Subject: Proposal for Social Media Marketing of Franchise Minhaj Grammar School

Dear Sir,

I hope this letter finds you in good health and high spirits. On behalf of the Marketing
Department at Franchise Minhaj Grammar School, I am delighted to present our proposal for an
effective and results-driven social media marketing campaign aimed at elevating the visibility
and reach of our esteemed educational institution.

Objective: The primary objective of our proposed social media marketing campaign is to
position Minhaj Grammar School as a franchise chain, leading and preferred educational
destination. By leveraging the power of social media platforms, we aim to engage with
prospective investors and other stakeholders to showcase the unique value proposition and
exceptional academic offerings of our school.

Campaign Strategy:

1. Brand Identity and Messaging: We will develop a cohesive brand identity for Franchise
Minhaj Grammar School, including visual elements and key messaging that highlight the
school's commitment to excellence in education and holistic development.
2. Content Creation: Our marketing team will create compelling and informative content
that showcases the Franchise's state-of-the-art infrastructure, distinguished faculty,
extracurricular activities, and academic achievements to captivate the target audience.
3. Platform Selection: We will strategically utilize various social media platforms, such as
Facebook, Instagram, Twitter and LinkedIn with the collaboration of Training
Department, to engage with different demographics and reach a wider audience.
4. Paid Advertising: To enhance the campaign's reach and effectiveness, we will employ
targeted social media advertising to connect with potential investors and parents based on
location, interests, and other relevant criteria.
5. Community Engagement: Interactive elements, including quizzes, polls, live webinars,
and Q&A sessions, will be incorporated to foster a sense of community and establish
Franchise Minhaj Grammar School as an approachable and caring educational institution.
6. Influencer Collaborations: Partnering with local influencers and educational experts will
enable us to tap into their audience base and gain credibility in the community.
 7. Budget and Timeline: A comprehensive budget breakdown and a proposed timeline for
the social media marketing campaign are attached herewith. We have allocated resources
judiciously to ensure the best possible results while staying within budgetary constraints.

Conclusion: At Franchise Minhaj Grammar School, we are dedicated to providing an exceptional

learning experience to our students. We believe that this social media marketing campaign will
play a pivotal role in communicating our values, strengths, and achievements to a broader
audience, ultimately leading to increased enrollment, community engagement and expansion of
our brand.

We request your kind support and approval to proceed with this campaign. Should you have any
questions, suggestions, or specific goals you would like to be addressed, we are eager to
accommodate and work together to achieve the desired outcomes.

Thank you for considering my proposal. I’m look forward to your positive response and the
opportunity to collaborate in promoting Franchise Minhaj Grammar School as a center of
excellence in education.

Sincerely,

Muhammad Sarwar

Marketing Manager

Marketing Department
Budget Breakdown:

Month Budget (Rs)

1 August 50,000/-
2 September 50,000/-
3 October 50,000/-
4 November 50,000/-
5 December 50,000/-
6 January 50,000/-
7 February 50,000/-