B hoomi putra

F er ti li zer
By Group:--8
 COMPANY
PROFILE

 COMPANY NAME :BHOOMIPUTRA FE RTILIZE R

 TYPE :PRIVATE LIMITE D

 INDUSTRY :FE RTILIZE R INDUSTRY

 HE AD OFFICE :MOGA, PUNJAB.

 PRODUCT :VE RMI COMPOST FE RTILIZE R

 TAG LINE :“ KNOW THE FARME RS,

KNOW THE FUTURE ”
 MISSION
STATEMENT

“we are here to provide the best natural

fertilizers to the farmers to improve
the entire ecosystem and we want to
serve the society in the best way by
caring their health through natural
products.”
 CONCEPT

 Inter-related co-operation
 Benefit of both nature and humanity.
 A profound impact on soil quality
 Enhancing soil structure and fertility
 Maintain soil biological activities.
 HigH quality to work witH tHe to enHance tHe
of tHe crop natural systems biological cycle

to use renewable ORGANIC to avoid all

resources AGRICULTURE form of pollution

to consider social rectification

& ecological system pollution
& degradation
ORGANIC FARMING: NEEd OF
ThE hOUR

 Use of synthetic fertilizers, herbicides, pesticides,

and
fungicides have polluted the agriculture land.

 Removal of micronutrients without replenishing

them.
 Human health hazards and biodiversity.

 Due to soil, air and water pollution, the beneficial

microbial load in the soil has reduced.
 200ft 250ft

200ft
Warehouse Packaging Vermi

250ft
Composting
Plant
Research and
Development
Unit
150

50ft
Storage
ft Plant

Industrial
250ft

Garbage Biogas

200ft
Offices
Plant
Filtering Plant
Cow Dung
200ft
 Industrial Garbage

Cow Dung for Biogas Plant

Filtering Plant
BACK
 GAS
FLOW

biogas storage
BACK
 ROAD

EXTRACTING
EARTHWORM ESTRACTING
THE

ROAD
EARTHWORM
FROM
FERTILIZER
PACKAGING

drying and Harmons miXing

BACK
 SUPPLY ChAIN
MUNICIPALITY
HANDLE
MUNICIPALITY WAREHOUSE &
TRANSPORT
MUNICIPALITY
INDUSTRY
HANDLE
INDUSTRY DEALERS / RETAILERS
& PLANT
INDUSTRY TRANSPORT
FIELD STAFF DISTRIBUTOR
COW YARD PUSH-UP PUSH-UP

COW YARD
COW YARD
FARMERS
COW YARD
 hUMAN RESOURCE

• ESTIMATION OF WORKFORCE REQUIREMENT

• RECRUITMENT AND SELECTION

• TRAINING AND DEVELOPMENT

• PERFORMANCE APPRAISAL

• REWARD
 ESTIMATION OF WORKFORCE
REQUIREMENT

MARKETING OPERATIONS

CMO COO
MARKETING EXECUTIVE = 5 SUPERVISOR = 8
SALES MANAGER = 10 OPERATION LABOR = 40

50 FIELD SUPERVISOR = 50
RESEARCH AND DEVELOPMENT
FINANCE

CFO SENIOR SCIENTIST = 1

HEAD ACCOUNTANT = 2 JUNIOR SCINTIST = 5
ACCOUNTANT = 6
 hUMAN RESOURCE
GENERAL MANAGER

CHIEF FINANCIAL OFFICER CHIEF OPERATIONAL OFFICER

CHIEF MARKETING OFFICER RESEARCH AND DEVE
 ChIEF FINANCIAL OFFICER

HEAD ACCOUNTANT HEAD ACCOUNTANT

(OPERATION AND PURCHASING) (MARKETING AND HUMAN RESOURCE)

ACC ACC 2 ACC3 AC

ACC1 AC
1 C2 C3
 ChIEF MARKETING OFFICER

Marketing executive Marketing executive Marketing executive Marketing executive Marketing executive

2 Sales 2 Sales 2 Sales 2 Sales 2 Sales

Manager Manager Manager Manager Manager

Ten marketing Ten marketing Ten marketing Ten marketing

Ten marketing
supervisor supervisor supervisor supervisor
supervisor
 ChIEF OPERATIONAL OFFICER

Two supervisor Two Two supervisor Two

(Filtering Plant) supervisor (Vermicompost supervisor
(Bio Gas Plant) (packaging
Plant) plant)
Eight field labor Eight field labor Sixteen field laborEight field labor
 CHIEF SCIENTIST

Assistant Assistant Assistant Assistant Assistant

lab boys lab boys lab boys lab boys lab boys
 EMPLOYEE PAYMENT SChEdULE
Employee Designation Pay Scale
Chief Executive Officer 5 Lacs per Annum
Chief Operation Officer 3.5 Lacs per Annum
Chief Marketing Officer 3.5 Lacs per Annum

Chief financial Officer 3.5 Lacs per Annum

Marketing Executive 2.5 Lacs per Annum

Sales Manager 2 Lacs per Annum
Supervisor 1 Lac per Annum
Accountant 2 Lacs per Annum
Senior HR manager 2.5 Lacs per Annum
Junior HR manager 2 Lacs per Annum
Chief Scientist 3.5 Lacs per Annum
Junior scientist 2 Lacs per Annum
Labor 0.6 Lac per Annum
 hUMAN RESOURCE
POLICIES
Employee Motivation :
Bonus will be given to the brilliant performers.

Organization Culture:
Transparency will be there within the organization.
Unity of command will be their.

Health and safety:

For each and every employee regular health checkup.
Medical facility for the employees will be provided.

Employee retention policy:

Promotional policy will be there for the good performers in each
department.
 CORPORATE SOCIAL
RESPONSIBILITY

• HEALTH CONCIOUSNESS

• ECOFRIENDLY SYSTEM

• “BHOOMISEVA” PLANTATION
PROGRAM

• FREE SOIL TESTING AND WATER

TESTING FOR FARMERS
 SWOT ANALYSIS
STRENGTh WEAKNESS
•GOOD QUALITY AND NEAR TO THE •NEW IN THIS AREA.
MARKET. •FARMERS ARE NOT HABITUAL TO USE
•HEALTH CARE FERTILIZERS. ORGANIC FERTILIZERS.
•STRONG SUPPLY CHAIN MANAGEMENT •NO BRAND EQUITY AND IMAGE
•PRICE, VALUE TO THE CUSTOMERS AND
QUALITATIVE PRODUCTS.
•NEW TECHNOLOGY INNOVATIVENESS IN
PRODUCTION.

OPPORTUNITY THREATS
•LESS COMPITITIVE MARKET
•EASY AVAILABILITY OF RAW MATTRIAL. •ENVIRONMENTAL EFFECT IS VERY HIGH.
•NEW MARKET •LACK OF SKILLED WORKERS IN THIS
•FUTURISTIC MOVE. AREA.
•HEALTH CONCIOUS •FARMERS DEMAND IS TO GIVE QUICK
•GOVERNMENT SUBSIDIES RESULTS.
 MARKETING STRATEGY

PRE EXECUTION POST EXECUTION

MARKETING MARKETING
 PRE EXECUTION
•AREA IDENTIFICATION

•MASS CAMPAINING

•VILLAGE MEETING

•TARGETING OF POTENTIAL FARMER

 POST EXECUTION
•MASS CAMPAINING

•PUBLICITY

•MEGA FARMER MEETING

•PRODUCT DISPLAY

•DEMONSTRATION
 PUBLICITY
 Literature distribution

 Wall painting

 Shop painting

 Farming equipment painting

 Press news coverage

 Print media
 Local radio
 dEMONSTRATION

Result demonstration

Crop specific demonstration

Result group demonstration

GURDASPUR
AMRITSAR MARKETING
HOSIYARPUR EXECUTIVE 1

KAPURTHALA
JALANDHAR MARKETING
NAWANSHAHAR
EXECUTIVE 2
FIROZPUR
FRIDKOT MARKETING
MOGA
MUKTSAR
EXECUTIVE 3

LUDHIYANA
BATHINDA MARKETING
SANGRUR EXECUTIVE 4
FATEHABAD
PATIALA MARKETING
RUPNAGAR
MANSA EXECUTIVE 5
 BRANdING & POSITIONING

• As “Bhoomi Seva, Kishan Seva”.

• Emotional attachment with farmers

• Health conscious product

 FINANCE
dEPARTMENT
 MISCELLANEOUS CALCULATIONS

1) TOTAL SALES REVENUE:

Item Name Sale Price/unit Quantity Total Sale Value

(QUENTAL) Demanded ( Rs.)
(annually)
(QUENTALS)
BHOOMIPUTRA 500 60000 3 CRORES
VERMICOMPOST
DIAMOND

TOTAL SALES 3 CRORES

2) COST OF RAW MATERIAL (in lac)

CAPACITY OF 1 BAG OF VERMI FERTILIZERS = 100 kg

No. OF BAGS = 60000

COW-DUNG (INCLUDING TRANSPORTATION) = 50 * 60000

= Rs 30 LACS

SPECIAL HARMONES = 30 * 60000

= Rs 18 LACS
TOTAL RAW MATERIAL COST = Rs 48 LACS

3) WAGES AND SALARY (in Lacs)

LABOUR COST = Rs 24
SALARIE = Rs 116.2
WAGES = Rs 13.5
 (Rs In Lacs)

•SELLING & DISTRIBUTION EXPENSES: = RS24

•CSR FUND = RS 5

•PRE EXECUTION MARKETING (PROMOTION) =RS 25

•PROMOTION EXP. = RS 20

•ELECTRICITY CHARGES = RS 2

•ESTABLISHMENT COST = RS 15

•PACKAGING COST 2% OF SALE = RS 6

 12) DEPRECIATION ON FIXED ASSETS: (Rs In Lac)
PARTICULARS RATE INV DEP W.D.V DEP W.D.V
OF AFTER AFTER
DEP. Ist year 2nd year

LAND --- 9 ----- 9 --- 9

EARTH WARM ---- 1 ---- 1 --- 1

R&D ---- 10 --- 10 --- 10

FURNITURE & FIXTURE 10% 2 .2 1.8 .2 1.6

PLANT AND BUILDING 10% 25 2.5 22.5 2.5 20

MACHINERY 10% 50 5 45 5 40

OTHER FIX ASSET 10% 3 .3 2.7 .3 2.4

(IT EWUIPMENTS)

TOTAL 100 8 92 8 84

(Note: Depreciation is charged @ 10% on Straight Line method. All figures are in Lacs)
 8) Financial cost: (Rs In Lacs)

Particulars 1st Year 2nd Year

S. No.
01 Interest on Long Term
Loan 2.77 2.38
02 Interest on Working
Capital 1.75 1.75

TOTAL
4.1
4.52
Loan is taken from NABARD, which is providing us loan at the rate of 7.5% for
Organic Farming.
 WORKING CAPITAL REQUIREMENT STATEMENT:- (RS In Lacs)

S. No. Particulars % of Holding Period Total Max per Own

margi Amt. finance Fund
n Invest. by Bank (25%)
(75%)
A Current Asset
•STOCK month of
1/2
-Raw Material 25 purchase 2 1.4 1.6
-Work In Process 25 ¼ month of sales 6.25 4.37 1.88
-Finished Goods 25 ½ month of sales 12.50 8.75 3.75
6.Debtors 25 1 month of sales 25 17.5 7.5

TOTAL 45.75 32.02 13.73

B Current Liabilities 1 month of purchase 12.50 8.75 3.75
Creditors
)
TOTAL 12.50 8.75 3.75
NET WORKING CAPITAL (A-B) 33.25 23.27 9.98
 COST OF PROJECT :- (RS IN
LACS)

INVEST IN FIXED ASSETS

-LAND-------------------------- 9

-PLANT AND BUILDING-------- 25

-MACHINERY----------------------- 50
-FURNITURE & FIXTURE-------------- 2
-IT EQUIPMENT----------- 3
-R&D ---------------------------- 10
-EARTH WORM 1 100

INVEST IN WORKING CAPITAL 33.25

INVEST IN PRELIMINARY EXPENCES 40

TOTAL 185.75
MEANS OF FINANCE

(RS In Lac)
LOAN FROM BANK:

LONG TERM LOAN 37

WORKING CAPITAL LOAN 23.27

OWN INVESTMENT:
79.98
SUBSITY 33

TOTAL 185.75
LOAN RE-PAYMENT SCHEDULE:- :---
(RS In Lac)

INTEREST INSTALLMENT
YEA
AMOUNT @7.5% pa PAID
R
1 OPENING 37 2.8 5.28

CLOSING 31.72

2 31.72 2.38 5.28

OPENING

CLOSING 26.44

3 OPENING 26.44 1.98 5.28

CLOSING 21.16
PROJECTEd PROFITABILITY
STATEMENT
PARTICULARS :---(RS IN LAC) 1 Year st
2nd Year
INCOME
SALES 300 330
TOTAL 300 330
OPERATING EXPENCES:
RAW MATERIAL 48 52.8
WAGES 13.5 13.5
LABOUR 24 24
TOTAL 85.5 90.3
OPERTING PROFIT 204.5 209.5
SALARY 116.2 116.2
ELECTRICITY 2 2
ESTABLISHMENT COST &PRE. EXECUTION
8 8
(WRITTEN OFF)
PACKAGING 6 6.6
SALES AND DIS. EXP. 24 24
PROMOTION EXP. 20 15
INTEREST 4.52 4.1
DEP. 8 8
TOTAL 193.72 188.9
PROFIT 20.78 50.8
PROJECTEd FUNd FLOW STATEMENT
PARTICULARS 1st Year 2nd Year

SOURCE OF FUND:

OPENING BALANCE -- 31.5

LOAN FROM BANK:

LONG TERM LOAN 37 --------

WORKING CAPITAL LOAN 23.27 ---------

SUPPORT FROM CREDITORS 12-50 -------

SUBSITY 33

OWN INVESTMENT 79.98 --------

FUNDS FROM OPERATION

PROFIT AFTER TAX 20.78 50.8

DEPRECIATION 8 8

PRELIMINARY EXPENCES 8 8

TOTAL 222.05 98.3

APPLICATION OF FUND

INVESTMENT IN FIXED ASSETS 100 -------

INVESTMENT IN WORKING
45.75 --------
CAPITAL
INVESTMENT IN PRELIMINARY
40 -------
EXPENCES

LOAN REPAYMENT
5.28
5.28
TOTAL 191.03 5.28

CASH 31.5 93.02

 PROJECTED BALANCE SHEET :---(Rs In Lac)

PARTCULARS 1st Year 2nd Year

1: LIABILITY

OWN FUND 112.98 112.98

GENERAL RESERVE 20.78 71.58

LONG TERM LOAN 31.72 26.44

SUNDRY CREDITOR 12.5 12.5

WORKING CAPITAL LOAN 23.27 23.27

TOTAL 201.25 246.77

2:APPLICATION OF FUND (RS In Lac) (RS In Lac)

FIXED ASSETS (NET BLOCK) 92 84

CURRENT ASSETS:

45.75 45.75
STOCK & DEBTOR

CASH 31.5 93.02

3:MISCELLANEOUS EXPENDITURE:

PRELIMINARY EXPENCES 32 24

TOTAL 201.25 246.77

 IMPORTANT RATIOS

RATIO 1ST YEAR 2ND YEAR

DEBT EQUITY .28 .23

RATIO

NET PROFIT RATIO 6.9% 15.39%

DEBT SERVICE 2.93 6.94

COVERAGE RATIO
CURRENT RATIO 6.18 11.10
 REFERENCES
 Verma TS, Sharma RP, and Sanjay Kr Sharma,
2006. “Organic farming in Indian perspective”
 Atul and Pratap, Tej 2004. “Organic agriculture-
national standards and farmers innovations”
 Sarkar AK, and Sharma SP, 2006. “Management of
acidic soils- current issues and policy guidelines.”
 Singh GP and Singh Jitender, 2007. “Organic
farming in India”.
 Subhash Sharma 2005, “Three roads to
development of Indian agriculture.”
 Mehra Madhav, 2006. “A new concept for
environmental management”.