Student’s name: Nguyen Thi Tuyet Nhi

ID: 20DH120953
Class: Business Research 04

The impact of Website Quality on Online Compulsive Buying

behavior

Survey Questionnaire

The purpose of this survey is to study the impact of website quality on online compulsive shopping behavior in the
context of online shopping based on credit card usage and online impulsive buying behavior. Please answer all
questions to the best of your knowledge. There are no wrong responses to any of these statements. All responses are
completely confidential.
Thank you for your participation.

Instructions:

1) There are two (2) sections in this questionnaire. Please answer ALL questions in ALL sections.
2) Completion of this form will take you approximately 05 to 10 minutes.
3) The contents of this questionnaire will be kept strictly confidential.

Section A: Demographic Profile

In this section, we are interested in your background in brief. Please tick your answer and your answers will be kept
strictly confidential.

QA1: Gender:  Female  Male

QA2: Age:  18 - 25 Years Old  26 - 35 Years Old

 36 – 40 Years Old  More than 40

QA3: What’s your occupation?:

 Public servant  Private job
 Entrepreneur  Not currently employed (e.g: housewife, retired, and student)

QA4: Do you have a smartphone/laptop?

 Yes  No

QA5: How many hours per week do you use the Internet?

 0-6  6 – 15
 15- 24  Above 24

QA6: Do you have experience of online shopping websites?  Yes  No

QA7: How many times a week do you use your credit card for online purchases on E-commerce websites?

 0-3  4-8
 9 - 12  Above 12

QA8: Online shopping websites usage:  Tiki

 Shopee
 Lazada
 Amazon
 Other

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QA9: Highest level of academic qualification:  No College Degree
 Diploma/Advanced Diploma
 Bachelor’s degree / Professional Qualification
 Master / PhD Degree

QA10: Monthly income:  Less than 400 USD

 400 USD – 800 USD
 800 USD – 1200 USD
 1200 USD – 2000 USD
 2000 USD – 3000 USD
 Above 3000 USD

Section B: The influence of information quality on consumer purchase intentions in Mobile Application.
This section seeks your opinion on the factors that impact online compulsive shopping behavior on credit card usage
and online impulsive buying behavior when shopping on e-commerce websites. Respondents are asked to indicate the
extent to which they agreed or disagreed with each statement using 7 Likert scale [(1) = strongly disagree; (2) = mostly
disagree; (3) = partially disagree; (4) = neutral; (5) = partially agree; (6) = mostly agree; (7) = strongly agree] response
framework. Please circle one number per line to indicate the extent to which you agree or disagree with the following
statements.

Partially

Partially
Disagree

Disagree

Disagree
Strongly

Strongly
Neutral
Mostly

Mostly
Agree

Agree

Agree
No Questions

B1 Usability ( UST)
UST
The website effectively provides my information desires. 1 2 3 4 5 6 7
1
UST The information provided on the e-commerce website is
1 2 3 4 5 6 7
2 very useful.
UST I can interrelate with the e-commerce website to acquire
1 2 3 4 5 6 7
3 information customized.
UST to my wishes
I feel secure in my dealings on the e-commerce website. 1 2 3 4 5 6 7
4
UST I believe the information provided on the e-commerce
1 2 3 4 5 6 7
5 website.
UST
The e-commerce website loads speedily. 1 2 3 4 5 6 7
6
Partially

Partially
Disagree

Disagree

Disagree

Strongly
Strongly

Neutral
Mostly

Mostly
Agree

Agree

Agree
No Questions

B2 Ease of use (EOU)

EOU Pages of the e-commerce website are very easy to
1 2 3 4 5 6 7
1 understand.
EOU
The website text is simple to read. 1 2 3 4 5 6 7
2
EOU
The site is effortless to operate. 1 2 3 4 5 6 7
3
EOU I can effortlessly become experienced in using the e-
1 2 3 4 5 6 7
4 commerce website.
Partially

Partially
Disagree

Disagree

Disagree
Strongly

Strongly
Neutral
Mostly

Mostly
Agree

Agree

Agree

No Questions

B3 Entertainment (ENT)

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ENT
The e-commerce website is enjoyable visually. 1 2 3 4 5 6 7
1
ENT
The e-commerce website is pleasing visually. 1 2 3 4 5 6 7
2
ENT
The website design is fashionable. 1 2 3 4 5 6 7
3
ENT
The design of the e-commerce website is innovative. 1 2 3 4 5 6 7
4
ENT
I feel happy when I visit the e-commerce website. 1 2 3 4 5 6 7
5

Partially

Partially
Disagree

Disagree

Disagree

Strongly
Strongly

Neutral
Mostly

Mostly
Agree

Agree

Agree
No Questions

B4 Complementary functions (CPY)

CPY1 It allows online transactions. 1 2 3 4 5 6 7

The shopping process is easier through the website than

CPY2 1 2 3 4 5 6 7
email, fax or phone.

CPY3 Calling through the website is easy. 1 2 3 4 5 6 7

Partially

Partially
Disagree

Disagree

Disagree
Strongly

Strongly
Neutral
Mostly

Mostly
Agree

Agree

Agree
No Questions

B5 Credit card use (CCU)

CCU
I am less anxious while shopping with credit cards. 1 2 3 4 5 6 7
1
CCU
I am extra impulsive when I buy with credit cards. 1 2 3 4 5 6 7
2
CCU
I have several credit cards to my wishes. 1 2 3 4 5 6 7
3
CCU
I worry about the debt of the credit card. 1 2 3 4 5 6 7
4
CCU
I buy more with credit cards. 1 2 3 4 5 6 7
5
CCU
I frequently pay the minimum amount on credit card bills. 1 2 3 4 5 6 7
6
Partially

Partially
Disagree

Disagree

Disagree

Strongly
Strongly

Neutral
Mostly

Mostly
Agree

Agree

Agree

No Questions

B6 Sales promotions (SP)

The e-commerce website gives free coupon or free delivery
SP1 1 2 3 4 5 6 7
payment.
Coupon provides in the e-commerce website have caused
SP2 1 2 3 4 5 6 7
me to buy product I normally would not buy.

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 I redeem coupons I find in the e-commerce website while
SP3 1 2 3 4 5 6 7
shopping online to my wishes.
SP4 The e-commerce website has given attractive cashback. 1 2 3 4 5 6 7

Cashback program in the e-commerce website makes me

SP5 1 2 3 4 5 6 7
buy more than I have planned.
Cashback program in the e-commerce website are ease to
SP6 1 2 3 4 5 6 7
use.
The e-commerce website has given attractive price
SP7 1 2 3 4 5 6 7
discount promotion.
The e-commerce website carries product with relatively
SP8 1 2 3 4 5 6 7
lower price.
SP9 The e-commerce website provides a big discount price. 1 2 3 4 5 6 7

Partially

Partially
Disagree

Disagree

Disagree
Strongly

Strongly
Neutral
Mostly

Mostly
Agree

Agree

Agree
No Questions

B7 Impulsive buying behavior (IBB)

IBB1 “Instantly do it” depicts my buying process. 1 2 3 4 5 6 7

IBB2 I frequently buy without thinking. 1 2 3 4 5 6 7

IBB3 “I see the product, I buy the product” describes me. 1 2 3

Partially 4 5 6 7

Partially
Disagree

Disagree

Disagree
Strongly

Strongly
Neutral
Mostly

Mostly
Agree

Agree

Agree
No Questions

B8 Compulsive buying behavior (CBB)

CBB
I purchase a product that I cannot afford. 1 2 3 4 5 6 7
1
CBB I just want to buy a product and do not worry about what I
1 2 3 4 5 6 7
2 purchase.
CBB
I buy to refresh my mind. 1 2 3 4 5 6 7
3
CBB
I feel nervous or anxious on days I do not buy. 1 2 3 4 5 6 7
4
CBB
I buy and put away products without using them. 1 2 3 4 5 6 7
5

Thank you for your time and cooperation.

~ The End ~

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