SHANTO-MARIAM UNIVERSITY OF CREATIVE TECHNOLOGY

Internship report on
“Operational Activities of Sundarban Courier Service (Pvt.) Ltd.”

An Internship Report Presented to the Faculty of Management & General Studies in partial Fulfillment
of the Requirements for the Degree of Masters of Business Administration.

Submitted To:
The Department of Business Administration

Supervised By:
A.T.M Shibbir Khan
Assistant Professor
Department of Business Administration
Shanto-Mariam University of Creative Technology

Submitted By:
Sharmin Akter Setu
ID: 182-501-004
Program: MBA
Batch: 27th
Major: AIS

Date of submission: 10th April, 2022

 Internship report on
Operational Activities of Sundarban Courier Service (Pvt.) Ltd.

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 Letter of Transmittal

Date: 10th April, 2022

To
The Head of the Department
Department of Business Administration
Shanto-Mariam University of Creative Technology

Subject: Submission of Internship Report on “Operational Activities of Sundarban

Courier Service (Pvt.) Ltd.”

Dear Sir,

With due respect, I would like to submit my Internship report on ― “Operational Activities of
Sundarban Courier Service (Pvt.) Limited”. I am very much thankful to you for giving me the
opportunity to do the report on this topic. The Internship report has been completed by the
knowledge, wisdom as well as practical assignment that I have gathered from the course of
MBA.

I have tried my level best to complete this Internship report meaningfully and correctly, as much
as possible. I hope you would be kind enough to accept my report. I will be very much happy to
provide further clarification regarding this report.

Sincerely Yours,

Sharmin Akter Setu

Program: MBA
ID: 182501004
Batch: 27th
Major: Accounting Information System (AIS)
Dept. of Business Administration
Shanto-Mariam University of Creative Technology.

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 Student’s Declaration

I am Sharmin Akter Setu, MBA, ID: 182501004, Shanto-Mariam University of Creative

Technology hereby declares that the report entitled on ―“Operational Activities of
Sundarban Courier Service (Pvt.) Ltd.” has been done by me. I also declare that this paper is
my original work and has prepared for academic purpose which is a part of MBA.

Yours Sincerely

Sharmin Akter Setu

MBA
ID: 182501004
Major: Accounting Information System (AIS)
Department of Business Administration
Shanto-Mariam University of Creative Technology.

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 Letter of Endorsement

The Internship report entitled an analysis of “Operational Activities of Sundarban Courier Service
(Pvt.) Ltd.” has been submitted to the supervisor/Head, in partial fulfillment of the requirements for the
degree Master of Business Administration (MBA), Major in AIS on April. 10th 2021 by Sharmin
Akter Setu, ID: 182-501-004. The report has been accepted and may be presented to the Internship
Defense Committee for evaluation.

A.T.M Shibbir Khan

Assistant Professor
Department of Business Administration
Shanto-Mariam University of Creative Technology

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 Acknowledgement

First and foremost, I would like to express my thanks and respect to Almighty Allah who has
given me the strength to complete the internship program successfully. I do thank for the
blessings given by Allah to my daily life, good health, healthy mind and good ideas. It is indeed a
great pleasure and honor on my side to have the opportunity to submit this report after three
month of practical orientation on Sundarban Courier Service (Pvt.) limited.

At first, I would like to express my profound gratitude and deep regards to our honorable Sir
A.T.M Shibbir Khan, Assistant Professor, Shanto-Mariam University of Creative Technology,
for his exemplary guidance, monitoring and constant encouragement for this report. The
blessing, help and guidance given by his time to time shall carry me a long way in the
journey of life on which I am about to embark.

I would like to also express my gratitude to Md. Toufiqul Islam, General Manager, Sundarban
Courier Service (Pvt.) Ltd. for making necessary arrangement to give me the opportunity to
complete my internship. I also want to thank him for his valuable suggestions at different time.

At last I would like to convey all other wonderful persons who guide me with their knowledge for
this report.

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 Executive Summary

This report is prepared as requirement of the MBA program of Shanto-Mariam

University of Creative Technology. This focus on three month working experiences in
Sundarban Courier Service (Pvt.) Ltd. I tried my best to provide a clear idea about
Operation activities.

This report contains six chapters. First chapter deals with Introduction, origin, objective,
scope of the report, Mission, Vision, Limitations, Methodology, etc. In Second chapter is
the Organizational profile of Sundarban Courier Service (Pvt.) Ltd. where I have tried to
show an overview of Sundarban Courier Service (Pvt.) Ltd. and its theoretical
background, History, Services, organogram etc . Third chapter deals with SWOT
analysis. Fourth chapter contains Competitive analysis. Fifth chapter contains Ratio
Analysis. On the Sixth chapter discussed with the Findings, Recommendations,
conclusion and Reference.

The report has been made by a careful review of published annual report, case study &
discussion with responsible persons of Sundarban Courier Service (Pvt.) Ltd. who are
engaged & connected with my related department. While working with Operation
division in Sundarban Courier Service (Pvt.) Ltd., I have tried to find out some problems.
Sundarban Courier Service (Pvt.) Ltd has inefficient employees, lack of online facility,
insufficient number of Transportation, etc.

At last, I have tried to give some recommendations against problems of Operation

division such as arranging proper training to the employees, launching online service,
sufficient number of Transportations, etc.

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 Table of Content

Topic Page
No.
Chapter One: Introduction
Organizational Overview 11
Short profile of SCS 11
Other Sister Concern 12
Product & Service offers 12
Major Customers 13
Mission, Vision 13
Objective of the Study 14
Methodology 14
Scope of the study 15
Limitations of the Study 15

Chapter Two: Organizational Overview

Introduction of SCS 17
History of the Sundarban Courier Service (Pvt.) Limited 17
Company Profile 18
Organizational Chart 18
Organizational Service 19
Price Rate of SCS 23
Organogram of SCS 24

Chapter Three: SWOT Analysis

Strengths 26

Weaknesses 26

Oportunities 26
Threats 27

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 Chapter Four: Comparative Analysis
Comparative Analysis 29

Chapter Five: Ratio Analysis

Liquidity Ratio 31
Efficiency Ratio 32
Profitability Ratio 33
Chapter Six: Findings, Recommendations &
Conclusion
Findings 37

Recommendations 38
Conclusion 39
Bibliography 40

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 Chapter: 1

Introduction to Report

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1.1: Organizational overview
Sundarban Courier Service (Pvt) Ltd. the first and fastest courier pioneer in the field of private
sector in Bangladesh, since 1983. Sundarban courier service is a privately owned company which
is anindependent business. It is a large organization and one of the top five courier service in
Bangladesh. Sundarban Courier Service (Pvt.) Ltd had started its journey in the private sector when
Biman Bangladesh Airlines stopped their service in Bangladesh. Sundarban courier service (Pvt)
Ltd is the founder of the courier service association of Bangladesh.
Sundaraban Courier Service (Pvt). Ltd has been expanding regularly on the basis of requirement
and opportunities sought. Accordingly it has developed footprint throughout Bangladesh in each
and every District and at the same time it is maintaining offices in may key areas besides the
districts. This is a strategic plan for the Company to actually make itself available to all within their
fingertips. With more than 140+ offices it has made its presence felt in the remotest of locations. In
addition to that it has expanded with nominated Agents which are 700+ throughout the Country.
This has helped Sundarban to actually do strategic planning on the basis of requirements and at the
same time ensure serviceability too all.

1.2: Short Profile

Year Established
Number of Employees
Total Number of Branch
Total Number of Vehicle
Address of Trading Unit
Telephone
E-Mail
: 1983
: Approximately 6500 Persons.
: 143
: 400+
: 24/25 Dilkusha, Motijeel, Dhaka-1000
: +8809612003003
: admin@sundarbancourier.com.bd

Logo :

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 Other Sister Concern
 Shanto-Mariam Foundation.
 Sundarban Express Transportation System (SETS) Ltd.
 Sundarban Digital Express.
 Shanto-Mariam University of Creative Technology.
 Shanto-Mariam Academy of Creative Technology.
 Shanto-Mariam Printing & Packaging.
 Shanto-Mariam Fashion Ltd.
 The Daily Ajker Protasha.
 Shanto-Mariam Institute of Creative Technology.
 Shanto-Mariam Knit Composition.
 Shanto-Mariam Design & Building.
 Creative Furniture.
 Creative Destination.
 CRI-SMFConfucius Classroom.
 Shahid Muktijoddha Smrity Foundation.
 Creative Mannequin.
 Shanto-Mariam Center for Creative Media.
 Shanto-Mariam Research & Development Center for Creative & Skill.

Product/Service offerings
 Documents up to 500 grams
 Super Express Documents up to 500 grams
 Non Document
 Yellow poly : 1 kg
 White poly : 2 kg
 Navy Blue poly : 3kg
 E-commerce poly ( condition)
 Dhaka to Dhaka Poly: 1 kg
 Liqupack: 1 Litter.
 SCS Parcel : Carton
 Popular Box / 5kg ( 1cft)
 Classic Box / 7.5kg (1.5 cft)
 Regular / 10 kgs ( 2 cft)
 Big Box / 12.5 kg ( 2.5 cft)
 Jumbo Box / 15 kgs ( 3 cft)

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 Major Customers
Sundarban’s main customers are mainly government offices, corporate, banks and small medium
business. They also focus on individual parcel delivery but comparatively it is low in number.
Sundarban’s Major Corporate customers are: Aarong, Rokomari, Ajker Deal, Walton
Bangladesh, Singer Bangladesh, Uttara motors, Oppo Bangladesh, Dutch Bangla Bank, Daraz,
Evaly. City Bank, Creative Solution, Realme Bangladesh, Progoti Insurance Ltd.
Mission
To become the most reliable logistics partner to make everyone’s life easier.

Vision
Their goal is to expand Trade and Commerce within the country Linking communications
support, Extending fastest service in time of urgent needs and creating employment opportunities
for unemployed youths which will help in the social and economic development of the country.
Tagline
 We Are for Service.

Origin of the Report

As a student of Business Administration, I had to complete a 90 days attachment with any
organization. My attachment was with Sundarban Courier Service (Pvt) Ltd, and I worked as an
Intern from December 10, 2021 to March 10, 2022. And that period, I collected information
regarding preparing a report on Operation Activities of Sundarban Courier Service (Pvt.) Limited.

Job Duties
 Documents financial transactions by entering account information.
 Substantiates financial transactions by auditing documents.
 Reconciles financial discrepancies by collecting and analyzing account information.
 Prepares payments by verifying documentation, and requesting disbursements.
 Prepares special financial reports by collecting, analyzing, and summarizing account
information and trends.

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 Rationale of the Study
I have decided to study on Operation Activities of Sundarban Courier Service (Pvt.) Limited. As
a student of MBA majoring in AIS, its important to apply my analytical knowledge in practical
world and to find out what result comes out. This will help me to find out the gap between my
educational knowledge with the practical world. The internship program I worked under Finance
& Service Control Cell that helps me a lot to bridge this gap and increase my analytical
knowledge. As a student of major in AIS, it’s more important to me to enrich my analytical
knowledge more than the theoretical knowledge. This paper however attempts to find out the
Operation Activities of Sundarban Courier Service (Pvt.) Limited. And to find out what is the
present situation of Sundarban Courier Service (Pvt.) Limited.

Objectives of the Study

The main objective of this report is to gather practical knowledge regarding Courier system
and operation. This practical orientation gives us a chance to coordinate out theoretical
knowledge with the practical experience. The following objective for this practical oriented
in Couriers given below:

 To present an overview of Sundarban Courier Service (Pvt.) Ltd.

 To describe the Operation Activities of Sundarban Courier Service (Pvt.) Ltd.

Methodology

In this study, I have used two methods of data collection sources. I have used both the
primary sources and the secondary sources to complete this report

Primary Source: Primary source or primary information is what we can get from direct
involvement with the subject in question. In my case, I have gathered my primary
information from working in the company. While working in Sundarban Courier I have
worked with people not only from my department I had to work with people from almost
all the departments.

In this process, I got to know about the policies of the company, its management
practices, marketing plans, and other things like that. I got the chance to interact with the
customers and the merchants and got to know about their opinions and their expectations

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 Secondary source: Secondary sources are the materials that have already been published
or the studies that have already been one on the subject. It is a private limited company
they maintain some sort of secrecy in giving information to the general public so I did
not many such reports or writings. So I took help from the people that have been an
intern in this company before and had done a thorough study for their internship reports.
I took their works for reference and also found some other work on the internet

Scope of the Study

 To know about the Competitive performance of Sundarban Courier Service (pvt)

Ltd.

 To know what kind of activities are done in Sundarban Courier Service (pvt) Ltd.

 To know what kind of Risk is involve in this sector.

 To know about the financial Performance of Sundarban Courier Service (pvt) Ltd.

Limitation of the Study

The study also has some limitations. First of all data finding of Sundarban Courier Service
(pvt) Ltd was a trouble some work because of shortage of time. Secondly, adequate and in-
depth well-organized literature was not available because a few researchers endeavored to
work on such project in the past. It is a private limited company they maintain some sort of
secrecy in giving information to the general public. The officers of Sundarban Courier are
always busy with their works. As a result they could not make enough time to talk to me.

 This Report doesn’t show the total operation procedure of Sundarban Courier Service
(pvt) Ltd.

 Department were ignored for study due to the time constraint.

 Some data could not been collected for secrecy of the management.

 The time stipulated for the Internship program for clear understanding the operation
system of Sundarban Courier Service (pvt) Ltd. was not adequate enough.

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 Chapter: 2

Organizational Profile of SCS

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 Introduction of SCS

Sundarban Courier Service (Pvt.) Ltd. the first and fastest courier pioneer in the field of
private sector in Bangladesh, since 1983. Sundarban Courier Service (Pvt.) Ltd had started its
journeying the private sector when Biman Bangladesh Airlines stopped their service in
Bangladesh.
Sundarban Courier Service (Pvt.) Ltd, a wide selection of services provides safe and sound
delivery, Because our global society has recently undergone dramatic changes and has
become increasingly borderless, the amount of information now circulating is truly
staggering, that’s why it’s so important to use a courier service which can navigate its way
through the information maze to deliver documents and parcels safely, soundly and rapidly.
Sundarban Courier Service (Pvt.) Ltd. Doesthis today, just as we have been doing it for the
last 36 years. We have successfully launched in the Courier field in Bangladesh since 1983.
Sundarban Courier Service (Pvt.) Ltd. Is the founder member of the Courier Services
Association of Bangladesh vides Ministry of Commerce T.O. License No. 339/94 dated on
29/03/94.
History of the Sundarban Courier Service (Pvt.) Limited

Sundarban Courier Service (Pvt.) Limited has been playing a leading role in these service
activities of courier and parcel since its inception in 1983. The Founder, Chairman Imamul
Kabir Shanto, has led the effective development and establishment of courier service in
Bangladesh.
As a customer-driven company, Sundarban Courier Service (Pvt.) Ltd. is dedicated to
understanding and fulfilling customers’ needs and whatever it takes to provide customers
with the highest level of reliability and service quality. The Technological Advantage-What
sets Sundarban Courier Service (Pvt.) Ltd. apart from other courier companies is our
extensive use of information technology and we assure our customers timely fulfillments and
customer-recipient satisfaction.
We have about 804 Branches and Agencies of business service stations all over Bangladesh
and Malaysia. We manage the delivery and distribution for a rapidly expanding list of our
active clients consisting of Individuals, Government offices, foreign organizations, National
& Multinational Mobile Companies, Corporations, Banks, and Insurance & leasing
companies, Industries, Pharmaceuticals etc. We have information system that allows us to
obtain customer data & delivery status. Our fleet-Our vehicle resources range from vans to
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trucks. Because we believe in long-term business relationship we maintain fair prices with
consistently fast, reliable and efficient service. By listing to our customer’s needs, we have
put together a wide range of delivery solutions to suit your needs. Sundarban Courier Service
(Pvt.) Ltd. is committed to quality practices and focusing on competing against or
collaborating with the very best service in courier field. Sundarban Courier Service (Pvt.)
Ltd. has maintained certain criteria of excellence.

Company Profile

Attention to the Basics Has Earned SCS Domestic & International Trust.There are basic principles
that we consistently uphold:
Speed-Why use a Courier Service if the item won’t arrive quickly? Our streamlined network
ensures the fastest possible movement of documents and packages.

Reliability-The SCS system of security checks and emergency back-ups is absolutely

complete. Thanks to computerized administration and a staff that is second to none.

Low Cost-All rates are quite reasonable, even for heavy/lightweight items, fragile articles or
bulky printed materials.

Simplicity-One telephone call is all it takes to set the process in motion. After that you can
leave everything to us, including customs clearance and any last minute details.

Organizational Chart:
An organizational chart is a diagram that shows structure of the organization and it also show
an employee’s designation, position and relation with the organization and organizational
people.
Different type organization follow different type organizational chart.
1. Hierarchical
2. Matrix
3. Flat (known as Horizontal)
SCS follow taller hierarchical structure. They have many levels of hierarchy. The span of
Control is narrow and it is very easy for the employee to get promotion in short time.
Employee has to report their team leaders and then up to operational management. They have
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 to follow long chain of command. Junior has to work in under a supervisor and each
supervisor under works so many employees. Employee have to get command from supervisor
and follow indication after doing the work they have to report their supervisor. Sometime
supervisor monitor their subordinate activates its help them to guide properly their
subordinates.
SCS take their decision centrally. Top management has all rights to take their decision. Top
Management didn’t take any direct opinion from their employee. If any employee has any
Opinion he or she can express opinion to his or her supervisor and supervisor passed it to
their top management. By using top hierarchy level they are getting some benefits. The
advantages they are getting by their tall hierarchy level are discussion below:
 Management structure is very clear.
 Every supervisor control smaller number of subordinates it means employees are
closely supervised by their supervisor.
 The function of each layer is clear and distinct. Its help employee identify their
responsibility.
 Progression and promotion ladder are very clear.
 Advantage will be there and there will be some disadvantage also. UCBL employee
faces some problem to work under tall hierarchy level. Sometime it is a reason for
extra stress.
 Sometimes freedom and responsibility of the employee is restricted.
 They need a longer time for decision making and approval needed for each layer of
the authority
 Management cost is very high because manager has to provide greater amount than
sub ordinates.

Organizational Service

Sundarban Courier Service (Pvt.)Ltd. that cares about customers and keen to meet their needs
with very enhanced means that meet their expectations guaranteeing the highest satisfaction
standard through its unique service.
i. General Booking service:
General Service General Service division is one of the most crucial divisions in comparative
to other division. General Service division mainly consisted with-A) Document B) Non
Documents like light parcel.

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 ii. Special Service:
Special Service is mainly deals with corporate customers. This service is under automation
system.

iii. Express Service:

This is a special type of booking & delivery done with special care & we charge very
reasonable rate.

iv. Super Express Service:

This Service is extended for delivery within 8-24 hours in all District/Pourashova area.

v. Value Declared Service:

Our value declaration section is the most influential division of Sundarban Courier Service
(Pvt.) Ltd. We maintain money transfer from one individual to another, one family to another
family within Bangladesh. We don’t allow any commercial transaction regarding money
transfer from one company to the other and one office to another.

vi. Foreign Service:

This Service is extended for the Bangladeshi expatriates. This Section receives & delivers
Bank drafts, Cheques, Documents, packages through our foreign agent. It is very easy to trace
out any items by our Tracking system with our combination of “front and back” end
expertise, integration capabilities and follow-on foreign services after deployment.

vii. Trade Marketing Section:

This section consists of collecting & delivering the goods for many different Trading
Companies under special terms & conditions.

viii. Mobile Section:

Our Mobile Service is extended for booking from our branches & agents all over Bangladesh
and we deliver delicate Mobile packages very safely.

ix. Parcel Division:

Parcel division is one of the valuable divisions of Sundarban Express Transportation System
Ltd. a sister concern of Sundarban Courier Service (Pvt.) Ltd. Our customers range from a

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 lot. of Business documents, Electronic goods, Life style products, Healthcare, Household
materials and Food stuffs etc.

x. Order Fulfillment Service:

SCS Order Fulfillment benefit gives quickest and most exact E-Commerce satisfaction
answer for online retail services. Add up to mix, arrange processing automation and
ensured same and next day Inside Dhaka delivery and inside 48 hours all finished
Bangladesh delivery of all requests got. Nobody shows improvement over SCS Limited.
At Sundarban Courier Service Logistics, we recognize that E-Commerce has basically
changed the order fulfillment process.

xi. Corporate Service:

Sundarban Courier Service Logistics is concerned about their corporate customers. We
offer institutionalized answers for our clients and ensure both our clients and their
customers are content with our administrations. We guarantee quick conveyance to our
corporate customers with some novel administrations.
Our Corporate Key features are –
• Providing 3rd Generation interface with live tracking system, SMS and Mail
notification.
• Easy Payment process ( Value Declaration)
• Providing same day delivery at a competitive price.
• Next day delivery is also available at a reasonable price.
• Brand Recognition of the corporate clients.
• Fastest pickup process with less hassle.
• Prioritize customer satisfaction.
• Within 48 hours delivery outside Dhaka.
• Special packaging system if desired.
• Simple and Easy Mobile apps for both merchants and customers.

We offer aggressive value extend with one of a kind administrations that really make our
clients in win-win situations. A Dedicated group and Key Account Manager are accessible
to give superb corporate clients administrations. To get uncommon bundle value cite,
please enroll here.

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xii. Merchant Service
Sundarban Courier Service (pvt) Limited is also take care of their valued merchants who
want to grow their business by providing on time, professional and reliable logistic and
delivery services and make their customers happy through excellent after sale services.
Our Key Features for Merchant Service
• 24/7 Delivery.
• Next day delivery (24hrs).
• Express Service (Deliver in 8 hours inside Dhaka).
• Drop Shipping.
• Cross Docking.
• Brand Recognition of Merchants.
• Easy payment system (Value Declaration).
• Providing 3rd Generation interface with live tracking system, SMS and Mail
notification.
• Mobile Apps.
• Regular and On Demand customized Packaging

xiii. SCS Delivery Hero:

SCS’s Riders are dedicated, well-trained, professional who are equipped with modern
Technology, know-how to use including mobile apps, mobile device, POS barcode labels and
also dressed with SCS branded uniform and vehicles.

xiv. Warehouse and Inventory Management:

SCS offers Warehouse and Inventory Management offices to the clients. SCS coordination picks
merchant's items from their end, keep them in a designated area in our cutting edge distribution
center and record every one of the points of interest and developments of the products through
our stockroom administration framework.

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Sundarban Courier Service (Pvt) Ltd Price Rate:

SL Items Rate ( Taka)

1 Documents up to 500 grams 30/-

2 Super Express Documents up to 500 grams 130/-

3 Non Document

Yellow poly : 1 kg 100/-

White poly : 2 kg 140/-

Navy Blue poly : 3kg 200/-

E-commerce poly ( condition) 130/-

E-commerce poly ( condition) Dhaka to Dhaka 80/-

Liquid Pack: 1 litter 120/-

4 SCS Parcel : Carton

Popular Box / 5kg ( 1cft) 150/-

Classic Box / 7.5kg (1.5 cft) 200/-

Regular / 10 kgs ( 2 cft) 300/-

Big Box / 12.5 kg ( 2.5 cft) 400/-

Jumbo Box / 15 kgs ( 3 cft) 450/-

N.B
1. The above rate will be applicable for incoming or outgoing.
2. For transit rate will be double.
3. Form Dhaka to Cox`s Bazar, Lohagora, Chokoria, Panchagarh, Thakurgaon, Bhola,
Barguna & Rangamati will be treated as transit route & rate will be double as well.
4. This rate will be office to Office delivery only.
5. The above mentioned rate will be applicable for non-commercial goods only.
6. Other than the list any items will be charged per CFT: 5 kgs at the rate of TK, 100/- only.
7. For Home Delivery our service charge will be added 20% with our regular charge.
8. Same rate will be applicable form out stations to Dhaka.
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 Organization Organogram

Vice Chairman

Managing
Director

Deputy
Managing
Director

Director
Director Director (Audit Director Director
(Marketing &
(Accounts) & Inspection) (Operations) (Foreign)
Development)

General General General

manager Manager manager AGM (Audit) GM (Operation DGM (Foreign)
(Accounts) (Marketing) Development

DGM AGM AGM

DGM (Accounts) DGM (IT) Manager (Audit)
(Marketing) (Operation) (Operation)

AGM
AGM (Accounts) Manager (IT)
(Marketing)

Manager (Accounts)

Sr. Executive, Executive, Jr. Executive,

Accountant, Booking Officer, Delivery officer,
computer operator

ParcelMan, Courier man, Call Center staff,

Driver, Guard, Cleaner, Peon

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 Chapter: 3

SWOT Analysis

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A SWOT analysis is overall evaluation of the company’s Strength, Weakness, Opportunities and
Threat. Strength and Weakness are the internal values creating factors such as assets, skills or
resources etc. And Opportunities and Threat are external values creating factors a company unable to
control. The SWOT analysis of Sundarban Courier Service (pvt) Ltd, is given below.

Strengths:
 SCS ensures payments to its merchant within one of the delivery
 SCS has the most convenient and reasonable COD rates in the country
 SCS has the highest numbers of Branches & Agency
 SCS has Strong concern companies (Concorde Garments, University, Parcel)
 SCS is the first in the nation to allow the merchant to track their parcels live
 SCS provides the merchants with compensations if there is any damage or missing issue

Weakness:
 The company has not been able to recruit enough people according to the rising demand so
there is a shortage of manpower.

 The communication within the hub level and the office level operations is not very
transparent

 They don't have special packaging for fragile products

 Lack of professional workers is a problem for this sector.

Opportunities:

 SCS is the first company to introduce live tracking and that could be a big competitive
advantage for them.

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  There is no other delivery company that allows the customers to deliver liquid products so
that could create a whole new market for SCS
 Increase Branch in remote areas that could also be a competitive advantage for them.

Threat:
 The biggest threat for SCS would be the fast- growing demand for the service if they fail
to cope with it.
 Delivery services like Shodagor, USB, Paper-fly and delivery tiger are also starting home
delivery services so that could be a threat for SCS.
 Pricing of competitor companies.

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 Chapter: 4

Comparative Analysis

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Area of Difference Sundarban Courier SA Paribahan (pvt) USB Express Ltd.
Service (pvt) Ltd. Ltd.

1. Year of 1983 1965 2018

Establishment

2. Number of 143 81 109

Branch

3. Total Number 400+ 300+ 170+

Vehicle
4. Number of Approx 6500 (Male & Approx 4000 (Male & Approx 2500 (Male &
Employee Female Employee) Female Employee) Female Employee)
5. Number of 700+ 500+ 150+
Agency
6. Service • General Booking • Courier Service • On demand Delivery
• Express booking • Transportation Service • Specialized and
• Value Declaration premium postal
service
• Parcel Service

7. Strengths • Fair Price • Fair Price • Intermodal &

• Consistently fast • Consistently fast multimodal transport
• Reliable & Efficient • Own Vehicle resource • Very responsive
• Market leader in courier customer service
• Wide Range of
service • Excessive online
service • Older & the biggest activities
• Own Vehicle courier service
8. Weaknesses • Weak customer • Lack of tracking facility • New company
service • Lack of online activities • Low reliability
• Only offline • Old payment method
• Low capability
activities
• Only delivery
service provider

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 Chapter: 5

Ratio Analysis

30
Liquidity Ratio Analysis:
Liquidity Ratio analyzes the ability of a company to pay off both its current liabilities as
well as their long-term liabilities. It also measures how easy it will be for the company to
raise enough cash or convert assets into cash.
Current Ratio:
Current ratio measures a firm’s ability to pay off short term liabilities with its current
assets. Higher current ratio is good for a company. But this may be as a result of higher
inventory, which is bad for the company because the company may fail to sell its goods and
it may also indicate assets are tied up as current assets in form of Cash or Receivables,
which does not earn anything

Year 2020 2019 2018

Current Ratio 5.07 3.57 1.09
Table 1: Current Ratio of Sundarban Courier

In 2018 Current Ratio of Sundarban Courier Service (pvt) ltd. was 1.09 which means
Sundarban Courier Service (pvt) ltd. had Taka 1.09 to pay Taka 1 of its current debt. This is
a good situation. The following 2 years, Sundarban Courier Service had enough current
assets against current liabilities. It also indicates that current assets might have tied up a bit.

Current Ratio
5.07

3.57

1.09

2020 2019 2018

Figure 1: Comparison of Current Ratio

Quick Ratio:

A more conservative measure of liquidity analysis is the quick ratio. The assets includes in
this ratio are called quick assets. Quick assets are current assets that can be converted to
cash within 90 days or in the short term. Cash, Cash Equivalents, Short-Term Investment,

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Marketable Securities and Accounts Receivable are considered quick assets. If this ratio is
much lower than the current ratio, then it is considered that firm is facing liquidity problem.
It also indicates that the company may have higher inventory which the firm is unable to
sell and higher prepaid expenses.

Year 2020 2019 2018

Quick Ratio 2.08 1.35 0.81

Table 3: Quick Ratio of Sundarban Courier Service (Pvt) ltd.

In 2018 the Quick Ratio of Sundarban Courier Service (pvt) ltd was 0.81. It indicates the
company had quick asset of Taka 0.81 against Taka 1 Current Liability. According to table,
Quick ratio of Sundarban Courier Service (pvt) ltd went up gradually, which is a good sign
for the company.

Quick Ratio
2.08

1.35

0.81

2020 2019 2018

Figure 2: Comparison of Quick Ratio

Efficiency Ratio Analysis:

Efficiency ratio is also known as activity ratio and it measures how well companies utilize
their assets to generate income. These ratios are used by management to help improve the
company as well as outside investors and creditors looking at the operations of profitability of
the company.
Asset Turnover Ratio:
The Asset Turnover Ratio is an efficiency ratio that measures a company’s ability to generate
sales from its assets by comparing net sales with average total assets. In other words, this ratio

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shows how efficiently a company can use its assets to generate sales. Higher turnover ratios
mean the company is using its assets more efficiently. Lower ratios mean that the company is
not using assets efficiently and most likely have management or production problems.

Year 2020 2019 2018

Asset Turnover .48 1.00 .08
Ratio

Table 11: Asset Turnover Ratio of Sundarban Courier Service (pvt) ltd.

In 2019 The Asset Turnover Ratio of Sundarban Courier Service (pvt) ltd. was 1.00. It refers
that, Sundarban Courier Service (pvt) ltd. Generated Taka 1.00 of sales for every Taka
invested in assets. In 2020 the ratio went down. Sundarban Courier Service (pvt) ltd. might
have a few management problems. They can increase their efficiency if they sought out the
problems and solve those.

Asset Turnover Ratio

1

0.48

0.08

2020 2019 2018

Figure 3: Comparison of Asset Turnover Ratio

Profitability Ratio Analysis:

Profitability ratios compare income statements accounts to show a company’s ability to
generate profits from its operations. It focuses on a company’s return on investment in
inventory and other assets. In other words, these ratios show how well companies can achieve
profits from their operations.
Net Profit Margin:

It is also known as return on sales ratio and it measures the amount of net income earned with
each Taka of sales generated by comparing the net income and net sales. In other words, the
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profit margin ratio shows what percentage of sales are left over after all expenses being paid
by the business.

Year 2020 2019 2018

Net Profit Margin 15.24 15.81 5.17

Table 4: Net Profit Margin of Sundarban Courier Service (pvt) ltd.

Profit margin of Sundarban Courier Service (pvt) ltd. increased over the years. In 2018 it was
only 5.17% which was increase up to 15.81% in 2019. It is really a good sign for the
company.

Net Profit Margin

15.24 15.81

5.17

2020 2019 2018

Figure 4: Comparison of Net Profit Margin

Return on Assets:

It is often called return on total assets. It is a profitability ratio that measures the net income
produced by total assets during a period by comparing net income to the average total assets.
In other words the ROA measures how efficiently a company can manage its assets to produce
profits during a period.

Year 2020 2019 2018

Net Profit 20.24% 32.03% 19.47%
Margin

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 Table 5: Return on Asset of Sundarban Courier Service (pvt) ltd.
Total return on assets for ROA was decreasing from 2019 to 2020 and It is not a good sign for
the company’s reputation.

ROA
32.03%

20.24% 19.47%

2020 2019 2018

Figure 5: Return on Asset

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 Chapter: 6

Findings, Recommendation, Conclusion

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Findings:

While I worked for Sundarban Courier Service (Pvt.) Limited in the ales & acquisitions
division I tried to observe every details to gain as much knowledge as possible. I found that-

 They have a very well decorated system process from Operation to delivery to thecustomers.
 The Process of the way to handle a client in a proper manner.
 Each and every merchant gets registered both manually and digitally for security purpose.
Sometimes, information is taken via email. Information like- NID, photos for sign-up.
 Data like photo, NID are attached with every sign-up merchant forms at the end of every
working day to make sure there is no dissimilarity in numbers.
 Giving the proper date in really very important. It is both for the signups and the pick-up
orders.
 At the end of every working hour the operation manager makes sure that the every delivery is
completed in a right manner.
 Delivery products are divided based on zone, division, riders, etc.
 Special packaging for product safety is also required, which is like DHL packaging.
 Every executive is responsible for generating their daily work report at the end of every
working day and submits to the direct supervisor who is in-charge of that person.
 I have to work as much as executives, which means I need to meet the targets as well

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Recommendations:

Throughout my job period, there are a few issues that traversed my psyche and I might want to
scribble down as a type of proposal for the organization. I personally think, there are some
issues need to be sorted out are-

 Sundarban Courier has almost 20000 customers depending on it. To maintain the
system more effectively and easily.
 In this system every customer can confirm his/her parcel has delivered or rejected and
how many quantity has the form being filled with and what they are.
 One of the biggest factors of online shopping is on time delivery and security. But
sadly these have been the major alarming factor and also challenge of Sundarban
Courier Service (Pvt.) limited
 Sundarban Courier Service (Pvt.) Limited is failing to provide quality security as the
number of seller is increasing day by day If they can increase their man power and
trained them properly they will easily provide a secure and fast delivery service in
Bangladesh.
 The online panel needs to be easier, since not everyone is tech friendly.
 Sundarban Courier Service (Pvt.) Ltd. is basically using Own logistics to deliver the
product outside Dhaka.
 More educated riders required they need to be generous and polite towards customers.
 More promotional campaigns also required for the company, not only offers providing
to the customers. But also the IMC strategies.
 There should be Courier Vans to provide the deliveries for the safety of the product.
Bulk amount deliveries can done on one trip.
 Many other product categories should also need to deliver along with the usualproducts
like t-shirts, gadgets. Cake & food delivery is also a demanding factor.
 Insurance required for the product damages. The process need to be fast, since there’s a
high chance for clients to switch.
 Online merchant registration required than manual. Manual signups require is more
time consuming.

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Conclusion:
In Bangladesh SCS ltd. is one of the leading private Courier and approximately 10000 parcel
are send each day. The huge process maintains to need clear database in every customer and
booking system management officer should have enough knowledge in database
management. Proper information management system and employee efficiency have crate the
organization success. To create employee efficiency each employee gives a proper training.
In courier management system it is so complicated to reserve customer information so
database management is very important. Sundarban Courier Service (Pvt.) Limited is
generally old in the market of Bangladesh yet it has just turned out to be one of the fastest
deliveries among the other companies. There have been a few errors by Sundarban Courier
Service (Pvt.) Limited and there have been a few issues with operations in Bangladesh. The
market of Bangladesh for web based shopping has not yet been achieved its pinnacle so
Sundarban Courier Service (Pvt.) Limited has an opportunity to get ready itself and even
influence the market to achieve its definitive potential. It can do as such by expanding the
web proficiency among the general population of Bangladesh. It can likewise make it site
simple to peruse by the general population of Bangladesh by making an interpretation of the
entire site into Bangla. Sundarban Courier Service (Pvt.) Limited has approach to rank their
merchants based of their quantities of items dispatched. It will likewise enable the merchants
to know what number of offers they should turns into a larger amount vender like from silver
vender to bronze dealer, to bronze merchant to gold merchant and to gold vender to jewel
merchant. The service to the merchants and to customers seems unlikely to be failing. Since
there are promises related and if the company can make it up, this will become a big thing of
delivery sector.

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Bibliography:

 https://www.sundarbancourierltd.com/

 http://www.bdquery.com/sundarban-courier-service

 http://wikimapia.org/15152070/Sundarban-Courier-Service-Pvt-Ltd

 https://www.slideshare.net/TanjirIslam/business-opportunities-of-one-stop-logistics-

support-in-bangladesh-a-comprehensive-study-on-delhivery

 https://unb.com.bd/category/Business/the-emerging-logistics-tech-startups-courier-

delivery-services-in-bangladesh/76147

ABBREVIATIONS

SMUCT Shanto- Mariam University of Creative Technology.

SCS Sundarban Courier Service.
A/C Account.
VC Vice Chairmen.
MD Managing Director.
DMD Deputy Managing Director.
DD Deputy Director.
FD Foreign Director.
OCR Operation Control Room.
VD Value Declaration.
SMDC Sales Monitoring Direction Control.

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