PRESENTATION

DIGITAL MARKETING

PROJECT
-BY ANSHAY GULATI
ROLL NO.5851
LENSKART
Lenskart is a Faridabad based optical

prescription eyewear retail chain. Founded

by Peyush Bansal in 2010. It revolutionized

the unorganized eyewear industry of

India.Lenskart’s mission is to become the

“Maruti Suzuki” of the Indian eyewear

industry. The company has emerged as one

of the best e-commerce companies. It has

online as well as offline distribution

mediums. Lenskart earned the “Unicorn

Company Status” at the end of 2019

FOUNDER AND CEO

Piyush Bansal is the founder and CEO of

India’s fastest-growing eyewear company-

Lenskart.Peyush Bansal is an Indian

Entrepreneur and businessman. He was born

in Delhi where he completed his schooling at

Don Bosco School.Piyush’s net worth is

estimated to be $ 1.3 billion

MARKETING STRATEGIES OF LENSKART

SEARCH ENGINE OPTIMIZATION

Search engine optimization is the process of

improving the quality and quantity of website

traffic to a website or a web page from search

engines. SEO targets unpaid traffic rather than

direct traffic or paid traffic

By optimizing the SEO properly, they get the

audience. Doing proper keyword research is how

they make their brand appear instantly.
MARKETING STRATEGIES OF LENSKART

SOCIAL MEDIA MARKETING

They run Facebook and Instagram ads to

advertise their products. Lenskart also uses

conventional advertisements, like newspaper

ads, television ads, email marketing, and others.

All these tin steps have made the brand emerge

as a wellrecognized eyewear brand in India.

MARKETING STRATEGIES OF LENSKART

SOCIAL MEDIA MARKETING

They run Facebook and Instagram ads to

advertise their products. Lenskart also uses

conventional advertisements, like newspaper

ads, television ads, email marketing, and others.

All these tin steps have made the brand emerge

as a wellrecognized eyewear brand in India.

MARKETING STRATEGIES OF LENSKART

CELEBRITY ENDORSEMENT

The products of Lenskart are not an eyesight

cure. But also create a style statement for the

user. Thus the brand endorses popular

personalities to attract the young mass.Few of

their brand ambassadors include Katrina Kaif

and Bhuvan Bam

MARKETING STRATEGIES OF LENSKART

VIRTUAL REALITY TECHNOLOGY

Lenskart offers a real-time experience to its

customers through its app. The brand launched

for the first time a 3-D try-on feature by

collaborating with a startup in California

named Ditto. The feature offered the customer

to try any frame in virtual reality. Peyush Bansal

found this feature to be a very effective

marketing strategy. As it brought around 15,000

customers every day to the Lenskart platform

MARKETING STRATEGIES OF LENSKART

DISCOUNTS
Lenskart has studied the Indian mindsets and

has understood that our local customers get

fascinated with discount offers. The brand thus

offers exciting discount offers and schemes.

They offer discounts like free eye check-ups,

offering the first frame free of cost to the new

customer, and others