DIGITAL

CAMPAIGN
Q1 Report.
Content 1.

2.
The Objectives.

Social Media Report.

The Objectives.
Position GFB Member as an opportunity for young people to develop their leadership and
organizational finance management skill.
JANUARY

Showcase the different aspects of the GFB Member experience - making leadership tangible and
diverse.

Modernize the way in which we recruit and engage - in 2023, we speak the same language as the
FEBRUARY-MARCH

network.

Assisting Audit Team Project called “Internal Control Onboarding Project” that will break down
everything in detail in Internal Controls by Business Objectives in AFPM.

Assisting Knowledge Management project to enhance EFB as an entity board to support the
Member Committees in the institutionalization of the financial processes and training more and
better Financiers across the Global Network and promoting EFB Summit.
Before we go further, take a moment to understand these
following terms:

Engagement.
The number of interactions your content received from users (likes,
comments, shares, saves, etc.). When your content inspires a user to take an
action, that moves them leaps and bounds ahead in your brand’s “funnel of
awareness”

Impressions.
The number of times your content is displayed in timeline, stories, etc. An
“impression” means that a piece of content was delivered to someone’s
feed. Whether they saw it or not is a different matter (see: reach).
Impressions measure how many times a post was displayed, no matter if it
was clicked or not.

Reach.
It’s helpful to think of “reach” as the number of unique people who actually
see your content. First, a piece of content must be delivered to a feed
(impressions), then a user has to interact with the platform to actually see
the piece of content in their feed (reach).
Type of content we posted.

Infographics/Posters. Reels. Videos. Stories

 Instagram Stats.

Total. Avg/posts

Reach. 19414 6471

Impressions. 21946 3658

Insight:
Videos and Reels are widely accepted and encouraged
Likes. 1738 50 by the targeted audience.
More picture that involves person or live image does
have a better engagement.
Comments. 138 2/3 Testimonials create a trust factor among the people -
Engagement.

especially when they are able to know:

a. How it is to work in the GFB
Followers Gained 89 0-5
b. How they can grow and climb the leadership ladder
Content distribution on Instagram Story also affect a lot
Saves. 36 2-3 when we talk about engagement.

Consideration: Start to create more interactive reels.

*Average = Total / No of posts on the channel.

 Instagram Stats. | Jan

Total.

Reach. 13692

Impressions. 15788
Insight:
Likes. 1019 ● Doing great with less content since we are in a
transition period
● Most of the engagement and reachment were
Comments. 81 comes from Followers and Non-Followers with
Engagement.

2/3 Ratio
● No data for shares, which something that still
Followers Gained 32 need to look forward about it
● Most of the engagement coming from post that
showcased specific people
Saves. 17
● Most of the engagement happened in the hour
of 1 PM GMT+2

*Average = Total / No of posts on the channel.

**Growth comparison: with previous month.
 Instagram Stats. | Feb

Total.

Reach. 3899

Impressions. 4391
Insight:
Likes. 427 ● Most of the engagement happened still comes in
the hour of 1 PM GMT+2
● Lower engagement from the previous months as
Comments. 50 we have collaborated post with ai.team in
Engagement.

January which generated more reachment.

● High engagement from the post comes by the
Followers Gained 35 collaboration with member’s personal instagram
account which can reach more audience
● Audience are more likely prefer to watch or like
Saves. 15
a post that shows people or experience not just
in information

*Average = Total / No of posts on the channel.

**Growth comparison: with previous month.
 Instagram Stats. | March

Total.

Reach. 8712

Impressions. 9562
Insight:
Likes. 774 ● Most of the engagement happened still comes in
the hour of 1 PM GMT+2
● New followers counted as we have EFB Summit
Comments. 46 and entities onboarded on audit project.
Engagement.

● Reels of testimonial shows the best result of the

engagement
Followers Gained 76 ● A lot of content on this month

Saves. 30

*Average = Total / No of posts on the channel.

**Growth comparison: with previous month.
 Top Content

Reach. 1860 Comments. 22

Impressions. 1965 Saves. 3

Likes. 80

Insight: This kind of content which is a user generated

content or testimonials acts as authentic social proof
that our organization gives a real output and that is what
people likes. The way of our brain works when we see a
content is that we tend to give more support to our
friend’s post rather than other post that is not related
directly to our interest. Content distribution on
Instagram Story also affect a lot when we talk about
engagement.

Reels | 27th Mar

Global
Finance
Board