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Fair Trade - Final Project
Fair Trade - Final Project
HISTORY
In 1851, the Hawaiian Pineapple Company was founded in Hawaii by James Dole,
who opened his first pineapple plantation on the central plain of the Hawaiian island
of Oahu.
Initially, the company was dedicated to the planting of pineapple and came to have a
technified industry for its production, processing and export. Later, the company
diversified its production and ventured into the commercialization of different fruits
and vegetables.
Hawaiian Pineapple Company was later acquired by Castle & Cooke, a real estate
company, which renamed the company Dole Food Company, Inc. in 1991. Castle &
Cooke Inc. was spun off shortly thereafter in 1995. Dole then acquired Standard Fruit
Company, which had been acquired by Castle & Cooke between 1964 and 1968.
Dole thus became the second largest producer and importer of bananas in the
United States.
CURRENT OPERATIONS
Doles is a leading global producer and marketer of primarily fresh fruits and
vegetables. Its growing food line has expanded to more than 90 countries and it is
currently leading the way in the development of technology-based nutrition education
programs for children. In Central America, Dole operates in Honduras and Costa
Rica.
Dole has a longstanding culture of helping employees to acquire new skills and
move up the ranks within the company. For example, employees are offered free
English and high school classes each weekday afternoon, as well as skills training in
areas such as packaging machine operation, forklift driving and supervisory skills.
Farms and facilities are regularly audited to check for worker welfare, such as
ensuring that someone at the site is clearly responsible for workers’ health, safety
and welfare and that workers have access to clean drinking water and other basic
amenities. The examples are Ecuador and Peru, who have a program to help
growers enhance the health and safety programs at their sites. The DALE foundation
provides infrastructure for two schools, runs courses and workshops to improve
health and safety for households, and helps the local community develop small
businesses to forward livelihoods.
Fair wages
Dole’s employees always receive the legally required compensation and benefits.
Throughout Latin America, the wages paid by Dole are on average 20% above the
legal minimum. Dole has also been actively involved in living wage initiatives in the
produce industry, as new methodologies emerge and the awareness grows around
the issue.
Freedom of association
Dole employees are free to join labor unions and to participate in collective
bargaining through representatives of their own choosing. More than 11,000 Dole
employees around the world were members of trade unions as of the end of 2018.
Dole is the first agricultural company in the world to apply the Oxford
University-developed Multi-Dimensional Poverty Index (MPI) to its own workers.
They are interviewing every Dole worker in Costa Rica, to understand their
socio-economic conditions, information that could help the company to identify the
most vulnerable populations and prioritize efforts to improve their livelihoods.
Community events
Dole was an official local sponsor of the event “Relay for Life'' in 2017 and 2018. An
event to benefit the American Cancer Society, where the employees from a salad
processing plant in Ohio have taken part in an annual ALS fundraising walk to
discover treatments and a cure for Amyotrophic Lateral Sclerosis.
In Costa Rica, three community centers have been built through a Fairtrade program
established by Dole and its employees. The centers offer academic training,
occupational courses and health fairs – open to everyone in the community.
• 80,000 people directly benefit each year, across more than 100 communities
• In 2018, over 16,000 people took part in the foundation’s training program, which
covered health prevention, environment protection, entrepreneurship, and more
Agricultural innovation
In the U.S, Dole researchers are experimenting with ways to increase plant density
for vegetable crops such as cauliflower, lettuce, celery and romaine with the goal of
reducing total acres farmed along with the amount of water, fertilizer and crop
protection that’s needed per acre.
Also, they are continuously improving conventional and organic farming techniques
to make them more sustainable.
In 2012, as TR4 began to move to West Asia, Dole and the industry began to
develop a series of measures aimed at containing the disease. Following the
discovery of TR4 in northern Colombia in 2019, they have strengthened protocols to
prevent further spread.
For example, access to our farms has been restricted and they have issued strict
guidelines and procedures for any travel by Dole personnel to countries and
locations where TR4 is known to be present.
Since 2016, Dole has been part of a consortium working, together with the Honduran
Research Foundation (FHIA), on the development of banana varieties resistant to
TR4. The researchers have already performed more than 10 million hand
pollinations, bringing a new variety ever closer to becoming a reality.
Water stewardship
A banana packing plant with a water reuse system uses up to 80% less water than a
facility without one installed. In Dole’s Tropical Fruits Division, which grows and
distributes bananas, pineapples and other typical fruits, 78% of packing plants utilize
water reuse systems.
In this phase, researchers and farmers play a very important role, and the most
important thing is that it is a joint effort. It is the researchers' task to find more
efficient production processes, taking care of environmental resources, and at the
same time it is the farmers' responsibility to put this knowledge into practice. Both
roles are important for each other.
Dole’s company offers its customers peace of mind and awareness of the use of
environmentally friendly resources and responsible practices. It is also in constant
research for new processes and care of other natural areas, such as:
Protecting nature
Good agricultural practices, implemented in line with applicable laws and best
practices, help to prevent negative impacts to these habitats.
In Costa Rica, Dole has partnered with a local solar provider to install over 2,500
solar panels at four banana packing plants and the farm office – to supply over 90%
of the electricity needs at these sites.
In 2017, they brought three new ships into the fleet, reducing carbon emissions on
their Pacific Coast distribution route by about 30% on a per unit basis and reducing
total emissions from distribution of Central and South American-grown tropical fruits
in the U.S. by about 10%.
Also the people who are involved, maybe not directly in the production but in the
process to deliver to the customer must also take care that they are environmentally
friendly and comply with the protocols required by Dole.
Dole was the first agricultural company to achieve these international environmental
and social certifications, which along with Dole’s own standards formed the basis for
development of the Dole integrated management system that is used by the
company’s tropical fruits business.
Global GAP and GFSI
Many major retailers require Global Good Agricultural Practice certification and/or
certifications against one of the programs recognized by the Global Food Safety
Initiative. In 2018, all products shipped by Dole Fresh Vegetables were grown on
GFSI-compliant farms, for example.
Certified organic
Fairtrade
Rainforest Alliance
A majority of Dole banana and pineapple operations have been certified by the
Rainforest Alliance, signaling that the fruit is grown on farms that meet stringent
sustainable agriculture criteria.
In addition to Dole’s own farms, the company sources fresh fruit and vegetables from
independent growers around the world. Many of their supplier relationships stretch
back over many years of knowledge sharing and mutual growth. Growers are
required to comply with the Dole Code of Conduct and Supplier Manual and conduct
regular audits to help to ensure that good agricultural and social practices are
followed. .
3. For Food: This is where the role of customers comes in, the work that Dole
has done is to give its consumers a product with an environmentally friendly
backstory and in conjunction with fair labor, taking care of their food,
promoting environmental care initiatives and educating on issues related to
the problem.
Since 2016, The Walt Disney Company-owned movie characters have been
appearing on Dole products such as bananas, pineapples and vegetables at grocery
stores across the U.S.
Supporting food causes
Dole has donated more than 80 salad bars to U.S. schools through the United Fresh
Start Foundation’s “Salad Bars to Schools” initiative – to give kids a healthy option
during the school day.
The suggested consumption legend to consumers has been changed, products carry
the date "Best before" instead of "Best before", and products are formulated to
provide maximum shelf life for retailers while still ensuring an excellent consumer
experience for consumers, helping to minimize waste in supermarkets.
Produce that’s been logged via blockchain can be instantly tracked back through the
supply chain, giving retailers and consumers confidence in the event of a recall.
Eventually, consumers will be able to scan each bag of salad or package of
vegetables in-store to get information about its journey from farm to store shelf.
REFERENCES
Fresh bananas, pineapples, vegetables and more from Dole.com | Dole. (n.d.). Dole.
https://www.dole.com/en
Gizadmin. (n.d.). Dole Food Company Inc.: “Hacia un modelo de producción integral
https://www.bpmesoamerica.org/partner-view/dole/
One World Shop. (2020, August 28). 10 Principles of Fair Trade - One World Shop.
https://www.oneworldshop.co.uk/10-principles-of-fair-trade/
https://www.dole.com/-/media/project/dole/farm/farm-images/dole_sustainabilit
y_report_2020-englischfinal.pdf?rev=d6a15ea88f244446b99661dd9701f491
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