WRITTEN ASSIGNMENT UNIT 3

UNIVERSITY OF THE PEOPLE

BUS 1105 Business Communications

Instructor, Christopher Richardson

February 14, 2022

 In business writing, it is essential to use effective communication strategies that

can convey information and ideas in a clear, concise, and credible manner (Guffey &

Loewy, 2015). Among the many strategies available, five stand out as particularly

important: tone, clarity, being concise, arrangement, and credibility.

Tone refers to the writer's attitude toward the subject matter and the reader. A

positive, professional, and respectful tone can help establish trust and foster positive

relationships with readers (Hofstetter, 2012). For example, in a business proposal, using

a confident and enthusiastic tone can convey that the proposal is worth considering.

Clarity is another essential strategy in business writing. It involves using simple

and direct language that can be easily understood by readers. Clarity can be achieved by

avoiding jargon, using active voice, and keeping sentences short and to the point. In a

project report, for example, using clear and concise language can help readers quickly

understand the project's objectives and results (Guffey & Loewy, 2015).

Being concise is closely related to clarity and involves using only the words

necessary to convey the message. Conciseness can help keep the reader's attention and

prevent confusion. In an email, for example, using bullet points and short sentences can

help convey the main points quickly and efficiently (Hofstetter, 2012).

Arrangement refers to the organization and presentation of information. An

effective arrangement can help readers easily navigate the document and find the

information they need. For example, in a business proposal, using headings and

subheadings can help break up the text and guide the reader through the proposal's main

sections (Guffey & Loewy, 2015).

Finally, credibility is an essential strategy in business writing. It involves

presenting accurate and reliable information and sources to build trust and establish the
writer's authority on the subject matter (Hofstetter, 2012). Credibility can be achieved

by using reputable sources, providing evidence to support claims, and avoiding

hyperbole or exaggerated language. In a research report, for example, using peer-

reviewed sources and providing clear and accurate data can help establish the writer's

credibility.

In my own writing, I have used these strategies to varying degrees in different

contexts. For example, in a recent project report, I used a clear and concise writing style

to convey the project's objectives and results, and I used headings and bullet points to

help readers navigate the report's sections. In a business email, I used a positive and

professional tone to establish a positive relationship with the reader and kept the

message concise and to the point. I have also made a conscious effort to use credible

sources and evidence to support my arguments and establish my authority on the subject

matter (Guffey & Loewy, 2015; Hofstetter, 2012).

Word Count: 474

 References:

Guffey, M. E., & Loewy, D. (2015). Essentials of business communication. Cengage

Learning.

Hofstetter, F. T. (2012). Business writing: What works, what won't. FTH Publications.