ISpeak 2013 Public Speaking For Contemporary Life 5th Edition Nelson Test Bank 1

Chapter 4 Analyzing the Audience
Solution Manual for iSpeak 2013 Public Speaking for

Contemporary Life 5th Edition Nelson Titsworth Pearson
0078036887 9780078036880
Full download link at:
Solution manual: https://testbankpack.com/p/solution-manual-for-ispeak-2013-public-speaking-for-
contemporary-life-5th-edition-nelson-0078036887-9780078036880/
Test bank: https://testbankpack.com/p/test-bank-for-ispeak-2013-public-speaking-for-
contemporary-life-5th-edition-nelson-0078036887-9780078036880/

Essay
1. In a brief essay, explain why audience analysis is an important ingredient in the presentation
preparation process.
Ans: Answers will vary.
2. Select two of the recommended methods of collecting information about an audience, describe
the methods, and tell the advantages and disadvantages of each.
3. The textbook states that conventional wisdom can be a “gross oversimplification.” What steps
can you take to help ensure that conclusions you draw from conventional wisdom are more
accurate?
Ans: Answers will vary
4. Identify which aspects of conversational patterns can be affected by a person’s ethnic identity.
5. What issues related to ethnicity should a speaker consider when analyzing an audience?
6. How might a presenter adapt a presentation to an audience of college-educated men and women
who are mainly professionals (doctors, lawyers, and teachers)?
7. Discuss the importance of gender as an aspect of audience analysis. Give examples of topics that
might be considered gender-linked and gender-neutral.
Nelson: iSpeak 2013 TB-4 | 1
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
8. Explain the concept of “nondominant group” and how it is potentially important to audience
analysis. Use examples to illustrate your answer.
9. Explain the importance of worldview as an aspect of audience analysis. Does your classroom
audience have a worldview? How might a presenter adapt a presentation based on that worldview?
10. Explain what is unique about analyzing a classroom audience for a classroom presentation.
11. Discuss how inside informants can effectively be used to gather information about your
audience.
12. Summarize the characteristics, advantages, and limitations of presentation preparation based on
observation versus inside informants.
13. Discuss the different circumstances in which you might want to use open-ended questionnaires
versus closed-ended questionnaires.
14. What are the “unstated assumptions” about the classroom presentation as an occasion? What
rules seem to apply to the occasion?
15. Explain the ways in which the classroom audience is a unique type of audience.
16. In a well-explained essay, discuss the many ways in which a presenter adapts to particular
audiences.
17. Describe a range of environmental and occasional factors that can affect a presentation.
18. Discuss ways in which you can become a better listener in a variety of situations.
19. Define and give an example of projection in audience analysis.

True/False
20. According to the text, in your lifetime you might present to a variety of audiences ranging from
a group of retired people to a committee of professors.
Ans: true
21. Audience analysis helps you decide how to present your topic.
Ans: true
22. Your message should be presented the same way whether you are delivering a message to
classmates or to a roomful of senior citizens.
Ans: false
23. Conventional wisdom is based on scientific surveys of public opinion.

Ans: false
24. Conventional wisdom reflects broad patterns of thinking that may affect our behavior.
Ans: true
25. Conventional wisdom is a gross oversimplification of people’s views.

Ans: true
26. The word demographics means “pictures of the people” and therefore focuses on how an
audience looks.
Ans: false
27. Some topics are gender neutral.

Ans: true
28. Because nondominant groups are part of the larger culture, they necessarily encourage public
speaking as an important aspect of communication.
Ans: false
29. Referring to stereotypes is a useful way to analyze an audience by gender composition.

Ans: false
30. Audiences’ preferences change with age and maturity.

Ans: true
31. The economic status of your audience can make a difference in their acceptance of your
presentation.
Ans: true
32. The median income of families in the United States varies little from one state to another.
Ans: false
33. People who read and write regularly probably have a more advanced vocabulary than people
who do not.
Ans: true
34. People who have college degrees are likely to earn twice as much as people who have not
earned a high-school diploma.
Ans: true
35. Interviewing a few audience members is an inefficient way to learn about the audience because
it takes too long.
Ans: false
36. Some speakers are able to analyze the audience through observation.
Ans: true
37. Audience analysis occurs before, during and after the presentation.
Ans: true
38. When you are invited to give a presentation outside the classroom, your best source of
information about the audience may an inside informant.
Ans: true
39. Including degree questions in a questionnaire can elicit potentially useful audience information.
Ans: true
40. The key to writing a good questionnaire is to ask many questions so you will know considerable
information about your audience.
Ans: false
41. An open-ended question invites a yes or no response.

Ans: false
42. “Do you agree that handguns should be banned?” is an example of an open-ended question.
Ans: false
43. “Should all schools offer art and music education?” is an example of a closed-ended question.
Ans: true.
44. A degree question should not contain more than two response options.
Ans: false
45. Degree questions on a questionnaire inquire about what college degrees the audience member
has earned.
Ans: false
46. The best way to discover information about the occasion and audience expectations is to read
the organization’s constitution and by-laws.
Ans: false
47. When speaking after dinner, you should do your best to be a stimulating speaker.
Ans: true
48. When speaking in front of larger audiences, you should typically be more formal.
Ans: true
49. Outside the classroom, audiences are genuinely relieved when a presentation is shorter than
expected because so many speeches are longer than anyone wants.
Ans: true
50. We usually perceive rituals and ceremonial events as low in importance.

Ans: false
51. We deliver classroom presentations to people who are influenced by what they see and hear.
Ans: true
52. “Audience adaptation” means that the presenter does what the audience expects.
Ans: false
53. In persuasive speeches, adaptation means adjusting your message both to the knowledge level
of the listeners and to their present position on the issue.
Ans: true
54. In a persuasive speech, the audience’s position on the issue makes a greater difference than the
speaker’s position, so the speaker has to start by recognizing the audience’s position on the issue.
Ans: true
55. With regard to the communication process, current thinking puts more emphasis on the role of
the listener than in the past.
Ans: true
56. It is an error to view classroom speeches as just speech exercises.

Ans: true
57. Classroom speeches tend to be shorter than other types of speeches.

Ans: true
58. In a speaking class, you learn more by talking than by listening.

Ans: false.
59. To be a better listener, you should make quick judgments about the speaker and then test those
judgments.
Ans: false
60. When analyzing an audience, projection is where you take on the same beliefs as your
audience.
Ans: false
Multiple Choice
61. Which of the following is NOT a demographic feature of an audience noted in the text?
a. Gender: men and women, boys and girls
b. Political party: Republican or Democrat
c. Age: young, old, or in-between
d. Ethnicity: Hispanic, white, Native American
Ans: b
62. Which of the following sources of information would provide the least specific knowledge
about your audience?
a. Conventional wisdom
b. Demographics
c. Inside informant
d. Questionnaire
Ans: a
63. In the United States, how many people over 25 years of age have a bachelor’s degree?
a. About 10% or 10 out of every 100 people.
b. About 27% or 27 out of every 100 people.
c. About 50% or 50 out of every 100 people.
d. About 65% or 65 out of every 100 people.
Ans: b
64. In the United States, the ethnic group with the highest proportion of college graduates is
a. Asians and Pacific Islanders.
b. African Americans.
c. Non-Hispanic Whites.
d. Hispanics.
Ans: a
65. Which of the following is the best example of a nondominant group?

a. Canadians
b. Latino-Americans
c. Educated individuals
d. Americans.
Ans: b
66. The geographical area in the United States with the fewest college graduates is
a. the Northeast.
b. the Midwest.
c. the South.
d. the West.
Ans: c
67. The geographical area in the United States with the most college graduates is
a. the Northeast.
b. the Midwest.
c. the South.
d. the West.
Ans: a
68. Which of the following statements about college-educated people (compared with people who
did not graduate from college) is NOT true?
a. College-educated people tend to read and write more.
b. College-educated people are more intelligent and ambitious.
c. College-educated people travel more.
d. College-educated people earn more.
Ans: b
69. The term “commonalities” is in reference to

a. the favorite activities of a group.
b. the educational aspirations of an individual.
c. the characteristics that we all share.
d. the ethnic group a person identifies with.
Ans: c
70. All of the following are recommended ways to collect information about audiences EXCEPT
a. questionnaires.
b. interviews.
c. informants.
d. polygraph.
Ans: d
71. The most natural form of audience analysis is

a. observation.
b. informants.
c. open-ended questions.
d. degree questions.
Ans: a
72. “What do you think should be done about teenage pregnancies?” is an example of what type of
question?
a. Closed-ended
b. Degree
c. Fixed response
d. Open-ended
Ans: d
73. Your inside informant can tell you all of the following about your audience EXCEPT
a. what the occasion of the presentation is.
b. what the characteristics of the audience are.
c. whether the audience will believe you.
d. how long the audience expects you to speak.
Ans: c
74. Having a large audience, rather than a small audience, tends to result in all of the following
EXCEPT
a. less interaction with the audience.
b. more need for amplification or special equipment.
c. less formality in tone and language.
d. a need for special visual aids.
Ans: c
75. Sarah analyzed her audience and concluded after talking with a few members of that audience
that they believed the same thing she did about global warming. One potential problem in her
audience analysis is that Sarah might be committing
a. bias.
b. projection.
c. estimation.
d. socialization.
Ans: b
76. Of the following, which might be considered an environmental factor?

a. Occasion
b. Temperature
c. Audience size
d. Demographics
Ans: b

ISpeak 2013 Public Speaking For Contemporary Life 5th Edition Nelson Test Bank 1

Uploaded by

Copyright:

Available Formats

You might also like

ISpeak 2013 Public Speaking For Contemporary Life 5th Edition Nelson Test Bank 1

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

ISpeak 2013 Public Speaking For Contemporary Life 5th Edition Nelson Test Bank 1

Uploaded by

Copyright:

Available Formats

Chapter 4 Analyzing the Audience

Solution Manual for iSpeak 2013 Public Speaking for

Chapter 4 Analyzing the Audience

Nelson: iSpeak 2013 TB-4 | 1

19. Define and give an example of projection in audience analysis.

23. Conventional wisdom is based on scientific surveys of public opinion.

25. Conventional wisdom is a gross oversimplification of people’s views.

27. Some topics are gender neutral.

29. Referring to stereotypes is a useful way to analyze an audience by gender composition.

30. Audiences’ preferences change with age and maturity.

41. An open-ended question invites a yes or no response.

50. We usually perceive rituals and ceremonial events as low in importance.

56. It is an error to view classroom speeches as just speech exercises.

57. Classroom speeches tend to be shorter than other types of speeches.

58. In a speaking class, you learn more by talking than by listening.

65. Which of the following is the best example of a nondominant group?

69. The term “commonalities” is in reference to

71. The most natural form of audience analysis is

76. Of the following, which might be considered an environmental factor?

Nelson: iSpeak 2013 TB-4 | 8

You might also like