Introduction: Intended Market:

A well- known bakery named “Devour” require a brand-new Point of Sale display, a menu card and a cake- Analysis
tasting box to allow customers to test all the flavours that the bakery offers to make a perfect choice for their
• Product Name: A Point of Sale Display with a Cake Tasting box, a spin-wheel game and a Menu card
big day in a concise and realistic way. The cake-tasting box is a simple box that comprises of all the flavours
• What: A cardboard display that contains a cake tasting box, a spin wheel providing discounts, and a
that the bakery has to offer which can be bought by customers to try flavours before ordering a cake. The
menu card.
company name “Devour” should be displayed on each product for professional reasons and all the individual
• Why: To allow customers to make a choice of their intended cake flavour for an auspicious event by
products – menu card and cake tasting box – should be kept on the Point-of-Sale display. The cake-tasting box
providing a wide array of cake flavours made by the bakery available in the cake tasting box in a
should have contact details on it so that customers can easily maintain contact with the bakery and clarify
compact manner, a spin-wheel game to attract and engage customers and a menu card to buy certain
doubts and issues. I will use a pale pink theme and warm colours for the products and eye-catching designs to
ready-made items available in the bakery.
attract customers and catchy headlines on the cake-tasting box.
• Where: It can be placed anywhere inside the bakery preferably at the side of the food display or at the
Identification of Need: side of the cash counter
• Who: This product can be used by restaurant and
Be it a wedding or a birthday party, it’s all incomplete without a delicious Cake as dessert. Cakes are usually
bakery companies, preferably anyone who holds a
ordered around 1-2 weeks in advance for small-scale occasions like birthdays at home, or an event with
food enterprise or LLC
friends. While in large-scale events like weddings, receptions, or graduation parties, cakes are usually ordered
• When: This product will be released at the end of
even months in advance. A difficult decision that consumers go through comes down to flavour selection.
January 2022
Usually, they want to test all the flavours that the bakery offers to make a perfect choice for their big day. But
testing all the cake flavours on spot can be a hectic task. Customers maybe hesitant to try more than two Specifications:
flavours and can make a wrong choice in haste as well. Furthermore, testers for all the flavours at that current
time might not be available and this can lead the consumer to try and choose from only a limited amount of 1. The components on the point of display must be
visible clearly
variety.
2. Must be compact (not occupy a lot of space)
3. Must be portable (can be easily moved around) for
the convenience of the shopkeepers
Bakery: 4. Must be low cost (materials should be inexpensive to purchase)
Solution/Design Brief: 5. Materials should be easily accessible and readily available

To design and make a Point-of-Sale display to store a Cake tasting box, a spin-wheel game for providing
discounts, and a Menu card. The aim is to display all the components clearly for customers inside the shop to
see as they pass by. The model is to be made with cardboard which is readily available and since the POS is
kept inside a shop it doesn’t need to be resistant to extreme weather conditions. The Cake tasting box is
divided into compartments which aims to separate the different flavours of cake the bakery has to offer. A spin-
wheel game is attached to the point of sale to attract and engage customers. Menu card is hanged at the side
to provide an overview of the flavours provided by the bakery with prices as well as additional food items that
are sold by the company.
Age group for intended customers
Customers can be of any age to taste the cake flavours and note preferences for their upcoming event. From
children to choose their favourite cake flavour for their birthday or adults to choose a flavour for a office or
graduation party of even a wedding. The customer should know how to read and preferably someone that is
able to make decision and understand financial terms like discounts.
Gender of intended customers
There is no gender restrictions for this product and is equally appealing to both genders. The product is based
on functionality and purpose and has features which serve both the genders equally
Customer budget/skill
The customer needs to have a considerable budget of around AED 100 to buy the needed materials and
manufacture the components. No special skills are required for the customer to assemble the product.
 Existing Market Research:
Point of Sale Display

This is a Corrugated Floor display stand by Sino print package display
measuring 17" x 10" x 65". Its made using corrugated cardboard and printing
paper and has a gloss/matt lamination. However, the design and aesthetic is
quite basic and numerous interesting features aren’t present which makes the
overall appearance dull and monotonous. It’s not appealing to the audience and
not an attractive design.
This is a "Dough! Bakery To Go" Premium Floor-Standing Bakery Case by
Foodpros.com made using high density polyethylene (HDPE). It consists of four
wire shelves, each a clear poly-carb top hinge door that protects bakery items
while simultaneously being visible to customers. Each shelf will accommodate one
26"W x 18"D tray (sold separately) or a combination of smaller trays to suit your
needs. The base of the unit includes a tissue holder and space for bags and tongs,
as well as a storage cabinet with two access doors. Although it’s a great product
that is quite well-equipped with promising features, it retails for a whopping
$2,943.65 which is extremely expensive for businesses to afford. Furthermore, due
to its electrical components repairing can be extremely expensive as well.
Mechanical skills are also required to assemble the product.
Cake Tasting Box:
Honeybee baker (based in Zimbabwe):
This bakery uses a black box with pieces of cakes of different flavours such as
- Chocolate cake with Vanilla SMBC with Salted Caramel Sauce and Lindt Choc SMBC
- Vanilla cake with Champagne SMBC and Strawberry SMBC
- Red Velvet Cake with Cream Cheese Filling and Dark Chocolate Ganache
- Carrot Cake with Cream Cheese and Vanilla SMBC with Salted Caramel Sauce
This box retails for 200 Zimbabwean dollar. Only 12 boxes per month
are available.
Storybook cakes (based in Sheffield, UK)
This bakery sells cake tasting boxes by the name ‘Cake Sample Boxes’. Upon booking by a
client, these sample boxes are complimentary, and the client can select up to 5 flavors from
the menu which they intend to try. If they select less than 5, the bakery will add their most
popular favorites.
- These are complimentary upon booking (which costs around £150)
- Fruit cake is not available as a sampl

Alchemy of Sugar: (cake-tasting box)

This bakery based in UK delivers a cake-tasting box comprising of their 6 signature flavors to your
doorstep. It retails for £50 and comes with a free consultation via video conferencing (online) so that they
make a perfect cake for your event. Orders should be placed by Wednesday 3pm. If boxes are out of
stock, they can still be ordered but will be released for delivery within 3 weeks.
• A £5 will be charged for delivery. Alternatively, they can also be collected by a pre-arranged
appointment.
• Ingredients and Allergen information can be found on their website
• Each flavored cake piece is wrapped individually and a ‘flavor label’ is stuck on top to avoid
confusions
I really like the color theme of the products and will adopt a similar color theme in my products as well as
it gives a bakery feel and a touch of professionalism to the product. However, I would have preferred
separate compartments or dividers in between the flavors, so I will implement that in the product that I am
going to design. Moreover, so that information is accessible the customer, I will add nutrition information
at the back of the box so that its easier for customers to make sure they are not consuming allergens.
Aarley’s Bakery
This is a two-fold menu card by Aarley Bakery. It makes use of a wood-like textured background and has the brand name in a
italic, cursive font on the top of the front page of the menu card. It has images relating to the items sold at the bakery on the
front panel. On the second and third panel, it has the names of the food items sold at the bakery in one column and prices in
the next corresponding column. However, the font size and style is not clearly visible in the second panel because of the wood-
like textured background so I will use a clearer font style and a bigger size for my product and on a plain background.
I will make a two-fold menu card as it can easily display information clearly and without looking cluttered and unprofessional.
Café Deliza
This is a no-fold
Chocomenu card by Café Deliza. It makes use of red as a solid background and has
Splash
food items and prices displayed in two columns side to side to each other. The solid
background makes the body text to stand out. The menu card has 3 images on the top and
the bottom side which creates an interesting layout for the menu without adding too many

This menu-card by Choco Splash is a one-fold card which has a main cover and when opened the names of the food items sold along with their corresponding price column. The menu card makes use of an
interesting chocolate drip design on the top of the menu card and has a plain solid background so that texts and images and be easily visible. The images on the menu card are placed in different shapes of
splatters which adds creativity to the product. The headings of the menu card also have a splatter background bubble. I will try to implement interesting shapes and patterns in my menu card as well and
maintain a plain, solid background so that body text can stand out.

Conclusion After researching the existing market, I have an idea of what aspects to include in my product and what not too. Products that are captivating and eye-catching are extremely expensive and additional skills are required to
manufacture the product. Products that are simple to manufacture are monotonous and boring in appearance. Therefore, keeping the existing market in mind, I need to create an interesting and eye-catching aesthetic while making sure that it
does not increase the cost as much.
Materials: Sustainability and Secondary Research
Cake Tasting Box:
Name of material and description
Cardboard: is made up of cellulose
or wood fibre and is similar to normal
paper, however it is thicker. It is
durable and sustainable and can be
customized to meet the needs for
different purposes
Duplex Board: is a double-layered
(has two plies) form of paperboard
or cardboard with one side as grey
and the other side being bleached
white. It is made up of 100% wood
pulp and comes in a variety of
different finishes and weight coating
depending on the durability needed.
Plastics: are a wide range of
synthetic or semi-synthetic material
which use polymers as one of their
main ingredient. They are derived
from fossil-fuel based ingredients
such as petroleum and natural gas
They have slow decomposition rates
and hence are damaging to the
environment.
Properties Advantages/Disadvantages
- It is durable It is cheap, readily available and
- It has insulating is sustainable since can be
properties recycled. It has insulating
- It is recyclable properties which helps to keep
- It has shape the food warm (if necessary). It
stability can bend without getting
- damaged and can be flat-packed.
- It is moisture It is stiff, lightweight and has a
resistant smooth and uniform finish
- It is anti-curl allowing it to be compatible with
- It is rigid and stiff in different kinds of printing. It offers
structure a very high-quality print as well.
- They are resistant The coating layer of the duplex
to folding material offers moisture
- They have a resistance ensuring the paper is
uniform coating not damaged which makes it
- Available in perfect for handling food items.
multiple finishes The coating also offers a
- It is food-grade premium shine which makes the
boxes look attractive as well.
Because of its rigid structure,
they are resistance to folding and
hence their shape remains intact.
The only drawback is that its
expensive to purchase.
- They are Plastic is extremely versatile and
lightweight has the ability to meet specific
- They are technical needs. It has good
chemically stable safety and hygiene properties
- Good insulation which are needed for food
and low thermal packaging. It is resistant to
conductivity chemical, water and impact and
- Good impact hence cannot be damaged easily.
resistance It has a superior aesthetic appeal,
- Good transparency and most people prefer plastic
and wear over other materials. However,
resistance plastic production is extremely
- Low processing harmful to the environment. It is
costs not biodegradable and hence is
- Stiff and rigid not environment or eco-friendly.
structure Sometimes, colours used in the
- Poor dimensional plastic manufacturing can be
stability toxic which is not suitable for food
packaging as it can pose serious
health hazards.
Life-cycle analysis Third-party feedback
Cardboard is made by cutting and lumbering softwood trees which are stripped of barks My clients think that cardboard is a good
and turned into wood chips. Using a vibratory screen or air separator the impurities are material to use in terms of its properties,
filtered out and these wood chips later form cellulose fibres through a pulping process. however its appearance and aesthetic do not
These fibres are then mixed with water and turned into a slurry which allows their natural fit the requirements of the proposed need.
oils to separate and the natural glue-like substance that holds the wood together. They also think that because cardboard is
Sometimes, the fibres are bleached into a white colour and if not they remain brown. After usually brown in colour, and bleached white
washing the fibres to remove any existing contaminants, these are pressed and rolled into cardboard is hard to find, it can be difficult to
a paper. These paper rolls cut out desired piece of cardboard to form boxes or any other print the designs of the cake-tasting box.
cardboard products. Despite its durability properties, cardboard is not for extremely
heavy materials; and it may deform under pressure and cause dents and can also be
crushed or damaged. It is not weatherproof
Duplex paper is made out of a 100% wood pulp and has a bleached lining on one side. It My clients think that Duplex board is an
is also known as Grey-back or White-back Duplex paper and is a form of paperboard or appropriate material as it fits most of the
cardboard with a double-sided grey or white colour. Since it has two plies/layers it is properties that they are looking. Since it is
called a duplex board. Duplex paper uses around half the paper that simplex paper uses food-grade, designs can be printed easily in
and hence is more environment-friendly and helps businesses to reduce material costs. high quality and is resistant to folding, it
Since it is anti-curl and has stiff and rigid properties, it will cause the boxes to retain their makes it a perfect material for the cake-
shape and not get damaged. The coating of duplex paper allows high-quality printing to tasting box and hence a suitable choice.
take place which makes the product look professional. Duplex board is available in
multiple finishes to suit different preferences and is also food-grade which makes the
food-items stored in the container safe to consume. Comparatively, it’s a healthier option
when compared to the other materials.
Plastics are made from natural materials such as cellulose, coal, natural gas, salt and The client think That plastic is a good material
crude oil in a process called polymerisation or polycondensation process. They are then because of its chemical least able properties
refined into ethane or propane and then through a heat process are converted into and because it's lightweight and has good
ethylene and propylene. These materials are combined together to create different impact resistance. However, it is risky to
polymers. They have durability properties such as they are cannot be damaged easily but store food components as plastic may
are very bad for the environment since they are non since they're not biodegradable and contain toxic materials which can interfere
are not ecofriendly. Plastic may also contain toxic materials which are involved in the with the food components and can pose
manufacturing and hence can be harmful to store food components. serious health hazards. moreover plastic is
not eco friendly and is not biodegradable as
well.
POS Display:
Name of material and description
Corrugated Cardboard: also called
Corrugated fibreboard, is a material consisting
of fluted corrugated sheet and one or two
linerboards. It is made using “flute lamination
machines” or “corrugators” and is primarily
used for making cardboard boxes.
PVC Foam Board: is a durable, closed cell,
PVC sheet material that is made up of rigid
exterior and a matte finish. It has a consistent
colour through out and is ideal for digital
printing, painting, laminating, stc. It is used in
the manufacturing of signs and displays.
Wood: is a natural material which is a natural
compositite of cellulose fibres that are strong
in tension and resists compression. It is solid,
durable and long-lasting and cannot be
damaged easily. They are durable and
practical.
Properties
- Protection of goods
- Cost-effective
- It is a sustainable material and can be
recycled (It is eco-friendly)
- It is lightweight
- It is resilient (has strength)
- Can be damaged under high strength,
can have dents
- Not weatherproof
- Robust for outdoor use
- Immune to rain and resistant to wind
and sunlight
- It is lightweight
- Easily shaped and painted
- Cost-effective material
- It is environment-friendly
- It has natural robustness
- It is aesthetically pleasing
- It is a versatile material
- It has strength in tension
- It has natural lustre
- It is environmental-friendly
Advantages/Disadvantages
Corrugated cardboard has excellent strength,
and is light-weight as well which makes it ideal
to be flat-packed and for ease of
transportation. It is also cost-effective and
readily available which means that if damaged,
the replacement won’t be very costly. Since
cardboard is made from a recyclable material,
it reduces the environmental cost. However,
its not weatherproof so it can only suit some
weather conditions and can be damaged
when exposed to extreme weather conditions.
PVC Foam Board is resistant to water,
corrosion, fire and has a high durability and
strength. It is ideal for printing, designing and
painting. It is also pocket-friendly as special
equipments are not need to cut or drill it. They
are extremely flexible and are also
environment-friendly because they are made
using recycled waste plastic and wood. PVC
board. However, due to extreme weather
conditions PVC foam boards don’t last long
outside. The harsh outside conditions also
cause this material to deform and bend.
Wooden POS Displays are aesthetically
pleasing to look at. They are a versatile
material and has strength in tension. It is also
naturally robust which makes them durable
and practical. They are easy to recycle and
hence are environment-friendly. However,
wooden displays are expensive. They are also
prone to damage with water and if exposed for
long hours of sunlight, it can cause
discolouration in the wood colour.
Life-cycle analysis
The composition of corrugated card consists
of a paper pulp material which is made from
timber but can also be created using recycled
woodchips and shavings leftover from lumber
waste mill. The board is made from a
combination of two sheets called liners/plies
which are glued together to a corrugated inner
medium called as fluting. All three layers are
assembled in such a way that the material is
robust. The connected arches are ideal for
supporting strong weights and the air
circulating acts as an insulator, which provides
some level of resistance to changes in
temperature.
PVC foamboard is made up of interpenetrating
polymer network between PVC and polyurea.
Under controlled environment, polyvinyl
chloride and polyurea are mixed together. The
mixture is then dispensed in a mold (like a
square to make foamboards). The mold is then
sealed by clamping the sides shut and then
heated by putting it into a large press. Finally,
a solid material slab comes out of the mold.
Then the material undergoes a hot bath to
expand it to a final density and. Now, the
material is ready to be cut in different shapes,
sizes and thickness.
Wood comes from trees which are harvested
from a sustainable forest. Through
mechanisation, trees are cut down. The ‘logs’
are transported to a sawmill and are sawn into
boards. The sawn boards are then seasoned
where a large proportion of water content is
removed. These seasoned boards are then
used by manufacturers to construct products,
When this wood is worn out it will be used as a
wood burner or can be recycled into
manmade boards.
Third-party feedback
The clients think that corrugated cardboard is
an ideal material to use for the manufacturing
of a POS Display due to its cost-effectiveness,
its lightweight yet has excellent strength
property and also because it can easily be flat-
packed for transportation purposes. Moreover,
it is eco-friendly and can easily be recycled
which as an environmental benefit.
The clients think that PVC Foam board is a
suitable material due to its durability, immunity
to rain and resistance to wind and sunlight.
Furthermore, its cost-effective and
environment-friendly. However, the client is
concerned about the deformation that might
occur due to harsh weather conditions and the
availability of the material as well.
The client thinks that wood is a suitable
material for POS Display as its attractive and
aesthetically pleasing to customers and passe-
by motivating them to shop. Moreover, its
durable and is environmental-friendly as well.
However, it can be extremely expensive to
manufacture in the first place and since wood
can be easily damaged by water, it is also
expensive to replace.
 SURVEY AND RESULTS
Point Of Sale Display:

Cake Tasting Box

Menu Card

This survey was created by me, as a

primary market research to gain an insight
of what a consumer what like to see in a
Bakery Menu Card. The survey was user-
friendly and consisted of simple questions
regarding the aesthetic, size and font size
of the menu card.

Conclusion:
The results of my questionnaire were helpful and provided me with valuable insight on the consumer preferences regarding the design and aesthetic of
the products, the sizing and composition. From the survey I now have a better idea of what the target market wants from new products. The insights
achieved will assist me in formulating my specifications and above all the product designing.
 COMMERCIAL PROCESS
Cake Tasting Box: The design that will be flat-packed for delivery purposes, the
Commercial process used for modelling are: commercial process used will be:
Cutting, Scoring, Folding CAD, Scoring, Cutting

Menu Card: For the final menu the commercial process involved would be:
For the modelling of the menu the commercial processes we will use are: CAD, Printing, Cutting, Scoring, Folding, Laminating
Cutting, Scoring, Folding
Point of Sale Display CAD : or computer aided design is a process by which 2D and 3D
Commercial process used for the modelling of the point of sale display drawings can be digitally created. We will be using the CAD programme
are: CorelDraw, to make all of our CAD designs.

Cutting, Assembling the trays and spin-wheel using hot glue on the POS Printing: There are numerous types of printing available such as inkjet,
display, Assembling the POS holder laser, screen printing, etc. We will be using laser printing as it produces
high quality printing of text and images on different types of materials
Commercial processes involved in the final point of sale display which such as paper, card paper and food packaging white paper.
must be flat packed:
Laminating : The products can be laminated to improve the durability of
CAD, Printing, Laminating the products. A lamination machine can be used for this purpose in which
Cutting : Cutting can be done by hand using a craft knife/scissor or a 2 or more layers of film/sheets are held together by adhesives. This also
laser cutter can be used. For simple shapes a craft knife/scissors can increases the professionality of the product and improves its appearance.
work perfectly which doesn’t require additional hardware. However, for
intricate designs and for bulk quantity in professional use, a laser cutter
can be used which is a thermal process in which a laser beam is used to
melt material in a localised area.
Scoring: It is a process of making a crease in a paper/material which it
makes it easier to fold. We will scoring by using a craft knife as it can be
done by hand and is cheaper. In professional areas, scoring can be done
while it goes through the printing press by a process of inline scoring or
can be done after its printed by a process called offline scoring.
Folding: The type of folding we will be using is done simply by hand as it is
cheaper and does not require the use of additional hardware.
 MATERIALS
Cake Tasting Box
The material we will be using for the Cake Tasting Box will be food-grade white packaging paper. Since it is food grade, it will ensure that chemicals
from the box are not transferred to food components. It is a card paper that can be used to store food items. It is a good material to use because:
1. It is food grade
2. It is strong and durable
3. Can be recycled
4. Easy to print on
5. It is lightweight
Menu Card
The material we will be using to make the menu card is cardboard. Cardboard is a generic term for heavy artificial paper-based products,
usually brown colored, having greater paper pulp material and superior timber or other specific mechanical attributes to the cardboard; such as
shavings of wood, and different types of wood. I would be covering the cardboard paper with designs printed on normal paper sheet to make it look
attractive. It is a good material to use because:

1. Strong and durable

2. Can be recycled
3. Long lasting
4. Inexpensive
5. Easily available
Point of Sale Display
The material I will be using to make the Point-of-Sale display is corrugated cardboard. Corrugated cardboard is a heavy-duty material and is
strong to be able to hold the components on the POS display. I will be covering the corrugated cardboard with chevron designs in warm pink
made using CAD design printed on a normal A3 size sheet to coordinate with the colour theme. Corrugated cardboard is a good material to
use because:
1. It is strong and durable
2. Can be recycled
3. Long lasting
4. Inexpensive
5. Easily available
6. Stable enough to hold the components of the POS display like the menu card and the cake tasting box

Cake Tasting Box
1. The cake tasting box must be themed with
the colour warm pink
2. The sides of the cake tasting box should
have checked pattern to give it a warm
bakery feel
3. The brand label should be in a cursive font
and should be centre aligned on the box
4. Two small cake piece images should be on
either side of the brand label
5. The cake-tasting box should comprise of
nutrition information, company logo and
barcode
6. The box shouldn’t be overcrowded with
images and text and enough white space
should be there to give it a professional
look
7. The background should be of a plain colour
for the components and designs to stand
out
8. The text on the cake-tasting box should
stand out so that it can be read from a
distance
9. The box should have separate
compartments
10. The box must be strong, durable and
food-grade; it should be made from white
food packaging paper
SPECIFICATIONS
Menu Card
1. The menu must follow the same theme
and colour scheme of warm pink
2. The background of the menu card should
be of chevron pattern
3. The brand label ‘Devour’ must be clearly
visible on the front of the menu card
4. The menu card should only be folded
twice
5. Menu card should have pictures of food
items sold in the bakery but it shouldn’t be
overcrowded
6. The menu should be big enough to hold
and shouldn’t be too small for the
information to be cluttered; it should be A4
size
7. On the front of the menu, at least one
relevant picture should be there
8. The main body of the menu card must be
simple and easy to read; its should be in a
font that can be easily read and is clear.
9. There should be two columns; one with
the names of the food items in the bakery;
and the corresponding column with their
prices
10. Contact details should be clearly
mentioned in the menu card
11. The menu should be easy to
understand and if food items comes in
packs it should be mentioned alongside it.
POS Display
1. The menus must be easy to take; a hook
must be there where all the menus are
hanged
2. The display should have a chevron
background and must follow the same
colour scheme as the rest of the products
3. The POS should contain a tray of
considerable size to hold the cake-tasting
box
4. The POS should have a Spin-wheel game
which provides discounts and promotions to
customers to grab attention
5. the Spin wheel should follow the same
colour scheme and should contain
appropriate food images wherever
necessary
6. The brand name should be on the top of the
display in a big, cake piece shape to grab
attention of the customers
7. The POS should be strong and durable;
must be able to hold all the components
without falling or tilting
8. The POS display must be 3 dimensional
 SURFACE FINISH TECHNIQUES
Surface Techniques are a range of different industrial processes that change the surface of a manufactured product to attain a certain property.
Finishing techniques can be applied to:
- Make a material waterproof
- Protect it against wear and tear; increase its durability and resistance
- Give it a more professional look
- To make the product thicker and stronger
- Control the surface friction
Cake Tasting Box
For the cake-tasting box I will not have a surface finish because its not required since it’s a disposable product that would be tossed in the bin after one use
Point of Sale Display
For the Point-of-Sale display, the finishing technique I would be using is Lamination, because it will increase the durability of the product, make it last
longer, and offer it protection against some weather conditions, finger smudges, stains and spills, etc. It will also give a professional look to the display
and increase its attractiveness.
Menu
For the Menu card, I would make use of the finishing technique of Varnishing. It will provide a protective coating for the Menu card and will also offer
resistance to some level of water damage.

Colour Combinations Ongoing Research

The colour combination for my products is shades of warm pink and
accents of light colours such as pale yellow and white. I have kept the
colour scheme minimal to give it a professional and polished look and
have mainly used warm colours to give it a bakery food feel. I have used
the colour black for the text as it a good colour for the main body of the
text as it stands out. These are the only colours I have used to keep the
aesthetic and design simple and fresh and not go too overboard with
colours.
I have done multiple research regarding the current trends of the
market, the existing products and the customer preferences with the
help of surveys and the analysis of the products available in the market.
I used the information and insight I gained from these processes to
formulate the products. I will keep in mind what colours, layout, fonts,
designs and shapes people liked and make use of it in my products to
fit the target mark
MENU CARD – DESIGN IDEAS
CAKE TASTING BOX – DESIGN 1
CAKE TASTING BOX – DESIGN 2
CAKE TASTING BOX – DESIGN 3
CAKE TASTING BOX – DESIGN 4
 POINT OF SALE DISPLAY – DESIGN IDEAS
IDEA 3:
 EVALUATION OF DESIGN IDEAS

Specification Design Design Design Design Specification Design Design Design Design Specification Design 1 Design 2 Design
Points 1 2 3 4 Points 1 2 3 4 Points 3
1 10 10 10 10 1 9 9 8 9
1 6 6 9
2 0 0 0 9 2 0 9 0 9
3 8 5 7 8 3 9 7 6 10 2 0 0 8
4 5 9 2 8 4 0 9 4 10 3 9 8 9
5 10 8 9 9 5 7 5 7 9 4 9 7 8
6 7 7 8 9 6 0 9 9 9 5 9 8 8
7 0 9 9 7 7 7 8 8 9
6 8 0 9
8 5 7 7 9 8 8 8 8 8
9 0 0 9 10 9 8 8 8 8 7 8 8 8
10 10 10 10 10 10 6 7 7 7 8 8 8 9
Total 55 65 71 89 11 0 0 8 8 Total 57 45 68
Cake Tasting Box Total 54 79 73 105 POS Display
Menu Card

My 4th design for the Cake Tasting Box has the The menu card that scored the most points The 4th design idea for the POS display received
highest number of points because it meets the was the 4th menu card and hence I will be the highest number of points and therefore I will
specifications well and therefore I will be developing that idea be developing that idea
developing this idea
DEVELOPMENT This is the 3D model/sketch of my product which I
made using the software Google Sketchup.I drew it
I have not changed anything from the previous
designs that I have made as they were adequate as
using the software and then imported my 2d images they followed the customer preferences and were
Cake Tasting Box: from the net that I created using CorelDraw done after a hefty amount of market research and
software onto it. Through this, I can get a better research of existing pr
Bottom: picture of what my cake-tasting box will look in real
life.

oduct. Moreover, the specifications designed were

kept in mind while developing the idea and current
market trends were also observed. The cake-tasting
box is made using Duplex board which is eco-
friendly and has high quality printing properties
enabling high quality image, texts and graphics to
be printed directly on the board. It is also eco-
friendly and can be recycled. It is ideal for food
packaging since its non-toxic and its stiff and rigid
shape makes sure that it doesn’t bend, bulge and
have dents. The arrangement of how the glue-tabs
would be are shown below. A glue-gun or double-
sided tap can be used to stick the glue-tabs in order
to assemble the box.

Lid:

Conclusion: The development has clearly shown how the cake-tasting box will look through the 3D model that is demonstrated. The cake-tasting box is made using duplex board which is also inexpensive and is
cheaper than plastic and is more eco-friendly.
 Dimensions:
TOP (LID) NET DEVELOPMENT
17 cm

21 cm

BOTTOM BOX NET DEVELOPMENT

These are the 2D images of the developmental net of my cake-tasting box. I have designed these using CorelDraw
2021 and have taken images wherever necessary from the internet. I have designed the logo and the brand label of
the company using Canva and CorelDraw respectively.
 Development: Improving on Initial sketches
Menu Card:
First, I sketched a rectangular A4 size box on a cardboard piece and cut it out using a pair of scissor. I covered it in chevron pattern which I made using Photoshop and printed it out using a laser printer. I also used 2 shades of pink and a shade of
yellow for the background of the interior of the menu. I made the designs of the Food items and their prices in the shape of a circle using Canva.com and printed it out and stuck it. I scored the interior of the menu card into a two-fold menu
according to the customer preferences.

This is a 3D model (picture) of my final design for my menu design. This is the final design that I is developed from one of my design ideas that I did earlier. The size of this menu (unfolded) is A4 which is a perfect size considering its big enough so
that information can be easily read and does not look cluttered and unprofessional. Using my existing market research I have developed this product being careful about the customer preferences, the current market trends and the specifications
of the menu holder provided by the company. I have used a chevron pattern for the background as most people in my survey preferred it and have added 2 pictures to the front of the menu card so that it looks attractive and catches attention but
does not look overcrowded. The menu is two-fold according to the preferences of majority of the people in the survey and so that all necessary information can be equally divided. The real menu will be laminated which will give it a glossy finish and
the lamination will form a protective layer and it can be protected from some level of water and dust damage.

Evaluation:

• The design improved in terms of aesthetics, design and appearance

• A band added makes sure that the two-fold menu is portable since it
can be secured now and be easily moved from place to place
• I initially opted for a duplex board to make my menu card in terms of
its high quality printing properties; however as I evaluated my research I
found out that duplex board is not as durable, stiff and rigid as cardboard
and hence I am using cardboard for the menu card
• Because cardboard usually comes in a brown colour, I have decided
to cover the cardboard piece with chevron-printed paper to improve the
aesthetic of the product. I have made the design of the paper using Canva
software and printed it on a normal paper of glossy finish to make it
appealing.
Third-party feedback:

Strengths: Good use of colours, sketches and 3d designs to demonstrate

the the form and design of the product; details of the processes involved and
individual components are clearly visible as well

Improvements: A more concise evaluation and a more sophisticated, and

well-explained layout

Developments: The evaluation should be made into bullet points and a

conclusion should be added

Conclusion:

In my opinion, the final development of this design is more functional and has
a well-explained menu card layout than the previous one since it has labels
suggesting important information such as ‘Contact info’ and the ‘email id’
which helps the customers to contact the bakery/ organization electronically.
The main aesthetic, font, font size and pattern of the background has been
carried from the initial designs since it was already according to the
customer preferences as it was formulated from the surveys and market
research carried out.
Development: Improving on Initial sketches

Point Of Sale Display

I have followed the designs and aesthetics of my

initial design of POS Display (design 3) and have
developed it since it was made keeping in mind
the customer preferences, the client profile and
by observing the current market trends. I have
conducted surveys to know about what size,
colour, aesthetic, components to be included and
information people considered important and
necessary to be included on the POS Display.

- I initially wanted to do a portrait shaped

Third-party feedback:
Strengths: Good use of CAD,
aesthetic and design; the POS looks
professional and all the
components are clearly visible and
match along well
Conclusion: The POS is further
developed into 3D models and
corresponding explanations from
the last initial design of the POS
that I sketched earlier. Step-by-
Back view of the POS (without the
holder) step development of the POS is
shown and pictures/views from
different angles is captured.
rectangular piece of cardboard for the
POS display. However, I later found out
that a portrait-shaped carboard piece
made the components on the POS Display
look congested and unprofessional.
Therefore, I proceed with the landscape
orientation as it allowed the design to
look more professional since enough
space was given between each individual
component.
- The POS Display is going to be made of
cardboard which has sturdy and rigid
properties and is recyclable so it has an
environmental benefit as well.

Side view of the holder and the POS Display

I will be using double-sided adhesive tape for
the joining of my components on the POS
display. This doesn’t require any special skill
and can be easily done by any individual
without any prior training. It also does not
involve safety hazards which makes it safer
to be assembled.
- I initially wanted to opt for using Hot
glue gun for assembling my
components. However, hot glue can
be dangerous to use and if proper
safety measures are not followed it
can result in hand burns.
- Therefore, double-sided adhesive tape
seemed like the most viable option to
use.
Cake-tasting Box

6.4 cm
This is the sketch of the components of the
inside of the box. It includes one main big
divider that runs along the length of the
box, and it has 2 smaller dividers which has
slits in between of them that get attached
to the main divider in the process shown
below.

Name Dimensions
Small divider 15.9 cm x 6.4
(x2) cm
Big (main) 26.9 cm x 6.4
divider cm
Box 17 cm x 21 cm x
6.6 cm
 No. Cutting Sizes in mm Additional information
list
Name of Chosen Length Width Thickness Construction/Assembly/Finishes
Part material

1 Small Duplex board 159 64 10

Divider
The outline of these shapes will be drawn with pencil on a the grey side of a duplex board and cut out using a scissor/craft
2 Big Duplex board 200 64 10
knife or a laser cutter for industrial use and for large-scale production
divider
3 Box Duplex board 170 210 6.6

Selection of Material
Material Reason for selecting Photos of material
1 Duplex board Duplex paper is made out of a 100% wood pulp and has a bleached lining on one side. It is also
known as Grey-back or White-back Duplex paper and is a form of paperboard or cardboard with
a double-sided grey or white colour. Since it has two plies/layers it is called a duplex board.
Duplex paper uses around half the paper that simplex paper uses and hence is more
environment-friendly and helps businesses to reduce material costs. Since it is anti-curl and has
stiff and rigid properties, it will cause the boxes to retain their shape and not get damaged. The
coating of duplex paper allows high-quality printing to take place which makes the product look
professional. Duplex board is available in multiple finishes to suit different preferences and is
also food-grade which makes the food-items stored in the container safe to consume.
Comparatively, it’s a healthier option when compared to the other materials.

Selection of Manufacturing/Joining Techniques

Manufacturing Method
1. Using double-sided adhesive
tape to stick the main divider to
the bottom of the cake-tasting
box
Reason for selecting Photo of Method
It is widely available and is a fairly easier technique for joining since it
doesn’t require special skill or equipment. It is also safe to use and does
not involve and dangerous hazards as well

2. Using Hot-glue gun to stick the It is strong and durable and will be needed since duplex board is
glue-tabs to assemble the resistance to folding. Hot glue will ensure that it sticks well and lasts long
developmental net of the cake- enough for one use.
tasting box and its lid.
 PLANNING FOR PRODUCTION

Point of Sale Display:

No. Cutting list Sizes in mm Additional information
Name of Part Chosen material Length Width Thickness Construction/Assembly/Finishes

1 Tray (that holds the Duplex board 310 194 40 The outline (net) of the tray will be drawn on a duplex board using any graphic software, I used CorelDraw. Then, using a die-
cake-tasting box) cutter/scissor/craft knife the net can be cut. For professional use and batch production, laser cutters can be used which will be
automatic, quick and more precise the done by hand. The tray is covered with a chevron-patterned paper that was made using
Canva.com to match the existing aesthetic and design. The tray was assembled by the user of a hot-glue gun.
2 Main board (that Cardboard 540 550 20 The dimensions of the Main board are drawn on a large piece of cardboard and the cut using scissor/craft knife or a laser cutter in
holds all the professional use and batch production. Because cardboard is brown in colour, and the products followed the theme colour of
components) warm pink, I covered the main board with a chevron patterned paper which I made using Canva.com.
3 Spin-wheel game Duplex board Radius: 120 Circumference: 10 The spin-wheel design was made digitally in a software called CorelDraw and was then printed on duplex board. It was cut using
754 scissor/craft knife or by the use of a die-cutter.
4 POS Holder Cardboard 320 130 10 The net of the POS holder was drawn on a cardboard and was then cut out using scissor/craft knife or a laser cutter in
professional use. Since, the brown cardboard did not match the aesthetic, I covered it with a chevron-patterned paper which I
made digitally using a software called Canva.
5 Hooks (made using Paper clips; steel 25 I made hooks to hold the spin wheel game and the menu card using paper clips. I flattened the paper clips and inserted them
paper clips which are wire through the Main board. Then, I bended one side (which was at the front) so that it forms a shape like a hook to hang the menu
made from steel cards and so that the spin wheel can be attached and spun. I sealed the back side of the paper clip which was pointed and sharp
wire)- 2 quantity with a piece of cardboard so that its safe to use and doesn’t pose any

Selection of Material Selection of manufacturing/joining methods

Material Reason for selecting Photos of material Manufacturing method Reason for selecting Photo of method
1 Duplex Duplex paper is made out of a 100% wood pulp and has a 1. Using Hot-glue gun to stick the compartment It is durable and dries
board bleached lining on one side. It is also known as Grey-back or (tray) which holds the cake-tasting box onto hard. It is rapid drying
White-back Duplex paper and is a form of paperboard or the POS Display and curing and offers
cardboard with a double-sided grey or white colour. Since it has little to no environmental
two plies/layers it is called a duplex board. Duplex paper uses waste.
around half the paper that simplex paper uses and hence is more
environment-friendly and helps businesses to reduce material
costs. Since it is anti-curl and has stiff and rigid properties, it will 2. I made hooks to hold the spin wheel game Easily available and so
cause the boxes to retain their shape and not get damaged. The and the menu card using paper clips. I that menu cards can be
coating of duplex paper allows high-quality printing to take place flattened the paper clips and inserted them picked up on the go by
which makes the product look professional. Duplex board is through the Main board. Then, I bended one passerbys. It is easier
available in multiple finishes to suit different preferences and is side (which was at the front) so that it forms than putting them in a try
also food-grade which makes the food-items stored in the a shape like a hook to hang the menu cards as by hanging them the
and so that the spin wheel can be attached front view of the menu
container safe to consume. Comparatively, it’s a safer option
and spun. I sealed the back side of the paper card is visible to
when compared to the other materials.
clip which was pointed and sharp with a customers which can
2. Cardboard It is cheap, readily available and is sustainable since can be recycled. It piece of cardboard so that its safe to use and attract them and they
has insulating properties which helps to keep the food warm (if doesn’t pose any would be obliged to see
necessary). It can bend without getting damaged and can be flat-
the menu-card
packed.
I have explained how I used paper clips as hooks using the pictures below. First, I flattened the paper clip and
inserted one sharp side into the Main board and then bend it a bit to form a hook-like shape. I used my hands,
but a plier can also be used. Then at the back I bend the other end of the paper which is also sharp so I added a
piece of cardboard on it so that the sharp end does not cause any potential injury.
MENU CARD:
29.7 cm

I have made the 2D

designs of my intended
Menu product using the
Canva software. These
contain dimensions of the

21 cm
real product that is going
to be manufactured.

INTERIOR

No. Cutting list Sizes in mm Additional information

Name of Part Chosen Length Width Thickness Construction/Assembly/Finishes
material

1 Menu card Cardboard 297 210 10 The Menu card is made using cardboard since
it is durable, long lasting and stiff and rigid.
Since cardboard is brown in colour and I
wanted to stick to the colour scheme, I printed
out designs which I made on Canva.com on
paper and wrapped the cardboard with it so
that it can look aesthically pleasing and comply
with the designs of the other products.

Selection of Manufacturing/ Joining methods

Manufacturing method Reasons for selecting Photo of method
1. Using PVA glue-stick to Sticking paper on cardboard can simply be done using a PVA
stick the paper on the glue-stick. It produces minimum waste, can be easily done
cardboard without creating a mess, does not require additional skills or
equipment and also because glue-sticks are easily available
as well. In batch-processing, cardboard can be bleached
gft white and then a laser printer can be used so that joining
can be done without glue.

2. Ring-like flap structure I have created a ring-shaped flattened structure which holds
made to hold the two- the overlapped two-fold menu card together and securely
EXTERIOR

fold menu card together keeps it together. This gives a neater and more professional
look to the menu card. I have added the brand label on this
flap as well which increases the attractiveness of the menu
card. I have made the flap using a stripe of cardboard and
have covered it with a printed paper of the same colour of
warm pink that I choose for my other products.
 Production Process
Cake-tasting Box Menu card

Point Of Sale Display

MANUFACTURING REPORT – POS DISPLAY
I printed out
Chevron-pattern on
I started by drawing the Using a scissor, I A3 which I made
shape of the POS on a cut out the piece using CAD and
piece of cardboard that was drawn covered the
using a ruler and a 2B earlier. Technical cardboard with it.
pencil challenge: It was Technical Challenge:
The paper was hard
hard to cut
to stick to the
cardboard using
cardboard piece and
scissor because it’s I glued it several
a thick material. times to completely
cover it.
I printed out the design I
made using CAD for the Next, I drew and cut I covered the grey side of the tray
brand label on duplex the net for tray which using the same chevron-patterned
board and cut it and put it paper that I made earlier using
will hold the cake-
on the board. adhesive glue stick.
tasting box on the
duplex board. I also
scored some parts to
make it easier to fold.

I used double-sided adhesive tape on

the glue tabs of the box and joined the I stuck double-sided adhesive
sides together. tape on the back of the tray

I did that on all sides and this picture

on the right is how it looked in the end.

I stuck the tray on

the POS and I flattened a paper clip and inserted it
pressed down firmly through the board to form a hook to hold
the menu card and for the Spin wheel
game.
I created a Spin-wheel with discounts using
CAD and printed it on duplex board and cut I cut out an arrow using duplex board and covered it
it in a circle shape. I made a hole in the with a yellow-coloured paper. I scored a small
middle of the circle and inserted it through bottom part of the arrow so that it can be stuck to the
the hook that I created earlier. Safety board.
hazard: To avoid injuries, I bend the sharp
hook end downwards.

This is how the Spin-wheel game turned out after

attaching the arrow

I stuck a piece of thick thread at the back

of my menu-card with super-glue
adhesive so that the menu can be
hanged on the POS display.

The last stage was to put the POS display on the POS
holder. The POS holder managed to perfectly hold the POS
display without falling or tilting. I drew a holder shape on a cardboard
and cut It out using scissor. I scored
the middle of the holder so that it can
fold easily. I then covered it with
chevron-patterned paper so that it
would match the colour-scheme.
MANUFACTURING PROCESS – CAKE-TASTING BOX
I made the design of my cake-tasting box on
The next step was to join the glue-
CorelDraw and printed it out on duplex
tabs to assemble the box. I did that
paper. I then cut the net and scored it along
using double-sided tape adhesive.
the places that was needed. I have made
glue-tabs in the net as well so that the box
can be assembled using the jointing
techniques that I mentioned earlier/

To make the The next step was to score

dividers, I drew the
a 10mm width piece from
dimensions on
the bottom which will stick
duplex board and
cut it out
to the cake-tasting box. I
made sure that I placed a
mat underneath so that my
workspace wasn’t
damaged.
The picture on the side is
how the final main divider
looked like.
Then, the main divider was put across the middle of the
bottom box using double-sided adhesive tape.

The next step was to place the

For the second dividers, I dividers across the main divider
sketched out the dimensions on as shown in the picture on the
duplex board and cut it out. A side. The slit placed earlier was
slit was placed 50mm vertically big enough to securely fit around
along the middle. I cut the the main divider.
shape using a scissor as that’s
The picture on the right is how the These are the final
what I had available, but a craft
dividers looked like once correctly pictures of the cake-
knife is a better option. I made
placed. tasting box after it
sure to keep a mat to avoid
has been assembled
damaging my workspace. Two
and the dividers
such dividers were made.
have been placed
MANUFACTURING PROCESS – MENU CARD
Firstly, I cut out I scored the cardboard I, then printed out the menu designs I
a rectangular piece using scissors to made using Canva.com on either sides
piece of make it two-fold as was of the cardboard.
cardboard specified in the
using the specifications
dimensions I
mentioned
previously (A4
size)

I cut out a thin piece of

cardboard and covered it with
warm-pink colour. I then joined
both the ends and formed a I then printed the brand label ‘Devour’ and stuck it on the loop-shaped band. I made
loop-like shape which was big the brand label using Canva.com and printed it on a sheet of paper. I cut it out using
enough to go around the folded scissors.
menu card.

These are the final pictures of the

menu-card from different angles and
positions.
CAKE TASTING BOX: EVALUATING AGAINST THE SPECIFICATIONS
Colour and Aesthetic:
In terms of the colour theme, the cake tasting box followed all the specifications such as
maintaining the colour theme of warm pink, having the sides of the box in checked
pattern which gives a warm and bakery feel. The brand label is in a ‘Cursive’ font as
per the specification. The background is also of a plain, warm pink colour so that the
components can stand out. The text also stands out since it is surrounded with
minimal images and designs which makes it clear to read.
Images:
I have added 2 images on either sides of the brand label as per the specification. I
didn’t go overboard with the images so that it looks professionalism and does not
looked cluttered and overcrowded.
Alignment:
I have centre-aligned the brand label as per the specifications. Most of the text on all sides of the box is centre-aligned for uniformity.
Compartments:
I have added separate compartments inside the box as stated in the specifications. This
allows for different flavours of the cake to be separated and viewed clearly and avoids them
getting mixed.
Material:
I have used duplex board material to make the box because of its high-quality print
properties and durability. It also doesn’t bend and maintains a rigid structure which suited
the needs for my cake-tasting box and that’s why I used it. It is also food-grade which fulfils
my specifications as well.
CAKE TASTING BOX: SPECIFICATIONS
1 The cake tasting box must be themed with the colour warm pink
2 The sides of the cake tasting box should have checked pattern to give it a warm bakery feel
3 The brand label should be in a cursive font and should be centre aligned on the box
4 Two small cake piece images should be on either side of the brand label
5 The cake-tasting box should comprise of nutrition information, company logo and barcode
6 The box shouldn’t be overcrowded with images and text and enough white space should be there to give it a professional look
7 The background should be of a plain colour for the components and designs to stand out
8 The text on the cake-tasting box should stand out so that it can be read from a distance
9 The box should have separate compartments
10 The box must be strong, durable and food-grade; it should be made from white food packaging paper
TESTING WITH CAKE
I placed some cake pieces of different flavours in the separate
compartments, and it fitted perfectly. The dividers seemed to
separate and differentiate the cake flavours correctly and users can
identify the flavours with ease. Unfortunately, I didn’t have as much
cake flavours available, so I tested with 4 different flavours that were
available near me.

FURTHER DEVELOPMENTS:
For further developments, I can add a clear window to the top or side of my cake-tasting box. This will allow
customers to catch a glimpse of what is inside the box and as the flavours are going to be visible, it will make
the product aesthetically pleasing and will motivate customers to purchase.

Strengths Weaknesses

- Made up of durable material - The only weakness identified is that some customers might find it
- The product have been thoroughly tested and is proven to work harder to read cursive font so a clear, bold font used for the body
- Attractive and appealing design text and the brand label would be more suitable.
- Consists of dividers which makes classification of flavours easier
POINT OF SALE DISPLAY
EVALUATING AGAINST SPECIFICATION
Accessibility:
The menu-cards are easy to take since they are hanged on a hook. This makes it easy for users to take a
menu on the go with ease complying with the specifications. The POS also has a tray which holds the
cake-tasting box.
Design and Aesthetic:
The POS Display follows the same colour theme of warm pink as the rest of the products. The display
also has a chevron- patterned background with makes it look aesthetically pleasing and also fulfils the
specifications. I have placed the brand name in a cake-piece shaped image so that it makes it attractive
to look at.
Appealing attraction:
A spin-wheel game is also included in the POS Display which will attract customers and also increase
customer loyalty. It relies on the fact that, users can spin the wheel and get discounts on their purchases. It has followed the same
colour theme of warm pink as the rest of the products and has images relating to what is sold in the bakery.
Material selection: I have chosen different materials for different components of the POS Display which I have mentioned in great detail alongside dimensions earlier on in
this report. The main board is made of cardboard since it has durability properties and is an excellent base to hold the weight of the rest of the components. The tray of
the cake-tasting box is made up of duplex board material since it is lightweight but strong enough to hold the cake-tasting box. The POS holder is also made up of
cardboard because it needs to be strong and durable to hold the POS Display and its corresponding components.
POINT OF SALE DISPLAY: SPECIFICATIONS
1 The menus must be easy to take; a hook must be there where all the menus are hanged
2 The display should have a chevron background and must follow the same colour scheme as the rest of the products
3 The POS should contain a tray of considerable size to hold the cake-tasting box
4 The POS should have a Spin-wheel game which provides discounts and promotions to customers to grab attention
5 The Spin wheel should follow the same colour scheme and should contain appropriate food images wherever necessary
6 The brand name should be on the top of the display in a big, cake piece shape to grab attention of the customers
7 The POS should be strong and durable; must be able to hold all the components without falling or tilting
8 The POS display must be 3 dimensional
Strengths Weaknesses
- Attractive and appealing design and aesthetic - May not survive in all weather conditions; can get damaged if the POS display is kept
- Professional looking outside or is exposed to conditions such as rain.
- Made using durable material so the POS will last longs
- Fulfils the specifications

FURTHER DEVELOPMENTS:
For the POS Display, I would like to change the material from cardboard to PVC Foam board because it would allow direct
printing to the material and has high-quality printing results. It is also suitable for different weather conditions such as rain, and
sunny weathers which makes it more durable when compared to cardboard. It would also last longer, and less replacement
would be needed. It would make the product look more aesthetically pleasing and would same time since it wouldn’t need to be
covered in a different sheet of paper as designs can be directly printed on.

MENU CARD:
EVALUATING AGAINST SPECIFICATIONS:
Design and Aesthetic:
I have followed the same colour scheme of warm pink and choose a chevron-patterned background as per the specifications. The
brand label is also clearly visible on the front of menu card and some pictures relating to what is sold in the bakery is present on the
front. I haven’t gone overboard with pictures as that would look unprofessional and cluttered as mentioned in the specifications.
Sizing:
Following the specification, I have used A4 size for the menu card as it was perfect enough for it be easily held by hand and not too big
as well. This size allowed me to fit all of the necessary information that needs to be put in without overcrowding the menu card and by
leaving enough space in between so that it can look professional.
Text:
I have used a cursive font to display the brand-label on the front of the menu card and made sure that its clearly visible. My selection for
this font relies on the market research that I have done and also because it is what the customers preferred in the survey that I carried
out. The main body text is also in a cursive but clear font as that’s what the customers preferred and it also went well with the design
and aesthetic of the bakery.
Details on the menu card:
The inside of the menu-card has two columns; one with the bakery items and the other corresponding column with their prices. The inside also has details like the email-
address to electronically contact the bakery and the phone number as mentioned in the specifications. The menu card also display if the bakery items are in packs as
that was a requirement of the specification.
 MENU CARD: SPECIFICATIONS
1 The menu must follow the same theme and colour scheme of warm pink

2 The background of the menu card should be of chevron pattern

3 The brand label ‘Devour’ must be clearly visible on the front of the menu card
4 The menu card should only be folded twice

5 Menu card should have pictures of food items sold in the bakery but it shouldn’t be overcrowded
6 The menu should be big enough to hold and shouldn’t be too small for the information to be cluttered; it should be A4 size
7 On the front of the menu, at least one relevant picture should be there

8 The main body of the menu card must be simple and easy to read; its should be in a font that can be easily read and is clear.
9 There should be two columns; one with the names of the food items in the bakery; and the corresponding column with their prices
10 Contact details should be clearly mentioned in the menu card
11 The menu should be easy to understand and if food items comes in packs it should be mentioned alongside it.

FURTHER DEVELOPMENTS:
For the Menu card, I would like to add a QR code that stores important electronic information that can be accessed
when the QR is scanned by the mobile phone/tablet. The QR code can hold information such as location map
details to the bakery, the bakery website and a feedback link form.
 COMMENT ON THE OVERALL PROJECT:
I truly believe that the project has been made to high stands and accuracy and has followed the specifications correctly and fully. The
project has been made after immense research regarding the existing products, the market research and by observing current market
trends and customer preferences. Numerous efforts have been taken to research the customer preferences from creating and distributing
surveys to taking client feedback after important procedures. I was quite satisfied by the overall results of the products as it was exactly
how I wanted it to turn out. The cake-tasting box was formulated to meet the need of customers when they face a clash of choices when
choosing a cake flavour for any important upcoming events. This was carefully solved after conducting a lot of research on the solution that
I formulated. The report clearly explains how this problem is solved. The cake-tasting box has been tested with flavours of cake that I could
find in my house and it proved to work. The dividers did a good job at classifying the different flavours. My final products resemble my initial
3D models a lot which is what I wanted it to be. I have gained numerous skills while making this project which will prove to be of use in my
life. The products also fitted the client demands and they were durable enough for the purpose. I have also added further developments for
each product which will improve the products even more.
Conclusion: The overall products fitted the required components, client needs, and specifications. The colour scheme chosen was attractive and appealing for the
customers and gave a bakery feel to the to the overall products because of different designs used in the products. The designs were made sure to be professional and
the materials were durable enough to hold the products and be successful when tested.