BRIEF

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COMPANY NAME : FREE PLANET

COMPANY VALUES
• Honest
• Educational
• Natural
• Wellbeing of the planet

COMPANY MISSION
To provide alternative products to the consumer where ZERO plastic is used - The dream to live plastic free seems
daunting and unachievable for most, but if you take it one step at a time you can change your habits, your lifestyle. We
want to be the go-to company to help people achieve that goal.

WHAT DO YOU DO?

We will be selling plastic free products to the consumer - mainly via our online store - but we do aim to have a high street
shop in the next 2 years.

WHY DO YOU DO IT?

When I started to notice how much plastic was used in every day life I really started to hate that I was ‘forced’ into buying
it. This made me realise that i must not be the only person who felt like this so I started to find alternatives for myself.
This then grew into an obsession to help the planet and also help others like me.

WHY DO YOU THINK IT’S IMPORTANT?

It dawned on me that if I could give people alternatives to products they already buy, that were made by people with the
same belief, a good price and produce zero plastic waste then just think about how much plastic would never be bought
again! - the planet needs us more now than ever to stand up and be counted.

WHAT WE ARE LOOKING FOR:

• We would like our logo to represent our beliefs
• We would like a neutral and fresh colour palette - nothing too bright
• We would like a logo mark and a logotype
• We would like it to have an organic feel

MADEBYJAMES DESIGN BRIEF