Jonathan Fisher

CEO Holmes place brands & executive chairman trib3

26 years of industry experience
Rolling out fitness concepts in 12 countries
A next-level gamified
Group Workout Experience
EARLY STAGE Fitness Franchise
Providing Growth Opportunities
Purpose:
WE FOCUS ON COMMUNITY, innovation, AND RESULTS

C O M M U N I TY
Bringing people t oget her


I N N O VATI O N RESU LTS
Through next - level We Sweat Toget her
workout experiences
AN INTUITIVE, INTENSIVE AND INCLUSIVE WORKOUT - Gamified
F R A N C H I S I N G W I T H T R I B 3 | F R A N C H I S E P A R T N E R S

TREADMILL RESISTANCE INTENSITY

Combining sprints, incline, and Push, pull, and move to sculpt Tackle the Air Bikes,
e n d u r a n c e - ba s e d r u n n i n g , h i g h c a l o r i e s and tone your muscles in this a f u l l - b o d y , h e a r t - p u m pi n g w o r k o u t ,
burned floor-based strength training customizable to your limits
zone
 ACHIEVEMENTS
ENCE
brings t he communit y t oget her.
MENTS PROGRESS AND CELEBRATE your Milestones WITH OUR JOURNEY
TRIB3WORKOUT EXPERIENCE

ACHIEVEMENTS TRIB3WORKOUT EXPERIENCE

ACHIEVEMENTS

A trib3r’s Journey begins From ‘hitting the wall’.

Claim ‘warrior’ status after 50 sessions, all the way through to a
huge 1,000 sessions – ‘Legend’.
With bespoke CRM and retail, in-studio celebrations, and in-app
tracking, the Journey celebrates each TRIB3R’s achievements and
brings the community together.
The TRIB3 Heart Rate System underpins the Journey.
TRACK IT ALL WITH THE TRIB3 HEART RATE SYSTEM

CUSTOM HEART RATE MONITORS LIVE IN-STUDIO PERFORMANCE TRACKING SWEAT APP PROGRESS TRACKING
FOUR HEART RATE ZONES – focus on sweat Zone

Focused on three active heart rate zones, TRIB3Rs are encouraged to

spend time in the SWEAT Zone (80% - 92% of max HR%) to maximize their
workout efficiency.
ONE COVETED SWEAT MEDAL
Spend 15 minutes or more
in the SWEAT Zone and
earn the SWEAT Medal.

Medals celebrated in the

studio, coach-led and
creating a sense of
community.

An inclusive method of
recognition.

Total Medals can be

tracked using the SWEAT
app.
EARNING SWEAT POINTS WITH EVERY WORKOUT
SWEAT Points are uniquely
calibrated on each
person’s biometrics
awarding effort level,
not ability.

Inclusive metrics expand

the target addressable
market.

Opportunity to convert
sweat points into
benefits.
FULL PROGRESS TRACKING WITH THE TRIB3 SWEAT APP
▪ Full performance summary for each workout and
lifetime workouts

▪ My Journey dashboard to chart your progress

▪ SWEAT Point leaderboards per studio as well as

globally

▪ Connect function with a newsfeed and social

sharing
EXPERIENCE IS the KEY leading to >60 NPS scores
20 studios across 5 countries

Proven business unit

economics with 30% ROI.

NPS scores consistently >60

Both stand-alone and boutique

in-box business models

building a global fitness

community through
partnership.
STEADY AND SUSTAINABLE GROWTH
BUILDING a successful brand
One workout at a time
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