H.

no-777 Sector-16, Panchkula,

134109, India
17/08/1995
dhawanlakshay123@gmail.com
+91 6280986845
WORK EXPERIENCE
SKILLS
eClerx Service Ltd (14/03/2019 - 19/05/2021)
MS Office Digital Marketing Analyst
• Contributed to the development and maintenance of an industrial e-
commerce website.
Programming Languages- C,C++
• Developed Meta Titles, Meta Descriptions, Alt Image Tags, and
conducted keyword research for enhanced website optimization.
SPSS • Delivered comprehensive weekly data reports using Google Analytics
and Adobe Analytics to track website traffic for clients.
• Analyzed product categories and optimized placement for improved
Adobe Analytics
user experience and conversion rates.
• Created concise and impactful weekly decks, providing valuable
Google Analytics insights on content observations and website conversion.
• Achieved a remarkable 30% increase in conversion rates by optimizing
EDUCATION various keyword sets.

University Business (15/09/2021 - Damcosoft TestingXperts (16/01/2017 - 09/02/2018)

School 07/07/2023) Graduate Engineer Trainee
MBA, Marketing and 74.5% • Conducted rigorous mobile testing and site testing, employing industry
Operations leading methodologies and tools to validate the functionality and
performance of applications and websites.
Chitkara University (02/08/2013 -
08/07/2017) • Developed detailed test cases for manual testing, encompassing
B.E, Electronics and various scenarios and user interactions to identify potential issues and
Communications 68.4%
improve overall product quality.
AWARDS • Collaborated closely with cross-functional teams, including developers,
designers, and product managers, to understand project requirements
Certificate of Excellence (14/03/2022) and effectively prioritize testing efforts.
MachAuto Expo 2022
VOLUNTEER EXPERIENCE
Fastest Delievery (18/11/2020)
eClerx Service Ltd Gravita India Ltd (05/07/2022 - 05/08/2022)
Intern
Best Trainee (15/12/2017
)
Improvement of company site, worked in the field of SEO. Highlighting
Damcosoft issues for new sites and learned importance of blogs to attract traffic for
TestingXperts
websites.
INTERESTS

Playing Keyboard

Bike Riding