Abstract

The study describes the huge potential of organised spices market in India. The project shall
contribute to improve the marketing operation efficiency of existing brands and emerging
brands in the Indian market. Spices being the key ingredient of every Indian cuisine, it is
firmly blended with every cultural diversity of the Indian subcontinent. With such high
demand for good quality spices, companies need to adopt efficient marketing strategies to
capture new markets and retain the existing share.

With this project I shall explore the existing market scenario, challenges faced and the
opportunities available for the branded spices companies. The sample size market for this
study will be the organised spices market in Kerala. The study will focus on various aspects of
marketing, including branding, product positioning, pricing strategies, distribution channel
and customer engagement.

Key Objectives

Identifying the marketing trends and preferences of Indian consumers concerning branded
spices, examining factors influencing their buying decisions, and understanding their
expectations from spice brands.

Analyzing the marketing strategies employed by successful and well-established spice

companies to maintain their market leadership and competitive edge.

Investigating the marketing tactics adopted by emerging players in the industry to gain
traction and recognition in the marketplace.

The project study will be based qualitative and quantitative research methodologies,
including market surveys, interviews with industry experts, consumers and company
representatives. The findings can be used by branded companies for enhancing their
marketing operations. Thus this research aims to contribute to the growth and success of
branded spices companies, ultimately benefiting consumers with a wider array of high-
quality spice products that enrich their food experiences.