logo redesign

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 PACKAGING
In 2020-21 we introduced new, rebranded,
lightweight and recyclable ecommerce and retail
bags as part of our sustainable brand reset.
We buy around 8 million retail bags per year which
are made from 100% FSC Recycled certified paper,
and send out more than 5 million individual
ecommerce parcels to our customers in 100% FSC
certified paper bags.
Balancing function and sustainability, we now ensure
our products reach their new home in good shape, in
packaging that is easily recyclable, and saves up to
60% of its carbon footprint.

 IDEA OF
PACKAGING
IS K N O W N FOR
SUPERDRY
BR IG H T P O PPING
ITS
O RS IN S PIR ED BY
COL UT
IG H T L IFE . B
TOKYO'S N GING
E NT P A C K A
THE CURR ER ME
A N D A S P
OF THE BR
ES N O T E X A CTLY
DO
N V E Y T H E S AME. I
CO
L IK E TO C R EATE
WOULD
O M E T H ING MORE
S
F U L W IT H T HEIR
COLOR
LOR
PRINCPLE CO
HEME
BLOACKING T
CONCEPT MOODBOARD
BASED ON ABSTRACT ART
DIRECTION MIXED WITH
COLORFUL GEOMETRIC SHAPES
TO REPRESENT THE NIGHT LIFE
OF TOKYO FROM WHICH THE
BRAND SUPERDRY WAS
ORIGININALLY INSPIRED BY ITS
FOUNDERS.
FINAL PRINT
PACKAGING
SOCIAL MEDIA ADVERTISING
 Thank you
- SUBMITTED BY ANANYA
APOORVA
A2481119010