Section: 6

Group Members:

Mohammed Mainuddin (231011108)

Md. Najmul Islam (231011011)
Augustine Stanley Gomes (231011095)
Masuda khatun Sumpa(231011144)
Karima Akter Suchona(231011149)
 EcoThreads

Executive Summary:
EcoThreads is a sustainable fashion brand that specializes in offering Eco-friendly, high-quality
clothing products. The company places a strong emphasis on reducing its environmental impact
through the use of sustainable materials and minimizing waste in its production process.

EcoThreads sells goods that are created from a range of sustainable materials, such as organic
cotton, recycled polyester, and fabrics derived from bamboo or hemp. In keeping with its
dedication to sustainability, the company has developed a production technique that minimizes
waste and lowers its carbon footprint.

The company's core ideals are openness and moral corporate conduct. In order to ensure that
its manufacturers and suppliers uphold the company's strict requirements for ethical labor
practices and environmental sustainability, EcoThreads works closely with them.

Business Description:
EcoThreads is a sustainable fashion brand company committed to providing high quality,
fashionable clothing while minimizing the negative impact`on the environment. We understand
the importance of sustainability, and our clothing is designed and manufactured with this in
mind. Our brand sources materials that are environmentally friendly, there will be 7 sustainable
fabrics used to produce our clothing. These fabrics will be:

• Organic Hemp is a versatile plant that can be used to manufacture fabrics.

Additionally, hemp is a very low maintenance plant. It needs little water, no
pesticides and is naturally environmentally friendly. It even returns nutrients to
the soil! If hemp is grown organically, without the help of chemicals to speed up
the process, then it’s a truly sustainable fabric.
 • Organic Cotton is a natural fiber, and one of the most common fabrics out there,
but conventionally it can cause a lot of problems. It is extremely water-intensive
and chemical-intensive, which can have negative effects on the environment.
Organic cotton is grown in a way that doesn’t use pesticides or chemicals and is
therefore significantly more environmentally friendly than regular cotton.
According to recent studies, it is found that, compared to traditional cotton,
organic cotton has 40% less "global warming potential" and suggests a 91%
reduction in natural water consumption.

• Recycled fabrics are the best kind of cotton, and the same is true with many
fabrics. The argument is the same one that we use for advocating buying
second-hand clothes –using recycled fabrics means you don’t use up any new
materials or resources and you prevent fabric waste.

• Lyocell is a lightweight fabric made from wood pulp, and it has some great
properties, including being highly absorbent, anti-bacterial, odor-free and
moisture-resistant. Since wood pulp is plant material, lyocell is biodegradable,
helping to make it a sustainable fabric. The wood pulp does need to be
chemically digested in order to create cellulose fibers, but the water and
chemicals used during production are usually able to be recycled. This greatly
decreases the amount of new chemicals and water being taken for production
purposes.

• Econyl recycled fabric, it is a fiber made from synthetic waste including industrial
plastic and ocean fishing nets. The result is extremely similar to nylon, making
Econyl a kind of recycled nylon. Due to the recycling process, significantly less
waste is produced and fewer resources are used compared to nylon production.

• Piñatex is a Vegan leather that has become extremely popular in recent years,
but many of the leather substitutes are made from plastic, which isn’t sustainable
at all. Piñatex is a material made from pineapple leaf fiber, and is, therefore, a
natural food by-product. This is especially great because pineapple leaves are
traditionally discarded, but now a new purpose has been found for them.

• Qmonos synthetic spider silk developed using spider genes and microbes. Since
it’s synthetic, no spiders are used in the process, making the fabric vegan-friendly
and not harmful to any creatures. The fiber is, amazingly, five times stronger than
steel, making it extremely durable. Despite this, it’s a lightweight and flexible
fabric. Although Qmonos is a great sustainable fabric choice, being completely
biodegradable, it is worth mentioning that it’s very expensive and hard to find.

Operation Location:

The business will be open six days a week, from 10:00 a.m. to 6:00 p.m. on weekdays and
holidays on Tuesdays. Demand for clothes is seasonal and we may need to adjust our schedule
as demand fluctuates, also we need to keep our stores closed during public holidays like Eid ul
fitr and Eid ul Adha.

We believe that we have found an ideal location for the business. We intend to operate
EcoThreads from a 2500 square Navana Brooksdale building in Mohammedpur, Dhaka. This is a
high traffic area and we will have easy access to major highways. We also intend to keep a
separate flat for manufacturing our products. The building itself will need some renovations in
order to make it suitable for our needs. We intend to partition the building into flowing areas:

1. Showroom (1000 square feet)

2. Office area (300 square feet)
3. Service area (300 square feet)
4. Other space for restroom and storage (900 square feet)

We feel that this building offers more than adequate space and will meet our needs for the
foreseeable future. All products will be distributed from this location to retailers, wholesalers,
and consumers.

Mission Statement:
At EcoThreads, our objective is to offer attractive, eco-friendly clothing that is of the highest
caliber and up to date. Fashion should not be sacrificed for the environment in our opinion, and
we are dedicated to changing the world for the better through our business operations.

We make an effort to manufacture goods that are created sustainably and with consideration
for the environment. By using recycled materials and cutting back on packaging, we hope to
reduce waste and our carbon footprint.

Inspiring others to join us in our endeavor to build a more sustainable future for our world is our
main objective. We believe that by offering fashionable and environmentally friendly clothing
options, we can inspire customers to dress more thoughtfully and responsibly.

At EcoThreads, we are committed to changing the world for the better, one stylish and
environmentally sustainable product at a time.

Market/Industry Analysis:

Sustainable fashion is becoming an increasingly important trend in the fashion industry, as

consumers become more conscious about the environmental and social impact of their
purchasing decisions. The global sustainable fashion market is expected to grow significantly
over the next few years, driven by factors such as rising awareness of sustainability issues,
increasing demand for ethical and eco-friendly products, and the emergence of new business
models that prioritize sustainability.

One key driver of the sustainable fashion market is the growing consumer awareness of the
negative impact of traditional fashion practices on the environment and society. Consumers are
increasingly concerned about issues such as pollution, waste, and worker exploitation, and are
looking for fashion brands that address these concerns through sustainable and ethical
production methods. As a result, many consumers are willing to pay a premium for sustainable
fashion products, creating opportunities for businesses that prioritize sustainability.

Another important trend in the sustainable fashion market is the emergence of new business
models that prioritize sustainability over traditional profit-driven models. Many sustainable
fashion brands are adopting circular economy principles, which focus on minimizing waste and
maximizing the use of resources by designing products for reuse and recycling. Other brands
are adopting direct-to-consumer models, which eliminate the need for middlemen and allow for
greater control over production and distribution processes.

In terms of market segments, sustainable fashion is becoming increasingly popular across a

wide range of demographics and geographies. Younger consumers, in particular, are driving
demand for sustainable fashion, with many millennials and Gen Z consumers prioritizing
sustainability in their purchasing decisions. In addition, sustainable fashion is gaining traction in
emerging markets such as China and India, where rising incomes and growing consumer
awareness are driving demand for eco-friendly products.

Lastly, the sustainable fashion market is poised for significant growth in the coming years,
driven by a range of factors including changing consumer preferences, new business models,
and growing awareness of sustainability issues. As the market continues to evolve, businesses,
like ours, that prioritize sustainability and innovation are likely to be well-positioned for success.

Competitor Analysis:

Many established fashion brands have incorporated sustainable practices into their
operations and product offerings. Companies like Sailor, Yellow, Aarong, and Aranya
Bangladesh are pioneers in the sustainable fashion movement and have built a strong
brand reputation based on their commitment to sustainability. They offer a wide range
of sustainable clothing and accessories, from organic cotton T-shirts to recycled
polyester jackets, and have a loyal customer base.

Marketing Strategy:

We will create brand awareness through social media platforms, such as Facebook and
Instagram, to reach a wider audience. We will also participate in local community events and
collaborate with local businesses that share our values. In-store promotions and discounts will
be offered to customers who bring in their reusable shopping bags, encouraging them to make
eco-friendly choices. Here are some examples of our marketing strategies:

• Brand Messaging: Our brand messaging will emphasize our commitment to

sustainability, ethical practices, and transparency, showcasing our unique value
proposition to environmentally conscious consumers.
• Digital Marketing: We will leverage digital marketing channels, such as social media,
email marketing, and content marketing, to raise awareness about our brand, educate
consumers about sustainable fashion, and engage with our target audience.
 • Influencer Collaborations: We will collaborate with influencers who share our values and
have a strong following among sustainability-minded consumers, to promote our brand
and create buzz around our products.
• Events and Partnerships: We will participate in relevant events, such as sustainable
fashion shows or eco-friendly fairs, and seek partnerships with like-minded
organizations or NGOs to amplify our brand message and increase our reach.

Product Description:
Our clothing line includes a range of styles for men and women, including casual wear, business
wear, and activewear. We aim to create clothing that is both stylish and versatile, so our
customers can feel good about their purchase. Our sustainable fashion brand will offer a range
of clothing and accessories that are designed, manufactured, and distributed with sustainability
as a top priority. Our product offerings will include:

• Organic and Fair Trade Fabrics: We will use organic and Fair Trade certified fabrics in
our clothing to minimize the use of harmful chemicals and promote fair labor practices.

• Recycled and Upcycled Materials: We will utilize recycled and upcycled materials to
create new products, reducing waste and minimizing our environmental footprint.

• Durable and Timeless Designs: Our clothing will be designed with durability and
timelessness in mind, to encourage customers to invest in high-quality, long-lasting
pieces rather than disposable fast fashion items.

• Zero-Waste Manufacturing: We will strive to achieve zero-waste manufacturing by

optimizing our production processes, reducing fabric waste, and repurposing scraps into
new products or recycling them appropriately.

• Ethical and Transparent Supply Chain: We will work closely with our suppliers to ensure
ethical labor practices and transparency throughout our supply chain, from sourcing
materials to production and distribution.

We ensure that our production processes are as eco-friendly as possible. We also work with
manufacturers who adhere to fair labor standards, so our customers can feel good about
supporting an ethical and sustainable brand. In addition to our commitment to sustainability, we
also believe in transparency. We provide customers with information about our products
processes and the materials we use, so they can make informed decisions about their
purchases. Ultimately, our goal is to promote sustainable fashion practices and show that it’s
possible to create stylish, high-quality clothing while also being environmentally conscious. We
believe that through our commitment to sustainability, we can make a positive impact on the
fashion industry and the planet as a whole.

Financial Plan:

Our total startup costs: 38 Lac Taka

• Business registration and legal fees - 1 Lac Taka
 • Rent for a small studio space - varies from 1 Lac - 3 Lac Taka
• Production costs (fabrics, trims, hardware, packaging) - 15 Lac Taka
• Equipment (sewing machines, cutting table, dress form) - 10 Lac Taka
• Website development and branding - 5 Lac Taka
• Marketing and advertising - starting from 4 Lac Taka.

Pricing strategies:
• Production costs for each item - 500 taka per unit
• Price for item - 1000 - 2000 taka per unit
• Offer discounts for bulk purchases or seasonal sales

Our revenue streams:

• Sales from online store
• Wholesale accounts
• Collaborations with other eco-friendly businesses.

Financing options:
• Apply for a small business loan
• Crowdfunding
• Grants for eco-friendly businesses

SWOT Analysis:

Strengths:
• Use of eco-friendly and sustainable materials
• Emphasis on ethical and fair labor practices
• Growing consumer demand for sustainable fashion
• Potential to create a positive brand image and increase customer loyalty.
• Opportunity to drive innovation in the fashion industry

Weaknesses:
• Higher production costs compared to traditional fashion products
• Limited availability and variety of sustainable materials
• Perception that sustainable fashion is not stylish or fashionable
• Lack of consumer awareness and education about sustainable fashion
• Difficulty in scaling sustainable production methods

Opportunities:
• Growing interest in sustainability by fashion industry leaders and consumers
• Expansion into new markets and collaborations with like minded brands and
organizations
• Ability to attract and retain environmentally conscious consumers
• Potential to influence and shift the entire fashion industry towards sustainable
practices
• Government support and regulations that promote sustainability in the fashion
industry.
Threats:
• Competition from fast fashion brands that prioritize low prices and speed over
• sustainability
• Limited availability and access to sustainable materials and production methods
• Dependence on limited resources such as water and land for sustainable
materials
• Consumers skepticism and lack of trust in sustainability claims by fashion
brands
• Complexity and cost of sustainable production and supply chain management.

PESTLE Analysis:

Political:
• Government policies and regulations that promote sustainability in the fashion industry
• Support for sustainable fashion initiatives through funding and grants
• Trade agreements and tariffs that affect the production and distribution of sustainable
fashion products
• Political instability in regions where sustainable materials are sourced

Economic:
• High production costs of sustainable fashion compared to traditional fashion products
• Growing demand for sustainable fashion among environmentally conscious consumers
• Economic incentives for fashion brands to adopt sustainable practices, such as tax
breaks and subsidies
• Availability and cost of sustainable materials and supply chain management

Sociocultural:
• Growing awareness and concern among consumers about environmental and social
issues related to fashion production
• Increasing popularity of sustainable fashion among younger generations
• Perception of sustainable fashion as a symbol of status and ethical values
• Changes in fashion trends and preferences towards more ethical options

Technological:
• Advancements in technology that improve sustainability in fashion production, such as
recycling and upcycling techniques
• Use of digital platforms to promote sustainable fashion and increase consumer
education and awareness
• Adoption of innovative production methods and materials to reduce waste and improve
efficiency
• Integration of sustainable practices into fashion industry software and supply chain
management systems
Legal:
• Regulations related to sustainable fashion production and supply chain management,
such as labor and environmental laws
• Intellectual property rights and trademarks related to sustainable materials and
production methods
• Potential legal liabilities related to false sustainability claims or unethical practices in the
fashion industry

Environmental:
• Impact of fashion production on the environment, including water and air pollution,
greenhouse gas emissions, and resource depletion
• Availability and sustainability of materials used in fashion production, such as organic
cotton, bamboo, and recycled materials
• Opportunities for fashion brands to adopt environmentally friendly and sustainable
practices, such as reducing waste and using renewable energy sources