Impact of social media

o Facebook - 2.853 million

 User-Friendly Nature
 Source of Information
 Find Old Friends
 Facebook contains informative content covering every possible global, national, or local issue while
at the same time entertains its users with memes, video games, and other applications.
o YouTube - 2.291 million
 Not only is YouTube the most popular video platform on the planet, videos themselves are highly
shareable. ... Video can be spread far and wide very easily.
o WhatsApp - 2 million 
 Affordability- WhatsApp is free to use. As long as you have WiFi or data available, you can
message, call, or video chat with pretty much anyone on the planet without paying a single fee.
 Now, many who work overseas can keep in touch with long distance family members
o Instagram - 1.386 million
 Exposure - People turn to Instagram because of the huge amount of exposure that users get by
using hashtags, following others, and staying active. There have been several success stories of
people finding fame and even making money or getting hired just by running an Instagram
account! 
 Interaction
 Connection
o TikTok - 732 million
 Short Form Video Entertainment
 Catering To Variety
o Snapchat - 514 million
 Keeping in contact with friends and family
o Pinterest - 478 million
 It's a platform for discoveries, inspirations, and new ideas.
Impact of social media on society
o With the use of platforms like Facebook, Twitter and Instagram, it has made it easy to connect to our
family members, friends and relatives on a real-time basis. This has strengthened relationships and it is
bringing families together in a way that was not possible in the past.
o Pros
 Connectivity –. People from anywhere can connect with anyone. Regardless of the location and
religion. You can attach with anyone to learn and share your thoughts.
 Information and Updates –you refresh yourself with the most recent happenings around on the
planet. More often than not, Television and print media are one-sided and does not pass on the
genuine message. With the assistance of web-based social networking you can get the actualities and
genuine data by doing some exploration.
  Noble Cause –The public is making use of social media for contribution for needy people, and it can
be a quick way to help such people.
 Helps in Building Communities – Since our world has different religions and beliefs, so people of
different communities can connect to discuss and share related stuffs
o Cons
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With the use of Social Media, It is better to
With the use of Social Media, It is better to
 Security threat - Hacking – Personal information and security can be hacked and shared on the
Internet.
 Addiction – The addictive piece of the online networking is awful and can exasperate individual
lives also. It can likewise squander individual’s time that could have been used by profitable tasks
and exercises.
 Reputation – social media can without much of a stretch destroy somebody's notoriety just by
making a false story and spreading over the online networking.
 Mislead the public – this can cause confusion about what to believe is true or not
 Break down in personal relationships – There is more time spent on devices, less time talking when
together

In business, Social Media isn't totally hazard

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Impact of social media on businesses
o Pros
o It helps to increase market insight and expand out beyond your rivals with online networking.
o We can promote our business to the largest audience. The whole world is open for you and can promote
to them. It will help to increase the profits and achieve the targets of Business.
o With the help of social media, Sharing contents about the Business faster and easier
o Connecting with customers – build loyalty and relationship
o Connecting with employees – meetings, messaging, reports
 Cons
o In business, social media isn't totally hazard free in light of the fact that a significant number of the fans
and supporters are allowed to post their feeling on a specific association; the negative remark can lead
the association to disappointment.
o A mistake made on social media is hard to rectify.
o Accidental Release of Confidential Information – confidential information can be sent to the wrong
person breaking confidentiality trust and reputation

With the use of Social Media, It is

better to
With the use of Social Media, It is
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With the use of Social Media, It is
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In business, Social Media isn't totally hazard
free in
 Negative customer reviews are harmful.
 Highly time consuming.
 The web is crowded with more and more content.
 A mistake made on social media is hard to rectify.
 Many of the substantial association have succumbed
Impact of social media on education
o There is a massive increase in online learning where one can easily learn a skill and build a strong
profession around it. Social media has led to an increase in the number of people undertaking distance
learning, as well as academic offerings.
o Pros
 Students can simply access the information, study, transform (if needed) and share. Hence, the flow
of knowledge becomes smooth.
 It is very easy to educate from others who are experts and professionals via the social media. One
can follow anyone to learn from him/her and enhance his knowledge about any field. Regardless of
our location and education background we can educate ourselves, without paying for it.
 Communication tools - host meetings, workshops, presentations, parent meetings
 To make lessons more interesting – research, present lessons
 It provides an easy and an effective way in which students can share knowledge.
 Social Media has many positive effects on education including better communication, timely
information, socializing online, learning, enhancing skills, and making a career among others.
o Cons
 Reliance on computer-based tools danger of identity theft, cyber bullying, and social isolation
services.
 Reduces command over language usage and creative writing skills - Students generally utilize slang
words or abbreviated types of words on long range interpersonal communication locales. They begin
depending on the PC language structure and spelling check highlights. This decreases their charge
over the dialect and their experimental writing abilities.
 Time wastage - Students, while seeking and concentrate on the web, get pulled into utilizing online
networking locales and once in a while they overlook why they are using the internet. Sometimes
students are not able to deliver their work in the specified time frame as their time wastes.
 Reduced learning and research capabilities - Students are depending more on the information
reachable easily on these social networking sites and the web. This reduces their learning and
research capabilities.
 Reduction in real human contact - The additional time the students spend on these online networking
destinations, the less time they will go through associating face to face with others.
 can destroy the joy of learning – making new discoveries from the environment
Impact of social media during lockdown
o many of the people have switched to the increasing use of social media websites and other apps to pass
on their spare time. It is no longer a hidden fact that the usage of social media websites such as
Facebook, TikTok, Twitter, and WhatsApp have unnecessarily surged high than routine.
 Pros
Entertainment and socialization
To learn new hobbies, network, reunion
Host events – graduation, church meetings, concerts
Messaging, group calls, and chats increased
Shared stories from around the world – personal experiences how people were affected
o it has allowed people to stay in touch with each other and share information about physical and
emotional well-being.
o They will have the capacity to know new things as and when it happens. This causes them to refresh
their own particular information base and continuous newsfeed browsing.
It has enabled us to spare time, and re-connect with our lost contacts right from the comfort of our homes.
The fact that such platforms facilitate video chats has added on to an
o increased experience of being close with our family while staying miles and miles apart.
o Cons
Loss of personal contact – reduced face to face communication, hugging, supporting, celebrating
Loneliness – separation from loved ones and normal life
live leads to spending more time on social media
The world went virtual – high
dependence on media to survive