TALLER EN IDIOMA INGLÉS SOBRE SISTEMA DE DISTRIBUCIÓN

NOMBRE
DANIELA ALEJANDRA LOPEZ T

CENTRO DE COMERCIO INDUSTRIA Y TURISMO DE CÓRDOBA

SENA – 2021
FICHA 2281665
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2. Taking into account the second point, Implementing a distribution channel strategy
is part of the marketing program, in which all the tools of the program are oriented to
better satisfy the needs of the consumer. As we have seen in previous articles, the
distribution strategy is defined by the client and their needs. As well as the product
strategy and its positioning. Promotion is another important aspect to develop the
distribution strategy, due to the product promotion we can define 3 distribution
strategies.
The manufacturer can choose how to market its product. The three most used
strategies are:
 Massive distribution
 Selective distribution
 Exclusive distribution
On the other hand, the STRATEGIC PLANNING OF PRODUCTION makes the
determination to invest to produce a certain product or products, it is necessary to
have an operational strategy, which will guide and specify what you want to achieve
with the operations that are carried out.
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DISTRIBUTION CHANNES

Determining factors for the selection of distributionchannels. Another aspect that is

important to talk about isthe determinant factors to select distribution channels

Market Product Intermediaries Company

They they could They could be tangible or Refers to those
be intangible people Se could the
people or and also, I could have a variety of or companies that organizations
organization that attributes such, as, color quality are fomed by people,
have different type brand, packaging and the price. placed between goods common
 of needs to be Additionally, the client quality of producers and the goals and
satisfied. The service could positively affect the consumers or end achievements for
characteristic of mind off the consumer. Other users as satisfy customers
the people wholesalers,
products who participate in the process distributors and
. retailers

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As you can see in the graph, the distribution of the product, which in this case is
whole meal bread, is sold more on the 6th Saturday by land.

N° VARIABLE SI NO OBSERVACIONES
El taller solicitado como evidencia es cargado en la
01 plataforma virtual de acuerdo a la instrucción brindada x
por el instructor
El taller es publicado dentro del tiempo establecido para
02 tal fin. x
El aprendiz consultó los materiales complementarios de
03 esta evidencia. x
Elaboró un taller en inglés, siguiendo las instrucciones
04 para elaborarlo. x
La propuesta contiene el vocabulario y las estructuras
05 adecuados para ser presentada. X
El aprendiz reconoce la importancia de aplicar los
06 conceptos requeridos para la elaboración de la x
presentación.
Se refleja que la evidencia proporcionada es elaborada y
07 corresponde a la autoría del aprendiz. x
La evidencia aportada responde a lo solicitado como
08 evidencia en este instrumento. x