Chapter 1 Mastering Strategy: Art and Science reeting ths chapter, you shld beable understand apatite 1 What are statepe management and strate? 2 Why does strategic management mater (sna Bike compote achi208920397 by Nel Bi ook avsbie through ples ecko founder Steve Job was ating serous ele probleme Appiperformance ad suffered when on eae heath shad foced Joost step away rom the company. This ase seus questions. ‘Would obs veo step away aaa so, bow might Apple alain ‘sexe perfomance witout lene Mesh the ada Cheaper, ster, and more verse tha the Pada These ems wee aero steal rhe share y slg their alts to cute and {Shetmat or would one or mores vals dominate the maet of eicethat wuld mae Appelt cbslete! 1.1 Defining Strategic Management and Strategy PERN eS Learn wha strategic managements Understand he ey question ares by strategic management. ‘Uacatstand why its valuable to conser diferent efiitons of ‘artes Lean what is meant by each of he Prof rat 4.4.4 What is Strategic Management? eve un tho cient a by Ape arte fac of cause lp anon the ey euesen earned state Imanagerent~hy do sere ns etperor ers More sea [Minepcmanagenant exarinestow eon and eet nching op neues (suo Steves rms ple nine he ale mre irene e's Suecess or tire, foral os uso understanding Pes reatenspe a many ‘fer tars expe sn spline nts box But forms ele ot nou “oes sts part to sae manager Masning sae ree “Wisner per iene eb yout undertand wna rate Ironogurents ody ts ngorar Beause state compen oneep me Begin erlang ve erent ways to Dink obaut wha stategy vee re 12 Dering stay The Fes Nene me urey ess many etre to eamine{heen feratey rom ander tines unt. Went cht ‘reset orcepunl oul at rasa one ay ht never an wr rrr orgaing te remangrine chaps toon whole 4.1.2 Defining Strategy: The Five Ps a etn state a snp. Sates acorglexconcept Patines nny erent proces aves wo raat To capture scam, Profesor Henry winabe of LUnvreyn Monten ana atte hat ees he Pe fatteny” ‘rig ou sang aon retry aang bl ore amages coutey of Tks st Dave Khar, Camis, Tee W- 200 ‘eso Gan The adie Payers ron NY iat Wor nope sean {Whipes tra: tana Court mes Duean Daan ram Pree SA oe, 1.4.3 Strategy asa Plan “rate plas are te ezenc of arate acting one cn wn fate A Staelepanis crete set teps Bat inte tooo be “Scces virunlyeey opiate cee sag pn opie ts hae 1996 ples performance as at ston ons Gert. Anemos appa hel eecuthe fea nthe hope fering companysfarines aspect {onund ans Ato desbd oan tht ceereon erage mene {avich tthe tre sn sina and evn lined predic andserves Applesauce linge he et Tne an wth buenas md shoud be anal tmnt of fem rat Smo sate, ‘rota wont rps yours am it demloig abe Benes al eae ‘moti rong csr ita good or see mare ces an ey an ‘ons for ecple, rgchans of za restarae sich 2 Ppa oes and (eso:nuenesoundson ar vramen-ndana ps tp Drak Jone ‘use hes fs bye ngs nmasive guanies. tey a faessto ‘estes tan oy ony oon akantage aed eorores ofce MesfiePopolohs ond Oarinsshave eeepe spol the exupenet {hata he prec bet stg pz tan an De ete ge ase res tnt es ong aera ra te ‘rouses heathy mags ar a rae Papen’ and Doran become {tate whe os topan pare tof" note word beige eqar aperson ot pth forthe fata arth flow that ath youre red {hs euringcologe degre sponta ay sep inyurstatepe plan oyu fares Dart a cco par lanes aidvped mee el of ‘nested ta andre romain edly eer nc ann ‘har ere straps a5 wl 3 or fms. Fort hese vnspctas ts atric anh ao tee Fancng Former nemywetboung campo yon capere thelr bsratge plas nen nenate, "yore has 3 an pune bmn te ae punehintne face As errs ofl aroun afer fp slan ay ets tempat rely hat long exe acca dean of ener cane ‘aid eer wae of nng bt saya nds, 1.4.4 Strategy asa Ploy recon ay tin satay ntema fly Aseateae pay apecimove sgn suitor ti conpetas Pas cen re ag ean tema Succes. Oe) se noes be mihy Msp er china man an! fersmopng argo othe cera prton oe Unite Sates Sips Caen ret there New rears, asa The et mar pou s aus Catal aon Rouge Averityof ter pont pots et es ter ie, any decades age tre oveer of ausone was acer ancantovesil man area ony ong. Legends that og erred at rig beng eared ber thetacsipl ern Gaon Rouge be bk tnt ote rou Ti Fly eretd sate mare care besser lege ares peat Under he ie Large barges sith Mss ve seeded tomo Cargo in eter New rears r tn ou Ee ey Lusiuna woul bet OF Course owners apes locatesate up the ewe ta oye can be epeiybeaicin te face of much srnge opponent Many sonar: ute aw rate ales Before th ten Reon ad etree uly ough yo opeangarmes ech of when ware bry ‘Sored its marehngtonareeh ater ares open fle Gergen {cn ofc tne tthe Unted ater co et poy deft trae {icbeterequpped rsh rcs natin ate To cvecome es wel he Amercan itary led on ambushes tondan atacand te ul Iroes ever bok an urinal ar yg Beth fs ng Shes Ms as an flo educe te parents eecieress yf S|Ne tetehtndenaecanti nena roan aap argy (rapier anon ip by Wipe Contes ass wah oe. ty cumanc fr mos Catalans ven ‘hararweaer fing tree, he Ape hanover bso ose bya ay 8 ‘oectalnge Burana erly pt he soderson depart shia she tomaethe mauntan conan he Romane wre autor urpeepred ndiman efthem re ghana ye ght of urging eats yng the owertleneny Pocono tbe ipa tay. 01, pr ounern Fema wae Sete of maka rater eign apt starr 9 9 pt ep Decrngto pain the man ectossnuge he competorypitng mice ne ‘pros thei ha at bee coer he nop also need bod uy reve ren nr doun by ates baat heath cone ahaugh ‘now erate pl ala th oe wa ot ae proto war aren.”4.5 Strategy asa Pattern EBB sen one conrrntncemn we aim i Seg paternity to ven satya i cies ne eet ‘errs acre veteran Aiko ate pate eos, ‘Solana eterrates te Bankrupt 2082 Te company wos ten ‘etter cru as9 Oscar ceparene sre. By tha me fe ‘ment coy conssterey wor be go at coun ean hae Kmart te 80am, mar began straying on sessed rate pate ree shifted te ems lous ana fom Sour eal a tena “Serta kart acqesrge skein is ved in spon gods (Sports Aart bung sips ules Square fe supp [eM and ok (Brdes nth 190s ane eam of eases Sted Kors apo ‘end cer tan Kat te sot and rt see we dtd “anghasae nora tenon an sippy Can manager The ex am of ‘resves dca Kas strategy wou compete dre WO smh ler ha, Want The esting pce are Hr ped, ed ths at st i sraagy neste tl sae hat eve Katt bay. Today Ka rf Sens lang Company. an is respecsemainunetan, Incentat gp vey ceteris steep ay sponds “epate lenges by nang Some af tee lmertors oe compete BS. hose tin, ear ae Pppi.» wae gue em rode BGS errs ders Ape 207 ote itended ok wens we Inert ao aldo atet cstresSuh tres do ot acoveg el, ome and enough of Sonate ere sucess that Ape oa permanent Hower terre it tenn epee 10 oy. A onsite puter cn mala ooany redial posi htop ms 4.1.6 Strategy asa Position EI a one oer tncem eet i! ving sae a8 plano. and apts nae athe actors fait firm ncarrar hee aaa a pstan conse frm ands snouts pete sratey os pntonrefato fm pce nthe ay ‘tetas compettars Hebora forexampl hor rgbeenonsreman ne ‘ear eader arg ston has. Ths oton ters bah gos and baa age {orMeDorlas One adanag ef edn anny hat many utes are Meborses stage as sucha Burge Ming Wen These rs crete {her steps th McDonals a3 primary cance leNny orateexample fare peston Old Nay hasbeen postoned a al fahonabe ther atcompette ees (asin ek comipernenga 68685 by nn Tunes eee rads pursed by General Mots voug ‘tanthar hal For eal Sauer Arie ab pon Re 3 ome {at andor feta prow by a fring thst ar common Song oe \anenmanagars mate ade tht tof oan poser ch a ene Inet a aed ss) lacs hfe na nun sate race When es {Trot gong go nas pore stay as dear hat are ‘opaincampattesetage andrei sce rma samstimes canst tons ute canbe sy move Winn Deacon arses oe Of poatontacmgeta formate caomers snd Mehr marie then wrestserous Te ra fred it ant andleed many sores Wn ite ‘rerualyemed arin bt nr hae poset ae ean ‘nasa fsck i Dice tha charge postr, pe ng marian 2 postonarsleaaginroor nvareus aus Th poston hat saved Donel. 1.1.7 strategy asa Perspective “Thetth ane P ti fos ode te minds fe eecre rmings ‘im. Seategy a perspecive refers now executes meetin compete lendecpe und tem, Biase eh person nite are erect ‘uldiek attest srenauchos new cngetor energie tach ‘teremearng to One righ see erent ose her res este ‘ter mighvenhe nena oer aly ld cit res neers make lena in lemonade A god xa of “ppg ns aa doug sate 0 perspec proves goverment lees nso oma ate an etion de eral averenentto charge {her apts unt all SU oa eases eed overage cl 869 ‘tacthe tenon ot bins andor bul thr cn/secnomic te An “ating ans cer oo sortg te SX name sale ahs Iya Some soap cho tee caliaers ore ingen eran ecte ho tdopt niga pose perspec can ro a ‘ot copter at others py se he i tere ‘rani aconmuneaton olor uc nd geomet agente erat [eked toond thse rcs awed the terrae pte se chanel ‘er exerbing ruber oer arash eg ete en esse aren rot poenalin the beeing stan he began erg eoks ane. Tay the compare ete Amarone expe fo Beyer iS rial fers on boots tobe a ominntraer cones fret mats ‘hele See as at ope appre tate rl especie Reson ppotuties where ces culpa andr hs eoped ean beets 6.8 + Suntec management foros om fms and the diferent states {Het tiny wobec demain sce Mal news ‘sratey eis, andthe 5s deserbed y Henry inter enhance “inerstanding ofthe various waysin whieh rs oncetlae‘ake lt mre detaed? Why why oat 2. ently an oxample of each of the 5 Prof strategy other than the ‘amples offered in his section, 4 What usines that you is repullSeemso have the most 12 Intended, Emergent, and Realized Strategies ERI te ne ont opm testes PERN eS Lean whats mean by nena apd emergent sates andthe ‘ferences etwnen hem Understand tai statepisand how they ar infoenced by Intended deliberate and emergent srg, ‘Aeneas ago a conta posed question thousands of execs your ‘nay feng oncpacy star pie ompetan? ID one sd"er Th "ame fom the marge of inv pane Param Cana TS ‘moras aefornatetobn care overs whore arco ae Sep ‘eededhy shiping compan math oerthe onl eo ote nung ‘rel eat hee sate Paar Can apes abe paren chav ‘many stares for ngs anyone can sarah fe \wnan a aranuatons nronmerie tbl ad praca, rate panning cn ‘rou eno of saat te rganaton to an and mata sucess. The ‘teaver ange organ con pcs pana ree athe ‘ane cnt ht tar pnw not be undrindby crange or eB 3 ‘econ expernce snow on afew estes athe mars ot Params Caalanoy Sale and prea aston, Because change aes the "aap f seo allorgsnanion underage concept tend ‘rumen anretrasestegerirenporae( Sg Pareig 3 Larne ramet a eae Sate nae ming ia ASO Concepts ae peered nue" “Sata Panning and Larne tnd, argo Resloed Seaape® ‘image missing niga4.2.1 Intended and Emergent Strategies EBB sen one onrrnoncms e atime tA nde De handy eprops rom Carpenter A, Bue TA Eagan 8.201 Pee aanagemee rng, War Wai Kote ‘fatege ey deve deta tina ent’ ge pa When {SStstoge an etd forse vere aids buses an Aan Fn for apreposescampany ara css procs pandesibe a everson {hatuoulgancficeny young paces trough etal hub and en poe {hema the derstons. Aten yas iter Sth Fetal Gers eta 2 ‘ovoany nea soc felon plan ae out nhc ret Toy, Feder Sits penonl wena sranea 5 lon and Feta eh leah sine satya wore oe et tan evs ecole tmerrnt ratey hata payed led ares. An erent rte rurplnned apy ern espanetswergetd oppor n ‘haterges Sometnes reget satepes est dtr nthe me 3805, Fed rata rar tense srateys ton on page dein tapas {afl tt moe dosent beng ver leona vi foxmacine beeen Fedex fers ae than beng delvereo customs ofces Feats ees hopedthot Zapato bea sucess base edie the ey ef doce Errore scapes ny one en yan rece ht many uneasy purene thr fx aie Zap war ht dom bre long. an alone er mllon of lar {Sonn ne reget apy reeset Fea hae cen eae Sete dont onan ae ergot sates ca aan a rend scan Suen loons ‘tae for etal mares by eompanesnchas an fe and Hes spn {oe surdy and crale to wastan the rg of psn acts and aeden Te -nunwoncdopporunty ed Saute Bloons fg Bond senda rey "asfaces bucuntaruna, hewar oesings at amount ot 9 fr An arpa va sepa ting posh fale rte rap ma bing snt {ols swan war bu so oy, ‘one. cfd Don Sone ste gun shop th Nissen, Sr 0 nares gs at eg sated a potas for Scrap ab igs ‘ot The patrar arn un sop rita cathe nid aun are boar au Acorn Samer wen hes one hee ny moan pth ‘ey sé at unavtes nen ou one res Man ats hat an dor tteh besa ae Unie er undeaing pice hw pce Sharh ‘Bonner sad eno pe ot rea erin, wo rout Pre 3.39) andrea Te pate uc bere popu wath malay ae Chewy gave teins lasate serpents” 4.2.2 Realized Strategy EIB aster ces commons sencanmecs snarne 3 emaonsre ! Area strates ety that an rpc acy oon, Resid Suatepes fea prose tsrene svatey Ve, nate flames ol he ts bere sategy Le tephra ae Wane fen one nurse ere te reget ae wae frm din‘tended deve yt founder marys poo pea ee ar Manan omy ese tangy sen supe eyo bath irewendesandamrget apes hen err on sda ana ponnng pene Inoter as femal tnd rates aang frtn Anoneans | ‘rts treo the abandons pa ow energy When pig su evan eerie Manne ook nee dl exp the serch ae, Campany wa formed mare pres th em vei fe pearl {reposts gent known fda a5 vor. For Monel Ns rea 2 Seas ter asa onesie sate Dux PERN AO. 2 Sues aed tay no con amos ene oppocunsely apealngen change emerge ertey.‘The Soil Network i areal University sade Mark Zacerberg set la tiion-aalarcompany wih mace than six hunted milion ative ‘sets Not hay. A shown nao." The Sal Network, “uckcbers orignal concept a 2003 had dark rue. fer being amply hile, biter Zackerberg crested ase beare srpisingy popula, then marpbed int Facebook, 2 Changed way we speak, suchas he word ren beingued at {eve tends outa diferent ico be rn Zaheer: ginal menn-pued concep Catan, Zackrberg'semerent ‘Stategy haben is acest in enepreneuship Image cous of Robert cable, hips compos) Seabees 7698Intnded rato? Why dou sept ews abandoned? 41.3 The History of Strategic Management DENTINE 1. Consider how satya ancien mes and mia suategy an oid insightstobusinesses 2. Desc how static management has vad in a ef Sy. ‘hoseihacanntremember te pstare consents repeat -Georgesanayar The eof eas Sanya en st rong npn or rates management Testy “nate mansgeentcanoe Vad bck evaral hoa years rea som ‘how sate on be aqured by unersanang te ps bt og tess of ison canleadea ony sree mistaken aud av been ld Coa, ‘he preset oes vy npartantksns busnesses an an rowleoge bet wt ‘sates aa ot work sung ecret sons oer sess Buk ‘te steon deer wo bu acs of ween) rae nari ‘mer nd} mia Steg. econ ae ey race Slogan of ‘satepe management ett, 4.3.1 Strategy in Ancient Times Perhaps te een crn frac ofr in the Od Tetaret ot Dogri 350 yer ag. Mest faced te chalerge ter larg hifelow Hebrew ot af ersavemerin eye ans war orerhered athletes tbe nim fanatontnatmaynaeexence ne milon pope arena ‘fom ns taerinion Moses ean dlgng aorta ster wader ho sihomovesana youn of people Ths Mears eepton of autery eeedpa npement he satepe'Strtgy Ant Tene image mig riga Smart dacs sratpe management ty fe =p to rc (erachefernste fer top acer ofacompantafande sone My ‘manors rapa lap So Taare hous on erate ht ononeto be secret by ses a ray ears oe. Sn 2 es sonnet] Ma Ah ngs i Tu omprasae ee este and dcepve aspects of sate ‘ate witout fangs the bes woo wn, Apes nave nthe eon computer uses fers ged rape of sis nan Many arte ‘raters as Teshiba Sar andar erp ith ae one se enay ‘nore Th ade prewar hat unarmine he computer macro a ena Al pees evap uu eats computers, etre at ‘ave esa ere lol tf tomers Ape bly crags at mare fs ‘moutersthan hs charge others Apple de een wo uch DO ene scooters sata compat wih tb sofware ued by Ma other Computers ter an ging abate weh ter rms penn tne computer ben esingite manque marty tracing ae fj ‘sores Sun Tv woul probably adie ApS apr3en, Paap eos famous explo satay nace esas ound ne “rapnnorse ecordngto gen roe ses are fant he nero oy and aac ey oem thn Tey deve aly ht wed ‘eng Bae wooden oe, anglers nie he esr terngha horse ‘ore Voarearapt hw Troan wer fois aabraupt he Paresh ‘ty he pt ashen rk alder oped ate fr ay lesangto a ret cor, n-moder es ha tr Fron ha ats eure ‘tat apps on te rare bent ttha reper it ae nar Comparer ae ae sometimes tea Troan Mor. ‘eta Uninet eraren sprosh orang Moses ua Ar saps onsen an each is gs Rae an ail sayin lenge sours ‘rate Indah gaug hota Rowe ele mags ound bs {atrovent would seen mae mgorunt ane tes “Ta croee ot furreinmoermencie sue perp ag Mot sre ‘recangr acing sen pap sarang at ns prone cat este ‘to ienenrge ‘octeriplsin for suatege manaeent fre ying Athan hs gs ‘rtpecuna Tales concept oso, The vero arn fae "orate igen hs ples at teas Suppe Snes {saneserplr forthe enporaneaf ace mssinopude rants State an actin.41.32 Lessons Offered by Military Strategy EIB seen one conrretncmn we anim ey itary cones and eves he shes te underscore Iranageret( Case Miary Steg hmage ising oral es, he ‘ora sey hes arets wate Te Gres aoegramean ary ade” [rdene os tevogtrom ch we pte wor te rears oeng 36 omy by ete wing sauces." [Aboot ney ees years go iti eared by many son inst ‘ce or conquering ad rng terres lc Machel 532 ook Me Pree fiers deve eepesfor sucesso foeranet eaters Some fe books Sugestons oe gute devious, one wore Nbeholons ed oy lets “wo wars up an Arian sos prowde inportantessons abut seep ‘managers ne ite 170s the Area even ted Aes clos “pst iy Get Btn The recs rele on on adons oa uch as ‘suse andthe sei uretg of ri ces Ato ese a ‘tre concedes Bran arbor tte cae wel ed “orotate wore, The Anercans one thesis npantoha em the Fenchnay, satng e poenslve cf saeco ely century ter, Area ted nae anther daringhe hl Wr Aer ‘nae th Corfe thee hd beter genea, bathe inp ‘pewerresocea anasto rtondie ha many modem compari oe dover omnes oe atepes np emret ove sang ‘wo warsfougton Rss fering he 180s 3 omer French ivan oe nas deste npr the bl rae RsaI "Stoel tet ean rer unig Word War gna he ce Fendt them the Germans nee abet ene epi uso erty ‘ek Horie calsropped ne Geman doce, Russa fre veal) took Fo yr carter, Germany voy benef om an opponent ror te ‘rata maragonert esr ft pas: nancies Pe ora tue ‘ramed Wann pu sen neha. cossed te murano ue oan orcas pepe, enc cenarrs ne snr a sangon1940 When Germany made Slum nthe anc) 158, earache “rato rene commanders une that Garman ake en cos not ke & ‘hua yond repr ona te Mees aes ers Pench fore ot ber prepaingasrong tense inh sto Oe Freeh army and tebe ates tad preted gatas sonar foe at ‘th carmans tad santa nepon oe norte fret Geman rer Mage ‘ear Many thc rch and Bah sles wre id earn ‘tate simlor sumptions abot he competors ptr oranaon? ‘etormance mopar 1.33 Strategic Management asa Fleld of study Users coin many dere elds of nag psc ere, chery compu ate a engetng Some lif ay eck many ‘eure eg erature hots aun compe sere have energy Srrecertyears Sate management his ben owtantougho Nistor but {heen of state anager Fis sts mest ke pace ‘rer the pot centr Ale okey business od adem eet hat hae ‘dpe te fad denfe are ascssed ret ("The Modem sory of SPote Nanoare image missing nara “he ander Chinese ratep Sun eum at rtege manager ar-Gurtieanapevatence Magar eps owarscenpig he some spe ot {steps mnapementveetaten he ary nent erty by eee “ajo n 1971 Taped The Pipes e Sari arama Te book as reaper Tay ebareson tnt ae Din cgaiaton wee ‘rncedhaphatay. Tar bev hat sess woud ber more tient Atmnoguent princes were dered tous neste. oh Pree Sure Magee “ayorszezashow rants became mae fen eau Hesbing heron bx noo pertoringngorat nus inlerantng ayers ree: "re may ter rts puted te mers of ying the "nest oy ‘ayorsenpesson maningergpnzatons performance became core ence state manager as heel eves ‘Aso the ary went cory atomobie mater He Ford emerge 309 of ‘comedy temo weal people Fr doped une ange ‘vpectve Ronee, oye the ison that wou caape fal cul flor Bling ones nau fice or aya andthe, srematealy, Dee ew, Ford azomace mses. egadng ha cman Fagen prduct the Medel Fo {amour oy caromer an hav caper ay cl tht wa Me {sus Bak When Ma atomaners rosea customers have flo In1912, Hanarsunerty became th rater eueaton itunes “ure fad now buenas eanihe cos eaathar anaatons esr ‘seco The approach mung aformance rn fv ant ple cored ‘ase coraenre wah Tajrs isa Spacey, he pole he snes py cores ‘rs ode thor best responseto ay ren edi ht an erganaton “ona, yaad pursuing ses son te rganzan wou Ne ‘ert ence sein ese Inthe 1220 AAW Roo Beebe te ft anche ean chin, Fann invavs a argon legs tance pantrgte eto vs trbrand ane rou aa procter te orgpnanone oun ar anise nexeange foranupontpayet (ranch eo) ana a prea ances reverats B rele Thai yet ae bss ra alos ranches to grom ther trond pcan pres oes i he set of prowess mat ‘Wen hw ace ne anne Baers motel woudl cee uc tormany fanaa rans aor ae nde Toy, ‘vamp bt Suda ane bons ave mar tan hy aan reruns “aingtae band ane. Programe toc amr step fomsrdin 1358 iy resid eae ested he ‘The goa oft ows woud be toate toned sss leer buns els suc smarketg atc ond oxcurng lp students deve beter es {oraaarang comps buses robert hansen besa ‘hon seated by Taran Haar busier poly course he ope tulle wayst serene proto ole eval serena The Ford oundaton rege as okey rate ated USunieriesto Cente sate Iranagunnt cours ti ener stn nama Buea: nan two gerie ts hae canes ulin one uses Say at hea Inne ars tances sm ton opener Wat Rogers kana Fryng ons rate tat ephacoeé lm pres snd ngh il of soe ee \Nstrarpren to 82 sores wihaconbied 8 billon rin amu ales "sara terest corpoy he wal nee ets Walmart as orn) ‘dou cntamer srt ntve of atng cont Tra nil wer Sing ‘tom Sam Watar's orgnal rate poston whut he comp‘nen in1862 ane profesor ted Chane publehd rote andere: ‘hopin tan fee nar nrc, Tbk ees Pow ny 2 ‘rformanc sso Mons anes hee maser ung he Here ‘vost Et Many eonleoringinte fasts margaret “wo pot ees a my arabia rata nga afl 8) {ook pace 380,One wate esto fw SrnpeManognent ural he none ge soutsratpe manapemer Hu he pat re eel args appetite euro he eran ede Ascent Ege of rie Sri Margene arate paieskng msgs souk ‘atege magma. ‘The second pt vet 1980 a te pudkaton of Compete State “eenqustorAniang nro an Comoe by Harv rer hae ‘Para Thsbokoters oneps 10 9 fossa nde Sates ‘atc srongy enc ow cites ose Sages more tan Oy derferthe boos pueston Ge the mporans fest anaes bo {cer ona and generates are decisedn deta nisin er rarer Page 5 and Seen Busnes ee Sages Page Th, respec, Man conser toda ake we ad sopping for are bt i chan for ommarce ns ata estan two dates 20 The 995 uch Aszon DY ‘ound Bos was partaps te psa vente ar 235d ‘amazon rsa beyond org oar nen beak a a ewes tntoa dormant ater Power gas hae sumed aay Amato's we {alps ormay eee sand KPeey toe frm cated song ‘ler presence sop pac wit draon aba wary epee a as ‘nese A en Rapens wit sng fe Sets angen ware ‘utmanewnedy serene andvenatle pa "cave ng bean an ingots wih tape manager fl ‘ateton to he eed execs toot ea when eng Stages neal ‘ramaeay inte sty than eaves of compare sua Eon ‘orporaton Wondom. Teo, Quest ae lbs rossngere fund av rosy ‘taaersed ese of ha partormance, eras rewiaton sot traudandcorpton ivesis inter freaerto eons f dal oe ‘ftaiandrofobr werlon and ama sesame sao pean uatepe maagemen Provesie new hes on entre eternal ‘rraereofleresn 205 by Thomas Fedman.nisbeok he Wert &| Bre rf eT" entry eda ara at many aba ‘tat tenn dowloped corr iene Unee State apn a re ran‘ate for pared are eappentng Oeil stat hee rn wi ned inproretha sates ny eta remainserssa toctng ote reappears he hx sag masgenent wi pov be Irsumsetha prtormance, seca i ee ep ak et ca ‘ars ean, ty oma erage re EBs athe on Row besucesszunie ego aad nso makes eo strategie management 35.3 study as developed ‘mos over thes centre concept of stat Is much et, ‘Uncerstanding strategie management can Beef ety Oy earning te esons ha anit istry aa ly 207 ove ‘What goyu thnkwasthemost important event rated Seats Inancie ier? 2. Inwhatways re the statelemanagement of busines and tary strategy ale? n what ways ate hey ailerent 44 Doyouthikenscatves are ov eid os reste Scandals inthe early 200057 Why orwhy a0” 1.4 Understanding the Strategic Management Process, PENNE en 1 Leen the state management proces. 2. Understand he four ses nthe sate management ees 4.4.1 Modeling the strategy Process seg anagementi proces ive budge understanding ot on tear argng owes a kone How ose anges mah ae “pric, CEO sachs te Aponte, ruse tary manage the ons cst fhe ost anges ‘hatecirinthes enworment We preset adel othe eae managers Presse 18 Owratadle he tatge Management ces sod [hoguides car present he pts cones book_-_-. ‘Tre sraxpemansgemen process eps with an ndesandrgo rate 26 peormarce Ase ave Ped sinvoaucery per state management Stag ann rom recent and pene stn ani Sete Pope we {oassen how adn sete ede he em st ach te org ‘trong paromance compares tha Apple ave ataied,Coneqert Nm | ‘managers unersans naire he paformanc ef hr rs seen ena 0 “rarcmenl anneal zaning ithe nest tpe ithe ress Mana st ‘ono, atdheymrast mentor canes in the priasrnsty ne the fn ‘peat For eam Apes dono ete thelPhone eons ts ity {Simran vasa nasty baud hat dng cee phone Inaisy anh comouer nasty were epi tbu Ate sot ns ‘mu esate own esau‘ understand am hy mgs care A ‘reenvarment For earl eect propery saa reso Aa ‘ewer 208 ap 2010 Ape fee more ar 390 ass wth he US Pate nd ‘Tratemork feo rote usec sc esas oppo ands.” ‘Acts managarent col tatinepuaes thei eanning ements bth ‘rol anita oem SWOT ers wens opportunites ‘ve ana Srengtsanaweoneses reese! by exrining ems ‘uot SWOT arn prtels tes en sc ary oi ch TE, vanonotd Ne sae oknonng yours owe asyour opponent e [Eterolenwonmet (ge) mines the tio ung ee etemirnmeren etal and Yanagi Frm Rescues age 7 pers concep and Sec Svoeyorrlatonisthe nen sti the rae management poss. Tis eeepc natin Cota et ope ces ‘onsemert one ater Acastome’ anyon Ped Pata mus om Tunes” tf whieh canbe stared oes Mac computer "Insel Susie et rates Page 15, xcshowsketing buses aeages Reso roi fr wit areca hat canbe ote tal neta te aha tse Empat Cooperate ows age 45, pretation a mean support bse eel state tough compete nt coopeatie mens, Comino res Page 17 eens poste for rs compa nents as noc cords Pt Svoteymplmeatoni ten stape othe paces. Oneinpoant denen of statey mpenenaion ena cating an eve organo ture a necting Soe eugh Ogencatond Design ape 21) oles ees on ow ‘manage hte ners peer, Theta ape eoes om ted 0ca ecqanaton tough apes gvenaes, sol sponse Sanat * Suatepc management isa process hatreguies he bt to manage change. Consequently, eecatves mist be caret ‘monitor ad t interpret the events nth einen ake ppropnate actions when changes pede, ant onto thet Defoe to ensare hat shes ate abe seve an, ts ope, tev cver ime ‘Who mas the strategie dedsions for most oxpanizaions? Why important to view strategie management a proces? ‘What arethe four steps. he stratepe management process? Hows chessrelvancto he ty of state mangement? What ter rames might help each seat hing? 15 Conclusion ‘Tis choot provides an oveewofateg manogement an te eas abut tae san ony cert, on mate indestanang Steg brews Hom Sree ster wel a cance tees Yo shel understand {hatter we rau ay tconcptsithe len sae ata este "age msugemania needed teas the lorem sues ra Te sly ‘fseatege manage proves otf manag eranetons ba [soinahes heat afknong homo when app crete rng rowed ‘faeth the at ard he scence ate Manageme sneede oe ise ‘rnzaton ate sates emerge ens eve ere Suh tol hep Jouerecwe chart acouse fr your caret aswel astoundestandie efeve $atepe moagementfthe organs fermi you wwe ‘eaoiinary (oentardinaiy td) about hse irs? Ae the ‘ates clea an fonder 0 deine) you wert wtea “ey ake" section fr this capes, what would you inclu as the materia ou found mst neesting?