MARK5814 T2-2023 Week 2 Exercise Sheet

25 May 2023

MARK5814 T2-2023 Week 2 Class Exercise: Situation Analysis for

McDonald's Australia

Student ID: _______________________; Student Name: _______________________

Student ID: _______________________; Student Name: _______________________
Student ID: _______________________; Student Name: _______________________
Student ID: _______________________; Student Name: _______________________
Student ID: _______________________; Student Name: _______________________

1) Choose a framework / model that can be used for situation analysis and critically
discuss its strengths and weaknesses. (e.g., SWOT)

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 MARK5814 T2-2023 Week 2 Exercise Sheet
25 May 2023

2) Apply the framework chosen in Question 1 to analyse McDonald's Australia and

identify its marketing problem or opportunity.