ADVERTISEMENTS

CLASSIFIED ADVERTISEMENTS COMMERCIAL ADVERTISEMENTS

Classified Advertisements

Characteristic features:

 Limited to 50 words
 Should be brief and to the point
 Written in short phrases and words
 Language - simple, concise, factual, formal
 Contact address or phone number

Types of classified Advertisements

1. Situations Vacant

1. Begins with the word 'Wanted' or 'Required'

2. Write name of organization
3. Indicate the post and number of vacancies
4. State the required qualifications and experience
5. State preferences, if any, such as age and gender of candidate
6. Other necessary details if required, can be included
7. Pay scale and perks
8. Mode of applying/interview procedure
9. Contact details

Sample Advertisement

You want smart and trained staff to run your new garment showroom. Draft a suitable
advertisement in not more than 50 words for the newspaper and give details of the various posts
and a walk-in-interview.

Introduction/opening Situation Vacant

statement (Heading)
Job details
WANTED smart young men and women as floor supervisors
for a reputed garment showroom opening next month.
Qualification Graduates with a pleasing personality and good
communication and interpersonal skills should come in for a Interview
walk-in-interview with their resume to Hotel Grand Plaza, details/
Lodhi Road, New Delhi on 13 July 2020 at 3.15 pm.

For Practice

A.K. International School is requires a receptionist for the school office. Write an advertisement
in the classified columns of the local newspaper giving necessary details. Draft the advertisement
in not more than 50 words.

2. Situation Wanted
1. Include personal details such as qualification and experience
2. Include age and sex of the candidate if necessary
3. Any or all of the following details are optional and can be included if required
4. Preference such as type of job, area, locality
5. Expected pay scale and perks
6. Provide contact address and phone number
Sample Advertisement

Qualification B.E. (Electrical engineer) topper from Maharashtra

& experience
University, with an experience of 5 years in a
multinational, seeks job in or around Mumbai. Preferences
Other details
Familiar with Java and C++. Expected Salary, between
Expected salary 80000 and 100000 p.m. Contact Suresh Raj, 324,
Dadar, Mumbai. Contact details

For Practice

You have retired recently from service as a senior officer with Delhi Jal Board. You wish for a
suitable placement in the private sector. Draft an advertisement for the classified columns of a
national daily in not more than 50 words.

3. Sale and Purchase of Property/Vehicles/Goods, etc.

 Preferably begin with Sale/Purchase or Available/Wanted
 State the type of accommodation/vehicles/goods in question
 Give a brief physical description, contact details, price, etc.

a. Property -- Sale and Purchase

1. Heading
2. Include size, floor, number of rooms, whether it is a flat/independent house
3. (for offices) -- area in square meters, suitable for (banks/MNCs, shops, etc.)
4. Fixtures and fittings
5. Facilities -- power connection, parking, washrooms, proximity to
landmarks/business/shopping area, etc.
6. Location and surroundings

Sample Advertisement

Geeta Sehan, 19-C Mapusa, Goa, wishes to sell her house as she is migrating to Australia. Draft
an advertisement for her in the classified column of the newspaper.

Heading Property for Sale

HOUSE for sale, at Mapusa, Goa, spacious, three- location

Size, floor, no. of
bedroom, D/D, servants quarters, fully furnished,
rooms, etc.
well maintained lawn and car parking facilities.
Proximity to
Located in the heart of the city, close to Mapusa
Shopping mall and I km from Mary Margeret
Selling price Hospital. Reasonable price. Contact Dr. Geetha Contact details
Sehan - 0919990000000

For Practice

You have a commercial flat suitable for an office/bank and you wish to rent it out. Draft an
advertisement in not more than 50 words to be published in the newspaper, New Delhi.
b. Vehicles

1. Heading
2. Model/year of manufacture
3. Features/accessories fitted
4. mileage
5. kilometers run
6. price expected
7. make
8. colour
9. condition
10. ownership details
11. insurance details
12. contact details

Sample Advertisement

You plan to sell your old car. Draft a suitable advertisement in not more than 50 words to be
inserted in a reputed national daily.

Heading Car For Sale Colour, make, model,

year of manufacture
Available a red Santro, 2012 model,
Kilometers run 50,000 kms, single owner driven, original features
parts, fitted with AC, stereo. Excellent
condition. Price - 2 lakhs, not negotiable. Expected price
Contact details Contact Gaur Sing at 011-26121869
within a week. Owner going abroad. Reason for sale

For Practice

You wish to by a Yamaha motorcycle. Draft a suitable advertisement in not more than 50 words
to be inserted in a reputed national daily in Delhi..

c. Household goods and appliances

1. name of the item

2. brand, model, year of manufacture
3. condition
4. contact details

Sample Advertisement

You are Vignesh/Jia of 13, Vastrapur, Vadodara. You have been transferred to the Middle East.
You have a television and washing machine to sell. Draft an advertisement for the classified
columns of a national daily in not more than 50 words.

Heading Household goods for sale

FOR IMMEDIATE SALE, a brand new

Samsung TV, 44" and a IFB washing
Goods for sale model
machine model RC 323. Both bought last
January and in excellent working condition.
condition Reason for sale
Price negotiable. Owner going abroad.
prices Contact: Jia Jagdish, 0919000000000 Contact details
 For Practice

You are Guru Dutt from West Bengal. You have been transferred to Chennai for three years
where you have been provided accommodation. You wish to purchase a second hand TV,
washing machine and refrigerator. Draft an advertisement for the classified columns of a local
daily in Chennai in not more than 50 words.

4. For Rent/Lease

1. preferably begins with 'Wanted' or 'Available'

2. indicate the type of accommodation -- number of bedrooms, bathrooms, etc.
3. Brief description of the area/amenities -- floor, porch, garage, store, lawn
4. Indicate the location/direction -- facing east, well-lit, corner house,
5. Proximity to landmarks -- 1 km from Mall, 2 kms. KNG Hospital, Holy Cross school, etc
6. Details of water, electricity supply
7. Details of rent or lease
8. Contact details

Sample Advertisement

You are planning to give your flat at Mecluskie Ganj, H.B.Road, Station Junction, Ranchi, for
rent. Draft an advertisement in not more than 50 words to be put in the national daily.

For Rent
AVAILABLE on rent at Mecluskie Ganj, Type of
Address/location
H.B.Road, Station Junction, Ranchi, 3 accommodation
bedroom flat with all amenities and
amenities parking space. Well-ventilated and modern facilities
construction. 24-hour water supply, power
back-up, lift facility. Apartment building
landmarks
located near the Ranchi market. For details
Contact details
contact: Girish Agarwal, 9000000000

For Practice

You are vice-president of Reliance Infocom, and you have just been transferred to Odisha. Draft
an advertisement in about 50 words for suitable accommodation in the vicinity of the company.

5. Business proposals

1. Indicate the name/nature of organization

2. Specify the business that it deals in
3. Specify the requirements clearly
4. Provide contact details

Sample advertisement

A well-established marketing group, Business India, is seeking agencies, franchisees and/or

distributorship for the northern region. It places an advertisement in a leading daily. Draft the
advertisement for them in not more than 50 words.
 Heading Distributorship required

WANTED distributorship for a well- Particulars about advertiser

established marketing group, Business India,
seeking agencies for Punjab, Haryana, Area/region
Jammu and Kashmir for household items and
Requirements
consumer goods. Manufacturers may contact
Contact details
Mr. Ranjith Kumar, 2223332222

For Practice

You are running a Travel and Tourism Agency. Draft an advertisement about it to be published
in the local daily giving all relevant details in about 50 words.

6. Educational Institutions

1. Name of the institution

2. Classes/courses offered
3. Eligibility criteria
4. Facilities
5. Qualification of faculty (optional)
6. Fee
7. Last date for registration
8. Address/contact details

Sample Advertisement

Mr. Biju Sangath of 12, Nahru Nagar, Bangelaru, a retired professor in Physics, is planning to
start a coaching centre offering specialized guidance in competitive exams. Draft a suitable
advertisement giving necessary details.

Heading/Name
of institution
Success Entrance Coaching centre

Special coaching classes for competitive exams in Nature of course

Eligibility Criteria engineering and medicine to begin by 1 August,

2020 for students of +2. Forty students per class. Facilities

Two classes per week for Physics, Chemistry and

Timing/duration
Mathematics from 4.00 pm to 6.00 pm. No coaching
on Sundays. Faculty, retired professors from IITs.
Registration Registration for entrance test, 1 July 2020 to be sent Qualification of faculty

to Director, Nahru Nagar, Bangelaru. Ph:

3333344444 Contact Details

For Practice

1. Your son, who is studying in Class XII and preparing for IIT-JEE Entrance Examinations,
requires help in Physics and Mathematics. Complete the following classified column of a local
newspaper enquiring about a tutor in the subjects willing to give him tuitions at your house.
 Wanted

willing to provide Home tuitions

in for who is preparing for the
. Fees not an issue to a reasonable amount.
Timing preferably in the evening from 6.00 pm onwards.

Contact: Reetu Tiwari: 1111111111

2. You have started an institute for teaching Professional photography. Draft an advertisement to
be published in a local daily giving all relevant details.

7. Missing Persons/Pets

1) Heading 'Missing'
2) Brief physical description
-- Persons
 Name, age, height, complexion, built
 Health/mental condition
 Identification marks/features
 Clothes
 Last seen place/time

-- Pets
 Name, breed, colour, fur, etc.
 Identifying features
 Place/time -- pet last seen
 Mention reward, if required
3) Contact address and phone number

Sample Advertisement
You had gone to the market that was very crowded and your 5-year-oldson got lost in the crowd.
He has been missing for two days. Draft an advertisement for the newspaper.

Heading Missing Person

Name, age, physical
description
BOY MISSING, Divesh Shaahni, 5 years, 3' 4"
tall, fair, slim built, wearing black T-shirt and
Last seen place/time Identifying features
white shorts, last seen 29-6-2020 from Market Mall
Road. Speaks Hindi and English. Informant will be
Reward suitably rewarded. Contact Mall Road Police Contact details
Station, Mandi. Or Ramesh Bhatt, Phone 022
26222222/ 09111111111

Your pet dog has been missing for a week. Draft an advertisement for the newspaper giving relevant
details.
Heading Missing pet

GOLDEN RETRIEVER, puppy, 7 months Breed, colour, fur

old, light golden brown fur, wears a red
Identifying collar with a circular tag with name Tibby. Name
features
Barks when his name is called. Loves little
boys. Scared of water and sticks. Last seen
Last seen near out front gate at 34/Wellingdon, Rajaji
Street, Bangalore. Informant will be suitably Reward
rewarded. Contact Kasthuri Rajan, phone:
1000011111
 For Practice

While going for a walk in Rajouri Gardens, you lost your pet dog. Draft an advertisement for the
newspaper giving relevant details.

8. Travels and Tours

1. Heading -- 'Package Available'

2. Write the name of the travel agency
3. Give details of the destination and duration
4. Provide the details of the package -- boarding, lodging, sightseeing
5. Indicate the cost and special discount, if any
6. Give contact address and phone number

Sample Advertisement

You are the proprietor of Raj travels and have organized a 15-day tour of Europe for Rs. 80,000/-
inclusive of two meals a day. Draft an advertisement for a national daily.

Heading Travel
For and Tours
Practice

ATTRACTIVE PACKAGE available in

October, November and December. Trip to
Boarding,
Europe, 15-days, breakfast and dinner,
lodging,
Destination, duration sightseeing, included, stay at 3-star hotel. Rs. sightseeing
80,000/-.Special Diwali discount for first ten
Cost, discounts bookings. Contact: Babu Travels, Changpa Leh;
67899990 Contact details

For Practice

As a travel agent, draft a suitable advertisement offering an attractive package to Rajasthan.

9. Lost and Found

1. Begin with 'Lost' and 'Found'
2. Specify the item in question
3. Give details of when and where lost/found
4. Mention the reward (optional)
5. Contact address and phone number

Sample Advertisement

You have found a briefcase while travelling by the Rajdhani Express. Write an advertisement
giving the description of the briefcase that may help in finding the owner.

Heading Found

FOUND last Monday, a black VIP briefcase Object, description

while travelling by the Rajdhani Express
Where & when
found
(Mumbai to Delhi). It will be returned to the
owner after the particulars and details of the
content are given. Please contact: Nikhil Gaur,
45, Duffdun Road, Vashisht. Phone: 2222233333 Contact details

For Practice
You have lost your purse. Draft a suitable advertisement for the classified columns of the local
daily giving all the relevant details.
10. Pets and Livestock

1. Begin with the words 'Sale' or 'Purchase'

2. Specify the animal/breed
3. Mention the pedigree/parentage
4. Give a brief physical description
5. Give details of vaccination given
6. Provide other details -- training, qualities, etc.
7. State the price expected
8. Contact address and phone number

Sample Advertisement

Sheenum Negi has six Labrador puppies for sale. She places an advertisement in the Kennels and
Pets column giving details of breed, age, price.
Heading For Sale

Breed
Labrador puppies for sale, imported bloodline of pedigree
both parents, six in number, three male, three
female, 2 months old, KCI registered. Not yet price
Vaccination vaccinated. Rs. 4000 for male, 5000 for female
details
pup. Only genuine buyers contact Sheenum Negi;
Contact details
68 B, Sainik Farms, Raj Villas, phone:
33333311111

For Practice
You wish to buy an aquarium. Place an advertisement giving your requirements in the 'pets'
column of the newspaper.

11. Appeals

1. Begin with 'Appeal' or 'Help Required'

2. Specify the nature of the appeal
3. Give a brief description of the problem
4. Specify the help required
5. Provide contact address, phone number

Sample Advertisement

Write an appeal to be published in a national daily inviting suitable donors to offer a kidney to
save the life of a young man whose kidneys have been badly damaged.

Heading APPEAL

A promising young IIT student with both

Person/ organisation Problem
in need kidneys damaged in an accident is on
dialysis at the Padmavati Singhania Renal
Blood type Institute. Blood type A+. Donors are requirements
invited to offer a kidney to save his life.
Contact immediately, Medical
Superintendent, Padmavati Singhania
Contact details
Renal Institute, Haridwar. Phone:
1010101010

For Practice
A father of a 10-year-old child suffering from leukemia does not have the money for his
treatment. Draft an appeal to be published in a news paper on his behalf.
 COMMERCIAL ADVERTISEMENTS

Commercial Advertisements are designed for commercial

purposes. They occupy more space and are more expensive in
terms of advertising costs.
The following are the characteristics of a display advertisement

 They have to be attractive and eye-catching

 Catchy headlines, slogans and/or punch line must be used.
 Font size and type of varying styles must be used
 The text should be brief and clear
 There should be no ambiguity in the wordings of the slogan/punch line

Remember the following points while designing a commercial

advertisement

 Use figurative language (alliteration, pun, simile) in the slogans or punch

lines
 Spacing of fonts should be proportionate
 Pictures and sketches will make the ad attractive (not mandatory)
 Mention special offers/discounts/attractions
 Details of the product/event should be mentioned clearly and in detail
 Name, contact number, address of advertiser should be mentioned at
the bottom of the ad insimple font.
 The ad should be put in a box
 For Practice

1. Fragrance India is launching a new perfume. Design an advertisement for its promotion.
2. You have opened an eating joint called Dicy Spicy Foodie's Delight. Frame a suitable
commercial advertisement