Analytica Case Study Round

Deliverables - Prepare a PPT solution of max 6 pages for the case study below. The PPT
should be submitted in PDF format. Link for uploading the case study
https://tinyurl.com/23ah3wkt

Naming Convention: The file name should be "GroupNumber_POCName_Case.pdf" (For

Example : Group01_JaneDoe_Case.pdf). Kindly adhere to the naming convention; otherwise,
the work won't be taken into consideration.

Timeline - 26th June,2023 11:59 p.m. to 28th June, 2023 11:59 p.m. (48 Hours)

Selection Criteria:

● Team Work
● Presentation Skills
● Analytical and Critical thinking
● Creativity and Problem Solving
● Proactivity

Details -
● The potential applicants shall be divided into Groups of 5 students each by the Senior
Committee Members (Except the bonus Round 1 winners who get to make their own
group) by 26th June,2023 10:00 p.m.
● The winners of Bonus Round will have to send their respective groups by 26th June,
2023 10:00 p.m. via email to Analytica's email address, analytica.nmims@nmims.in
, they will also act as POC/Leader of that group. If the deadline is crossed, we will make
the group for you.
● The group is to come up with the case study solution together as a group so as to
promote teamwork, which is the preliminary vertical of evaluation for this selection round.
● Each group will be assigned with a POC/Leader by the Senior committee, who will
handle all the submissions and clarifications on behalf of the Group
● You are free to use any creative tools of your choice for creating the PPT. We are
specifically looking for the creative vertical as well, so there are marks for the aesthetics
of the PPT
● The last page of the PPT should have information about the Contributions made by each
member in making the PPT

Problem Statement -
Datrimatrix is the annual business analytics festival hosted by Analytica, the business analytics
cell at SBM. Every year the festival is getting bigger and better, with a full day of events packed
with learning, networking, and competition. The day will kick off with a keynote address from a
leading expert in the field of business analytics. Then, attendees will have the opportunity to
attend a variety of workshops and panels on topics such as data mining, machine learning,
artificial intelligence and data visualization. Datrimatrix’s main attraction is its offering of a variety
of competitive events that caters to all levels of expertise.

1.) Consider yourself a member of Analytica - Business Analytics Pod, and your goal is to
enhance the Business Analytics Fest “Datrimatrix'' by introducing a new event. The
competition attracts participants from various backgrounds, including Business,
Analytics, statistics, and engineering. As the organizing committee, you want to ensure
that the event is Engaging, Educational, creative, and aligns with the club's objectives.
Clearly define the theme, format, audience, evaluation criteria, and resources needed to
conduct the event.
2.) Sponsorship is crucial to covering event costs, providing resources for participants, and
enhancing the overall experience. Identify the potential sponsorship opportunities for the
event you have proposed. Identify at most three sponsors for the proposed event, and
identify the contacts in the sponsorship organization whom you will approach for the
sponsorship. Proper reasoning for selecting the companies and their contact person
should be mentioned in the PPT. The LinkedIn profile link for the contact person should
also be mentioned in it. Do note that the sponsorship organization and contact person
you are mentioning should be real. The more practical the strategies, the more weight
will be given since the evaluation will be done accordingly.
3.) Identify the potential issue that can occur in conducting the event and propose at most
two different solutions to handle it. The more difficult the problem addressed, the more
weight will be given since the evaluation will be done accordingly.

Kindly do your research from our Social Media handles, amongst other sources, about
Datrimatrix to get a gist of the event.