: +7%
→ Curl Definition: +16%
O
Long Hair (Dry, Slightly Damaged or Normal)

E
S
● EMOSMART™ V21 is significantly better than Dimethicone concerning
● On Caucasian hair - after 1 rinse-off application the ease of application

→ Hair Shine: +7%

L U
3 hairdressers / 16 volunteers / dry, breakable or dull hair
● EMOSMART™ V21 presents similar results to Dimethicone regarding:

A
→ Softness: +7%LS → Softness
→ Hair Shine

E R N → Suppleness and Manageability

IN T
#4 - AP-SM17099 Hair Care Data Launching Note - INTERNAL
 Instrumental tests - ex vivo
XYLISHINE™ EMOSMART™ V21 & EMOGREEN™ L15
(tested in a classical rinse-off conditioning formula)

Y
Hair Moisturization ● Deep & intense moisturization of hair fiber -

L
(no equivalent on the market)

N
● After 10 rinse-off or 1 leave-on application
● Tested on Caucasian damaged (by bleaching) hair

Hair Shine -
O
● Better than Phenyl Trimethicone (market ref.) @1% in rinse-off

E
● Significant results vs. untreated hair tress.

S
● Tested on Caucasian hair tresses.

Fiber Repair

L
● -27% of hair damaged
U
● Repair the hair fiber @3% in leave-on ● Same capacity as Dimethicone to repair hair fiber @2% in rinse-off
● -50% damaged cuticles. Significantly better results vs. untreated hair tress.

A
● Tested on Caucasian bleached hair tresses ● Tested on Caucasian bleached hair tresses.

Volume & Frizz Control

under humid conditions
-

E R N ● V21 shows significantly better results than Dimethicone @2% in rinse-off

● V21 and L15 shows significantly better results than untreated hair tress.
● Tested on Brazilian hair tresses.

Combing

IN T - ● Wet Combing (on caucasian damaged hair tresses). Ease hair combing by
90% @2% in rinse-off (same as Dimethicone)
● Dry Combing (tested in leave-on oil formula) same capacity as silicone
prototype to ease hair combing

#5 - AP-SM17099 Hair Care Data Launching Note - INTERNAL