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6b. Ferreira
6b. Ferreira
6b. Ferreira
DOI 10.1007/s11192-016-2008-0
Vanessa Ratten3
Abstract Strategic management remains a recent field of research that is dynamic and
changing with the global business economy. Given the sheer importance of research on this
field of business management, this paper aims to conduct a co-citation bibliometric
analysis of strategic management research. We map the authors and the most relevant
approaches as well as detailing the new theoretical perspectives to strategic management
theory. The analysis conducted uses three multivariate statistical analysis techniques in
addition to the co-citation matrix to shed light on these issues. By incorporating all the
citations that are included in the Science Citation Index and the Social Science Citation
Index, we analyze co-citation patterns of the strategic management field during the period
1971–2014 and identify six subfields (clusters) that constitute the intellectual structure and
investigate their mutual relationships. The main findings of the factor analysis suggest that
there is a clear division between strategic entrepreneurship and corporate entrepreneurship.
In addition, the concept of strategic behavior affects most strategic management research
as evidenced by the co-citation analysis. A debate of future directions on the strategic
management literature is discussed, which highlights the importance of combining more of
a strategic entrepreneurship perspective based on behavioral intentions to the emerging
research.
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Introduction
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Scientometrics (2016) 109:1–32 3
identify what is the content and the evolution of SM research and what is their contribution
to the evolution of the field.
The paper is intended to contribute as a guideline for SM scholars in positioning their
future research efforts. To this end, we deployed a bibliometric co-citation analysis.
Bibliometric analysis applies a set of quantitative methodologies based on statistical
analytical techniques, taking into account analysis of the citations made in scientific
articles and thus evaluating the impact of the articles published in addition to their ref-
erencing and dissemination (Reuters 2008). The analysis of co-citations represents a
methodology effective for charting in detail the relationships between the core ideas of a
particular scientific domain (Small 1973) and also serves to identify the fundamental
scientific articles to the respective scientific field (Zitt and Bassecoulard 1994). White and
Grifith (1981) pioneered the co-citation analysis of authors in the first study to adopt this
approach to the research existing on decision making and judgment. Two documents
become co-cited whenever cited in conjunction in one or more published articles (Smith
1981), with the number of shared citations proving a means of visualizing a representative
cross-section of the literature on any particular field of knowledge, thereby identifying the
most influential authors and displaying their respective interrelationships (White and
McCain 1998). Various studies have demonstrated the validity of co-citation analysis for
grasping the intellectual structure of a particular field of research (Di Guardo and Harrigan
2012).
In summary, this paper contributes to the strategic management and entrepreneurship
literature in a number of ways. First, it highlights the most cited papers about strategic
management, which are important for scholars in this field of study. Second, it identifies
the main clusters of strategic entrepreneurship, strategic decision, strategic behavior,
strategic resources, strategic knowledge and strategic management technology. This can
help strategic management scholars become more aware of the sub-fields of research and
encourage more collaboration between researchers. Third, the study aims to establish the
trend towards entrepreneurship by strategic management researchers thereby generating
additional sources of knowledge for future research. This should provide some fresh
insight and provide further understanding about strategic management research.
This article is structured as follows. First, we discuss the conceptual beginnings of
strategic management as a field of research and how it has evolved into one of the most
important disciplines of business management. This includes a historical analysis of the
progression of SM including how it has changed and progressed over time. Second, we
discuss the methodology of the bibliometric analysis, which was conducted over a long
time frame in order to analyse the existing citations and co-citations of the main academics
in this research field. Third, the results of the bibliometric analysis are stated, which
include a analysis of the clusters and factors occurring within SM research. Lastly, we
discuss the findings of the analysis and relate it to future research work occurring in the
area of SM studies.
Before attempting to sound out the future of SM, we certainly need to identify the roots of
this field of study. According to the perspective of Rumelt (1974), we may define three
phases to the evolution of SM: (1) the precursors, through to 1960; (2) the field’s emer-
gence in the 1960s and (3) the orientation towards research as from 1970. The pre-history
(phase one through to 1960) of SM as an academic field began in the theories of
bureaucracy and economic organization. In this phase, the greatest contributions brought
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by researchers to the management field stemmed from this interlinking of economic theory
and organizations.
Among the numerous authors structuring their works around researching the role of
management and the opportunities for strategic choices, the most commonly referenced are
Barnard (1938), who studied the role of managers, Taylor (1947), dedicated to the ‘‘science
of work’’, Simon and his model of administrative analysis and Selznick (1957), who
introduced the idea of distinctive competences.
In the 1960s, the second phase advanced with the emergence of the SM field itself. With
this new phase or way of thinking, the research took on a more contingent deterministic
perspective according to which organizations needed to look to their surroundings and
everything happening around them. This decade saw the publication of three landmark
works to this academic field, Chandler (1962) with his book Strategy and Structure, Ansoff
(1965) with Corporate Strategy and alongside Learned et al. (1965) with Business Policy:
Text and Cases, with its text attributed to Kenneth Andrews and later rewritten as a
separate book The Concept of Corporate Strategy in 1971. In fact, Chandler (1962) and
others (Mintzberg 1978; Quinn 1980; Pettigrew 1987) set out a research tradition—what
has been termed the processual approach to strategy—which still continues and represents
a stable and lasting current to teachings on strategic processes. However, we would
highlight how these studies focused more on a framework of perception than on an ana-
lytical perspective. Based fundamentally on case studies whether of companies or indi-
vidual industries, the results of these works involve broad scale generalization (Furrer et al.
2008).
Following on from this generalization, during the 1970s (phase three), a transition began
in favor of research based orientations. This phase features the development of a dichot-
omy between two branches of research based upon distinct and different ontological and
epistemological approaches. One of the branches followed ‘‘a process based approach’’,
which essentially consisted of descriptive studies about how strategies get defined and
implemented. This observation based research on real organizational decision making and
led to more realistic conceptions of processes in which strategies developed not only
indirectly but also to a certain extent non-intentionally (Learned et al. 1965). Examples of
such studies include Quinn (1980) with his ‘‘logical incrementalism’’ and Mintzberg (1978
and 1985) and their ‘‘emerging strategy’’ concept. Simultaneously, another branch of
research began to bear fruit in terms of grasping the relationship between strategy and
performance. Based upon the analysis of case studies at the individual company or industry
level, deductive statistical research methods developed and tested hypotheses based on
abstract models from the structure-conduct-performance paradigm (Bain 1956, 1964;
Mason 1939, 1949) dominant in the industrial economic literature (Porter 1981). Porter
(1980, 1985) made some of the greatest contributions to this field. Porter (1980) put
forward a tool enabling the identification of a structure to a specific industry as well as its
respective attractiveness simultaneous to analyzing its competition.
Hence, the primary focus of SM in this phase was on the environment and its rela-
tionship with companies. The economics of an industrial organization represented the
analytical basis for studying the problems that companies faced within the context of their
own respective industrial sectors. Economists fundamentally sought to ascertain how the
structural characteristics of the industry constrained the strategic choices taken by com-
panies. The level of industrial concentration, the barriers to entrance, the cost and pricing
structure, the economies of scale and dimension, the investment choices, vertical inte-
gration, profitability ratios and the patterns of growth feature among the dimensions
studied.
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Scientometrics (2016) 109:1–32 5
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6 Scientometrics (2016) 109:1–32
Methods
Research setting
Taking into consideration the study objectives, we firstly undertook descriptive analysis of
the articles resulting from the research. We then proceeded to apply the bibliometric
methodology of co-citation analysis in keeping with the White and McCain study (White
and McCain 1998) in order to analyze articles published on SM. The number of times that
the two SM articles or authors were jointly cited within the universe of publications
resulting undergoes analysis with the objective of obtaining the relationships between the
citations and mapping the dominant approaches in the field on the theme of this article—
SM.
To graphically map and display the articles, we made recourse to the multidimensional
scaling analytical procedure in order to obtain a bi-dimensional chart displaying the
interconnections between the co-citations and the articles in accordance with the
methodology also followed by McCain (1990) and Nerur et al. (2008). In this chart, the
points alongside the origins of the references represent articles with connections to articles
that display different approaches and with a set of fairly heterogeneous citations. Following
multi-dimensional scaling, we applied hierarchical clusters analysis taking into account the
grouping of the interrelated articles into distinct sets and thereby applying the chart drafted
by multidimensional scaling to the layout of its clustered groups. Finally, we turned to
factorial analysis, the main component method and with Varimax rotation in order to
extract additional information from the research existing on SM, in particular, to determine
just which articles share common components and which articles hold the greatest
weighting for each one of the aforementioned factors. In this methodology, the results
returned by the analysis also indicate the relative importance of each one of the factors
resulting.
Data
We gathered the citation and co-citation data from the Science Citation Index Expanded
(SCI-Expanded), the Social Science Citation Index (SSCI) and the Arts & Humanities
Citation Index (A&H CI), compiled by the online database run by Thomson/Reuters-ISI,
which contains thousands of academic publications and bibliographic information about
their authors, affiliations and citations.
This research incorporated the Web of ScienceTM Core Collection database and all
articles in management and business category journals, without any chronological filter and
searching by the key terms ‘‘strategic management’’ or ‘‘strategic decision’’ in either the
title, key words or in the article abstract. This research process returned a total of 4829
articles with the date of publication ranging from 1971 (1 article) and 2014 (122 articles),
with 125,595 citations and an average of 25.8 per article citing 53.780 references. Figure 1
portrays the evolution in the number of articles published annually and demonstrating how
articles on these themes remained rare throughout the 1970s with the rise in publications
taking place in the 1990s before undergoing exponential growth between 2001 and 2011,
the year in which the number of publications peaked (509), and having decreased over the
subsequent years, 2012 (454) and 2013 (308).
As regards the articles themselves, the five articles receiving the largest number of
citations are respectively:
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Scientometrics (2016) 109:1–32 7
500
400
Nº of articles
300
200
100
0
1970
1971
1972
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
1 98 6
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
2099
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
14
19
Year
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articles (with 34), with the Academy of Management Journal and the Academy of Man-
agement Review respectively in second and third places (Table 1) with these three pub-
lications accounting for over a half of the sources under analysis.
Results
Multi-dimensional scaling
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Scientometrics (2016) 109:1–32 9
2 79
27
315
RESOURCES & CAPACITIES
29 37 38 57 54
33
9836
70 21 2
91
22 85
89 13 26
1
1
83 67 81 4
92
41 2350 72
46 96 56
76 88 8 61 63 45 80
90
9543 48 34 84 74
75 62 55 6 16 24
86
53
0
58 32 73
51 78
17 35 66
4269 31 60
30 71 40
10 52 7 87
12 82
-1
959 5 1468
47
28 100
11 20
18 1944 65 93
2549
97 39
94 77 64
99
-2
-1 0 1 2
STRATEGIC BEHAVIOR
Cluster analysis
The adjustment indices (Kruskall’s Stress = 0.01 and RSQ = 0.99) return very robust
values indicating that the mapping reflects a very good approximation to reality. The
grouping of articles emerging out of the multi-dimensional scale chart proved crucial to the
cluster analysis and provides the foundation to the hierarchical methodology proposed by
Ward. The articles included in each one of the groups hereby resulting feature in Table 2.
Despite their interrelationship with the dimensional scaling, the construction of the axes
proves arbitrary with the positioning of the articles in the maps suggesting the axes attain
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10 Scientometrics (2016) 109:1–32
significance. The table details the articles with the number referring to their ranking
defined according to their number of citations (Table 3).
Each one of the clusters gets characterized in function of the references contained.
Hence, Cluster 1—‘‘Strategic Entrepreneurship’’ (SE) reflects the relationship between
resources, capacities and entrepreneurship. Another characteristic of this cluster incorpo-
rates how in hostile environments, organizational structure and corporate entrepreneurship
represent fundamental factors to the good performance of companies. Strategic
entrepreneurship proves distinct between small scale companies and their large counter-
parts. Nevertheless, in each case, the creation of wealth, alongside internationalization
processes, proves fundamental. The success of company internationalization strategies and
the multinationals are themselves subject to the influence of SM decisions.
Cluster 2—‘‘Strategic Decision’’ (SD) the strategic decisions are fundamental to each
management theme as well as to the success of each company. The strategic decisions aid
in managing conflicts and bolstering organizational performance levels.
Cluster 3—‘‘Strategic Behavior’’ (SB) the entire extent of organizational behaviors falls
under the influence of SM to such an extent that the organizational behavior and the SM theories
interrelate and require simultaneously application to the new realities faced by companies.
Cluster 4—‘‘Strategic Resources’’ (SR) maintains that resource and capacity theo-
ryproves of extreme utility to SM with resources essential to the construction of com-
petitive advantage. This also advocates how in environments characterized by
uncertainty,the SM of resources proves fundamental to the survival of companies.
Cluster 5—‘‘Strategic Knowledge’’ (SK) argues that SM should foster the adaptation of
the company to new challenges within the fundamental objective of attaining competitive
advantage. This raises the concept of strategic knowledge as resulting from the capacity
displayed by SM in adapting to new challenges and new knowledge. With the application
of this new concept, companies prove able to foster the innovation that proves critical to
competitive advantage.
Cluster 6—‘‘Strategic Management Technology’’ (SMT) the authors in this cluster
defend how SM represents a fundamental factor in environments undergoing rapid evo-
lution in technological terms. Hence, SM needs to take into account the fast moving
volatility in such environments.
Hence, in simple terms, we may from the outset state that SM research aggregates these
six approaches. This correspondingly reflects how the more complex a particular field of
research turns out, the greater the number of approaches that emerge to tackle it and also
triggering the interest of researchers from different backgrounds and currents of thought.
Factorial analysis
The objective of factorial analysis includes identifying just which articles constitute each
one of the factors and discovering the influence of each input into the respective conceptual
approaches through factorial weighting. This analysis was carried out through recourse to
Varimax rotation following the example of earlier studies. The data applied in this analysis
resulted from that obtained based upon the co-citation matrix.
According to factorial analysis, we adjudged that an article deserves consideration as
part of a trend whenever its factorial weighting is equal to or greater than 0.4, with the
respective article deemed of great relevance to its corresponding paradigm whenever
returning a factorial weighting equal to or [0.7.
Table 4 sets out the results of this factorial analysis and featuring the references with the
greatest significance. Based upon the Scree Plot, we may conclude that six factors explain
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Scientometrics (2016) 109:1–32 11
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Table 3 continued
There is a general consensus that the growth in the field of SM study has reflected a
tradition of theoretical pluralism (Bowman 1990) through the influence and learnings abut
concepts and theories from other scientific fields (economics, psychology, political science,
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Table 4 Factor analysis (rotated factor loadings)
Authors Corresponding Component
cluster
Resources and Strategic Strategic management Strategic Corporate Strategic
capacities decision technology entrepreneurship entrepreneurship behavior
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Table 4 continued
14
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capacities decision technology entrepreneurship entrepreneurship behavior
54 Eisenhardt and Zbaracki (1992) 6 0.269 0.128 0.804 0.103 0.084 0.085
40 Bourgeois and Eisenhardt (1988) 6 0.141 0.061 0.779 0.099 0.103 0.030
26 Eisenhardt and Bourgeois (1988) 6 0.270 0.347 0.692 0.145 0.109 0.111
Scientometrics (2016) 109:1–32
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16 Scientometrics (2016) 109:1–32
sociology and among others) and evolved in its concepts and approaches in accordance
with changes in management styles and practices. Strategic field researchers provide a
broad variety of alternative strategic models (Gluck et al. 1980; Chaffee 1985; Bowman
1990; Porter 1996; McKinsey 2000). However, the sustained and ongoing discussion
between strategic academics has enabled progression in the empirical, the theoretical and
the methodological facets to SM (Thomas and Pruett 1993). Each one of the different
approaches to strategy has influenced the development of the alternative research trends in
this field.
The objectives of this study included mapping out the scientific publications, the
intellectual structure and the research trends interrelated with SM field. We attempted to
accomplish this objective by performing a co-citation analysis. One study objective
involved deploying individual authors as the unit of analysis to verify their respective
contributions towards advancing the research agenda in a specific field of study, whether
through a series of articles and books or through a single research work. As Nerur et al.
(2008) highlight, one limitation to this type of approach stems from how authors may make
contributions to diverse areas and thus making it difficult to define the actual specific
influence. Nevertheless, the study of the most important references to the field of SM does
provide a means of exploring and understanding the origins of the scientific content
accepted and applied by diverse specialists in the respective field of knowledge.
Hence, in the attempt to obtain homogenous groups of articles, our study returns six
approaches within the field of SM. This finding demonstrates the vast and complex nature
of the field of study. Encountering different approaches based around a shared body of
knowledge signals the need for the application of SM to diverse contexts and, in turn,
resulting in researchers and scholars considering different approaches to explaining and
studying a determined specific facet of this research field. In the factorial analysis results,
we find that all six factors identified also contained one or more researchers from cluster 3
‘‘Strategic Behavior’’. This evidence enables us to deduce that the organizational behavior
associated with strategy represents an extremely relevant facet to any approach taking
place within the framework of SM. We furthermore verify that whenever analyzing the
homogenous groups in greater detail, there may emerge a division into a more specific
determined group specializing to a greater extent on a particular theme as is the case with
cluster 1.
In terms of conjecture about the future of SM research, we need to reflect on its origins
and study the changes observed alongside the evolution of this research field. A series of
factors has influenced this development with some endogenous and others exogenous to the
academic community (Bowman et al. 2002; Rumelt 1974). In this study, we not only
discuss two endogenous factors but also analyze the contributions made by the lead authors
and identify their most influential articles. This process led from identifying the most
important contributors to the SM field to gauging the impact of their work. Furthermore,
exogenous factors may also have influenced the development in the field of SM. According
to Bowman et al. (2002), there has been evolution in parallel between strategic thinking
and the way in which the challenges posed by the surrounding environment have changed
over the course of time.
The findings of this paper have important implications for strategic management
researchers wanting to focus on the most relevant areas of this area of study. Based on our
analysis it is suggested that strategic behavior is important in all segments of strategic
management research, which demonstrates how strategy and action are interrelated con-
cepts. Whilst current research focuses on strategic management as a distinct discipline it
might be helpful for researchers to emphasis behavioral intentions. This means placing
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Scientometrics (2016) 109:1–32 17
more emphasis on how behavior whether at individual, firm or institutional level has an
important role in influencing strategy decisions. The disciplines of organizational behavior
and strategic management are often thought of as separate subject areas so to combine both
topics to bridge the gap between these areas of research is important. Some United States
business schools are doing this by changing their capstone final year subject of their
undergraduate degrees from Strategic Management to Strategic Entrepreneurship in order
to take into account a more dynamic and evolutionary perspective. Placing more emphasis
on strategic behavior will also enable scholars of strategic management to discuss how the
actions of companies are driven by the people around them. This means that individuals do
have a responsibility as managers of companies both from a profit and non-profit per-
spective to behave in a respectful manner. Given the increasing role of social responsibility
and sustainability in the business world the findings of our co-citation and factor analysis
supports this view.
It was interesting to find a clear distinction between strategic entrepreneurship and
corporate entrepreneurship. With the recent addition of journals focusing more on
entrepreneurship to the strategic management field this supports the view that strategy and
corporate entrepreneurship are indeed seen by researchers as distinct concepts. The growth
of strategic entrepreneurship research has also increased significantly as more researchers
realize that strategy in combination with entrepreneurship are both equally important in
developing globally relevant businesses.
Our analysis found that strategic resources and strategic knowledge are related, which
means that the appropriate resources are needed to influence knowledge acquisition and
dissemination. As knowledge management is related to strategic knowledge it is appro-
priate to emphasise that some strategic resources may include tacit knowledge that is often
hard for companies to evaluate given the amount of money spent on research and devel-
opment. It was interesting that our analysis found more of a relationship between strategic
resources and strategic knowledge rather than strategic management technology. This may
suggest that as technology is considered by researchers as a separate area of enquiry,
knowledge and resources need to be researched in conjunction with each other.
The results of the factor analysis also show the changing nature of the field. Table 4
stated the corresponding authors and their rotated factor loading of each of the strategic
management components. The high number of authors with a high factor loading on the
resources and capacities component seems to suggest that more researchers utilize
resources and capacities as their theoretical framework in their studies. Or alternatively it
may suggest that resources and capacities are emphasized more by the most cited
researchers in the strategic management field.
The citation analysis found that Barney (1991) has the highest number of citations,
which was expected given the emphasis in strategic management research on the work of
Jay Barney. This also supports Barney’s (2001a, b) research, which focused on the
resource-based view of the firm. The second and third most highly cited papers focused on
dynamic capabilities instead of resources. This suggests that researchers see the resource-
based view of the firm and dynamic capabilities as separate theoretical frameworks in
which to base their research. The fifth most cited paper by Day (1994) also focused on
capabilities but limited it to market driven organizations. This may suggest that some
researchers see the link between capabilities and market perspectives as separate areas of
inquiry. The fourth most cited paper by Levinthal and March (1993) unlike the other most
cited papers did not focus on capabilities or resources but instead on learning. Whilst the
March and Simon (1958) paper was published in Strategic Management Journal the topic
of learning was quite different to the other most cited papers. This focus on learning also
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links to the factor analysis conducted that highlighted knowledge management and
strategic resources as being related.
In considering the influences of the surrounding environment, we may forecast that any
long period of stability in which companies may grow their sustainable competitive
advantages proves highly unlikely and instead pointing to a context of hyper-competi-
tiveness (D’Aveni 1994) ensuring only short periods of competitive advantage driving the
to a greater or lesser extent continuous rethinking of strategy. These conditions require new
approaches capable of capturing new dynamics in the field of SM. In this research, we
identified an evolution that points towards an ongoing integration of the corporative and
competitive dimensions to strategy and that should hence transcend the notion of strategic
hierarchies.
Therefore, future research questions should focus on the integration of the diverse
corporative and competitive strategic approaches alongside studying the implications for
attaining particular levels of performance and competitive company positioning. Barney
(2001a, b) proposes that the application of the firm resource based theory generates new
opportunities within the strategic domain as this approach unfurls the origins and the
development of socially complex competitive resources, such as trust and change along
with choice, ability and creativity. Therefore, we may observe a shrinking in the dichotomy
between the economic (at the corporative level) and the behavioral (at the competitive
level) sciences with strategy correspondingly approximating thinking in economic terms
whilst enriched by the identification of behavioral related issues.
Over these four decades of publications in benchmark SM journals, we find that the
theory of resources and capacities reduced SM to its mere components. We are therefore
able to identify a more balanced vision which extends to the integration of different strands
of academic thought and their respective influences on SM. It is our conviction that we
shall in all likelihood witness a strengthening of this trend towards integration over the
course of forthcoming years.
This paper has provided a systematic and updated review of the strategic management
research published over a 43 year period. This means that the paper is helpful in dis-
covering the advancement of strategic management research. This provides insights into
how the field might change in the future. Previous reviews on strategic management only
concentrated on a short time period whilst our paper has covered a long time frame that
helps to analyse authorship characteristics and main themes of research. This paper helps to
fill the gap in the strategic management field by analyzing research over a long time frame.
Our findings demonstrate that the leading strategic management journals have been
instrumental in disseminating knowledge in the field.
The most cited papers have introduced new theories and ideas, which have changed the
direction of strategic management research. An important conclusion is that the devel-
opment of new theories from the resource-based view to dynamic capabilities has played
an important role in the development of strategic management as a business discipline.
Conceptual theory building papers are amongst the most cited papers in strategic man-
agement research and have added more value to this important area of research.
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Scientometrics (2016) 109:1–32 19
Appendix
See Table 5.
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Table 5 continued
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Table 5 continued
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Table 5 continued
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Table 5 continued
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24 Scientometrics (2016) 109:1–32
Table 5 continued
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Table 5 continued
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26 Scientometrics (2016) 109:1–32
Table 5 continued
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