Akella Agro Logo & Brand Identity Guidelines

Brand identity
Style guides
Design Logo & Brand Identity Guidelines

Company Akella Agro

Date 11/05/2019
Akella Agro Logo & Brand Identity Guidelines

1 Logo Specifics
2 Clear space
3 Logo variation
4 Background
5-6 Colour Specifications
7 Typography in Use
8 Logo Best Practices
9 Stationery
 Akella Agro Logo & Brand Identity Guidelines
1

logomark

Our logo is the face of

akella agro - the primary
visual expression that
we use to identify
ourselves.meaning that
we need to be careful to
use it correctly and to
do so consisyenly.

Priamary Logomark

Akella Agro
 Akella Agro Logo & Brand Identity Guidelines 2

Clear space

Clear space prevents type,

imagery or other graphic
elements from interfering
with thelegibility of our logo.
No graphic elements should
encroach the border around
the logomark.This space is
determined by 50% height of
logomark on each side.
Measure the clear space for
primary logomark by the
height of the letter R

Akella Agro
 Akella Agro Logo & Brand Identity Guidelines 3

Logo variation

Random logo used on an

application will often depend
pn the background and
Akella Agro
production method. When
using the logo on a white
Full color
background. youcan use

Akella Agro
fumll color version or orange
color logo.

Full color with background

Akella Agro
One color : Reverse
 Akella Agro Logo & Brand Identity Guidelines 4

Backgound
 Akella Agro Logo & Brand Identity Guidelines 5

Priamary colors

CMYK 81 3 100 0 9 2 100 0

HEX #11AA4B #010101

P 2423 C P 395 C
PMS

0 0 0 0

#FFFFFF

BLANC
 Akella Agro Logo & Brand Identity Guidelines 6

secondary colors

CMYK 47 4 99 0 7 51 100 0

HEX #96C13E #E88F24

PMS 2292 U 7569 C

75 68 67 90
CMYK

HEX #000000

PMS NOIR
 Akella Agro Logo & Brand Identity Guidelines 7

The Typeface Family

Bali Script
Two font styles are used
for the logo, typeface
family: Montserrat, Bali
Script

ABCDEFGHIJKLMNOPQRSTUVWXYZ
When to Use:
abcdefghijklmnopqrstuvwxyz
BALI SCRIPT is the font
used for the logotype/logo
wording.
1234567890!@£$%^&*()

When to Use:

Montserrat is to be used
Montserrat
for all other forms of
standard body text, ABCDEFGHIJKLMNOPQRSTU-
ranging from: stationery,
website design, brochures VWXYZ
abcdefghijklmnopqrstuvwxyz
and all forms of general
correspondance.

1234567890!@£$%^&*()
 Akella Agro Logo & Brand Identity Guidelines 8

Akella Agro
Do Not: Logomark

Do not resize or change the

position of the logomark.
Akella Agro
Do Not: Fonts

Do not use any other font,

A���l� A�r� Akella Agro
no matter how close it
might look to Bali Script

Do Not: SIzing

Do not use squish or

squash the logo. Any
resizing must be in
Akella Agro Akella Agro
proportion.

Do Not: Colour

Do not change the colours

even if they look similar.
Use the official colour
Akella Agro Akella Agro
specifications detailed in
these guidelines
 Akella Agro Logo & Brand Identity Guidelines 9

Business card

95mm * 55mm
front
-distance from top 15mm
-distance from left 10mm
-name 12pt JHON FELL
-job title 8pt FOUNDER

-details 8pt WWW.AKELLAAGRO.COM

(213) 974-3211
HYDERABAD,
back TELENGANA, 500032
JHON@AKELLAAGRO.COM
-centred logo with white
background

Akella Agro