FORBES´ MADE IN SAUDI - Aug-Sept 2023

FORBES´ MADE IN SAUDI

Special Feature, Forbes China Magazine – September 2023 | https://www.forbeschina.com

INTERVIEWED AS OF MAY 26 2023

Eng. Albadr Foudeh , Deputy Minister for Industrial Development, Ministry of Industry
Eng. Turki Albabtain, Deputy Minister for Mining development, Ministry of Industry Abdulrahman bin
Sulaiman Althukair, CEO Saudi Exports
Suliman Almazroua. CEO and Board member - Saudi Vision 2030 – NIDLP
Nowfal Al Salamah - Speakers Chief Executive Officer, Housing Program
Talal Al Baker, CEO, SCCC Ali Baba Cloud
Abdullah Ibrahim Alkhorayef, CEO, Alkhorayef Commercial
Ajlan A. AlAjlan, Chairman of Riyadh Chamber of Commerce
Makarem Sobhi Batterjee, President and Vice Chairman, Saudi German Health
Mr Ciryl Piaia. CEO of Knowledge Economic City
Jerry Inzerillo CEO, Diriyah Gate Development Authority
Ahmed Al Sulaim, Chief Executive Officer ,Jeddah Central Development Company
George Tanasijevich, CEO of the King Salman Park Foundation
Khaled bin Hamad Al-Gnoon. CEO, Saudi Electricity
Abdullah Albader CEO, ALMARAI
Nasser Abanmi - CEO ARASCO
Ahmed Osilan ,Executive Board Member and CEO of Tanmiah
Mutlaq Al Morished, Board Member and CEO, TASNEE
Eng. Khalid Al-Salem , President of the Royal Commission for Jubail and Yanbu
Amr AlMadani, the CEO of the Royal Commission for AlUla
Omar Abdulla Al Abdul Jabbaroa CEO , Hail Region Devel sopment Authority
Muna Abu Sulayman ,Executive Strategic Studies Prince Alwaleed bin Talal’s Kingdom Holding
Teddy Zebitz, Saudia Cargo
Mohammed Ajlan, Chairman of Ajlan Brothers
Tarek Sultan, Vice Chairman of AGILITY
Mohammed Al Rumaih, CEO, Saudi Exchange
Eng Yazeed Abdulaziz Abunayyan, CEO National Bank of Iraq
Haitham Alforaih, Co Funder of SEEDRA
Samu Abu Aker, CEO of Sedco Capital
Abdullah A Al Shilash, AlKhair Capital
Abdulaziz AlBoug, CEO, Tawuniya
Majid M. Rafea, CEO Desert Technologies
Fawaz al Fraiji, Board Advisor and CEO of Quara Holding, Dar Al Arkan
Ibrahim Mohamed Al Alwan, CEO Alakaria
Elias Abou Samra, CEO Rafal
Mashael Abdullah Ben Saedan Chief Executive Officer Al Saeedan Development Group
Dr. Munir Eldesouki , President of King Abdulaziz City for Science and Technology KACST
Dr. Tony Chan, President of King Abdullah University of Science and Technology - KAUST
Dr. Muhammad Al-Saggaf President of King Fahd University of Petroleum & Minerals , KFUPM Mr. Mr.
Selim Chidiac, CEO – l´Azurde
Amer Al Ajmi, Executive Vice President, Alfanar
Thamer Abdulaziz Abdulmohsen Abanumay, CEO of Almunajem
Eng. Sami Al Safran, CEO MEPCO
Nabil Al Amir, United Wires Factories
Eng Khaled Al Qureshi, CEO Saudi Water Partnership Company
Borjan Sehovac, CEO of Riyadh Cables
Eng Khaled Al Qureshi, CEO Saudi Water Partnership Company
Borjan Sehovac, CEO of Riyadh Cables
Mark DeCocinis , CEO Boutique Group
Guenter Gebhard, Regional Vice President of Four Seasons
Mohammed Alnuwairan - CEO- National Center for Palms & Dates(NCPD)
 FORBES´MADE IN SAUDI ARABIA
Special Feature | Forbes China Edition | Sept.2023 | www.forbeschina.com

SYNOPSIS AND EDITORIAL FOCUS

1- LEADERS OF SAUDI ARABIA : The top 20 Global thinkers : The most influential minds in the areas of
energy and climate, technology, economics and business, science and the arts

2- MADE IN SAUDI ARABIA

Countries are seeking to become more more self-sufficient and less dependent on imports, support local businesses and
promote quality brands
--Unleashing SAUDI ARABIA ' s Industrial Power: How can local industries fully integrate global value chains?
--Stimulating investors and businessmen to further invest in industrial projects

3- SAUDI ARABIA DIGITAL GOVERNMENT STRATEGY

This chapter will have a look at the latest technologies in the field of digital government, in addition to specialized
initiatives such as the use of artificial intelligence, block chain, smart digital services and innovative applications that
improve individuals and companies various aspects of lives.

4- INDUSTRY 4.0 : As manufacturing becomes increasingly integrated in global value chains and disrupted by the
exponential growth of new technologies and shifting socio economic and geopolitical dynamics, what are the role and
objectives of the “new industrial policy”? What are the key priorities and most recent initiatives related to R&D,
technological innovation, infrastructure, skills and sustainability?

5- CITIES OF TOMORROW
With two-thirds of the world’s population projected to be living in cities by 2050, countries are investing heavily in
smart city infrastructure and emerging technologies - including AI, IoT, smart mobility, and cleantech - to create
smarter urban spaces that connect services and cater to human needs. What are the next steps in building the cities of
tomorrow?

6- HIGHWAY TO CHINA : Bilateral trade between China and Saudi Arabia reached $67 billion in 2020;
Economic relations between both countries are becoming more diversified. Substantial Chinese investments
increasingly position Riyadh and Jeddah as “pivot cities” in the Belt and Road Initiative. These investments span the
industrial, shipping, and even financial sectors.

7- INVESTING IN TOURISM Saudi Arabia threw open its doors to foreign tourists, launching a new visa regime
for 49 countries and appealing to foreign companies to invest in a sector it hopes will contribute 10%of gross domestic
product by 2030. To drive growth, it is estimated some 250 billion riyals ($67 billion) of investments are needed,
including 500,000 new hotel rooms by 2030 — half at government-backed mega projects and half from private

8- THE HEALTH SECTOR TRANSFORMATION PROGRAM : The Health Sector Transformation Program
aims to restructure the health sector in Saudi Arabia to be a comprehensive, effective and integrated health system that
is based on the health of the individual and society (including the citizen, the resident and the visitor).

9- CAPITAL MARKETS FINDING VALUE AND UNEARTHING OPPORTUNITIES: Where does Saudi
Arabia sit in the global fund managers’ portfolio?Debt and equity: What is attracting investors to Saudi Arabia’s capital
markets? What can Saudi Arabia’s regulators, legislators and market-makers do to attract greater international
participation in the local capital markets?

10- FOOD FROM THE DESERT: ACHIEVING FOOD SECURITY

Saudi Arabia agribusiness sector is expected to increase its contribution to GDP’s growth. The recent shift towards
organic products, the increased drive for self-efficiency and food safety as well as the potential for clusters increased
innovation and R&D are but a few of the key factors to enable Saudi Arabia to play a leading role in the region.
FORBES´ MADE IN GERMANY - May 2021
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MADE IN QATAR
May 2023

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FORBES´ MADE IN QATAR - May 2023
I Umbruch CN- Forbes China.indd 32 I Umbruch CN - fo.-bcs China.indd 33 2020,in r'f·◄,19 I
An Interivew with Akbar Al
Baker , CEO of Qatar Airways
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar
Al Baker, is one of the most recognisable figures in the global
aviation industry. His vision and commitment enabled the
ground-breaking development of Qatar Airways from a small
regional carrier into one of the world’s leading global airlines in
the span of just 20 years. Today, Qatar Airways flies one of the
youngest, most sustainable and state-of-the-art fleets in the
skies serving over 130 destinations across six continents.
Under his leadership, Qatar Airways has become one of the
world’s most highly-respected airlines, competing on a scale very
few airlines achieve. As a result, passengers have recognised the
airline’s commitment to the values of safety, security, innovation
and quality of service by awarding it the ‘Airline of the Year’ for a
record fifth time, ‘World’s Best Business Class’, ‘Best Business
Class Seat’ and ‘Best Airline in the Middle East’ at the 2019
World Airline Awards, managed by international air transport
rating organisation Skytrax.
The Qatari economy entered the COVID-19 pandemic
with strong policy buffers and reform momentum. The
authorities responded quickly and decisively to the
crisis with a range of fiscal, financial, and
employment support programs that helped cushion
the impact of the pandemic on the private sector.
Looking ahead, what are the biggest challenges and
opportunities in order to achieve the nations vision
2030 goals?
Qatar is an Import-export based economy, that makes a huge
difference. I mean, and the we see things everything is exported,
almost everything is imported as well. Even though we started to
be more self-sufficient in food production, Qatar still reliant on
importing things, which makes sense because Qatar is not a big
economy; and therefore there are competitive advantages to
using imports than trying to do everything themselves. Qatar is a
small but a powerful nation.
The second thing you will hear, is that everything that's
happening here is based on Qatar 2030 National Vision; which
has human, social, economic, environmental aspects to it and
that is what is basically the blueprint for everything that
happens and that is what makes it so exciting. And evolved
copies, are just one piece in that big puzzle and that makes it so
exciting. And this has multiple angles to it. This is the visionary
thing that I am so fascinating about. I have only been here for
Just over three years; is Qatar realizes that they can create a
better economy by diversifying. And they think themselves of
how can we do that? One of the things is education, and they
don't just say, okay, we're just going to support education. They
actually go in and they execute it. So, now there are more than 8
universities in Qatar. If you look at Education city it in 12 square
kilometers. You have Carnegie Mellon, you have Georgetown,
you have Texas University, you have Cornell a few others. The
amount of Improvement that would happen through these
universities. That people go through this. Going to be a huge
economy you'll have? So that is one of the things were the say
we want to diversify from hydrocarbon or how to do that,
Education's is another thing. What lessons have airlines
learned from the pandemic?
There is no doubt that the pandemic is the biggest challenge
in our lifetime. It shut down the entire industry and brought
the world to a grinding halt. Our industry is fragile. We
learned that, at short notice, so many things can happen that
directly affect aviation. We have seen this before—with
MERS, SARS, bird flu, and political upheavals. Aviation must
be even more resilient and agile in the face of such
calamities. And leaders in the industry must adapt to
unrolling circumstances to survive.
Do you expect business-as-usual next year or has the
industry fundamentally changed?
Traffic is only at about 60% of 2019 levels. And the truth is
we don’t know what will happen in the future. There could be
another variant or a country with extremely high infection
rates that will shut it down, as we have seen in China. Until
people have confidence that the virus will not have the Akbar Al Baker is the Group CEO of Qatar Airways and the Chairman of Qatar Tourism
impact it did two years ago, the industry will not fully
rebound.
We are not out of the woods. That means keeping a close
Remember, ports were under lockdown too and shipping lines had I don’t think there are enough financial resources. It would take
watch on the virus and monitoring changing protocols. In
similar problems to aviation. Even now, if you look at a shipping massive grants from governments for rapid research.
Qatar, we managed the pandemic in an organized way, which
app, you can see vessels waiting outside ports in China. Plus, there
means we have one of the lowest infection rates. People are is a shortage of shipping containers because of problems in their
returning to their normal lives. That needs to happen across Hydrogen has a number of challenges, including volume,
networks. volatility, and leakages. Electric aircraft look positive and will
the world.
certainly be suitable for small air taxis. Maybe we will see
Can we achieve net-zero emissions by 2050 and what do electric aircraft taking 20 or 30 passengers for an hour or so. But
In terms of the type of travel, discretionary leisure travel has governments need to do to support the industry’s efforts?
already begun. I think business travel will return too; there won’t be electric commercial aircraft with hundreds of
passengers flying for a few hours—at least not in the foreseeable
business people are itching to sit together and have face-to- At Qatar Airways, we are fully committed to achieving the 2050 future.
face meetings. They aren’t comfortable doing deals in virtual target. But airlines can’t do it alone. And I don’t see the wider
meetings. effort yet.For example, oil companies are not producing enough
sustainable aviation fuels (SAF). This is because they are still What other new technologies could transform the
Can industry partners do more to support the making huge investments in hydrocarbons and developing oil industry?
recovery? fields. There should be similar investment in SAF but that is not
happening. The result is that SAF are expensive. We need volume Artificial intelligence will do a lot to deliver seamless,
We also operate the airport at Doha. During the pandemic, for SAF to be available at a reasonable price. I would have no personalized travel. But the biggest issue we have with new
there were discounts in handling, catering, and charges. problem with paying 10% more for SAF but I can’t pay two, three technologies is data storage. We are getting more and more data
Concessions at the airport were exempted from rent for a or even four times the price of normal jet fuel. that must be kept private and secure.But the more data we
period. Unfortunately, this is not always the case. On the handle, the more chance there is of it being hacked or sold. We
contrary, we see many airports and air navigation service Unless we get it right, air travel will become exorbitantly expensive need to know a lot more about data security.
providers trying to cover their losses by increasing charges. because the high cost of SAF will have to be passed on to travelers.
We are a big supporter of IATA’s 25by2025 initiative to get more
Airlines need help to mitigate the stress of the pandemic. It I also think the industry hasn’t been sending out the correct diversity in the industry and we are proud to sponsor the IATA
is important to support the partner that is driving business message. Aviation is just over 2% of global emissions yet is the We Diversity & Inclusion Awards. At Qatar Airways, more than 45%
for the entire aviation value chain. need to point this out. of employees are female, including senior managers and
How important has cargo been and what can the industry do engineers. In fact, in every sector of operations I am proud to
to improve cargo processes? Will new technologies help sustainability efforts? Electric say we have a high number of females.
and hydrogen propulsion systems are still some way away. With all
the pressures in the industry right now, Three years before the deadline, we are already well ahead of
Air cargo has been essential to sustaining trade around the
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Diriyah Gate Authority Case Study

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FORBES´ MADE IN SAUDI - March 2023
.....
An Interiveww With jerry Inzerillo Group
Chief Executive Officer of DGDA
The Saudi economy entered the COVID-19 pandemic with strong
policy buffers and reform momentum. The authorities responded
quickly and decisively to the crisis with a range of fiscal, financial,
and employment support programs that helped cushion the
impact of the pandemic on the private sector. Looking ahead,
what are the biggest challenges and opportunities in order to
achieve the Kingdom’s vision 2030 goals?
It's a very good question. We're lucky that we have a long term
vision. Because if you don't have a long term vision for growth you
will never be able to set individual goals. Now, Saudi Arabia is
particularly unique because it has a monarchy, and the Al Saud
family has been running the Kingdom since inception. This is
important because in most G20 countries, changing political
parties often implies that it is more difficult to maintain a long-
term unified vision. Vision 2030 is a unique transformative
economic and social reform blueprint that is opening Saudi
Arabia up to the world.
Since the launch of Vision 2030, we have built a foundation,
during which unprecedented reforms were made in the public
sector’s operating model, the economy and society as a whole.
Besides the long term vision you also have work ethic. We have a
Crown Prince, a Prime Minister who works 80-hour per week. Now,
you may not think that that's a factor, but it's a very important
factor because he's very KPI driven, he's very results oriented.
So, he'll say OK, like for instance in our sector, we're going to
take tourism from 3% of GDP to 10 %of GDP. Well, in order to do
that mathematically you have to receive 100 million tourism
visits. Well, how do you get the 100 million tourism visits? Well,
luckily The Custodian of the Two Holy Mosques is King Salman
bin Abdulaziz Al Saud King of the Kingdom of Saudi Arabia .
We have the two holy cities of Mecca and Medina, pre COVID, we
received 16 million tourists. We are currently building the master
plans for those two cities to reach 30 million visits. Riyadh now is
being reimagined from 7 million to 15 million. We're putting a
tourism infrastructure that will allow us to take 27 million visits a
year. OK, that's one indicator. Mining, agriculture or
microbusinesses, textiles; in all of those ministries and all of
those giga projects, they're all driven by ministers with a CEO
mindset. We are driven by KPIs. So, they have very specific
benchmarks. So, continuity of leadership, resources, work ethics,
strong governance, kpis allow the Kingdom to transition away
from its principal source of energy into a knowledge well
diversified economy
On reforms: The International Monetary Fund, recently
encouraged Saudi Arabia to rationalize spending, to diversify
revenues, they also welcomed the VAT tax, the revised PPP law, the
new laws to improve the business climate, such as the full foreign
ownership of Saudi companies.
Out of all these reforms that are taking place- such as the labor
reforms, the fiscal reform , laws to improve the business climate.
which one do you think is most urgent nowadays?
Saudi Arabia achieved the G20 status faster than any other
country. It's a wealthy nation, and its wealth is obvious. But the
biggest challenge right now and why we're optimistic is we're seeing
and ambitious population.
l"lli,'\,l\+I'\ 't"\'t'l'\l"ll1T"l'\n,l'\n+ l"\.f,,, to-1'\'l'U'I\ITI'\
But the challenge for us in the next two to three to five years is
going to find the necessary workforce to keep up with the GDP
growth. That's a big factor. Training and developing the
internal management to keep up with the GDP growth. I'm not
concerned about the GDP growth, I'm not concerned about the
GDP diversification, but all of us know that human capital is
the most important asset
The Kingdom of Saudi Arabia was founded in a oasis called
Diriyah which for centuries was a place that attracted
intellectuals and scholars. What makes Diriyah unique?
Well, Diriyah is special because, aside from theology, where
you have two cities, that there is no competitor to Mecca and
Medina. The birthplace of the Arabian Peninsula. The
birthplace of the Kingdom. The house, the ancestral House of
Saud, the family. And the center of Culture and Heritage is the
birthplace. So Diriyah is a jewel. It's not a theme park. It's the
source of Saudi identity and Saudi pride. Now, we are in the
process of building a new Riyadh to house 15 million people,. It
will be a modern city modeled after the likes of Singapore. But
the jewel in the middle is Diriyah because the jewel represents
the identity and the source of pride of all Saudis and all Arabs.
Diriyah is set to become a cultural and lifestyle destination
for the Middle East:
When it opens, the site expects to attract 27 million visitors a
year while employing more than 55,000 people. What drove
Jerry Inzerillo , Group Chief Executive Officer of DGDA
you to lead this project?
Well, we have to give credit to the custodian of the two holy
mosque King Salman. If it wasn't for him when he was governor, Which means Saudi is not 92 years. So, you carry your identity, you Tthat have been to over100 countries but never been to Saudi!
his morning after breakfast, I witness their reaction and they were
we wouldn't have had the restoration of what is now the UNESCO carry your values. We are people who believe in family values, we
astonished by the beauty of the country.
World Heritage site of that today. He place the foundations believe in our community, we believe in our Kingdom and these
So, now we're opening to the world, and that's what the Crown
back in 1998 and now we have one of the most beautiful values that got us through the last 300 years allow us to be optimistic
Prince wants to do. He wants to put those stereotypes on the past.
UNESCO World Heritage sites in the world . And we are for the next 300 years. That's a beautiful momentum and you also
getting ready to open it to the world on December 4th. People take with you modern technology but you display it in the traditional Without dictating! we don't tell anybody you come here. This is
from all over the world will see ours Acropolis, our Coliseum, way. what we want you to think, what we tell everybody. Come here. If
our pyramids, right? So, you have to give him the credit. But you're complementary to what you see, say it, if you're not, say it.
then you got to give a giant amount of credit to the vision of If there is a final frontier of tourism left, it's Saudi Arabia. The
the Prime Minister, birthplace and spiritual home of Islam, Saudi Arabia is rich in
His Royal Highness Prince Mohammed Bin Salman because attractions and symbolism. SA has been closed for many years… This featureswill convene leaders from the fields of the arts,
he wanted to take the UNESCO site and build concentric circles and subject to stereotypes..but it is opening up. How so you see the design, heritage, media, museums, public policy and technology,
of development. 14 million square meters to allow 100,000 image of Saudi Arabia changing over the years? to identify ways in which culture can transform societies and
people within walkable distance to enjoy an inner-city urban One has to be honest in answering that question to acknowledge that communities worldwide. How is Diriyah serving as a platform of
energy where they can work, recreate, play, live all in one area. there are many misconceptions about Saudi Arabia. I've been in the action-oriented discussions to bring together leaders from all
So Diriyah will behave like a Saudi Florence or Saudi tourism business for 5 decades. One of the things that I'm happy these fields and create long lasting connections ?
Marrakesh in the middle of the sprawling Metroplex called about is that the Kingdom is finally opening to tourism. I know two
Brianna. things of Saudi Arabia that have come back and forth for 40 years. You see culture as an umbrella is the great unifier. You know,
It's a beautiful country, but unless you open it, how do people know? there's an old saying “We may not share the same ideology but
How are you finding the right balance in honoring the past I've always known my Saudi friends have always been very warm, we share the same biology”. All humans, biologically are the
(cultural heritage) while being relevant for the future? generous and engaging. But unless you allow people to come and same. But what makes life interesting and different, what makes
It's a lovely question. And occasionally some people think that interact with the society, how would you know that? Right? So, I'm life celebratory and joyful, is the fact that people dance
it's conflicting, honoring the past and being modern. They're optimistic, that when people see this now, I don't think this is one of differently, do sing differently, do cook differently, do dress
actually super complimentary! Because self-esteem, the countries that has no image where you could turn over, you could differently. Now, Saudi Arabia doesn't have to manufacture a
sociological self-esteem, pride in the nation is what carries you open tourism and then you build the image. I think when people culture, it has a rich culture. All we have to do is welcome people
forward. So, this is a country of rich heritage. The King just come, they're going to be very pleasantly surprised. I had two people to see it, and that culture will move them.
declared a national holiday last year founding day February visiting this morning. Two PHD's, sophisticated well travelled people
22nd, we have the wonderful September 23rd. We just
celebrated the 92nd unification day of the Kingdom. But the
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福布斯是以创新为核心的全球媒体品牌公司
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 关于福布斯中国
ABOUT FORBES CHINA
福布斯集团成立于 1917 年，是全球著名的媒体及科技集团。其旗舰出版物《福布斯》杂志是美国历史最悠久的商业杂志之一，发行量高达 120 万份，在全球拥
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福布斯于 2003 年进入中国，
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析与报道。
福布斯中国长于用数据说话，比如图表和榜单。凭借长期对于富豪、潜力企业、商业城市、风险投资等领域的数据调查和研究，福布斯中国生产了大量对商
业社会产生巨大影响的深度解析内容，每年编制一百多个有关人物、公司和生活时尚的排行榜。福布斯中国的权威榜单在中国财经媒体中独树一帜，在其所
涉及的领域中都成为引起广泛关注和媒体争相报道的标杆。时至今日，福布斯中国富豪榜，已成为中国企业家所取得成功的最重要指标之一。

Forbes is a well-established global media and technology company founded in 1917, it also has a global business readership of close to 6.2 million and an aggregate circulation
of 1.2 million. Forbes has always advocated a daring and sustainable entrepreneurial spirit that has resonated with businessmen, investors, entrepreneurs and industry leaders
around the world. In 1996, it launched its own online version of forbes. com which now has over 71.1 million monthly unique visitors. Forbes possesses 40 local licensed editions
around the globe.
In 2003, Forbes made its first inroads into the Chinese market, staying true to its motto of “Entrepreneurial Spirit, Wealth Creation Tool” to provide its more than hundred thousand
Chinese readers with exclusive, in-depth analysis and reporting on the world of finance, including issues like wealth management, wealth creation, wealth ethics and lifestyle tips etc.
Forbes China has always placed great emphasis on accurate data representation, including the use of charts and rankings. This was built on the foundation of long term statistical
research conducted, examining sectors such as promising start-ups, commercial cities and risk investment, in the process generating large volumes of in-depth analytical content
that has had a profound impact on the business community in China. In addition, Forbes China publishes 100+ comprehensive annual rankings of the most influential companies,
public figures and fashion lifestyles that have become an industry standard, attracting enormous public interest and media attention in the relevant industry sectors. Today, Forbes
China’s rich list has become one of the most important indicators of the success of Chinese entrepreneurs.
2010 October saw the official launch of Forbes China’s digital website in Hong Kong, which aims to cultivate a new financial standard among Chinese readers, provide a brand
new perspective on creating wealth and promote luxurious lifestyle concepts. With the rolling out of different platforms such as the mobile edition of Forbes China’s digital
website and Forbes’ official Wechat subscription account, Forbes China is working hard to establish a forward-thinking community where high-end users can exchange, collaborate and
share ideas, creating an information highway that drives the vision of entrepreneurship, innovation and wealth.

Forbes China
As of now, Forbes China has more than 3.6 millon digital media
followers, and more than 460 million page views.

Forbeschina.com Print Readership

马云 JACK MA
750k Monthly Unique Visitors 210k readers per month
阿里巴巴创始人
Founder of Alibaba
650k Monthly Page Views #1 in business category to reach C-Suite
2018 福布斯中国 400 富豪榜榜首。
He was ranked at the top of Forbes "2018 China's Official Weibo
400 Richest".
Official WeChat
2,380,000 Unique Followers 380k Followers
280 Million Monthly 1 Million readers
www.forbeschina.com
 发行和读者群
DISTRIBUTION & CIRCULATION
读者人群 发行渠道
Reader Profile Exposure
高端精英读者 ~ 董事长、CEO、总裁、创业新秀、金融家、企业家及 • 机场贵宾厅展示
意见领袖等人士，包括来自： Airport VIP lounges
High-end elite readers ~ Chairman, CEO, President, Up-and-Comers, financier,
entrepreneur and key opinion leaders ( KOLs ) including： • 五星级酒店及银行贵宾室
5-Star Hotels & Banks VIP Lounges
• 富豪及其家族成员
Tycoons & family members • EMBA 学校、高尔夫球俱乐部、马会、商务飞机、游艇俱乐部等
高端场所
• 知名跨国企业高管 Prestigious venues such as EMBA Schools, Golf Clubs, Jockey Clubs,
Senior executives from MNCs Business Aircraft and Yacht Clubs.

• 福布斯中国富豪榜 / 福布斯中国上市公司最佳 ceo 榜 / 福布斯中国最 • 各类高端论坛和展会 如浙商大会、互联网大会、上海 / 北京车展、

杰出商界女性排行榜 创业类大会、奢侈品展、商务机展、游艇展等
Members of Forbes China Rich List, Forbes Asia Rich List, Forbes China Best Various high-end forums & exhibitions such as ZheShang Conference,
CEO List, Forbes China Most Powerful Businesswomen List Internet Conference, Shanghai / Beijing Auto Show, Entrepreneurship
Conference, Luxury Show, Air Show, Boat Show etc.

职称 发行区域
Job Title Circulation Coverage
1.6% 1.1%
7.0% 13.7%
22.0%

3.0%
26.3%

0.6%
1.4%
34.0% 25.4%

1.9%
2.1%

44.6%

2.8%
8.6% 1.6% 2.4%

Chairman / President / CEO North

董事长 / 总裁 / 首席执行官 13.7% 北部（北京、天津、河北等）22.0%
Vice President / Executive Director NorthWest
副总裁 / 执行董事 3.0% 西北部（陕西、新疆等）0.6%
General Manager / Deputy General Manager NorthEast
总经理 / 副总经理 25.4% 东北部（辽宁、吉林等）1.4%
Owner / Partner East
业主 / 合伙人 2.8% 东部（上海、江苏、浙江等）44.6%
CFO / Chief Accountant SouthWest
比尔 • 盖茨 BILL GATES 首席财务官 / 总会计师 2.4% 西南部（四川、云南等）2.1%

美国微软公司联合创始人
CIO / Information Systems Director Central South
首席信息官 / 信息系统总监 1.6% 中南部（湖北、湖南等）1.9%
Marketing / Sales / Director of Operations South
Co-founder of Microsoft 营销 / 销售 / 运营总监 8.6% 华南部（广东、广西、海南等）26.3%
Deparment Head Others
部门总管 34.0% 其他 1.1%
1995 年首次登上《福布斯》年度全球富豪榜首，曾
Professionals ( Accountants / Lawyer / Economist / Chief Engineer etc )
连续 24 年蝉联福布斯美国 400 富豪榜榜首。 专业人员（ 会计师 / 律师 / 经济学家 / 总工程师等 ） 7.0%
Government Officials
政府官员 1.6%
Bill Gates first topped the Forbes World's Billionaires List in
1995 and has been ranked first in the Forbes "America's 400
Richest" for 24 consecutive years.
www.forbeschina.com
 数字媒体
DIGITAL

用户构成 目标和愿景
Users Profile Mission & Vision
福布斯数字媒体用户主要由上榜富豪、企业高管及中小企业主构成， 中国高净值人士创富平台

与同类财经媒体差异明显。 A wealth creation platform for high net worth individuals

凭借福布斯数字媒体的独创性专题，如榜单频道、企业家和富豪专访，
构建创业、创新、创富生态链
以及备受追捧的企业管理类分析文章等各项独特优势，福布斯数字媒
An ecological chain for business startup, innovation and
体的用户忠诚度高，且用户黏性较大。
wealth creation
Forbes digital media users are mainly from the list Rich List, corporate executives

打造前瞻、共享、互动社区
and owners of SMEs, with significant differences with the similar financial media.
Forbes digital media garnes high user loyalty with our unique features that
include, List Channel, interviews with entrepreneurs and the Rich & Famous, and A prospective, sharing and interactive community
the highly sought after business management analysis articles etc.

新媒体 福布斯中文网
Digital Media ForbesChina.com
目前福布斯中文网站年独立访问用户超过 7 千万，平台覆盖了中国活 福布斯中文网 (www.Forbeschina.com) 是福布斯中文版的唯一官方网站。
跃的商业、投资、理财人群。作为世界一流的财经媒体，福布斯中国 秉承“创业精神、创富工具”的编辑理念，致力于打造“中国创富首页”。
目前拥有 83 万微博粉丝，50 万微信公众号粉丝，福布斯中国数字媒 ForbesChina.com is our official Chinese website with editorial philosophy
体矩阵包括百家号、今日头条、新浪看点、企鹅号、一点资讯、搜狐号、 adhering to the "Entrepreneurial Spirit, Wealth Creating Tools" and committed
网易号等平台分发大量的财经资讯和榜单。福布斯中国公布的《2018 to establish as the #1 "Wealth Creation Page" in China.
年中国“30 岁以下精英”榜单》、《福布斯中国富豪榜》等榜单在
中国有极大的影响力和公信力，一经发布即登上热搜和热门话题，全
网阅读量过亿。
福布斯中国微博 福布斯微信公众号
Currently, forbeschina.com attracts more than 70 million independent visitors
Forbes China Weibo Forbes Wechat
annually who are active in business, investment, and wealth management
fields in China. As a world-class financial medium, Forbes China currently has
830,000 Weibo followers and 500,000 WeChat fans. Its digital media offer a
large amount of financial information and provide links to platforms including
baijiahao.baidu.com, TouTiao.com, Sina Watch, m.om.qq.com, m.yidianzixun.
马克 • 扎克伯格 MARK ZUCKERBERG com, mp.sohu.com, and wangyihao. Forbes China's 2018 "30 Under 30" list
Facebook 创始人兼首席执行官 and "Forbes China Rich List" and others have great influence and credibility in
China. Once published, over 100 million people read about these hot topics on
Founder and CEO of Facebook
the Internet.

2018 福布斯全球富豪榜第五名、2016 福布斯美国 40 岁以下最富有企业家榜首。

Mark Zuckerberg was ranked fifth in the 2018 Forbes World's Billionaires List and in the top of Forbes List of
www.forbeschina.com
America's Wealthiest Entrepreneurs Under the Age of 40 in 2016.
 重点榜单展示
POWERHOUSE LISTS
中国最杰出商界女性排行榜 China Most Powerful Businesswomen List
2017中国商界女性排行榜
周群飞
CHINA'S MOST POWERFUL BUSINESSWOMEN

No.10

吴敏芝
No.33 添色新经济

期刊：2019 年 1、2 月 | 上市：2019 年 2 月 28 日

尽管经济增速放缓，但大多数上榜的商界女性，
刘畅
No.9 还是创造了胜人一筹的利润。
文 LI KEDA

要
登上福布斯 “2017 中国商界女性 100 强”，
意味着要在中国这个经济活跃度最高的国
度之一叱咤风云，从那些对所在公司、行
张茵 业，甚至更广泛领域产生影响的管理者中脱颖而出。
No.26
这得益于蚂蚁金服去年在互联网金融领域的持续突
破，以及 45 亿美元巨额 B 轮融资。此外，阿里巴
巴今年还有两位女性高管进入榜单。吴敏芝是阿里
巴巴批发交易市场总裁，主管阿里巴巴国际交易市

2017
与前两届一样，今年我们仍以上述女性管理者
所执掌的公司的营业规模、质量和管理人数以及外
界影响力等为衡量指标，采取量化的方式对其进行
场与 1688 平台，今年排名第 33 位。童文红是阿里
今年排名第 70 位。
巴巴旗下物流平台菜鸟网络总裁，
阿里巴巴表现出色并非偶然。除业绩突出外，

中国商界女性

福布斯以量化的方式，强调企业家实际掌握的商业资源和影响力，为读者甄选出 100 位能够在所在行业乃至

CHINA'S MOST POWERFUL
排名。我们不仅仅关注其所在企业的财富数值，更
关注的是女性高管在企业中所扮演的管理角色，对
企业成长所产生的实际控制力和影响力。
在黑天鹅频发的 2016 年，中国经济增长步入
新常态，欧美等发达经济体与新兴市场也频频出现
震颤。但无论如何，大多数上榜的商界女性，还是
这家奉行合伙人制度的互联网巨头重视管理创新，
在 32 名合伙人中有 11 名女性，上述三人均在其列。
商界女性中房地产企业家占较多席位。其中，
碧桂园董事会副主席杨惠妍、保利地产董事长宋广
菊与龙湖地产董事会主席吴亚军，分列第 4、5、7 位。
而前两届榜单前 10 中，来自房地产的均只有 2 人。

BUSINESSWOMEN 创造了胜人一筹的利润。这些女性领导人都在自己 不过，科技领域商界女性也逐渐崭露头角。携

所处的行业里，革新旧形态，拥抱新经济。 程孙洁接任梁建章，成为这家在线旅游巨头新任

整个商业世界产生深刻影响的真正的女性企业家。
在过去一年里，这 100 位商界女性管理的企业
营收高达 28,130 亿元人民币，较上年增长了 23%，
净利润则达到了 3,161 亿元。在企业规模上，尽管
中国股市在 2015 年年中开始步入下行趋势，但上
孙洁 述商界女性掌管的公司，仍然创造了 47,964 亿元总
No.15 市值，环比增长逾一成。
今年榜单最大变化之一 , 是格力电器董事长董
明珠取代华为董事长孙亚芳成为商界女性榜单第一
吴剑 名。后者曾连续两年位列榜首，今年则退居第二。
No.91 作为曝光率最高的中国女性企业家，董明珠习
CEO，在榜单上排名第 15 位。此前，她就在这家
公司担任联席总裁等要职。滴滴出行总裁柳青的排
名，也随着合并优步中国业务后，上升至第 45 位。
“我的感觉是，在中国，科技行业比其他行业
接纳了更多女性。
” 柳青曾公开向媒体表示，“在互
联网时代，业务成功的关键是理解用户的预期，而
你的用户中有一半都是女性。
” 这是更积极的变化。
福布斯还发现，华人背景的女性高管，在跨国
公司对华业务中所发挥的作用也日趋增大，入选本
届榜单的达到创纪录的 15 人。去年 10 月，星巴克

董明珠 惯抓住一切机会为格力代言。面对险资举牌，董明 原中国总裁王静瑛升任中国首席执行官，她将这家

Forbes quantifies the business resources and clout that entrepreneurs actually have and selects the top 100 female
No.1 珠公开喊话称，资本不要成为中国制造的罪人，而
格力电器作为制造企业，不会因资本变化而影响自
己。她还坚持跨界新能源汽车。去年年底格力集团
公告称董明珠不再担任董事长，引起舆论喧哗。目
前，董明珠仍是集团旗下上市公司格力电器董事长。
阿里巴巴的彭蕾，同时也是蚂蚁金服董事长，
公司的中国业务，从 2011 年的 400 多家门店，发
展至今天的 2,500 多家门店。她还计划在 5 年后，
在中国大陆运营超过 5,000 家门店。
家族企业的权力交接，也将更多女性领导人推
向前台。去年，美邦服饰创始人周成建之女胡佳佳，
成为这家上市公司董事长。1986 年出生的她，是今

entrepreneurs who can have a profound impact in their industry and in the business world as a whole.
排名继续提升，从上届的第 6 位升至今年的第 3 位。 年最年轻的上榜者。

108-129 商界女性开篇.indd 108-109 17/2/22 上午11:20

中国潜力企业排行榜 China Up-and-Comers List

期刊：2019 年 5、6 月 | 上市：2019 年 6 月 14 日

自 2005 年首次推出，是关于中国成长型公司的最权威榜单。选择营收在 1000 万到 10 个亿之间的企业进行研

究，寻找高成长中小企业，为机构投资人和个人投资者提供参考，并凸显福布斯关注创业、创新，发掘未来
新星的价值观。
Inaugurated in 2005, it is the most authoritative list of growth companies in China. Choosing companies with revenue of
between 10 million and 10 billion for research, looking for high-growth SMEs, providing references for institutional and
individual investors and highlight Forbes'values in entrepreneurship, innovation and rising star discovery.

中国慈善榜 China Philanthropy List

期刊：2019 年 7、8 月 | 上市：2019 年 8 月 15 日

福布斯中国自 2004 年起推出“中国慈善报道”，通过对中国企业和企业家的深入调查，记录了中国慈善公

益事业的发展历程，向读者展现中国本土企业和企业家从事慈善公益事业的理念和特色，并希望能够为中国
民营企业提供参考和指南。
Forbes China launched "China Philanthropy Report"since 2004. Through in-depth investigation, it has recorded the course
of China's charity public welfare undertakings development and shared with readers the concepts and characteristics of such
activities, in hope to provide reference and guides for Chinese private enterprises.

30 位 30 岁以下精英榜 30 Under 30 China List

期刊：2019 年 7、8 月 | 上市：2019 年 8 月 15 日

福布斯以前瞻性的眼光，寻找 600 余位 30 岁以下，已在行业崭露头角，有一定影响力，或表现出强大潜力

的未来社会翘楚、创业家或创新者。
Forbes uses a forward-looking vision to find more than 600 future social leaders, entrepreneurs or innovators under the age of
30 who have emerged, have an impact, or have shown great potential in the industry.

中国名人榜 China Celebrity List

期刊：2019 年 9、10 月 | 上市：2019 年 10 月 10 日

榜单通过制定相关标准，通过以收入和曝光率为基础的个人影响力评选出 100 位中国名人。

The list selected 100 Chinese celebrities by formulating relevant standards and using personal influence based on income and exposure.

中国富豪榜 China Rich List

期刊：2019 年财富指南特刊 | 上市：2019 年 12 月 1 日

被称作中国经济的晴雨表和财富风向标，是福布斯制作的关于中国内地最顶尖的 400 位财富拥有者的榜单。

Named the barometer of the Chinese economy and the indicator of wealth, it is a Forbes-produced list of the top 400
fortunes in mainland China.

中国大陆最佳商业城市榜 China Best Cities for Business

期刊：2019 年 11、12 月 | 上市：2019 年 12 月 19 日

2004 年福布斯中国首次推出此榜单，采用反映城市商业活动及决定未来发展所需要素的指标考察中国大陆城
杰夫 • 贝索斯 JEFF BEZOS 市的商业环境及发展潜力，评选出 100 个上榜城市。
亚马逊首席执行官 In 2004, Forbes China first launched this list to examine the business environment and development potential of cities in
mainland China based on indicators that reflect the business activities of cities and determine the factors needed for future
CEO of Amazon development and selected 100 cities listed on the list.

2018 福布斯富豪榜榜首、首位千亿美元上榜富豪。
Jeff Bezos ranked at the top of the 2018 Forbes World’s www.forbeschina.com
Billionaires List with $100 billion in holdings.
 2022 编辑计划
EDITORIAL CALENDAR
期刊 主题 / 封面故事 广告截稿日期 上市日期
Issue Feature / Cover Story Ad Close Delivery Date
中国最杰出商界女性榜
1月/2月 China Most Successful Women in Business
1/22 2/28
January / February 中国 50 位商界潜力女性
China 50 Female Rising Stars in Business
全球财富指南：全球亿万富豪榜
Global Wealth Guide : Billionaires List
全球时尚影响力中国人物榜
3月/4月 Influential Chinese in Global Fashion
3/13 4/15
March / April 中国十大国际超模
Top Chinese Models in Global Fashion
全球财富指南
Global Wealth Guide
中国顶尖创新人物
China Top Innovators
福布斯中国卓越生活榜（春夏季）
Spring/Summer Special Issue Forbes China Life List
最佳在线教育网站
5月/6月 Best Online Education Site
5/14 6/14
May / June 金融科技 / 区块链
Fintech / Blockchain
中国潜力企业榜
China Up-and-Comers List
最佳雇主榜
Best Employers
中国 30 位 30 岁以下精英榜
China 30 Under 30 List
数字经济 100 强
7月/8月 Digital 100
7/11 8/15
July / August 中国慈善榜
China Philanthropy List
首席营销官榜单
CMO List
中国名人榜
China Celebrities List
9 月 / 10 月 最佳 CEO
9/10 10/10
September / October Best CEOs
中国家族企业榜 / 中国二代企业家 100
China Best Family Businesses / China 100 Second-Generation Leaders
财富指南特刊 财富指南 : 中国富豪榜
11/1 12/1
Wealth Guide Special China Wealth Guide : China Rich List

中国年度商业人物
China Businessmen of the Year
中国最佳创投人 / 创投机构 / PE 机构
11 月 / 12 月 China Top Venture Capitalists / Venture Capital Firms / Private Equity Firms
11/19 12/19
November / December 福布斯中国卓越生活榜（秋冬季）
Autumn/Winter Special Issue Forbes China Life List
中国大陆最佳商业城市
沃伦 • 巴菲特 WARREN BUFFETT China Best Cities for Business
伯克希尔 • 哈撒韦公司 CEO * 以上内容均有可能变动 The above are subject to change
CEO of Berkshire Hathaway

全球著名投资商，被称为 “世界股神”。连续多年荣登《福布斯》全球富豪榜前三。
As a world-famous investor, Warren Buffett is called the "God of Stocks." For many years, he has
2019 Forbes China Media Kit www.forbeschina.com
been ranked in the top three of Forbes World's Billionaires List.
品牌活动
OUR BRAND EVENTS

福布斯中国 30 岁以下精英峰会 福布斯中国区块链全球峰会

Forbes Under 30 Summit China Forbes Global Blockchain Summit

聚焦中国 20 个领域 30 岁以下最具潜力、影响力、变革力的 600 位年 构建区块链产业投资、合作、技术交流平台，推动打造全球区块链产

轻精英。 业优质生态，洞察产业趋势先机。
Gather over 600 influential young movers, makers and gamechangers under age A platform for investment, cooperation and technology exchange in blockchain,
30 from 20 different industry sectors. drive the development of high-quality ecology for the global blockchain industry,
and deliver insights on the opportunities in the industry.

福布斯中国创新峰会
Forbes China Innovation Summit 福布斯中国卓越生活盛典
Forbes China Brilliant Lifestyle Ceremony
围绕福布斯中国最具创新力企业榜，汇聚全球创新资源，培育创新新
动力。 集中探讨中国生活新风尚、新态度，盛邀各领域的生活家碰撞智慧。

Focus on Forbes China's most innovative companies list, powering up global Focus on the new lifestyle and attitudes emerging in China sparking inspiration

innovation resources and develop new driving force of innovation. with guest from different arena.

福布斯中国领导力峰会 福布斯年度舞会
Forbes China Leadership Summit Forbes Annual Ball

立足福布斯中国上市公司最佳 CEO 榜，向推动中国新时代发展的杰 以舞为名，欢聚各界领军人物、社会名流、合作伙伴、新老朋友的年

出人物致敬。 度重磅社交场。
Celebrate Forbes Best CEO of China's Public Companies, salute the prominent A must-attend networking event for leading figures, celebrities, partners, old and
figures who drive the development of China in the new era. new friends from all sectors.

* 以上内容均有可能变动 The above are subject to change

www.forbeschina.com
数字媒体
DIGITAL MEDIA 福布斯中文网
福布斯官方微博
Official Weibo
Official Website 粉丝数：> 249 万
月度 PV：> 75 万次 月阅读量：> 2.8 亿次
月度 UV：> 65 万 Number of followers: > 2,490,000
Monthly Page Views: > 750,000 Monthly readership: > 280 million
Monthly Unique Visitors: > 650,000

福布斯中国数字媒体矩阵
Forbes China Digital Media Matrix

福布斯中国拥有面向高净值人群的全方位互动平台，擅长运用独特多元的方式，精准直达品
牌目标消费群；更快、更新的大数据呈现，让品牌广告营销更精准、更直接。 福布斯中文版 APP
截止到目前，福布斯中国数字媒体粉丝总数超过 455 万，总阅读量超过 4.3 亿次。
Forbes China APP

With a comprehensive interactive platform geared towards high-net-worth

individuals, Forbes China's digital media matrix is excellent at employing unique and
diverse methods to accurately target the desired consumer groups of the brand. Brand
marketing campaigns will be more precise and explicit with timely updating of big data. 福布斯微信公众号
As of now, Forbes China has more than 4.55 million digital media followers, and more Official WeChat
than 430 million page views. 粉丝数：> 38 万
月阅读量： > 115 万次
Number of followers: > 380,000
Monthly readership: > 1,150,000

福布斯中国媒体合作伙伴
Forbes China's Media Partners

搜狐 百度 腾讯网 微博 雪球 网易

福布斯中文网 福布斯微信公众号 福布斯官方微博 福布斯中文版 APP

微信 新浪 抖音 今日头条 一点资讯 爱奇艺

* 所有数据为 2022 年 5 月 1 日至 5 月 31 日（数据将定期更新）All data are from May 1 to May 31, 2022(data will be updated regularly)

WWW.FORBESCHINA.COM 2022 FORBES CHINA GROUP MEDIA KIT 17

数字媒体 福布斯中国 400 富豪榜
Forbes China Rich List

DIGITAL MEDIA 微博最高热搜第 1 名

#1 'Hot Topic' on Weibo

● 全网相关话题阅读量突破 5 亿
Over 500 million views from searching trends
● 超 100 家媒体转发
Shared on over 100 media outlets
● 全网转发媒体阅读量超过 5.1 亿
用户构成 Over 510 million views on Forbes China's website
and third-party websites
Users Profile
福布斯数字媒体用户主要由上榜富豪、企业高管及中小企业主构成，与同
类财经媒体差异明显。
凭借福布斯数字媒体的独创性专题，如榜单频道、企业家和富豪专访，以
及备受追捧的企业管理类分析文章等各项独特优势，福布斯数字媒体的用户忠
诚度高，且用户黏性较大。

福布斯中国 30 Under 30 榜单
Forbes' digital media users are mainly lists' honorees, executives
from senior management and SME owners – a significant different
from other business media channels. Forbes China 30 Under 30 List

微博最高热搜第 7 名
Forbes digital media garners high user loyalty with our unique
features such as List publications, interviews with entrepreneurs and
the affluents, our highly sought-after articles that analyze business #7 'Hot Topic' on Weibo
management and so on.
● 全网相关话题阅读量突破 5 亿
Over 500 million views from topics related to the
List
目标和愿景 ● 福布斯中国发布总榜单博文单条阅读量 2022 万
Total of 20.22 million views on related posts on
Mission and Vision Weibo upon List released by Forbes China
● 中国高净值人士创富平台 ● 全网转发媒体阅读量超过 5.6 亿
A wealth creation platform for high-net-worth individuals Over 560 million views on Forbes China's website
● 构建创业、创新、创富生态链 and third-party websites
An ecological chain for business startup, innovation and wealth
creation
● 打造前瞻、共享、互动社区
A forward-looking, sharing and interactive community

WWW.FORBESCHINA.COM 2022 FORBES CHINA GROUP MEDIA KIT 18

 杂志发行和读者用户画像
读者人群
Reader Profile
高端精英读者 ~ 董事长、CEO、总裁、创业新秀、金融家、企业家
及意见领袖等人士，包括来自：
High-end elite readers ~ chairman, CEO, president, up-and-

DISTRIBUTION AND DEMOGRAPHICS

comer, financier, entrepreneur and key opinion leader
(KOL) including：

● 富豪及其家族成员
Tycoons and family members

● 知名跨国企业高管
Senior executives from MNCs

● 福布斯中国富豪榜 / 福布斯中国上市公司最佳 CEO 榜 / 福布斯

中国最杰出商界女性排行榜等榜单上榜者
Honorees of Forbes China Rich List,Forbes China Best
CEO List, Forbes China Most Powerful Businesswomen
List and more

职业 读者年收入 年龄 学历
Occupation Annual income Age Education level

发行渠道
Distribution Channels
● 机场贵宾厅展示
企业家 / 董事长 / 企业所有人 100 万元人民币以上 30 岁以下 硕士 / 博士
Airport VIP Lounges
Entrepreneur/Board Chairman/ 1,000,000 RMB and above 48.9% Below 30 24.1% Master and Doctorate 33%
50 万 -100 万元人民币 30-45 岁 大学
● 五星级酒店及银行贵宾室
Business owner 18.5%
总经理 /CEO/ 总裁 500,000-999,999 RMB 23.6% 30-45 64.4% Bachelor 63.1%
5-Star Hotels and Banks VIP Lounges General Manager/CEO/President 30 万 -50 万元人民币 45 岁以上 高中 / 中专
30.4% 300,000-499,999 RMB 22.4% Above 45 8.2% High school and vocational school
● EMBA 学校、高尔夫球俱乐部、马会、商务飞机、游艇俱乐部 企业高管（总监 / 副总经理） 10 万 -30 万元人民币 不详 2.4%
等高端场所 Senior management (Director, 100,000-299,999 RMB 3.6% Unknown 3.3% 其他
Prestigious venues such as EMBA Schools, Golf Clubs, Deputy General Manager) 21.1% 10 万元人民币以内 Others 1.5%
企业中层管理人员（经理） Below 100,000 RMB 1.0%
Jockey Clubs, Business Aircraft and Yacht Clubs
Mid-level management (Manager) 不详

● 各类高端论坛和展会 如浙商大会、互联网大会、上海 / 北京车

19.3% Unknown 0.5%
专业人士 ( 会计师 / 律师 / 教授等）
展、创业类大会、奢侈品展、商务机展、游艇展等 Professionals (Accountant, Lawyer,
Various high-end forums and exhibitions such as Professor etc.） 5.6%
Zhejiang Entrepreneurs Convention, 政府机构
Internet Conference, Shanghai / Beijing Auto Show, Government organization 2.8%
Entrepreneurship 其他
Others 2.3%
Conference, Luxury Show, Air Show, Boat Show etc

WWW.FORBESCHINA.COM 2022 FORBES CHINA GROUP MEDIA KIT 21

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 TO INTERVIEW
Minister of Investment, HE Eng. Khalid bin Abdulaziz Al-Falih
Min. of Industry & Mineral Resources, Bandar al-Khorayef.
Min. of Commerce & Investment, Majid bin Abdallah al-QASABI
Min. of Communications & Information Technology, Abdallah bin Ammar al-SAWAYLAH
Min. of Economy & Planning, Faisal Al-Ibrahim
Min. of Environment, Water, & Agriculture Abd al-Rahman bin Abd al-Muhsin al-FADHLI
Min. Of Culture, Prince Badr bin Abdullah bin Mohammed bin Farhan Al-Saud
Ahmed bin Aqil al-Khateeb , Min of Tourism

Yazeed Al-Rubaian, CEO, PIF

Eng Ossama Al Zamil, Deputy Minister of Industry and Mineral Resources.
Bader al Bader , Deputy Minister for Investment ( TO INTERVIEW)
Eng. Ahmed Saleh Aiadh AlKhamshi, Deputy Minister of Agriculture
Eng. Fahad Albulihshi, Mayor Almadinah Almunawarah Development Authority Ahmed Aljuhani is the CEO of Rua Al
Madinah Holding
Nadhmi Al-Nasr, CEO of NEOM
Mr. Fahd bin Abdulmohsen Al-Rasheed CEO of the Royal Commission for Riyadh City
Saleh Al-Rasheed CEO Royal Commission for Makkah City & Holy Sites
Saleh Alorani, CEO of Soudah Development
Gautam Sashittal, CEO, King Abdullah Financial District.
Hashim Al Dabbagh CEO of Aseer Development Authority (ASDA)
ABDULLAH AL DAWOOD Chairman of Seven
Phillippe Gas CEO of Qiddiya
Abdullah Aldawood, Managing Director and Board Member Qiddiya
Mohammed Elkuwaiz, Chairman of Capital Market Authority
Mohammed Sulaiman Al-Rumaih , CEO of Saudi Exchange
Khaled bin Hamad Al-Gnoon CEO of Saudi Electricity
HH Prince Sultan Al Saud CEO, Saudi Industrial Development Fund (SIDF)
Khaled Abd Allah Alhogail , CEO Saptco
Nemer Mohammed Alshebl CEO, National Water Company

HEALTH
Faisal Abdullah Ali Al Nassar, Acting CEO Dr Sulaiman Al Habib
Dr. Ahmed bin Saleh Babaeer, Chief Executive Officer of Dallah Healthcare Co
Ayman Tamner, Chairman of Tamer Group

UTILITIES
Abdullah Abunayyan, Chairman of Acwa Power

ICT
Eng. Salman Bin Abdulaziz Al Badran, Chief Executive Officer, MOBILY
Eng. Sultan bin Abdulaziz Al-Deghaither, CEO of Zain KSA
Omer Abdullah Alnomany, CEO of Solutions

FINANCIALS
Dr. Nabeel Koshak Board Member and CEO of Saudi Venture Capital
Mr. Abdullah Ali Abdullah Al Khalifa Chief Executive Officer ALINMA Bank
Faisal Alsaggaf Chief Executive Officer The National Commercial Bank - AlahliNCB
Waleed Abdullah Al-Mogbel Chief Executive Officer Al Rajhi Bank

SAUDI EXPORTS BOARD

Mr. Ibrahim Al Jomaih, Private Sector Representative
HE Eng. Osama Al Zamil, Deputy Minister at Ministry of Industry and Mineral Resources
Mr. Ibrahim Al Jomaih, Private Sector Representative
Eng Ahmed AlBala'a, Private Sector Representative
Eng. Ahmed Saleh Aiadh AlKhamshi, Deputy Minister for Agriculture
Eng. Loay Omar Mashabi, Ministry of Transport Representative
HE. Saad Alkhalb , CEO of Saudi EXIM Bank
Mr. Khaled Althunayan, Assistant CEO of the Saudi Food and Drug Authority, Planning and Excellence
Mr. Thamer Aljared .Undersecretary of the Ministry of Finance for Macro-Financial Policies
Eng. Mohammad Alkhurayif Private Sec Rep
Eng. Asaad Hamzah AlJomoai. Ministry of Investment Rep

GOVERNORS
HRH Prince Fahad bin Sultan Abdulaziz Al Saud, Prince of Tabuk
HRH Prince Saud bin Nayef Abdulaziz al Saudi, Prince of Sharqia
HRH Prince dr Faisal bin Mishaal bin Saud bin Abdulaziz Al Saud, Prince of Qassim
CEOs OF
Al Baik Nama Chemicals
Saudi Basic Industries
Al Bilad Bank Okaz
Saudi Telecom Company
Al Faisaliah Group Olayan Group
National Commercial Bank
Al Madina SACO Hardware
Al-Rajhi Bank
Al Riyadh Saudi Aramco
Saudi Electricity Company
Al Bayan Holding Group Dussur
Riyad Bank
Almarai Saudi Binladin Group
Samba Financial Group
Al-Muhaidib Saudi International
Saudi British Bank Petrochemical Company
Bahri
Banque Saudi Fransi Saudi Oger
Bin Quraya
Arab National Bank Saudi Railway Company
Civil and Electrical Projects
Alinma Bank Contracting Company Saudi Railways Organization
Maaden Dallah Al-Baraka Saudi Readymix Concrete
Company
Almarai Dar Al-Arkan Real Estate
Development Company Saudia
A. A. Turki Group
Kingdom Holding Company Savola Group
Abdulla Fouad Group of
Companies Zain Saudi Arabia
Advanced Electronics Mawarid Holding Zamil Steel Holding
Company Limited
Mobily
Ahmad Hamad Al Gosaibi &
Nadec
Brothers

YOUNG AND BRILLIANT MINDS REDEFINING THE RULES OF INNOVATION ACROSS

DIVERSE SECTORS

Abdulaziz Aljouf – Founder and CEO of Paytabs

Abdulla Elyas – Co-Founder and CPO of Careem
Ahmad Alzaini – Co-Founder and CEO of Foodics
Ahmed AlBader – Co-Founder and CEO of Sihatech
Ammar Waganah – CEO of Dokkan Afkar
Hatem Kameli – Founder of iCLICK, Resal, and Lucidya
Osama M. Ashri – Founder of Saudi Entrepreneurial Ecosystem
Zain-Alabdin Tawfiq – Founder and CEO of Sarahah
Dr. Malak Al Thagafi, Chairperson of Genomics Research Department
Dr. Nadia Baeshen, Dean of the College of Economics at King Abdul Aziz University

SAUDI START UPS SUCCESS STORIES

Tabby , Nana. , Paytabs. , Noon Academy. , Imile. , Foodics. , Dokkan Afkar , Sary. , Cura
FORBES´PARTNER CONTENT
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 Proposal: Forbes Partner Content
Partner content pieces are a powerful way for Forbes’s partners to establish their thought leadership on
the issues that matter most to them before Forbes China’s global audience of decision makers and
influencers in government, business, and civil society. Content pieces receive prominent central
placement on Forbes’s h´omepage alongside the latest curated Forbes editorial content.

FULL DIGITAL CAMPAIGN (1to4)

1-DIGITAL FEATURE: Special feature on your company including institutional material, interview with
its leadership and/or corporate advertisement as part of “Made in Saudi Arabia”
--700,000 unique visitors per month – 460 Million Page views monthly
--3.6 million digital media followers

2-DISPLAY BANNERS (300x250 0r 970 x 90)

Forbes digital banners offer clients high visibility and engagement with our readers from disruptive
interstitial banners to standard banners we have the distribution solutions to reach our audience
700,000 unique visitors per month– 460 Million Page views monthly

3-“FORBES 500” MAILING LIST. "Made in Saudi Arabia "to be distributed to “Forbes 500" mailing list

4-VIDEO PRE ROLL Forbes digital video platform reaches our monthly users to deliver desk & mobile
video for maximum engagement 75% Viewability, 70% VCR, CTR 3xIndustry

Full Digital: USD 22,900

Forbes China
www.forbeschina.com