Peridot Construction &

Trading Plc

Construction Machinery Rental Services

A Project Proposal in South West Ethiopian Region
Bench Sheko Zone Mizan Aman Town

May, 2023
Southwest Ethiopian Region, Ethiopia
Executive Summary

Peridot Construction & Trading plc is a construction and mining

company that specializes in providing excavation, grading, and quarrying

services to commercial and industrial clients in SWEPR Ethiopia. Our

services include earthmoving, rock excavation, road construction, and

aggregate production. We have a team of experienced professionals

who are committed to delivering exceptional results to our clients. Our

goal is to become a leading construction and mining company in the

region by providing top-notch services and building long-term

relationships with our clients by providing high-quality construction

services to commercial and residential clients in SWEPR Ethiopia. Our

services include new construction, remodeling, renovation, and

maintenance. We have a team of experienced professionals who are

committed to delivering exceptional results to our clients. Our goal is

to become a leading construction company in the region by providing

top-notch services and building long-term relationships with our clients.

Market Analysis

The construction industry in SWEPR Ethiopia is growing rapidly, with a

high demand for both commercial and residential projects. There are

many competitors in the market, but we believe that our focus on

quality and customer satisfaction will set us apart from the

competition. Our target market includes property owners, real estate

developers, and businesses that require construction services. The

construction and mining industry in SWEPR Ethiopia is growing rapidly,

with a high demand for excavation, grading, and quarrying services.

There are many competitors in the market, but we believe that our

focus on quality and customer satisfaction will set us apart from the

competition. Our target market includes property owners, real estate

developers, and businesses that require construction and mining

services.
Services

Peridot Construction & Trading plc offers a wide range of construction

services, including:

New construction: We can build new structures from the ground up,

including commercial and residential buildings.

Remodeling and renovation: We can remodel and renovate existing

structures to meet the needs of our clients.

Maintenance: We provide ongoing maintenance services to ensure that

our clients' properties remain in top condition.

Earthmoving: We have the equipment and expertise to move large

amounts of earth for site preparation, foundation excavation, and

more.
Rock excavation: Our team can safely and efficiently extract rock

from the ground for projects such as road construction, building

foundations, and retaining walls.

Road construction: We can build new roads or repair and maintain

existing ones using our expertise in grading, paving, and surfacing.

Aggregate production: We have a quarry and crushing plant that

produces high-quality aggregate for use in construction and landscaping

projects.

Marketing Strategy

Our marketing strategy includes a combination of online and

offline marketing. We will develop a professional website to

showcase our services and portfolio. We will also use social media

platforms such as Facebook, Instagram, and LinkedIn to reach

potential clients. In addition, we will attend industry events and

trade shows to network with potential clients and partners Our

marketing strategy also includes a combination of online and

offline marketing. We will develop a professional website to

showcase our services and portfolio. We will also use social media

platforms such as Facebook, Instagram, and LinkedIn to reach

potential clients. In addition, we will attend industry events and

trade shows to network with potential clients and partners.

Operations

Our team consists of experienced professionals who are skilled in all

aspects of construction. We will invest in the latest technology and

equipment to ensure that we can deliver high-quality results efficiently

and effectively. We will also prioritize safety on all of our projects to

ensure that our employees and clients remain safe our team consists of

experienced professionals who are skilled in all aspects of construction

and mining. We will invest in the latest technology and equipment to

ensure that we can deliver high-quality results efficiently and

effectively. We will also prioritize safety on all of our projects to

ensure that our employees and clients remain safe.

Financial Plan

Our financial plan includes the following:

Startup costs: We estimate that our startup costs will be [Amount]

which includes the cost of equipment, licenses, insurance, and

marketing.

Revenue streams: We will generate revenue from our construction

services.

Profitability: We expect to achieve profitability within [Time Period]

and to generate [Amount] in revenue in our first year.

Startup Expenditure (Budget)

From our market survey and feasibility studies. We have been able to

come up with a detailed budget on how to achieve our aim of

establishing a standard and highly competitive Construction company in

South West Ethiopian People Regional State and here are the key

areas where we will spend our startup capital;

• The total fee for registering the business in Ethiopia –

10,000ETB.

• Legal expenses for obtaining licenses and permits as well as the

accounting services (software, P.O.S machines and other

software) – 20,000ETB.

• The cost for hiring a business consultant – 60,000ETB.

• Insurance (general liability, workers’ compensation and property

casualty) coverage at a total premium -100,000ETB.

 • The cost for facility remodeling – 140,000ETB.

• Other start-up expenses including stationery (35,000ETB) and

phone and utility deposits (150,000ETB).

• Operational cost for the first 3 months (salaries of employees,

payments of bills et al) – 560,000ETB.

• The cost for store equipment (cash register, security, ventilation,

signage) –500,000ETB

• The cost of launch a website – 50,000ETB

• The cost for our opening in ceremony- 50,000ETB

• Miscellaneous – 150,000ETB

We would need an estimate of 1,840,000ETB to successfully set up a

standard and highly competitive Construction company in South West

Ethiopian People Regional State.

Generating Startup Capital for Peridot Construction & Trading plc

Construction Company.

No matter how fantastic your business idea might be, if you don’t have

the required money to finance the business, the business might not

become a reality. Finance is a very important factor when it comes to

starting a business.

Peridot Construction & Trading plc Construction Company has decided

to restrict the sourcing of startup capital to two major sources. These

are the areas we intend generating our startup capital;

 Generate part of the startup capital from personal savings and

sell of stocks

 Apply for loan from the Bank

N.B: We have been able to generate about 38% and we are in progress

of obtaining a loan facility of 62% from our start up expenditure.

Marketing and Sales Plan

Our marketing and sales plan includes the following:

- Develop a professional website to showcase our services and

portfolio.

- Use social media platforms such as Facebook, Instagram, and

LinkedIn to reach potential clients.

- Attend industry events and trade shows to network with

potential clients and partners.

- Establish relationships with key industry influencers and

decision-makers.
 - Offer competitive pricing and flexible payment options to attract

and retain clients.

Operations Plan

Our operations plan includes the following:

- Hire experienced professionals who are skilled in all aspects of

construction and mining.

- Invest in the latest technology and equipment to ensure that we

can deliver high-quality results efficiently and effectively.

- Prioritize safety on all of our projects to ensure that our

employees and clients remain safe.

- Develop standard operating procedures (SOPs) to ensure

consistency and quality across all projects.

- Monitor project progress and adjust operations as needed to

ensure that
Conclusion

Peridot Construction & Trading plc is well-positioned to become a

leading construction company in SWEPR Ethiopia by providing

exceptional services and building long-term relationships with our

clients. We are committed to delivering high-quality results and

prioritizing customer satisfaction at every step of the way. With our

experienced team and commitment to excellence, we are confident in

our ability to succeed in the market.