Brand Resonance

(High Loyalty & Advocacy)

↑
|
Brand Judgements
(Brand Superiority, Brand Quality, Uniqueness)
↑
|
Brand Feelings & Brand Imagery
(Satisfied, Home-like Ambiance, Accessible, Convenient)
↑
|
Brand Performance & Brand Salience
(Affordable & Delicious Filipino Cuisine)
↑
|
Brand Identity
(Mughal-themed Ambiance, Name, Logo, Setting)
```

Now, let's break down each level of the CBBE model for Lal Qila Restaurant:

1. Brand Identity: Lal Qila's brand identity includes its Mughal-themed ambiance,
name, logo, and traditional setting. These elements create the initial brand
awareness and recognition among customers.

2. Brand Salience & Brand Performance: Customers recognize Lal Qila as a

place offering affordable and delicious Filipino cuisine. It is easily accessible and
convenient, especially due to its presence in multiple locations.

3. Brand Feelings & Brand Judgements: Customers have positive feelings about
Lal Qila, such as feeling satisfied with the taste of the food and experiencing a
home-like ambiance. They appreciate the restaurant's unique Mughal-themed
setting, associating it with a taste of royalty.

4. Brand Resonance: Lal Qila resonates strongly with certain customer segments,
particularly children and families. Children usually prefer Chicken Joy in their
meals, and the restaurant's advertisements capture the hearts of people, leading to
high loyalty and repeat purchases from families.

To enhance Lal Qila's CBBE, the restaurant can focus on the following strategies:

- **Continued Excellence**: Maintaining the quality of food and service to ensure

customer satisfaction.

- **Highlighting Uniqueness**: Emphasizing the Mughal-themed ambiance to

differentiate from other fast-food restaurants.

- **Family-Oriented Marketing**: Creating targeted marketing campaigns that

appeal to families and children.

- **Expanding Reach**: Expanding to new locations to increase accessibility and

convenience.

- **Customer Feedback**: Actively seeking and incorporating customer feedback

to improve and tailor offerings.

By focusing on these aspects, Lal Qila can strengthen its brand equity, increase
customer loyalty, and become a beloved and iconic restaurant in the minds of its
target audience.