Course Name: World Class Operations

Faculty: Prof Sourabh Kulkarni

Email: sourabh.kulkarni@fsm.ac.in
Session Name: Operations Management Confronts New Millennium

Class Exercise 1
Date: 1st February 2023 Time: 5:00 PM
Group Name: ________4________________________Section Name: FMG 30 A

Roll No. Name

301005 Aditya Gupta
301006 Aishwarya Shukla
301012 Ankit Kumar Singh
301016 Ayush Garg
301018 Dikshant Vats
301021 Drishya Ameriya

Note:
a) This is Open book and open-source exercise.
b) Discussions are allowed only within the group.
Based on the class and group discussions, complete the following table.
 TATA Motors Reliance Sun-Pharma Hero Motors AMUL (Gujrat
Industries Industries Cooperative
Milk Marketing
Federation)
Facility Location Jamshedpur, Jamnagar, Hazira, Nawansahar, Gurgaon, Anand, Gujarat
(Production/ Pant Nagar, Patalganga, Dahej, Mohali, Silvassa, Dharuhera, Kaira, Gujarat
Manufacturing unit Lucknow, Nagothane, Dewas, Haridwar, Gandhinagar,
locations) Sanand, Vadodara Bengaluru, Uttarakhand Gujarat
Ahmednagar,
Dharwad, Neemrana, Kanjikode,
Panchmahal,
Karnataka and Sirmour, Panoli, Rajasthan Kerala
Pune Ankleshwar, Halol, Gujarat Mumbai,
Ponda, Bharuch, Chittoor, Maharashtra
Kanchipuram, Andhra Pradesh Palanpur,
Vadodara, Dadra Gurugram, Gujarat
& Nagar Haveli, Haryana Vadodara,
Bhind, Baddi Gujarat
Calicut, Kerala
Kolkata, West
Bengal
Rohtak, Haryana
Lucknow,

Jaipur,
Kanpur
Jalandhar,
Banaskantha,
Pune,
Maharashtra,
Bhubaneswar,
Odisha
Nagpur,
Maharashtra
Surat,
Rajkot
 TATA Motors Reliance Sun-Pharma Hero Motors AMUL (Gujrat
Industries Industries Cooperative
Milk Marketing
Federation)
Major Passenger Petrochemicals, Generics, Commuter Milk and milk
Products/Segments Vehicles, Refining, Oil and branded drugs, Bikes, Premium products, ice
Commercial Gas Exploration Contract Motorcycles, creams, dairy
Vehicles, and Production, Research and Scooters whitener,
Electric Retail, Manufacturing Electric chocolate and
Vehicles, telecommunication, Services Vehicles, Parts confectionary,
Defense textile (CRAMS), and nutritional
Vehicles, parts APIs, Accessories, products, bakery
and accessories Consumer products
Healthcare,
Biologics
Major Customer India, Europe, India, north USA, India, India, Africa, India, Middle
Base (Geographical Asia-Pacific, America, Europe, Europe, Japan, Latin America, East, Africa,
region) Africa, Middle Middle East, Asia Brazil, South Asia- Pacific, Asia Pacific
East pacific, Africa, Africa Middle East,
Latin America
Competitive Strong brand Vertical integration, Strong R&D, Brand image, Strong brand
advantage (Write image, cost technology and brand portfolio, distribution image, Cost
value preposition of efficiency, innovation, regulatory network, efficiency, wide
the firm) Strong R&D, nationalism as compliance, technology and product range
diverse range brand image, Cost cost efficiency innovation, cost
appropriate and efficiency
products, and distribution
network with wide network
sectoral range
Supply Chain raw materials, suppliers that active raw materials
components, provide raw such as steel, dairy farmers
Structure pharmaceutical
and other inputs materials such as aluminum, who supply milk
(Write down the ingredients
for the crude oil, natural plastics, rubber, to village-level
components of Upstream (APIs),
production of gas, and and other dairy
supply chain at excipients, and
vehicles petrochemicals components, cooperative
upstream, process packaging
including steel, including oil manufacturers societies
and downstream materials,
 TATA Motors Reliance Sun-Pharma Hero Motors AMUL (Gujrat
Industries Industries Cooperative
Milk Marketing
Federation)
levels) (Also write- aluminum, producers and manufacturers and distributors
intermediates if plastics, rubber, exploration and distributors of automotive
any) and other companies. of components
materials. pharmaceutical and materials.
ingredients and
raw materials

Manufacturing Refineries and R&D, Village-level

plants, petrochemical Manufacturing, dairy
warehousing plants, Distribution, cooperative
and logistics, Manufacturing R&D, QC societies,
quality control facilities, Logistics Manufacturing, District-level
Process
and distribution, , Distribution, dairy unions,
Quality control QC Manufacturing
facilities,
Quality control,
Distribution
Dealerships, Retail outlets, Distributors and Retailers and
Distributors
After-sales Distributors and dealers, Retail customers.
and
service, End wholesalers, End customers.
wholesalers,
customers customers Intermediates
Retail
Intermediates include shipping
pharmacies and
Intermediates Intermediates in include companies,
hospitals.
include RIL's supply chain shipping brokers, agents,
Downstream distributors, include shipping companies, and third-party
Intermediates
agents, and companies, brokers, brokers, agents, logistics
include
third-party agents, and third- and third-party providers, dairy
shipping
logistics party logistics logistics equipment
companies,
providers providers providers, manufacturers
brokers,
component and suppliers
agents, and
manufacturers who provide
third-party
and assemblers equipment and
 TATA Motors Reliance Sun-Pharma Hero Motors AMUL (Gujrat
Industries Industries Cooperative
Milk Marketing
Federation)
logistics who supply supplies to dairy
providers components farmers and
and parts to dairy unions at
Hero Motors at the process level.
the process
level.

Rapid Rapid Maintain High Maintain High

Response Response, Quality, Quality,
Minimum Maintain High Minimize Rapid
Variations Quality, Inventory, Maintain High Response,
Minimize Support Product Rapid Response Quality, Support Maintain High
Highlight inventory Life Cycle Rapid Product life Quality,
Operational Shipment Response, cycle Minimize
Priorities Consolidations Support Inventory,
Maintain High Product life Rapid Response
Quality cycle
Support
Product life
cycle
FY 2020-21: 2020-21: $21.5 FY 2020-21: Both two and
48,473 units billion $1.8 billion three-wheeler:
FY 2019-20: 2019-20: $19.4 FY 2019-20:
81,005 units billion $1.9 billion FY 2020-21:
Exports from India FY 2018-19: 2018-19: $19.3 FY 2018-19: 13,12,296 units
Benchmarking Data unavailable
(Past 5 years) 134,654 units billion $2.3 billion FY 2019-20:
FY 2017-18: 2017-18: $15.9 FY 2017-18: 14,84,800 units
143,500 units billion $2.4 billion FY 2018-19:
FY 2016-17: 2016-17: $13.3 FY 2016-17: 20,24,700 units
123,448 units billion $2.2 billion
 TATA Motors Reliance Sun-Pharma Hero Motors AMUL (Gujrat
Industries Industries Cooperative
Milk Marketing
Federation)
(Note: The figures FY 2017-18:
are in US dollars) 20,20,342 units
FY 2016-17:
14,47,208 units

TATA Altroz, R|Elan GreenGold, Hero Xtreme

Ilumya (
New Product TATA Nexon Recron FSeries, 160R, Hero
injectable drug Amul Camel
Developed in the EV, TATA R|Elan Kooltex, Splendor
for plaque Milk, Amul
recent times Tigor EV, RelStar Lubricants iSmart+, Hero
psoriasis), PRO, Amul
List down the products TATA Harrier, Maestro Edge
Yonsa, Paneer, Camel
with world class TATA 125, Hero
Seciera, Mil Chocolate
standards Tiago,TATA Xpulse 200
Cequa
Safari
Rising Input Fluctuating raw Rising Input
costs, material costs, high costs,
Rising
fluctuating energy costs, fluctuating
competition,
currency transportation costs, currency Raw materials,
new sc and
exchange rates, labour cost, exchange rates, logistics,
Operating Costs technological
intense regulatory intense compliance and
disruptions,
competition, compliance costs competition, technology
compliance
Highlight regulatory regulatory
and testing
Operational changes, SC changes, SC
challenges in Disruptions Disruptions
global context Inventory SC Disruptions, Inventory
Transport and
management Transport and management
logistics, Transport and
and control, logistics, demand and control,
demand logistics,
technological forecasting, technological
Inventory flows forecasting, demand
transitions with regulatory, transitions with
shelf life, forecasting, shelf
currency Inventory currency
regulatory, life, regulatory
fluctuations management and fluctuations
Inventory
control
 TATA Motors Reliance Sun-Pharma Hero Motors AMUL (Gujrat
Industries Industries Cooperative
Milk Marketing
Federation)
management
and control

Trade Trade restrictions Trade Quality Control.

Trade
restrictions and and tariffs, restrictions and Trade
restrictions and
tariffs, geopolitical tariffs, restrictions and
tariffs,
geopolitical tensions, geopolitical tariffs,
geopolitical
tensions, Regulatory tensions, geopolitical
Global Trade tensions,
Regulatory compliance, IPR, Regulatory tensions,
Environment Regulatory
compliance, currency compliance, Regulatory
compliance,
IPR, currency fluctuations, SC IPR, currency compliance, IPR,
IPR, currency
fluctuations, SC Disruptions fluctuations, SC currency
fluctuations,
Disruptions Disruptions fluctuations, SC
SC Disruptions
Disruptions
Improved Enhanced Improved
Rapid response
productivity, operational productivity,
and operational
enhanced efficiency, enhanced
Discuss Relevance efficiency, Flexibility,
quality, reduced competitive quality, reduced
of World Class Increasing Market reduced enhanced
lead time, advantage, reduced lead time,
Operations with Concentration wastes, performance and
enhanced costs and enhanced
respect to- innovation and productivity
flexibility operational flexibility
improved
excellence with
quality
improved quality
 TATA Motors Reliance Sun-Pharma Hero Motors AMUL (Gujrat
Industries Industries Cooperative
Milk Marketing
Federation)
Flexibility to Flexibility in Flexibility to Flexibility in
market responding to market responding to
dynamics and changes in demand dynamics and changes in
Risk
customer and market customer demand and
mitigation,
demands, faster dynamics, demands, faster market
enhanced
delivery, Improved quality delivery, dynamics,
customer
continuous control measures to continuous Improved quality
satisfaction,
supply ensure consistent supply control measures
Increasing optimized
quality across all to ensure
Dispersion of production
production sites, consistent
Production processes,
reduce waste, quality across all
improved
improve quality production sites,
quality control
control measures, reduce waste,
measures,
and increase overall improve quality
increased
productivity. control
efficiency
measures, and
increase overall
productivity.
Diverse options reduce costs and capabilities to Diverse options production
and flexibility, improve profit develop new and flexibility, flexibility,
multiple margins, products and multiple quality control
production sites availability of a stay ahead of production sites measures,
Product Line in different diverse range of the in different efficiency, risk
Diversity regions to products competition, regions to mitigation,
ensure reduce lead ensure customer
continuity of time and continuity of satisfaction, and
supply diverse range supply innovation
of products capabilities.
 TATA Motors Reliance Sun-Pharma Hero Motors AMUL (Gujrat
Industries Industries Cooperative
Milk Marketing
Federation)
World-class World-class World-class World-class
operations are operations are World-class operations are operations are
crucial for essential for RIL to operations are crucial for Hero necessary for
TATA Motors develop and important for Motors to AMUL to
to develop and implement new Sun Pharma to develop and develop and
incorporate new technologies in stay ahead of integrate new implement new
technologies in their operations, the competition technologies in technologies in
their vehicles, such as the use of by developing their vehicles, their production
Technology
such as electric AI and data new and such as electric processes, such
Innovations
and hybrid analytics in refining innovative and hybrid as milk
engines, and petrochemical drugs and engines, and to processing and
autonomous processes, technologies, improve their packaging,
driving, and renewable energy, improving manufacturing supply chain
connected cars. and digital services. manufacturing processes to management,
processes, and increase and distribution,
meeting efficiency and to ensure high-
regulatory productivity. quality products
requirements. and customer
satisfaction.
 TATA Motors Reliance Sun-Pharma Hero Motors AMUL (Gujrat
Industries Industries Cooperative
Milk Marketing
Federation)
investing in investing in investing in
research and research and research and
investing in
development, development to development to
research and
expanding its develop innovative develop new
development, investing in
product products and technologies,
improving research and
portfolio, services, expanding its
manufacturing development to
improving implementing product
processes to develop new
operational sustainable and eco- portfolio to
reduce costs products and
efficiency and friendly include electric
and improve improve
quality, manufacturing and hybrid
quality, production
enhancing the practices, vehicles,
Discuss expanding its processes,
customer improving supply improving
Improvement global reach improving
experience, and chain efficiency and manufacturing
Initiatives to through supply chain
expanding its quality, enhancing processes to
enhance the strategic efficiency and
global reach the customer reduce costs
international acquisitions quality,
through experience, and and improve
competitiveness and enhancing the
strategic expanding its global quality,
partnerships, customer
partnerships and presence through enhancing the
and enhancing experience, and
collaborations. acquisitions and customer
customer expanding its
partnerships. experience, and
satisfaction global reach
expanding its
through through strategic
global reach
improved partnerships and
through
product quality collaborations.
strategic
and
partnerships
accessibility.
and
acquisitions.
 TATA Motors Reliance Sun-Pharma Hero Motors AMUL (Gujrat
Industries Industries Cooperative
Milk Marketing
Federation)
TATA Motors RIL is at an Advanced Hero Motors is
is at an advanced stage of stage of at an
advanced stage operational operational intermediate
of operational capabilities. It can capabilities. stage of
capabilities. It leverage its Can leverage operational AMUL is at an
can leverage its operational its operational capabilities. It advanced stage
operational capabilities by capabilities by can leverage its of operational
capabilities by implementing investing in operational capabilities. It
implementing sustainable and eco- R&D, capabilities by can leverage its
lean friendly improving implementing operational
manufacturing manufacturing manufacturing lean capabilities by
Discuss stage of practices, practices, investing processes to manufacturing improving
Operational focusing on in digital reduce costs practices, supply chain
capabilities and quality and technologies and and improve investing in efficiency and
suggest safety, investing automation, quality, research and quality,
appropriate best in automation focusing on expanding its development to investing in
practices to and digital innovation, and global reach develop new research and
leverage technologies, fostering a culture through technologies, development to
operational and adopting a of continuous strategic and expanding develop new
capabilities customer- improvement. acquisitions its global reach products and
centric and through improve
approach. partnerships, strategic production
and enhancing partnerships processes, and
customer and enhancing the
satisfaction collaborations. customer
through experience.
improved
product quality
and
accessibility.