EN-HEX 320D Presentation

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320 D Series
Hydraulic Excavator NPI

Raymond Bales
Safety

If there is a storm, earthquake, fire, or other


natural disaster, please exit through the
doors and meet in the parking lot by the flag
poles
There are NO hurricanes!

Bathrooms are located outside to the


Northern side of the primary building
3
Introduction

Learning Objectives
• Identify 5 key features of the 320D NPI program
• Identify 3 key model differences that set apart the 323D
• List 3 parameters of Quick Coupler progam and 5 features of CAT Work Tools
• List 3 key features each for MSS, Product Link, and Accugrade
• Identify 5 competitive weaknesses on 3 competitive machines compared to 320D
• List 5 strategies to sell against competition
• List 5 strategies to sell to different types of HEX customers
• Identify the proper configuration to offer in each situation using the value-selling tool

Breaks
• Break once per hour for 10 minutes
• Presentation resumes promptly whether or not you are here

4
AGENDA

320D Features & Benefits


323D Features & Benefits
HEX Work Tools & Solutions
Machine Walkaround
HEX Value Selling Guide
Introduction

A Product for Any Application…


UTILITY URBAN GENERAL QUARRY HEAVY MINING
CONSTRUCTION CONSTRUCTION

320D 320D RR 321D LCR 323D 324D L 325D L 328D LCR 330D 345C L 365C L 385C L

MATERIAL FORESTRY DEMOLITION TUNNELING


HANDLING

6
R210 ZX200 JS200 PC200 320D

21
DX225 EC210
JS210
R210N

22
Introducción

JS220 PC228

23
ZX225

24
DX255 ZX240 JS240
R210R
PC220
R250 EC240

25
26
27
JS260

28
D255R PC290
ZX270
DX300 R290 EC290

29
30

Metric Tonnes
31
R290R PC300
Latin American Competitive HEX Landscape

32
R320
JS330

33
EC330

DX340
34
PC350

ZX350
35

R360 330D
36
37

EC360
38
7
R210 ZX200 JS200 PC200 320D

21
DX225 EC210
JS210
R210N

22
Introduction

320D RR
JS220 PC228 323D

23
321D CR

ZX225

24
DX255 ZX240 JS240
R210R
324D
R250 EC240

25
26
27
JS260

28
D255R ZX270
325D
DX300 R290 EC290

29
30

Metric Tonnes
31
R290R PC300
Latin American Competitive HEX Landscape

32
R320
JS330

33
EC330

DX340
34
PC350

328D CR
ZX350
35

R360 330D
36
37

EC360
38
8
AGENDA

320D Features & Benefits


323D Features & Benefits
HEX Work Tools & Solutions
Machine Walkaround
HEX Value Selling Guide
320D Features & Benefits

Overall Machine Features


Updated Cab &
Performance Monitor
Updates
C6.4 w/ACERT
Technology

Power Link
W/Lift Eye

Upgradeable
Heavy Lift Auxiliary
Spring Recoil
Circuit Hydraulics
Improvements 10
320D Features & Benefits

ACERT Advantage
320C 320D
Engine 3066TA C6.4 w/ACERT
Horsepower 138 hp 138 hp

325C 325D
ACERT™3126B
Engine
Building Blocks
C7 w/ACERT
320D L Cat ® C6.6 ACERT ® Engine

 Advanced
Horsepower 140Air
kW Management
152 kW (+8%)
 Advanced Fuel Management
330C
 Advanced 330D
Electronic Control
Engine C9 C9 w/ACERT
Horsepower 184 kW 200 kW (+9%)

11
320D Features & Benefits

ACERT Advantage
3066 TA C6.4 with ACERT
Parts Contents
Fuel injection Mechanical to C A T common rail system by electrical control with
system ADEM  
Cylinder Block Increase strength according to the increasing of Max. cylinder
pressure ( 9.8 to12MPa)
Cylinder Head Increase strength
Piston Increase strength
Shaft Change Pin Diameter( 60 mm to 65mm) and R size

Compared to 320C
LRC – Expected 5% Fuel Consumption Decrease
Tier 3 – Expect 3% Fuel Consumption Decrease
12

… A More Efficient Engine


320D Features & Benefits

Increase in Force 5% ft
e Li
Mor
320D L vs. 320C L Lift Comparison
Lift Point Height 1.5 m/5 ft 3.0 m/10 ft 4.5 m/15 ft 6.0 m/20 ft 7.5 m/25 ft Max Reach
Front Side Front Side Front Side Front Side Front Side Front Side m/ft
25 ft lb 111% 111%
20 ft lb 110% 110%
15 ft lb 103% 102% 105% 102% 110% 110%
10 ft lb 100% 100% 102% 102% 104% 102% 104% 103% 111% 106%
5 ft lb 104% 102% 104% 102% 102% 102% 110% 104%
Ground Line lb 119% 119% 105% 103% 102% 103% 102% 103% 110% 105%
-5 ft lb 112% 112% 112% 112% 106% 103% 102% 103% 102% 103% 110% 104%
-10 ft lb 108% 108% 108% 103% 107% 103% 102% 103% 111% 104%
-15 ft lb 110% 110% 109% 102% 109% 109%
105.1% 106.0%
Greater than 2% Advantage for the 320D
+ / - 2%
Greater than 2% Advantage for the 320C

345B LME

13
320D Features & Benefits

Force Increases

+1-6% • More Stick & Digging


Fs= Stick Crowd Force Force from Increased
Pressures

• Improved Front Parts


Stability (Better Handling
of Work Tools)
+2-7%
Fb = Bucket Curl Force
14
320D Features & Benefits

Heavy Lift Circuit

Heavy Lift: Button to


• Increases the maximum activate Heavy
system pressure from 5.076 Lift
lb/pulg² to 5.220 lb/pulg²
• Reduces the hydraulic flow
for controlled heavy lifting
When it Should be
operations Used:
• To lift heavy objects (piping,
rocks, etc.)
• To lift objects at very high
heights
• Not recommended for digging 15
320D Features & Benefits

Better Controllability – New Generation of Valve Stems

• Better combined movements


• Better leveling
• Faster joystick response

16
320D Features & Benefits

Boom / Stick Options


R3.9B1 R2.9B1 R2.5B1
Maximum Reach @ GL 10.7m (35’0'') 9.8m (32’1”) 9.4m (30’9”)
Maximum Digging Depth 7.6m (24’10”) 6.6m (21’9”) 6.2m (20’5”)

Reach Boom
5.7 m (18’7")

Mass Boom
5.2m (17’1")

M2.4CB2
R3.9B R2.9B1 R2.5B1 (7’10")
(12’8'') (9’7") (8‘2")

M2.4CB2
Maximum Reach @ GL 8.9m (29’0”)
17
Maximum Digging Depth 5.8m (19’0”)
320D Features & Benefits

Cab – comfort features & new monitor


• New interior-layout design

• Commonality between Medium & Large


HEX

• Excellent visibility

18
320D Features & Benefits

Tool Control System

• Capable of Running Either Single or Double


Function Tools, One Pump or Two Pump, High
Pressure
• Hammers, Compactors, Thumbs and Non-
Rotating Tools

• Ability to Add Medium Pressure


• Pressure and Flows Programmable and Stored
Through the Monitor
• Hour Accumulation Tracked for Each Tool
19
320D Features & Benefits

Tool Control System

• Ten Tool Presets (Flow & Pressure)

• Selection by Caterpillar Tool Name

• Selected Work Tool Displayed on Monitor

• New Work Tool Settings Can Be Recorded

• Shortcut Button (Right-hand Console)

• Joystick Thumbwheels to Modulate Flow (Tool


20
Speed)
320D Features & Benefits

Optional Auxiliary Lines

Factory or Field Installed


Matched to CAT Work Tool line
21

Available on 320D – 330D 4Q2007


320D Features & Benefits

Productivity & Efficiency Improvements

Economy Mode

Flow/Pressure Diagram

Dial 10
Q (Hydraulic Flow)

Dial 8 Standard Mode

Economy Mode

P (Pressure)
22
320D Features & Benefits

Productivity & Efficiency Improvements


Economy Mode Features:
• Available on all Standard
Easy on Fuel.
Hard on Dirt. Power Models
• Reduces the Fuel
Consumption (~15-18%)
• For Light Duty Application
(~12% Less Productivity)
• Lower Productivity and
Speed  Increased
Efficiency
• No Loss of Break-Out Forces
or Lift Capacity 23
320D Features & Benefits

Productivity & Efficiency Improvements

Mejor que en
la 320C

Peor que en
la 320C

CATERPILLAR HITACHI Komatsu


24
320D Features & Benefits

Productivity & Efficiency Improvements

Better than
320C

Worse than
320C

CATERPILLAR HITACHI KOMATSU


25
320D Features & Benefits

Productivity & Efficiency Improvements

Worse than
320C

Better than
320C

CATERPILLAR HITACHI KOMATSU


26
320D Features & Benefits

Productivity & Efficiency Improvements

Better than
320C

Worse than
320C

CATERPILLAR HITACHI KOMATSU


27
320D Features & Benefits

Productivity & Efficiency Improvements – Summary


• 320D is more fuel
efficient than Hitachi and
Komatsu
• Economy Mode gives
the 320D an even larger
advantage
• Planned testing this year
against new Volvo EC210C
• Testing in 2008 against
LACD specific competition
28
320D Features & Benefits

Maintenance, Reliability, and Serviceability Improvements


- Ground level servicing
Engine Oil Hydraulic Case Hydraulic Pilot
Filter Drain Filter Oil Filter
Engine Air
Filter

Windshield
Washer Fluid

Swing Out A/
C Core

Fuel Filter &


Water
29
320D Features & Benefits

Maintenance, Reliability, and Serviceability Improvements


Cat 320C L Service Item (After Initial Break-In) Cat 320D L
1,000 hours Grease Front Linkage 1,000 hours
100 hours Grease Bucket Linkage 100 hours
250 hours Check Swing Gearbox Oil Level 250 hours
Maint Free Clean Battery Terminals Maint Free
2,000 hours Grease Swing Bearing Gear 2,000 hours
500 hours Replace Water Separator 500 hours
500 hours Replace Fuel Filter 1 500 hours
500 hours Replace Fuel Filter 2 500 hours
N/A Replace Fuel Filter 3 1,500 hours
500 hours Change Engine Oil 500 hours
500 hours Replace Engine Oil Filter 500 hours
When Required Check Air Intake Hose When Required
When Required Check Cab Fresh Air Filter When Required
When Required Check Recirculation Air Filter When Required
250 hours Grease Swing Bearing 250 hours
1,000 hours Change Swing Gearbox Oil 1,000 hours
1,000 hours Replace Hydraulic Tank Return Oil Filter 2,000 hours
1,000 hours Replace Hydraulic Case Drain Filter 1,000 hours
1,000 hours Replace Hydraulic Pilot System Oil Filter 1,000 hours
1,000 hours Adjust Engine Valve Clearance 1,000 hours
When Required Replace Air Cleaner Elements When Required
4,000 hours Change Hydraulic Tank Oil 4,000 hours
When Required Clean Hydraulic Tank Suction Screen When Required
30
6,000 hours Drain Cooling System 12,000 hours
2,000 hours Change Final Drive Gearbox Oil 2,000 hours
AGENDA

320D Features & Benefits


323D Features & Benefits
HEX Work Tools & Solutions
Machine Walkaround
HEX Value Selling Guide
323D Features & Benefits

Overall Machine Features


Stick & Boom Configurations
Heavy Duty HD Reach Boom 2.9 HD Stick
Machine for Mass Ex Boom 2.4 Mass Stick
Heavy Duty Mass Ex Boom 1.9 Mass Stick
Applications
Heavy lift
23 Metric Tons
110kW C6.4 ACERT 4.7 mt CTW

- Roll swing bearing


- HD track rollers
Tool Control PRO with Thumbwheel
- Sophisticated aux hydraulics Rubber
- Dedicated MP gear pump bumpers
- New Double MP for rototilt
- HD Bottom guards
- Swivel Guard
32
- HD travel motor protection
323D Features & Benefits

Model Comparison

320D L - 21.5 tons 323D L - 23.0 tons


Standard Heavy Duty

Utility Machine Production Machine


Sewage and Water Heavy Duty Components
General Construction Extended Service Intervals 33
Rental / Contractor Truck Loading
323D Features & Benefits

Available Configurations

320D L - 21,5 tons 323D L - 23,0 tons


Standard Heavy Duty
Reach Boom, 2.5 m HD Stick HD Reach Boom, 2.5 m HD Stick
Reach Boom, 2.9 m Stick Mass Boom, 2.4 m Mass Stick
HD Reach Boom, 2.5 m HD Stick Mass Boom, 1.9 m Mass Stick
HD Reach Boom, 2.9 m HD Stick 34
323D Features & Benefits

Options & Attachments


Heavy Duty Components OPTION 320D L 323D L

HHP & Power Management n/a Estander / Mandatory no charge


• Track Rollers Heavy Lift Estander Estander / Mandatory no charge
Idler & Center Section Track Guards Opcion Estander / Mandatory no charge
• Swing Bearing Travel Motor Guards Opcion Estander / Mandatory no charge
Swivel Guard Opcion Estander / Mandatory no charge
• Booms / Stick HD Swivel Guard Opcion Opcion
Bottom Guards Opcion Estander / Mandatory no charge
Heavy Duty Rollers n/a Estander / Mandatory no charge
Extra Guarding Heavy Counterweight n/a Estander / Mandatory no charge
Autolube - Hammer n/a Opcion
• Swivel Guard Machine Security System Opcion (MAO) Opcion (MAO)
Product Link Opcion Estander / Mandatory no charge
• Travel Motor Guard Extended Life Coolant Opcion Estander / Mandatory no charge
Fine Particle Filtration n/a Opcion
• Bottom Guards Electric Refueling Pump Opcion (MAO) Opcion (MAO)
Jump start receptacles Opcion (MAO) Opcion (MAO)

Extended Service
• Extended Life Coolant
• Air Pre-Filter
• Fine Particle Filtration (Att.)
35
AGENDA

BREAK
AGENDA

320D Features & Benefits


323D Features & Benefits
HEX Work Tools & Solutions
Machine Walkaround
HEX Value Selling Guide
HEX Work Tools & Solutions

CAT Work Tools - Buckets


• General Purpose
• Heavy Duty
• Heavy Duty Rock
• Heavy Duty Power
• Spade Nose - NEW

38
HEX Work Tools & Solutions

CAT Work Tools – K Series GET


Penetration
Available from the factory
Penetration Plus
Maximize penetration forces
Spike Self-Sharpening
Double Spike Quick change out

Hard Material, General Maximum Material


Low Abrasion Excavation Penetration Fracture 39
HEX Work Tools & Solutions

CAT Work Tools – What are they?


A solution for customers that:
• Want more versatility from their machine
• Want to maximize their investment by taking advantage of all options
• Do utility work that requires many different functions
• Trenching
• Pipe laying
• Demolition
• Don’t want or can’t afford multiple machines

+ = Mejor uso
del Invierto
para el 40
Maquina cliente
HEX Work Tools & Solutions

CAT Work Tools -


Hammers / Thumbs / Vibratory Plate Compactors

• Loosen material for • Pickup large rocks / limbs • Compact trenches /


excavation foundations
• Two options: fixed or
• Break rocks / concrete hydraulic • Break-up material
41
• Drive pilings / posts
HEX Work Tools & Solutions

CAT Work Tools - Grapples

Contractors’ Grapple Sorting & Demolition Grapple Orange Peel Grapples


• Material movement during • With rotation and 3 tines • With rotation and 4 tines
excavation (rocas, piedra, etc.)
• Use for moving material or • Use for moving material or
• Works with or without a Quick large size scrap small size scrap 42
Coupler
HEX Work Tools & Solutions

Work Tool Product Line


Multi-processors / Shears / Pulverizers

• Structural demolition • Concrete crushing • Demolition


• High versatility w/ 6 jaw • Scrap processing
sets
43
HEX Work Tools & Solutions

Quick Couplers - Versatility and Value


• Two types
• Dedicated
• Pin Grabber (hydraulic or manual)
• Benefits
• Easily switch buckets
• Use competitive or custom buckets
• Pickup a variety of CAT Work Tools

44
HEX Work Tools & Solutions

Quick Couplers - Compatibility


Scenario 1 Scenario 2 Scenario 3
D-Series HEX D-Series HEX C-Series HEX
Pin Grabber Coupler No Coupler Pin Grabber
Coupler

Compatible

Compatible Compatible*
Compatible Not Compatible
Compatible with Compatible
D-Series HEX Pin Adapter Kit
Buckets

D-Series HEX
Buckets C-Series HEX Competitive
Buckets Buckets
C-Series HEX
D-Series HEX C-Series
Buckets
Buckets HEX
45
Buckets
HEX Work Tools & Solutions

Product Link and Equipment Manager – What are they?


A solution for customers that:
• Want to manage the location of their machines from a distance
• Want to preven that their machines are used outside of a certain zone
• Want to record and manage the maintenance of their machines
• Want information about the use of their machine like fuel usage, down time, idle
time, service hours, etc.
• Want to troubleshoot problems from a distance

EquipmentManager

Custmer / 46
Machine Dealer
HEX Work Tools & Solutions

Product Link – How it works


Information Through
Low Earth Orbiting Caterpillar
Dealer’s Customer
“LEO” Satellites Product Link
Server

EquipmentManager
Oracle Application on
Database Dealer Storefront

AS/400
Location From (DBS)
Global
Positioning EquipmentManager
System “GPS” Application on Dealer
Satellites Caterpillar Product Dealer Storefront
Link Module And
Antenna 47
HEX Work Tools & Solutions

Product Link – System Options


PL-121
• Machine hours 1x / Day
• Machine location (Internet Mapping Software) 4x / Day
• Unauthorized usage notification (time and location specific)

PL-321
Includes all the features of the PL-121, plus:
• Total fuel consumption 1x / Day
• Fuel Level
48

• Events and diagnostics from CAT Data Link


HEX Work Tools & Solutions

Product Link – Subscription Options


Maintenance
Watch

Asset
Watch

Health Watch
Fault Code

Equipment Manager Subscription Fees


• Asset Watch - $18 Dealer Net
• Maintenance Watch - $5 Dealer Net
• Health Watch - $5 Dealer Net 49
HEX Work Tools & Solutions

Product Link – Common Uses


Daily—Morning Monthly
• Review alert levels • Review product usage documents
• Prioritize events • Record notes, file product
• Communicate events usage reports
• Devise action plan for the day (schedule
• Send information to appropriate
service, open work orders, order parts) Government Agency
• Review communication status of machines
• Identify areas of concern
• Request special report on your fleet from
Daily—Evening Customer Care Center
• Update status of resolved events As Needed
• Send repair and maintenance history • Review Product
Monitoring Report
Weekly • Request special reports from Customer
• Update hours for manual machines Care Center
• Send repair and maintenance history 50
HEX Work Tools & Solutions

Product Link – Detailed Subscription Information


Asset Watch Maintenance Watch Health Watch
• Machine Location • PM Scheduling • Event and Diagnostic Codes

• Machine Location Mapping • Planned Maintenance (PM) History • Event and Diagnostic Code

• Machine Location History • PM Notes Troubleshooting Procedures


• Non-reporting Machine Identification • Next PM Due • Event and Diagnostic Code Alerts

•(date • Event and Diagnostic Code History


• Machine Hour Reading or hour based)
• Machine Hour History • PM Alerts • Fuel Level

• Time and Geo-fencing • PM Checklist • Fuel Used

• Fuel Level Alert


• PM Parts List
• Time and Geo-fence Alerts
• Fuel Used History & Graphic Display
• Customized PM Checklist
• Fuel Level History
• PM and Repair Planner
• On-line Parts Ordering • Refueling History

• Manage Major Repairs • 4 Digital Switch Channels

• Repair History
• PM or Repair Request for Quote
51
BAHAMAS
14

CUBA DOMINICAN REPUBLIC


JAMAICA In Process
MEXICO
HAITI
PUERTO RICO
CAYMAN ISLANDS
BELIZE BARBADOS
HONDURAS
In Process
10
NETHERLAND
A
AL R NICARAGUA ANTILLES
EM DO
U AT cess VA In Process
G Pro S AL ess TRINIDAD
In EL Proc
In AN
A
CA
A
UY E AN
RI s VENEZUELA G
NA
M
G
UI
A RI
ST ces
H
SU C
EN
CO Pro M
A 21
COLOMBIA FR

In NA
PA

ECUADOR BRAZIL
7/1/07

PERU
27
PERU

BOLIVIA

PARAGUAY
Countries that meet all License and Certification
requirements approved for CHILE
Sale and promotion of Product Link
ARGENTINA
Countries where License and or Certification 6/1/07
Is in process of being secured – Estimated
Completion dates noted. URUGUAY

Countries without License and Certification


and no requirements are yet identified.

Status of Commercial Satellite License


and Product Link Type Approval Requirements 52
in LACD
HEX Work Tools & Solutions

Product Link - Demo

53
HEX Work Tools & Solutions

Machine Security System – What is it?


A solution for customers that:
• Want to manage the access of their employees to certain machines
• Want to prevent the unauthorized use of machines:
• During a period of time (example – rental agreement)
• A time of the day
• Certain days
• Want to prevent the use of the standard CAT key on their machines

54
HEX Work Tools & Solutions

Machine Security System


(MSS)
• Factory installed
attachment
• Disables starting and
operation of the machine
• Allows managed access to
machines

55
HEX Work Tools & Solutions

Machine Security System (MSS) – Sample Uses


• A customer with a large fleet can equip his machines with MSS and
then provide specific keys to his operators that are programmed to
only allow that operator to work certain machines or to only work at
certain times (hours of the day) or even on particular days.
• MSS can be installed on machines bound for rental fleets and
programmed so that the machine will shut down at the end of the
rental period.
• Customers with machines operating in heavily populated urban areas
can prevent anyone from starting their machine while off duty since
the standard CAT key won’t start a machine with MSS.
– Depending on local regulations and policies, machines may be
eligible for reduced insurance rates

56
HEX Work Tools & Solutions

AccuGrade for HEX – What is it?

A solution for customers that:


• Work on large jobs like subdivisions
• Want to improve their accuracy, consistency, and velocity in excavations
• Want to reduce the cost of their operation

+
57
HEX Work Tools & Solutions

AccuGrade – HEX System


• Real time, indicate only system
• AccuGrade ARO available factory
installed
• Benefits:
• Reduce survey costs
• Consistency & accuracy
• Reduce guess work – faster job
completion

58
HEX Work Tools & Solutions

AccuGrade – How it works


• Sensors for boom, stick, bucket
• GPS receivers on back of machine
• Data radio on cab
• Display unit mounted near monitor

59
AGENDA

BREAK
AGENDA

320D Features & Benefits


323D Features & Benefits
HEX Work Tools & Solutions
Machine Walkaround
HEX Value Selling Guide
AM/FM Radio
Machine Walkaround Lunch Box Cover
Water Level Indicator
Machine Security System
Travel Alarm
Hand Control Pattern Changer
Heavy Lift Circuit

Machine Configuration
Boom Lowering Control Valve
Stick Lowering Control Valve
3rd Pedal Straight Travel
Base Arrangement Full Length Track Guiding Guards
Reach Boom Heavy Duty Bottom Guards
Stick Ar (R2.9B1) Swivel Guard
B1 Bucket Family Linkage Heavy Duty Travel Motor Guard
Polcarbonate Cab Rubber Bumpers
Air Suspension Seat Vandalism Guards
3" Seat Belt Cold Weather Start Package
Air Conditioner Jump Start Receptacle
Air Conditioner lines High Ambient Cooling
12V-7A Power Supply Air Prefilter
Cab Lights Right side Boom Lights
Lower Wiper Auxiliary Hydraulics
Sun Visor HP Lines - Stick
AM/FM Radio MP Lines - Stick
Lunch Box Cover QC Lines - Stick
Water Level Indicator HP Lines - Boom
Machine Security System MP Lines - Boom
Travel Alarm QC Lines - Boom
Hand Control Pattern Changer Tool Control System
Heavy Lift Circuit Joystick w/Modulation Switches
Boom Lowering Control Valve Medium Pressure Circuit
Stick Lowering Control Valve Initial Circuit
3rd Pedal Straight Travel Quick Coupler Control & Lines 62
Full Length Track Guiding Guards
Heavy Duty Bottom Guards
AGENDA

320D Features & Benefits


323D Features & Benefits
HEX Work Tools & Solutions
Machine Walkaround
HEX Value Selling Guide
HEX Value Selling Guide

Preferred Configurations

• Short undercarriage, Reach machine • Long undercarriage, Reach machine


• Perfect for customers that just want a basic • Perfect for customers that need a basic
machine machine with more stability and digging
potential 64
HEX Value Selling Guide

Preferred Configurations

• Long undercarriage, HD Reach machine • Long undercarriage, HD Reach machine


• For customers that need a long reach • For customers that need maximum digging
machine, but with more production capability forces from their machine
65
HEX Value Selling Guide

MVA – Machine Value Analysis

320D L against Komatsu PC200-8 and Doosan DX210 LC


Ownership & Usage Criteria
• 5 year ownership period
• Utility machine (4 hrs/day for 240 days per year)
• Availability:
• 90% CAT – represents machine quality & Dealer responsiveness
• 85% Komatsu – represents Dealer feedback of “no problem” machines
• 75% Doosan – represents lack of Dealer and parts network

66
HEX Value Selling Guide

MVA – Machine Value Analysis


320D L against Komatsu PC200-8 and Doosan DX210 LC
Ownership Costs
• Transaction Price
• Komatsu sells generally at a 20% discount
• Doosan sells generally at a 40% discount
• Trade in Value based on US market prices (Machine Trader.com)
• Miscellaneous Ownership Costs
• Komatsu hydraulic system overhaul at 4,000 hours (year 4)
• Other examples include increased maint activities (batteries, filters)
• Interest Rate
• CAT and Komatsu at least have equivalent offerings (if not better for CAT) 67

• Doosan does not have financing opertions available


HEX Value Selling Guide

MVA – Machine Value Analysis

320D L against Komatsu PC200-8 and Doosan DX210 LC


Operating Costs
• Fuel Consumption
• Komatsu is 8% less efficent with –8 EGR engines
• Doosan control system and EGR engines are 20% less efficient
• Maintenance, Parts, and Repair costs are cheaper due to CAT Dealer Network
• Miscellaneous Hourly Costs
• Examples include service items (filters, oil changes, etc.)

68
HEX Value Selling Guide

MVA – Machine Value Analysis

320D L against Komatsu PC200-8 and Doosan DX210 LC


Productivity & Profit Potential
• Potential Production
• Komatsu is 10% less productive due to our higher forces & faster speeds
• Doosan is 25% less productive due to their control strategy & slower speeds/control
• Operator Efficiency
• CAT and Komatsu offer equivalent operator stations
• Doosan operator station is less comfortable and controls are more difficult

69
HEX Value Selling Guide

MVA – Machine Value Analysis

320D L against Komatsu PC200-8 and Doosan DX210 LC - Report


Shows the cost of
Shows the cost of the operating the
machine on a per machine on a per
hour basis after hour basis based on
taking into account fuel, maintenance
trade in value, misc. and repair costs.
costs, and financing

Shows the combined Shows the cost per


effect of ownership amount of material
and operating cost moved based on
per hour of operation operating cost and
productivity of the
machine and operator

70
HEX Value Selling Guide

MVA – Machine Value Analysis

320D L against Komatsu PC200-8 and Doosan DX210 LC - Summary

The 320D L for a Utility client costs the


same to own and operate as the Komatsu
PC200-8 LC and Doosan DX210LC even
though its:
$34,000 more expensive than the Komatsu
$68,000 more expensive than the Doosan

71
The END

Training Information
All information you have seen is available on the CAT Americas.net homepage under Machines and
Hydraulic Excavators

72

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