Office Physical Address: Erf 3457, Istanbul Street, Otjomuise, Windhoek,

Contact details: 0813559091 / 0812823355 •P. Box 99640, Otjomuise, Windhoek,

REG: CC/2021/02566, TAX: 11902238-011, SSC: 30156895
Email: j u d y m a t y a y i @ g m a i l . c o m

BUSINESS
PLAN
Table of Contents
1 BAKERY...........................................................................................................................3
1.1 BAKERY SUMMARY.................................................................................................................3
JRProject was privileged to be donated bakery equipment and machinery to start an income
generating project for youth and women empowerment in the local community of Otjomuise
8ste laan, Windhoek. Bakery Business is a lucrative business with the high demand of daily
bread in the society and the good gesture of the donation has come at the right time................3
We will start a bakery business to serve the local community of Otjomuise, Khomasdal and
Goreagab area. Various home shops in the above-mentioned locations, street vendors and
school tuck-shop will be our main target market although not limited. Our location will have a
modern bakery with an inviting atmosphere and welcoming qualified staff, with its
commitment to excellence and creative approach to baking. The company will provide
customers with a unique experience with each visit. JRProject bakery is poised to become the
premier bakery in the local areas.................................................................................................3
2. PROJECT DESCRIPTION..................................................................................................3
3 OBJECTIVES................................................................................................................................4
4 MISSION....................................................................................................................................4
5 SWOT ANALYSIS..............................................................................................................4
5.1 STRENGTHS.............................................................................................................................4
5.2 WEAKNESSES..........................................................................................................................4
3.3 KEY TO SUCCESS.....................................................................................................................5
3.4 OPPORTUNITIES.....................................................................................................................5
3.5 THREATS.................................................................................................................................5
3.6 COMPETIVE EDGE...................................................................................................................5
3.7 SALES STRATEGY.....................................................................................................................6
3.8 SALES FORECAST.....................................................................................................................6
4.9 MILESTONES...........................................................................................................................6
4.10 PERSONNEL PLAN...............................................................................................................6
5 APPENDIXES....................................................................................................................7
5.1 The Project will need a start-up capital to purchase the following equipment, materials, and
resources:.....................................................................................................................................7
5.2 Attachments...........................................................................................................................7
5.2.1 Quotations of the above-mentioned items and pictures......................................................................7
5.2.2 Donation Award Letter and pictures.....................................................................................................7
5.2.3 Financial Projection...............................................................................................................................7
5.2.4 Project Profile for 2021 youth empowerment achievements. Unfortunately, due to unforeseen
circumstances and lack of funding the project was put on hold till date but with the new opportunity
ready to restart soon......................................................................................................................................7
5.3 Financial Considerations.........................................................................................................7
6 COMPANY ORGANIZATION STRUCTURE...........................................................................7
 1 BAKERY

1.1 BAKERY SUMMARY

JRProject was privileged to be donated bakery equipment and machinery to start an income
generating project for youth and women empowerment in the local community of Otjomuise 8ste
laan, Windhoek. Bakery Business is a lucrative business with the high demand of daily bread in
the society and the good gesture of the donation has come at the right time.

We will start a bakery business to serve the local community of Otjomuise, Khomasdal and
Goreagab area. Various home shops in the above-mentioned locations, street vendors and school
tuck-shop will be our main target market although not limited. Our location will have a modern
bakery with an inviting atmosphere and welcoming qualified staff, with its commitment to
excellence and creative approach to baking. The company will provide customers with a unique
experience with each visit. JRProject bakery is poised to become the premier bakery in the local
areas.

2. PROJECT DESCRIPTION  

2.1 REGISTERED NAME: 

JRProject Close Corporation
REG: CC/2021/02566, TAX NO. 11902238-011, SSC: 30156895

2.2 BUSINESS PHYSICAL ADDRESS: 

Erf 3457, Istanbul Street, Otjomuise, Windhoek, Namibia

2.3 BUSINESS POSTAL ADDRESS:

P. O. Box 99640, Otjomuise, Windhoek, Namibia

2.4 BUSINESS CONTACT DETAILS:

Email: judymatyayi@gamil.com, Office Cell: 0812823355, Cell: 0812823355

2.5 DESCRIPTION OF BUSINESS: 

Empowerment, Community Redevelopment and Complimentary Skills  

2.6 CURRENT PRODUCTS AND SERVICES

Description Share
Empowerment 90%
Trainee Outsourcing 10%
 
2.7 THE COORPORATION’S OWNERSHIP IS AS FOLLOWS:
Member % Interest
Judith Matyayi 100% BEE Nam.
3 OBJECTIVES

We will have regular promotions of our bakery product and always keep up with the global
trends. The fair and loyal treatment of the customer is a fundamental component to the
success of any business which will be our priority.

4 MISSION

Our mission is to use locally sourced ingredients whenever possible to create unique baked
goods of uncompromising quality at an affordable price produce, distribute and sell affordable
yet best quality bread and bakery products and thus create joyful and happy moments in
people’s lives.

5 SWOT ANALYSIS

5.1 STRENGTHS

The project has qualified and experience staff who will commence duty July 2023. We will
render cheaper but quality, wide range of products and free delivery services to our fix clients.
The bakery already has obtained fix client base to start providing as from July 2023.

The following are school tuck-shops clients which the project already obtains to start supply
in July 2023 when schools restart: The rest of the school’s will also be approached in due
time.
Amazing kids’ Private school both branches, Sunshine Private School both branches,
Ella Du Plessis Secondary School, Khomastura High School, Eldorado Secondary School, Acacia
High School. Elim Primary School, Jan Jonker Secondary School, Orban Primary School,
Khomasdal Primary School. Our strengths will be bringing services closer to the community,
create jobs and fairness of pricing.

5.2 WEAKNESSES

Economic factors are a pivotal weakness. As a new start up, Project will depend upon the
income and support of consumers. As a new bakery on the market without brand
recognition we will have to compete with the current local bakery in Otjomuise as well.

3.3 KEY TO SUCCESS

The Keys to success of this Bakery will be:

Marketing
Project will have an intensive marketing approach to keep up with the increasing global
technology and trends. We will have digital marketing methods such as websites, social media
platforms, brochures, fliers, app ads and word of mouth to reach a wider audience.
Additionally, we will create promotional offers like discounts (e.g., 10% off orders placed online
or through our app and free bakery products testing samples. We will offer custom flavors and
designs for special occasions. Project will have competitive prices that appeal both to residents
and visitors alike. We will kick start with a grand opening to invite clients and local home shop
owners for our bakery products sample testing to form a customer and supplier relationship.
 
Products – We will provide our customers with freshly baked high quality bread, buns, brotchens,
all sorts of sweet treats and pastries at reasonable prices. A relaxing coffee corner will be created
with various sweet treats, coffee, cappuccino, smoothies, milk shakes to enjoy and to drive foot
traffic to our bakery. We will offer customer flavors and designs for special occasions like
weddings, Christmas, birthdays, and more traditional items. Along with coffee corner, we will
have custom designs catering specifically to individual needs. We will also offer free delivery on fix
client’s orders.

Price – We will offer competitive prices that appeal both residents and victors alike.
 
Client Base Expansion –Our bakery has an ideal target market that includes both local customers
and visitors. The local demographic consists primarily of street vendors, school tuck-shops,
home shops, working professionals, families with children who needs fresh baked breads and
baked products daily. Project will always have client base appraisals to have room for new ideas,
advice and continues improvement and have 100% client satisfactory. Have special testing
functions for existing clients and to attract new clients.

3.4 OPPORTUNITIES

The Project received donation of bakery machinery. It also obtained clients to start supplying in
July 2023 when school reopen. The opportunity of receiving donation has come at the right
time to restart the project for job creation.

3.5 THREATS

The major threat is an exaggerated form of our weakness, which is economic downtown. If a dip
in the economy is our weakness, then despair is a threat, as it would be to any other business.

3.6 COMPETIVE EDGE

Competition in our local area is somewhat sparse and does not provide nearly the level of
products quality and customer service which community needs. Customers are looking for a
high quality product in a relaxing atmosphere. They desire a unique, classy experience which
JRProject intend to give.

Our current competition is in our local area, we have one bakery in our location but it only
supply breads and brotchens to their direct clients and does not have direct sales for the
community. We will therefore be creating an engaging unique atmosphere that will draw
customers in. This can be done by utilizing modern design approaches and incorporating eco-
friendly materials when possible as well as providing custom flavors that cannot be found
elsewhere in the surrounding local areas. Offering discounts for orders placed online or through
our app could also help to attract more customers while simultaneously cutting operational costs

3.7 SALES STRATEGY

Our fair pricing will enhance our customer sales. We will have variety of bakery product and will
deliver fresh product daily to our clients.
3.8 SALES FORECAST

The sales forecast shows the projected sales for the services over the course of the next five
years. Profits for the first 3 months’ period are expected to be relatively low due to special
price rates for attracting more customers and to have a stable client base. Growth is gradual,
which will allow for Project to maintain a solid infrastructure while still expanding.

4.9 MILESTONES

Our bakery will develop relationships with local suppliers to get fresh ingredients as quickly and
efficiently as possible. We will develop innovative recipes, come up with new flavors, designs in
order to keep customers for coming back for more. We will use strategies of digital marketing
campaigns to increase the visibility of our bakery and reach more potential customers.

4.10 PERSONNEL PLAN

We will have the following staff members for smooth running of the business.

STAFF POSITIONS EMPLOYEES SALARIES

Managing Directors 1 N$15000.00

Finance & HR Administrator 1 N$3500.00

Sales Representatives 2 N$2000.00 each

Bakers 2 N$2100.00 each

Bakers Assistants 2 N$ 1800.00 each

Driver 1 N$2500.00

Total employees 9 N$32 800,00 Total Salary

5 COMPANY ORGANIZATION STRUCTURE

 Project
Managerx1

Bakers x2 &
Accounting /HR Sales Reps
Baker
Officer x 1 Assistants x2 x2

Driver x1

5 APPENDIXES

5.1 The Project will need a start-up capital to purchase the following equipment, materials, and
resources:

Purchase current lease land on sale. N$320 000-00

Construct temporary Wendy house structures. N$250 000-00
Company vehicle (for deliveries, pickups as well as business trips) N$403 970-00
Security Cameras N$ 12742-00
Bakery equipment (Bread Slicer, Display cabinet, Warmer) N$ 60250-00
Production Material (Bokomo) N$ 150 000-00
Office Equipment N$ 37932-00
Office furniture N$ 43500-00
Fire Distinguisher & PVC Hose N$ 6532.00
Payroll N$ 32800-00

5.2 Attachments

5.2.1 Quotations of the above-mentioned items and pictures

5.2.2 Donation Award Letter and pictures
5.2.3 Financial Projection
5.2.4 Project Profile for 2021 youth empowerment achievements. Unfortunately, due to
unforeseen circumstances and lack of funding the project was put on hold till date but with
the new opportunity ready to restart soon.

5.3 Financial Considerations

The current financial plan is to obtain funding of N$1,317 726-00. Funding will be used to acquire
facility structures, current leased land, which is on sale now, equipment, operations raw material,
machinery, and company vehicle.