Introduction to

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PAD’s Hospitality Profile
Humans see
what they want to see.

Humans hear
what they want to hear.
RICKRIORDAN,
THELIGHTNINGTHIEF
There is some fundamental problem with Rick’s deduction
So what the wise, old man should have said is:

Humans see
what you want them to see.
Humans hear
what you want them to hear.
 And this is what
PAD
helps your organization do
PAD HELPS YOUR BUSINESS STRATEGICALLY
ENGINEER A PERCEPTION THROUGH
COMMUNICTION.

In simple words, it gives your organization the

superpowers to get your customers, employees and
partners to see what you want them to see and hear what
you want them to hear.
PAD is an integrated communications entity. We’re here to
put work out there that inspires people and builds brands.
We disrupt markets and start conversations about culture,
society, and the world we live in. Our network of offices
spread across Hyderabad, Bengaluru and Mumbai, cater to WELCOME
a maximized set of audiences while always looking to find
the least common denominator – emotion. Our work across TO
disciplines speaks for itself, and our team is driven by one
unified goal – Storytelling.
PAD
As a young and dynamic team of creative problem-solvers,
gauging and adapting to the pulse of the people comes
naturally to us.
 A little about our
HOSPITALITY CLIENTS
Golkonda Hotel is among the oldest star properties in the city. Hyderabad, as
a city has evolved in a big way since the end of the Nizami era. What the
Golkonda Hotel wanted to do is capture the essence of that legacy, while
providing fresh, new experiences that appeal to today’s guests. The
Golkonda Hotel offers multiple venues for dining and recreation suchas -
Zanzibar,
Melange and the Jewel of Nizam. It was also one of the first properties in
Hyderabad to introduce the concept of a Midnight Buffet.
 In 2012, they branched out and opened the Golkonda Resorts and Spa,
Hyderabad’s only 5-star resort property, at the erstwhile Sagar Mahal, the
summer palace of the third
Nizam of Hyderabad. Amidst picturesque landscapes and lush greenery,
lies the 13 acre abode of tranquillity.
It is a perfect destination for family getaways, corporate conferences
and weddings.

Golkonda Resorts & Spa is home to the Jewel of Nizam – The Minar.
Fondly known as Hyderabad’s Fifth Minar, this 100-foot tall magnum
opus adorns a jewel that houses
the finest Hyderabadi Fine Dining restaurant in town.
 CHALLENGE

How to make The Golkonda Hotels & Resorts a perfect

weekend getaway destination.

How to make The Golkonda Hotels & Resorts a perfect

wedding destination.
How can The Golkonda Hotels & Resorts remain relevant,
and create a niche of its own in a crowded hospitality sector.
Campaign: Live the Feeling
Campaign: Intimate weddings
Park Hyatt Hyderabad is one of the most luxurious 5 star hotels in
Hyderabad. With opulent architecture and unparalleled service, it’s not
a stay but a journey that unfolds into rare and intimate experiences.

Park Hyatt is also a home to some of the world’s finest art. And is known
as one of the few hotels in Hyderabad who appreciate art with multiple
art exhibitions and have their own property called the Art walkway and
is know as city’s leading art galleries.

They have multiple offerings like The Dining Room, Tre-Forni Bar and a
newly opened Restaurant called RIKA.
 CHALLENGE

How should they market themselves for RIKA and create

RIKA as a standalone property.
Derived from the name Paprika, RIKA brings the city of
Hyderabad, an evening experience that aims to set trends in
F&B industry with its unique concepts.
Park Hyatt believes in luxury being personal but for RIKA
they wanted the restaurant to being young and peppy.
SOLUTION
Staying true to the offering, we arrived at a brand template which is bold yet classy and stands out in terms
of communication from the other properties at ParkHyatt.

As stated RIKA was positioned as a slightly young and bold brand and brought expertise from different parts of
the world to work on this restaurant, we tried to capture them through videos and pictures on socialmedia.

Through an integrated campaign targeting videos, outdoor, press, social and digital, we helped spread the
word of this truly unique offering which is still a talk of the town when it comes to Asian food.
Perched on the serene Bolgatty Island, Grand Hyatt Kochi Bolgatty is
a waterfront urban 5-star resort overlooking the backwaters of
Vembanad Lake. With its bold & compelling works of art and
architecture, dramatic landscapes, opulent guestrooms and suites,
exquisite dining destinations, and one of the largest event spaces in
South India

The opulent interior features Nattika- a 2-bedroom luxury houseboat,

pleasant lounges and dining spaces which makes it a floating suite of
Grand Hyatt Kochi Bolgatty.

The extraordinary backdrops, remoteness and flora & fauna of the

islands of lake offer an exhilarating way to enjoy your next vacation
or the upcoming conference. Grand Hyatt Kochi Bolgatty is set to
redefine living grandly in the city.
The Height of Refinement with the exciting Hyderabad city
skyline in the background, guests will enjoy complete relaxation
and renewal in one of our 427 guest rooms or suites—all of
which feature rich, Taipei carpets, lotus headboards, spa-like
shower, and our signature Heavenly Bed.

The Westin Hyderabad Mindspace, is an ideal place where

business and leisure meet.
A High-Tech Haven. Innovation abounds in the heart
of Hyderabad’s Hitech City, also known as the new
Silicon Valley of India. Located in Raheja Mindspace
IT Park allows guests easy access to major
technology corporations as well as the Hyderabad
International Convention Centre.

Ideal for business and leisure travelers alike. The

Westin Hyderabad Mindspace inspires wellness and
productivity with three pools, a Westin WORKOUT®
Gym, Heavenly spa services, an array of
international restaurants and 23,529 square feet of
modern meeting spaces and interactive event hubs with advanced
The Height of Refinement with the exciting Hyderabad city
skyline in the background, guests will enjoy complete relaxation
and renewal in one of our 427 guest rooms or suites—all of
which feature rich, Taipei carpets, lotus headboards, spa-like
shower, and our signature Heavenly Bed.

The Westin Hyderabad Mindspace, is an ideal place where

business and leisure meet.
Novotel Hyderabad Convention Centre is located in Hyderabad's IT
and Business district and is connected to South Asia's finest &
largest pillar free convention centre - Hyderabad International
Convention Centre, offering state-of-the-art exhibition, meeting
and convention services.

The hotel, located in HITEC City is 45 minutes drive from The Rajiv
Gandhi International Airport and spread over 15 acres. It has been
designed to provide a comfortable and a friendly environment for
the business and leisure traveler.
 We start with understanding the Brand and the current market trends by
answering the following questions and later conduct a brand Key workshop to
arrive at the brand positioning.

- How big is the market?

- What are the trends within the category?
PAD’s
- What are the main channels of sales and distribution within the category? APPROACH
- What are the average price points/going-rates within the category?
- Which attributes of the product/service are considered most significant?
- What are the various triggers and barriers for purchase?
- How does the growth of this category look now? And in the next five years?
- How can we market ourselves different from the competition?
Thank you