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Pastry
Sweet Sofia
BUSINESS
GE 11 - The Entreprenuerial Mind

Prepared For :
Prof. Virnex Razo
By:
Sofia Nicole C. Sewane
-EXECUTIVE SUMMARY

-COMPANY DESCRIPTION TABLE

-PROBLEM AND
OF
SOLUTION
CONTENTS
-VISION AND MISSION

-SERVICES

-SWOT ANALYSIS

-MARKETING PLAN

-MANAGEMENT

OVERVIEW

 Sweet Sofia is an online and walk in pastry business, located in Purok 4,

Poblacion Laak, DDO. It is a new, upscale bakery focusing on providing

yummy and tasty food products. Our product line fits nicely with

beautiful design that trends nationwide – while people still want pastries

Executive and baked goods, they want them to be as unique as possible.

Summary Sweet Sofia will sell several baked goods including designed cakes,

customize cakes, cupcakes, cookies, donuts, breads and muffins. All

products will use 100% all natural and fresh ingredients.

In addition to baked goods, Sweet Sofia will sell desserts, beverages,

salads, and serve a variety of coffees and teas.

Sweet Sofia will appeal to all households and residents. Whether

someone is working class, a business executive, a teacher, or a student,

there will always be a need for a bakery.

Sofia Nicole C. Sewane has been in the kitchen baking with her mom

since she was a young child. Sofia graduated from the University of

Mindanao with a Bachelor’s degree in Business Administration and

worked for 7 years as a marketing manager for a local non-profit.

Sofia found that her passion comes from her hobby as a baker and

recently quit her full-time job to pursue the bakery business with her

mother. She have made cakes and assorted pastries for many local

events and functions and have even won two statewide baking

competitions.
 Sweet Sofia is an online and walk-in pastry shop
located in Purok 4, Pob. Laak, DDO. Sweet Sofia
specializes in custom-made cakes for every occasion,
cupcakes, cookies, donuts, muffins, and breads.
Sweet Sofia makes fresh baked treats every
morning and specializes in their custom-made to

ABOUT
order cakes and cupcakes. Sweet Sofia is owned by
Miss Sofia Nicole Sewane. She is known for being
able to turn a clients’ vision for their cake into
reality. Whether you are popping in for some tasty
treats or need to order a cake for a special event,

US
Sweet Sofia will satisfy your need. The business
model is simple as we serve up treats for
consumers of all budgets and backgrounds.
Sweet Sofia prides itself in the exceptional
customer service and attention to detail to all the
pastries we will serve. Miss Sofia have already made
a name for being able to make delicious custom
made-to-order cakes and pastries for all types of
events and gatherings. Their strong reputation and
work ethic has primed Baked Bee Bakery for
success.
 PROBLEM AND
PROBLEM

-Some of the interested buyers can't go to the

SOLUTION
pastry shop for some reasons

-Costumers received stale baked

products from other pastry shop

SOLUTION

-cATER COSTUMERS ORDERING ONLINE

-sweet sofia assure's costumers to sell,

serve and receive freshly bake products

from us.
 VISSION AND
MISSION
We are passionate about baking

innovative products that taste great

and make every eating experience

more satisfying. We will never

compromise our product quality or

family values, and we will work

each day to exceed customer

expectations one order at a time.

To become the Nation’s

Neighborhood bakery.
PRODUCTS
Cakes
Cupcakes
Cookies
Muffins
Bread
Doughnuts
Mango Grahams
Coke Float
Coffee
Iced Tea

TASTY (P 750)
7x2 Cake
PACKAGES
6 cup cakes

YUMMY (P 950)

DELICIOUS (P 1500) 9x3 Cake

2 Layered Cake 12 cup cakes
24 cup cakes
 SWOT ANALYSIS
STRENGTH
Costumers and
Money
WEAKNESS
No costumers. No
money.

OPPORTUNITY
Product Expansion

THREATS
Competitors
TARGET
MARKET
Sweet Sofia will have a broad target market. People of allages,

children
through adults, enjoy delicious treats, and therefore will be

incorporated in online and the target market.

This product is not a high priced item and as a result, will be

availale to nearly all people

regardless of varying incomes.

MANAGEMENT
OVERVIEW

SOFIA NICOLE C. SEWANE

FOUNDER
 eet trea
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Sweet Sofia

BUSINESS PLAN

Prepared for: Prof. Virnex Razo

GE 11 (4907)