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    The document contains a table with beer brand segment information including: 1) Beer brand segments of Craft, Premium, Mainstream, Economy, and NAB. 2) Market share percentages for each brand within the Atacado (wholesale), Varejo (retail), and Sov-Individual (individual consumption) segments. 3) A second table with additional brand information and whether targets were met.

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    The document contains a table with beer brand segment information including: 1) Beer brand segments of Craft, Premium, Mainstream, Economy, and NAB. 2) Market share percentages for each brand within the Atacado (wholesale), Varejo (retail), and Sov-Individual (individual consumption) segments. 3) A second table with additional brand information and whether targets were met.

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    Redeconomia

    Uploaded by

    Descomplicando o Gráfico
    The document contains a table with beer brand segment information including: 1) Beer brand segments of Craft, Premium, Mainstream, Economy, and NAB. 2) Market share percentages for each brand within the Atacado (wholesale), Varejo (retail), and Sov-Individual (individual consumption) segments. 3) A second table with additional brand information and whether targets were met.

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    of 2

    META

    SEGMENTO MARCA ATACADO VAREJO SOVI-INDIVIDUAL


    CRAFT Baden-Baden 30% 25% 40
    CRAFT Blue Moon 4% 4% 9
    CRAFT Lagunitas 6% 6% 9
    CRAFT Eisenbahn Estilos
    PREMIUM Amstel Ultra 3% 4% 18
    PREMIUM Heineken 41% 37% 160
    PREMIUM Heineken 0.0 4% 5% 30
    PREMIUM Eisenbahn
    PREMIUM Eisenbahn Unfiltered
    PREMIUM Cerv. Zero Álcool
    PREMIUM Sol
    MAINSTREAM Amstel 25% 23% 20
    ECONOMY Devassa
    ECONOMY Glacial
    NAB Fys
    NAB Refrigerante
    NAB Água
    NAB Bebida Mista
    META REAL
    SOVI-GERAL REDECONOMIA META
    130 30.77% SIM
    130 6.92% SIM
    130 6.92% SIM
    130
    430 4.19% SIM
    430 37.21% SIM
    430 6.98% SIM
    430
    430
    430
    430
    360 5.56% NÃO

    3600
    1560
    1950

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