POST GRADUATE CERTIFICATE

PROGRAMME IN FAMILY BUSINESS

MANAGEMENT & ENTREPRENEURSHIP
(PGCP -FBM&E) BATCH 01
H E R E WE C R E AT E A N EW M I N D S E T A N D B U S I N E S S
O U T L O O K F O R F A M I LY - M A N A G E D B U S I N E S S E S

DURATION ELIGIBILITY PROGRAM CLASS TIMINGS

2+ yrs of work FEES The normal timing of
12 experience & 50%
Months Rs. 4,50,000 + the sessions will be
in graduation as follows:
18% GST

Wed, First session:

7.00 PM to 8:15 PM

Sat, First Session:

"SCALE YOUR EXISTING BUSINESS & BUILD NEW 2:30 PM to 3:45 PM
AGE VENTURES"
Sat, Second Session :
*The programme duration may be slightly extended due unforeseen circumstances 4:00 to 5:15 PM
Background – Family Managed Businesses
In the next 15 years, 40% of India’s large family businesses will undergo a handover
from the founder to the second generation of owners, and 35% of them to the third
or fourth generation. (Source CII Family Business Newsletter Aug 2016)

CONTRIBUTION OF FAMILY MANAGED

BUSINESSES IN CORPORATE HISTORY:
According to CII - Family Business contributes 60-70 percent of GDP of most developed
& developing countries.
According to Farhad Forbes co-chairman of Pune-based Forbes Marshall, also current
chairman of FBN (Family Business Network) International, Globally, as well as in India,
family businesses contribute to over 70 per cent of the GDP (size of economy) of most
developing and developed countries.
In the case of India, this could be even more because every small enterprise is family
run.
Family Manged Businesses (small as well as large) have a significant trans-national
presence – 35% of Fortune 500 are family controlled.
India’s largest Companies were once Family Managed Businesses which have later
transitioned into Professionally Managed Business with the Owners Family still owning
a large part of these Companies. Eg Ambani, Adani, Bajaj, Birla, Godrej, Goenka, Hinduja,
Tata, etc.

PROBLEMS FACED BY FAMILY BUSINESS

Family business have a long-term vision, and are not motivated by quarterly result
pressures, especially if they are not a listed firm. Most of the Business families face
unique management challenges because of the differences in the attitude &
aspirations of family members. As new generations join the family business, it is an
enormous challenge to keep the family & business together. Some sacrifice the
business to keep the families together, while others sacrifice the family to keep the
business. While family-owned businesses globally perform better than Corporate
Enterprises and have better odds of staying in the Fortune 500 list year-on-year. But It
has also been observed that just 13 percent of the Family business survive till 3rd
generation & only 4 percent go beyond third generation and one third of business
families disintegrate because of generational conflict. However, the close-knit
structure of families, which fosters teamwork combined with respect to family values
and family elders, has been the key to success of many family businesses. Succession
planning within the family plays a key role in determining the fate of a family owned
business. Indian Family Businesses forms the ‘backbone’ of the Indian economy and
hence there is a need to extend the life span of the family businesses so that the
economy can continue to derive benefit from their contribution.
 The Need for a Family Business
Management & Entrepreneurship Program
Traditionally managed Family Businesses are undergoing intense churn and
transformation due to competition and changing business models in the current
disruptive VUCA environment. As Family Businesses transition to their Next Generation,
there is a growing need for preparing their next in Line Leaders for the Success, Growth
and Continuity of their existing Business as well as Venture into New Businesses.

PROGRAM OVERVIEW
IIM Indore has evolved and designed a Program that would help aspiring Family
Business and Entrepreneurs create and develop their new-age leaders who have the
skill sets and competencies required to navigate a volatile, uncertain, complex,
ambiguous, and disruptive environment.

The course is designed for "next in line" and "future generation" leaders who desire to
build and grow their businesses as well as build new ones.

It will focus on building capabilities in decision making and strategies in various aspects
of business. The Program aims at creating a new mindset and business outlook for
family-managed businesses.

The course is intended for the next generation of family scions who are contemplating
growing and building family businesses as well as starting a new entrepreneurial
venture. It will address aspects of the management and transition of a family-controlled
enterprise.

The Program will present both a conceptual as well as a practical, hands-on framework
for managing family business organisations.

Program will aim at expanding the knowledge base of participants through exposure to
new and diverse management tools, techniques, frameworks, theories, peer group
learning, networking, relationship dynamics, and transition strategies.
The program will provide an opportunity for participants to assess their
current businesses and identify strengths, opportunities, threats, and
areas for improvement to help grow family legacy businesses as well as
build new businesses.

01 ACCELERATES YOUR BUSINESS GROWTH

02 HELPS DEVELOP ENTREPRENEURIAL ACUMEN

03 STRATEGIZE BETTER & LEAD EFFECTIVELY

 TO BE ELIGIBLE FOR THE COURSE,
YOU NEED
50% In UG/PG 2+ yrs of Work
Of Any Discipline Experience

PROGRAM OBJECTIVE
The programme will provide an opportunity for participants to assess their
current Business, identify strengths, opportunities, threats and areas of
improvements to help grow family legacy business ahead as well as build new
businesses. Programme will aim at expanding the knowledge base of
participants through exposure to new age and diverse management tools,
techniques, frameworks, theories, peer group learning, networking,
relationship dynamics, and transition strategies. The Programme will present
both a conceptual as well as practical hands on framework for managing
family business organization.

PROGRAM TAKEAWAYS
1. Assess and grow existing Family Business
2. Identify and build New Business Opportunities
3. Learn Business Modelling, Planning and Fund raising
4. Gain financial proficiency to Run your Own Business
5. Understanding Venture Finance, Risks, Returns
6. Growth Hacking by using new age Digital Sales, Marketing, Logistics, Supply
Chain & Distribution Tools using Analytics
7. Get up to speed with GST, TDS, Labour Law Compliances
8. Manage Self and Teams,
9. Learn to innovate, think differently, create, and implement Business Strategy
10. Help family in Succession Planning
11. Get your way through effective Business and Leadership Communication

WHO WILL BENEFIT?

The course is intended for next in line Family scions who are
contemplating to grow and build family businesses as well as starting
a new Entrepreneurial Venture. lt will address aspects of the
management and transition of a family-controlled enterprise. Basically all
business owner and entrepreneurs will gain a more of a holistic view point
to reach to next milestone in their business.
 WHY SHOULD YOU INVEST IN THIS PROGRAM?
• One of the Top IIM to Offer Family Business & Entrepreneurship Programme - Programme offered by one
of the leading business schools with proven pedagogy.
• The program will introduce participants to the latest theories and best practices in marketing, digital
marketing tools, finance, and innovation into actionable strategies.
• Prestigious IIM Indore Executive Education. Alumni status awarded to participants who
complete the program successfully.
• You will get 9 days (36 sessions) of Intensive Learning at the IIM Indore Campus situated atop a scenic
hillock for contemplative learning.
o 3 Days at the beginning of the program 12 Sessions
o 3 Days around the mid of the program 12 Sessions (Dates to be decided)
o 3 Days Towards the end of the program 12 Sessions
• It entails Insightful use-cases and a discussion-led hands-on learning approach culminating with a
Capstone Project.
• Contextually designed for executive participants. Program faculty team includes the best of the domain
experts. Focus on real business use cases.

*Courses are subject to change

 WHAT DOES THIS PROGRAM COVER?
Module 01 - Entrepreneurship in the New Age
- Getting to know your Business, its Eco-system and
Environment, Entrepreneurial approaches,
mapping and measuring key business health
metrics - OKRs, Passion and Values driving,
building and growing Family businesses,
Challenges and suggested management
approaches.
Module 02 - Managerial Accounting and Finance
- Understanding and Managing Finance &
Commercial Functions - Costs, Expenses,
Understanding Gross Margin, Net Margin, Driving
Profitability, Ability to Read, understand and
analyse P&L and Balance Sheet, Ratio Analysis.
Module 3 - Venture Financing
- Project Finance, Risk, Returns, lRR, lmportance
of cash flows and its management, budgeting,
VC investment.
Module 4 - Taxation
- TDS, GST and Business & New Labour Law
Codes.
Module 5 - Marketing 101
Module 6 - Product Management for
Entrepreneurs
Module 7 - Digital Marketing Tools Techniques
and its applications for branding and
lead generation
- New Age Sales & Distribution Management -
Tools and Techniques B2B and B2C.
Module 8 - Business Strategy
- Vision Mission and Values, Strategy
formulation, implementation and Governance
Module 9 - People Management and Leadership
- Organization Building - Managing Self and
Managing Teams, Leadership development.
- Driving Change Management in Family
Businesses .
*
Module 10 - Organization Design and FB -
Succession Planning
- Roles, processes, and structures to ensure that the
organization success.
- Succession Planning in Family Businesses.
Module 11 - Organization Design and FB -
Succession Planning
- Roles, processes, and structures to ensure that the
organization success.
- Succession Planning in Family Businesses.
Module 12 - Operations 101
- Driving Excellence in Operations and Execution
Module 13 - Advance Excel and Analytic Tools for
Decision Making and Growth Hacking
Module 14 - Logistics & Supply Chain Management
- Vendor Management, Input Cost Management.
Module 15 - Business Model
- Creating Business Models, Value Proposition, Use
of Canvases Writing a Business Plans for external
fund raising.
Module 16 - Business & Company Laws
- Regulatory Compliances for Managing and
Starting a Business.
Module 17 - Designing and using lT Systems
- Digitization of Business - Leveraging lT tools for
organizational growth.
Module 18 - Business & leadership Communication
- Negotiations, conflict resolution, persuasion,
lnfluencing skills in family business context.
• Application of Learning in Family Business through
Project Assignment Presentations in almost all
courses.
• Optional International immersion Practical
Information sharing sessions (on schemes)
ALUMNI STATUS
Participants who successfully complete the program will be awarded Executive
Education Alumni status. They will be required to apply separately along with the
necessary fee to register their name.
Benefits available to Executive Education Alumni:
-Communication of brochures and newsletters from IIM Indore
-Access to IIM Indore Campus Library (onsite access only)
-Official email ID of the institute
-ID Card

CLASS SCHEDULE & DELIVERY

Live 2-way interactive Lectures delivered by IIM Indore faculty over an HD Video
Conference Direct to Desktop platform,
Every Wednesday & Saturday Evening.
The normal timing of the sessions will be as follows:
Wed, First session: 7.00 PM to 8:15 PM
Sat, First Session: 2:30 PM to 3:45 PM
Sat, Second Session: 4:00 to 5:15 PM

PEDAGOGY
• The pedagogy will be a judicious mix of Conceptual Teaching and Case Studies
and Discussions.
• Hands on application of Knowledge and Concepts to Family Business will be
tested for each Module in the form of Projects / Assignments will have
substantial weightage in Assessments along with online exams / assessments
for conceptual testing.
• Objective of learning Sessions is to bring to life management of various
aspects of family business functions, through conceptual
understanding, experience sharing and dialogue of students,
application of concepts, frameworks, tool kits, through interactive
sessions.
• Application of knowledge through hands on assignments in
terms of application of learnings in the Family business will
prepare participants to gain first-hand knowledge of
managing and improving family Business.

CAMPUS IMMERSION
The 12 months program includes 9 days
of Intensive Learning at the IIM Indore
Campus situated atop a scenic
hillock for contemplative
learning.
 THE IIM INDORE ADVANTAGE
NIRF ranking - 6th 2021

94th Financial times rank 2021

IIM Indore is amongst 6 IIMs and amongst top 100 MBA - School's Globally

PROF. SACHIDANANDA B S
Prof Sachidananda Benegal (Sachi has he is affectionately known) is a faculty in Strategic Manage-
ment area at the Indian Institute of Management Indore - where he teaches strategic management
and entrepreneurship.
He is one of the top specialists in entrepreneurship thanks to his 15-year active involvement with the
entrepreneurial ecosystem. He has taught in numerous management development programs cater-
ing to governmental agencies, corporate and family businesses. At incubators and accelerators con-
nected to reputable academic institutions like Indian Institute of Management and Indian School of
Business, as well as regional entrepreneurial networks, he has given a number of invited guest
lectures and workshops.
He can communicate the subtleties of the intricate business process of resolving uncertainty with
enthusiasm and accuracy thanks to his experience across various stages of the venture growth and
the strong academic training. In addition to actively engaging with participants across programs and
institutions as a teacher, he also engages with entrepreneurs, family businesses and SMEs as an
advisor and mentor guiding them to navigate uncertainty and pursue their venture growth.
The socio-cognitive dynamics of venture ideas, perspective-taking in family firms, an evolutionary
perspective on entrepreneurial ecosystems, and social enterprises are some of his areas of interest in
research. His work has been accepted at numerous reputed and competitive national and interna-
tional academic conferences, including those organized by the Strategic Management Society, the
Academy of Management, the CCGC, GIZ, the BAM, and INDAM, among others. Additionally, he has
received best paper recognition for his submitted academic work. In order to assist aspiring entrepre-
neurs with their venture process, he has also written a book.
He holds a PhD in strategic management and entrepreneurship from the Indian Institute of Manage-
ment Bangalore (IIMB), a postgraduate management diploma from the same institution, as well as a
bachelor's degree in computer science and engineering from the National Institute of Technology
Karnataka Surathkal. He started a couple of entrepreneurial businesses in the educational and SME
consultancy fields before entering the academic world at IIM Indore. During this time, he assisted
various SMEs in locating opportunities and growing their operations. Later, he worked with the
IIMB-affiliated N S Raghavan Centre for Entrepreneurial Learning (NSRCEL), one of the top incubators
and accelerators in India. He keeps giving business owners, family enterprises, and SMEs guidance
and mentoring them to assist them overcome growth challenges.
 EVALUATION & CERTIFICATION
Industry Mentors will assess Performance of Application of Knowledge
Performance of participants will be monitored on a continuous evaluation basis through quizzes,
assignments, tests and examinations. The participant is required to score minimum marks/grades
as decided by the Institute from time to time to complete the course.

[Sample certificate is indicative. The Institute reserves the right to revise it]
 LEARN AT YOUR OWN PACE

You Invest Pay In 5 Admissions

Easy Close
4,50,000+
Installments 18th Dec, 2022
GST
(1st Phase)

Convenient
Commencement Timings
Wednesday
March, 2023 07:00 PM to 08:15 PM
Saturday
02:30 PM to 05:15 PM

REGISTER NOW

FEES STRUCTURE
FEE TOWARDS DEADLINE AMOUNT
Commitment Fee (within 7 days from the date
Commitment Fee Rs. 10,000
of offer sent)

Program Fee (1st Installment) Payable at the time of admission Rs. 1,10,000

Program Fee (2nd Installment) Payable within 3 months of admission (excluding GST) Rs. 1,10,000

Program Fee (3rd Installment) Payable within 6 months of admission (excluding GST) Rs. 1,10,000

Program Fee (4th Installment) Payable within 9 months of admission (excluding GST) Rs. 1,07,000

Total Fee (Exclusive of Application

Rs.450,000
Fee & GST )

CONTACT INFORMATION
CALL US - (+91) 7290092040 (between 9 AM - 9 PM)
OR EMAIL US - iimindore@vcnow.in

* Session timings – The academic session will start from March 2023. Session will be held on Wednesday & Saturday.

* Note: All above session timings are subject to change