print on

demand
crash course
Learn the fundamentals of creating an Etsy & print on
demand business w/Heather
your
RESOURCES 01. Print on demand startup
guide

02. Youtube video tutorial

playlist for design

03. Free webinar linked below

Free trial of Print on

04. Demand Academy module:
Etsy & POD Shop Fast
Track ✨
A little about me...
Top 1% Etsy seller per eRank
Multi-six figure Etsy & print on demand
shop owner
Featured on podcasts, articles & blogs
such as Business Insider, Upflip,
Printify, How to Sell Your Stuff & Side
Hustle Nation
Youtube, Tiktok & Instagram business
coach that has taught mutliple
students to 5 figure months
 current day

First month
Items are printed,
packed and
shipped on
demand from your
supplier after a
customer
purchases.
 Upload your own design to a POD provider like Printify or
Printful

Publish the product on Etsy, Shopify, etc.

The Print on A customer buys your product, you receive payment delayed
after a day or two on Etsy

Demand This automatically sends payment and notification to your POD

provider if that integration is set up for automation push to

Process: production(sometimes you have to manually push this through).

The POD provider prints, packs & ships your item to your
customer- usually in generic packaging.

Your customer receives product, you get the profit of total

costs(transaction fees + cost of item MINUS revenue= profit)
RECOMMENDED POD
PROVIDERS STARTING OUT

1 2 3
PRINTIFY SHINEON TEELAUNCH
HIGH PROFIT MARGINS HIGHEST PROFIT LOW SATURATION
WIDEST SELECTION MARGINS PRODUCT TYPES
MULTIPLE PRINT HIGH QUALITY HIGH QUALITY
PROVIDERS HIGH GROWTH HIGH GROWTH
MY TOP 5 1 Monster Digital
RECOMMENDED 2 Duplium(Canada)
PRINTIFY
PROVIDERS 3 SwiftPOD

4 FYBY/Print Your Cause/Spoke

Custom
5 Underground Threads/ The
Dream Junction/ Print Clever
HOW YOU GET PAID:
#1 misconception with POD: You
don’t have any transactions go
through your own bank account

What really happens: anytime a

customer purchases, your POD
provider charges you and you
recieve a deposit from Etsy that is a
day to 3 days later at earliest,
dependent on your settings.
 Ways to fund your print
on demand business:

Charge your credit card, then pay off
credit card when Etsy funds are
depostied
Best option
Charge your bank account, Wait for Etsy deposit and then send
reimbursed when Etsy deposits order to production
Not recommended
WHY YOU
SHOULDN'T 1. No payment on weekends

WAIT FOR 2. No payment on a Monday

around a holiday
ETSY TO 3. Production can get
SEND TO delayed and payment

PRODUCTION: delay can increase

customer
agitation/patience
resulting in lower reviews
over time
WHY YOU
SHOULDN 1. Bonus signup points

USE A 2. Points for every purchase

that you pay off without
BUSINESS accruing interest
CREDIT CARD 3. Cash back rewards

IF YOU CAN: 4. Quick payment

processing that sends
your items straight to
production
POD
Profits
Explained
How You Get Paid with Print on
Demand

1.Customer 2. Your print 3. Etsy deposits funds 4. Funds go into your

purchases item company charges into your account a business checking
you within the hour few days later account
Yay! You made a sale,
If you have automatic push Now, you pay off credit card,
congraaaaats!
set up. It takes 1 to 3 business days place 30% in tax savings, 10%
to process, expect delays to business expenses and
around major holidays. what's left is yours to keep.
How to pay yourself 1. Open business credit card and
charge ALL fees on credit card

with Etsy & POD: 2. Open business checking account

and have funds deposit into this
3. When funds come in, pay off your
credit card with funds
4. What’s left is your profit BUT
WAIT…
5. Next out of profit take 30% out
and put it into a savings
account(business) for taxes
6. SUGGESTION: Take 10% out for
business expenses(ex:
bookkeeping, mockups)
7. What’s left in your checking
account: Your Profit yay!
So is there even any Profit in POD
with all of these expenses?

Let's break it down...

The Customer purchases

Breakdown
My fees:
Total Sale price: $22.99 (tax
Production costs: $8.57 per t-
shirt not included, Etsy remits)
Shipping: $4
Transaction= 6.5% at 22.99 sale
price= $1.50
Relististing fee: $0.20(X2)
Processing fee: 0.68
Total expenses: $13.79 with free 22.99 - 9.79= $13.2 PROFIT
shipping Free shipping= $9.2 PROFIT
Or $9.79 without
Let's say you sold 20
t-shirt s day... profit &
savings explained
20 t-shirts day X 9.20= $184 gross profit
What I’d save per day:
$184 X 0.3= $55.20 to tax savings
$184 X 0.1= $18.40 to business expenses

TAKEHOME PROFIT: $110.40

Profit Calculator & Pricing Guides
Etsy & POD Quick Start-up Guide

1 Create Etsy Shop

2 Create 'throw-away listing'

3 Integrate with Printify/POD provider

4 Publish first listing

5 Delete throw-away listing

LESSON 4:
SEO, TITLES
& TAGS
WHAT IS SEO & WHY IT’S
IMPORTANT?
BEST TITLES & TAGS
PRACTICES
What is SEO & Why It’s Important

SEO is Search Engine Optimization

How people find you through Etsy search,
google, Bing, etc.
Keywords are most important
You MUST use keywords in title & tags
Description optimization is a plus but NOT
necessary
BEST PRACTICES: WHAT NOT TO DO:
USE ALL 140 CHARACTERS IN TITLE USE RANDOM KEYWORDS, EX:
USE ALL 13 TAGS PRODUCTS
USE LONG TAIL PHRASES SHORT TAIL KEYWORDS & ONE WORDS
KEYWORD STUFFING USE TRADEMARKED WORDS IN TAGS
YOU NEED PRODUCT DESCRIPTOR OR TITLES EX: HARRY POTTER &
KEYWORDS DISNEY
COPY TITLE AND PASTE TO

DESCRIPTION
LESSON 5:
CUSTOMER
SERVICE
WHY YOU’RE BACKEND IS
AS IMPORTANT AS YOUR
FRONT END
 More than 60% of customers
review a return policy before
purchase

Great customer service=repeat

buyers
 What I recommend: have
30 day return & exchange

Choosing Your for all items NOT custom

or personalized

Return &
Exchange
Policy
Second option is to
refund without item sent
back if you are not going
to resell it/have no use
for the items.
 Choosing a Cancellation
Policy

Timed cancellation No cancellation policy~

policy such as 1 hour or Best with 30 day return
24 hours & exchange policies
 Accurate mockups- make
sure transparency of
designs on mockups are
around 80 to 90%

How to Prevent
Returns or
Exchanges ALWAYS provide size
guides, color charts &
size charts
 Ask for a picture with FULL item
logo in display and issue clearly

How to Handle seen, even if they hand to fold it

ALL print providers require this

Defective Items proof

Always try to offer exchange first, if

they insist on return then grant this
Vacation Mode:
WHY IT’S USELESS UNLESS YOU WANT TO
TAKE A FEW MONTHS OFF
Etsy states in their policy that on vacation mode
you still MUST answer emails/messages and take
care of customer service

So… when you’re on vacation you still have to

answer messages/fix issues or your store is in
trouble.

Your items get taken off search which can impact

sales when you go off vacation mode
Vacation Mode:
HOW TO VACATION WITHOUT STRESS

Set auto-responses with

answers to common
issues/questions
Have trusted family or
friend respond, fix issues
So what’s
next?
sneak peak of
podacademy
 Shillelagh earned over 16K in her first 3
months!

Shillelagh did over 16K

in 3 months after
starting and also:
Got her first
starseller badge
Had a 4.1%
conversion rate
600+ orders
What previous students have achieved in 2022

real student testimonials

from our private fb group
Kelsey earned over 3K in her first 3 months!

"I think this course is so rich because of how easily Heather

explains things. She covers every single thing that comes
up when you begin a store and more. Her attention to
detail in explaining all the parts you need in each listing has
earned me great feedback in my store. She truly has a gift
for teaching and explaining things. This course makes Etsy
SO simple to start."

-Kelsey